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NectarOM: Reviews, Testimonials and Expert Opinions
(958)Automated Consumer Engagement Platform to communicate highly personalized messaging
Top 39 NectarOM Alternatives
Ascent360
Data Driven Marketing Platform that result in immediate returns and lifetime advocates
Ascent360 is a Customer Data Platform for B2C companies enabling businesses to grow revenue and create authentic relationships with prospects and customers.. Ascent360 features 3 main modules - ...
The Humanize module enables insights into customer data for personalized campaigns guided by a playbook on running campaigns, and data segmentation. The Realize module provides tools for automated omni-channel campaigns, revenue attribution, and Reporting and Analytics for insights on business performance and ROI
Optimizely Data Platform
CDP assisting growing brands with relevance across the entire customer journey
Optimizely Data Platform (formerly Zaius) is a Customer Data Platform (CDP) for marketing, and service teams to accelerate customer revenue and loyalty. Optimizely Data Platform consolidates and ...
Optimizely Data Platform comes with a built-in Customer Data Platform (CDP) which resolves data from across the ecosystem into a single view of the customer. With its intelligent marketing suite, marketers can orchestrate and automate real-time, behaviorally triggered messaging. This enables them to deliver relevant and effective marketing campaigns across devices and channels such as web, mobile, email, and social media.
Amperity Customer Data Management
Customer Data Platform built for the needs of the enterprise
Amperity is a Customer Data Platform usable by Marketing, Analytics and IT teams. Amperity delivers a 360 degree customer insights view which can be used by these teams for personalising any customer interaction. ...
Amperity unifies all customer data and provides tools for getting predictive customer insights and analytics, customer segmentation and prioritization. Amperity provides tools for marketers to create and deliver customer-centric campaigns and measure performance.
In addition Amperity provides data security, designed and built-in to its software, and integrates with all the other marketing and analytics and other customer service tools in the organization
Simon CDP
Customer Data Platform to deliver data-driven, personalized customer experiences
Simon Data is a customer data platform that empowers brands to deliver data-driven, personalized customer experience. It is suited for enterprises looking to engage customers and enhance business by creating incredible customer experience. ...
The primary features of this tools include data unification, campaign orchestration, data science and insights. It provides detailed reporting that allows to make data-driven decisions to achieve business outcomes.
It supports to build detailed, insights-driven customer segments specific to your business needs and send triggered messages across marketing channels. It provides next-gen customer experience with its data-centric approach to testing and predictive analysis. It allows to enhance marketing through AI models and data science capabilities to solve real-time business challenges.
Lytics CDP
Customer Data Platform to understand what your customers really want
Lytics CDP is a real-time customer data platform (CDP) that helps organizations create a single view of their customers. It helps to enhance customer relationships and improve brand engagement. ...
Lytics helps to collect and normalize anonymous and known user profiles automatically to build unique, unified customer profiles, understand the customer, deliver relevant experiences, and drive results.
Some of the features on Lytics include unifying data in real-time to activate relevant campaigns, deliver the right message to the right audience at the right time in the right channel, increasing customer engagement across marketing channels to drive ROI, understand customer behaviors to reduce bounce rates and many more.
Treasure Data
Customer Data Platform to drive outstanding customer experiences
Treasure Data a Customer Data Platform that brings together various customer data through online, offline, and even from IoT devices – to create individual customer profiles. It helps to increase ROI, sales & revenue. ...
It is used by the marketers, to reach the customers across devices to offer promotions based on time and context to push the customers to step into a physical store. It helps to understand customer behavior across devices, locations and time.
Treasure Data an enterprise-grade CDP that provides the complete information of the customers. It flexibly and securely ingests IoT data from any connected device or machine, correlates data from multiple data sources and leverage AI/ML-powered insights to act on custom insights and applications.
Tealium Audiencestream CDP
Customer Data Platform to Understand and Engage Your Customers in Real Time
Tealium Audiencestream CDP is a Customer data platform that provides unified customer data and real-time audience engagement. It can be deployed in enterprises across various industries for use by the Marketing, Customer Experience, and Business Intelligence teams. ...
Tealium Audiencestream CDP features includes a tool that can create comprehensive and actionable customer profiles out of visitor information from various sources, such as IoT, servers, kiosks etc. The data can be used for deriving customer value, or study customer behaviour or can be used to create audiences.
The software integrates with the business systems for CRM, Marketing automation, emails, online ads and more. Tealium Audiencestream CDP is equipped with tools and machine learning technology that can provide insights from the customer data enabling it to be available across all the integrated systems.
Mapp Intelligence
Customer intelligence and marketing analytics platform to turn data into insights, and insights into action
Mapp Intelligence is a Customer Intelligence and Marketing Analytics platform that takes data-driven cross-channel marketing to the next level based on customer behavior or pre-defined customer profiles. It helps to increase the customer lifetime value and acquire customers. ...
Mapp Intelligence helps to tackle the power of first-party data and provides an accurate prediction of what the customers are going to do next. It helps to improve marketing and campaign activities, E-commerce customer journey visualization, data accuracy and many more.
Some of its features are customer insights, smart alerts to detect data anomalies, learn about individual prospect and customer interests, analyze the customer journey to find the quickest paths to conversion, and many more.
mParticle
Customer data platform to simplify your customer data infrastructure
mParticle is a customer data platform that allows unifying customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience. It helps B2C brands deliver real-time customer experiences. ...
mParticle is designed to integrate and orchestrate the entire growth stack. Its platform collects user data through a variety of services and then unifies them into a single view for customers, as well as integrates and orchestrates data to deliver personalized, omnichannel customer experiences, enabling marketers to understand and address the entire buying process.
mParticle understands the entire digital journey, platform include Data infrastructure, Data-driven personalization, Data Quality, and Data Governance. Its features include Inputs, Filters, Audiences, Rules and transformations, IDSync, Data master, Data localization, CCPA compliance and more.
Blueshift
Customer Data Platform that activates data across the entire omnichannel customer journey
Blueshift is a Customer Data Platform including Multi Channel activation. Emails, Mobile Push, SMS, Personalized web experiences, Conversational marketing and Audience Ad targeting are some of the channels used for customer conversion campaigns. ...
Blueshift provides a complete 360 degree profile of every customer which can be activated whenever needed for making customer conversations or multi-channel campaigns. Blueshift enables Predictive Intelligence through marketer accessible AI, which ensures that the right customer is allocated to the right channel all the time. Customer segmentation is dynamically updated based on the latest customer activity.
Blueshift provides the tools for Multi-channel campaigns that include simplified user interface, quick launch of campaigns with available templates that can be customized and tools for analysing ROI.
Relay42
Intelligent Journey Orchestration with real-time connectivity to all systems and touchpoints
Relay42 is an Intelligent Journey Orchestration built for AI-driven customer journeys with real-time connectivity to all systems and touchpoints empowering businesses to create meaningful customer relationships by interactions into seamless journeys, without interrupting the existing ecosystem. ...
Relay42 centrally manages the disparate customer data from all sources to create independent profiles based on real-time behavior, predict movements on insights using integrated AI to anticipate customer behavior and deliver true one-to-one personalization in real-time throughout the entire customer journey.
It activates data at the profile level where every message is dynamically built for each customer. Allows to quickly adapt to new channels and technologies and recognize the customers and prospects across all touchpoints in real-time. Create a holistic view of each customer and prospect and so on.
Optimove
Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights
Optimove is a Relationship Marketing Software as a service platform that drives measurable growth through targeted campaigns, measurement and optimization. It is suited for enterprises looking to use intelligent communications to understand and impact customer behavior. ...
It features Micro-segmentation, theme-guided analytics, single customer view, dynamic customer journeys, cross-channel campaign automation, behavior-triggered interaction, test vs control, self-optimizing campaigns and autonomous insight generation.
It allows to gain access to customer data, discover insights and identify customer engagement opportunities. It helps to plan, design and organize cross-channel journey unique to every customer. It helps to measure incremental impact of your campaigns and strategies and predict customer behavior. It provides deep customer insight and bridges gap between data science and marketing with actionable insights for continuous optimization of customer communications.
Treasure Data
Customer Data Platform to drive outstanding customer experiences
Treasure Data excels in offering a robust suite of features such as AI-powered analytics, extensive security options, and seamless integration capabilities, primarily serving large enterprises and the education sector. NectarOM focuses on personalized marketing and strong engagement management, providing specific solutions for improving sales and brand engagement, with a firmer foothold in information technology and services enterprises. ...
Blueshift
Customer Data Platform that activates data across the entire omnichannel customer journey
Blueshift excels in managing customer engagement and communication for large enterprises, offering robust insights through AI analytics and comprehensive support. NectarOM focuses on personalized marketing and omnichannel strategies, serving large IT enterprises with specialized features such as loyalty management. These differing strengths make Blueshift ideal for enterprises seeking integrated communication solutions, while NectarOM suits businesses prioritizing personalized marketing and engagement strategies. ...
MarkLogic Data Hub Platform
The Single Platform that Unlocks Data Agility
Marklogic Data Hub Platform is a Data Integration platform for Enterprises . It is used in the Financial Services, Healthcare, Insurance and other Manufacturing Industries and Media It ...
It is powered by a NoSQL database which provides speed, flexibility and scalability and ensures security and data consistency.
Marklogic Data Hub Platform is built to work in any environment - hybrid, on-premises or cloud.
Hive Marketing Cloud
Customer Insight and Engagement Platform
Hive Marketing Cloud is a Customer Insight and Engagement Platform that enables marketers to increase the value of their customers through guided and personalised engagement across multiple channels and devices. ...
It accelerates marketing revenues by enabling them to deploy highly personalised, sophisticated, multi-channel marketing from a single technology platform surfacing all of their data for an improved, relevant customer experience that engages and converts. It collects and combines all of customer details, illustrated customer behaviour and leads to interesting segments, and drag and drop sequencing of messages, with each customer’s experience personalised based on their engagement.
Its capabilities include customer data platform, multichannel engagement, data intelligence, audience management, customer journey automation, and visual analytics. It integrates with salesforce,shopify, sugar CRM, Xero, Zoho CRM, Quickbooks online, Magento, Dynamics CRM and more.
Reltio
Customer Data Platform to Power Connected Customer Experiences
Reltio is a customer data platform that enables customer experience to drive hyper-personalization, accelerate real-time operations, and simplify compliance with consent and privacy laws. It helps to gain business agility, and bring big ideas to life. ...
Reltio manages all data types including multi-domain master data, transaction and interaction data, third-party, public and social data. Identifies complex relationships among individuals, entities, products and services, locations, and more. Creates holistic, up-to-date, and actionable customer profiles make it easier to drive hyper-personalization, accelerate real-time operations, and simplify compliance and consent management at scale.
Reltio features include accelerating time-to-value, reduce TCO and upgrade without disruption, quickly onboard new data sources, enrich profiles with thousands of attributes, relationships, transactions, and interactions from hundreds of data sources, gain deep, data-driven, and actionable insights about all customers to deliver hyper-personalized experiences, and more.
Tamr
Tamr Inc.: Tamr Agile Data Unification and Management ...
Tamr is an Enterprise data mastering platform that combines machine learning-based models, rules, and human feedback to quickly and easily publish accurate, up-to-date enterprise data. It helps to improve visibility to organization's data operations and accelerates business outcomes through data-driven insights. ...
Tamr combines machine learning software with data science expertise to provide accurate analysis. Tamr combines disparate data sources across the enterprise and maps differing data schemas to create a unified view of highly variable data sets. Tamr has open API based architecture to integrate organization's data eco-system. It provides data categorization through human guided machine learning platform through active learning. It analyses data sources by applying advanced algorithms and machine learning to connect and curate attributes and records.
Twilio Engage
Build data-driven, personalized customer experiences that grow lifetime value
Twilio Engage is the marketing solution that combines the power of a native customer data platform (CDP) and native multichannel in order to enable businesses to deliver data-driven personalization and promote efficient growth. ...
Openprise RevOps Performance Platform
Customer Data Platform to improve the performance of every go-to-market initiative.
Openprise RevOps Performance Platform helps to automate critical data management processes so you can execute more effective campaigns and accelerate growth. It is suited for any business looking to scale up, simplify and auto-manage all key processes in marketing and sales. ...
It features Data cleansing, Lead routing, data unification, dedupe, segmentation, campaign attribution, data enrichment, lead scoring, ABM activity analysis, data onboarding, GDPR compliance, data marketplace, data mechanic and integrations.
It helps to cleanup your data, focus on the right targets, scale your processes and simplify your MarTech stack. It offers better segmentation, personalization and routing to boost campaign performance. It consistently merges dupes, hence there’s no need to manually review.
Leadspace Customer Data Platform
Customer Data Platform to drive personalized customer engagement with industry-leading data & AI
Leadspace Customer Data Platform helps B2B sales and marketing team to drive personalized customer engagement with a focus on growing revenue. This CDP platform helps to manage customer data with AI backed technology. ...
Leadspace Activation products provide a way to integrate Leadspace CDP into existing Sales and Marketing channels, as well as to visualize, analyze and optimize data and scoring models on-demand. Lead-to-Account Matching, Real-Time and On-Demand Data Enrichment, Predictive Account Scoring, Intent Scoring, Persona Scoring, Look-a-Like Modeling and Ideal Customer Profile Analysis are some of the key features of the Leadspace CDP.
It helps to get more qualified leads, understand the customers, deliver smart communication. The platform permits users to analyze and understand audience segments, whether they already know them or not yet. They can determine how profitable these audience segments are. Because of this, they will be able to easily identify potential customers or discover the opportunities with their existing customers.
Optimizely Data Platform
CDP assisting growing brands with relevance across the entire customer journey
Optimizely Data Platform is ideal for large enterprises in technology and marketing industries, offering robust support and analytics-driven features. NectarOM excels in personalized marketing, primarily serving technology firms with a focus on omnichannel capabilities. Optimizely's strengths lie in engagement, lifetime value management, and customizable reporting, while NectarOM offers specialized support and leads in omnichannel marketing with powerful analytics and custom reporting. ...
Amperity Customer Data Management
Customer Data Platform built for the needs of the enterprise
Amperity Customer Data Management excels in data analytics and technology integration for large enterprises, emphasizing customer engagement and relationship management. In contrast, NectarOM focuses on personalized marketing and omnichannel strategies to enhance sales and customer acquisition, proving valuable across various industries, especially in a large enterprise context. Amperity provides extensive support options, while NectarOM prioritizes around-the-clock availability with fewer support channels, catering to slightly different market needs. ...
Stratifyd
Augmented Intelligence Platform to deliver real-time insights to the people who need them
NectarOM excels in personalized marketing and engagement, making it ideal for large IT enterprises aiming to enhance customer relationships and drive revenue. Stratifyd thrives in customer feedback and social media management, supporting small to enterprise-level businesses across various industries in improving customer acquisition and relations. Both platforms provide comprehensive features like custom reporting and integration, but NectarOM leans towards marketing, while Stratifyd offers extensive analytics capabilities. ...
FullContact
Identity Resolution & Data Insights Solutions
FullContact is a privacy-safe identity resolution solution that provides personalized connections between people and brands. It empowers brands to improve their customer experience and authentically engage with consumers. ...
It provides a smart, cloud-based address book for users, transforming partial identities into complete profiles to connect with prospects and capture audience insights. It enables brands and marketing platforms to resolve and enrich contact records for enhanced customer experience and authentic customer engagement. It delivers the capabilities needed to create tailored customer experiences by unifying data and applying insights at the moments that matter.
Key features include API, build social profiles, multiple contact attributes, contact database, data synchronization, secure data storage, real-time updates, activity logging, contact history, mobile integration, data enrichment, social media integration, email integration, contact info from email signatures, contacts from business cards, CRM integration and more.
Tealium
Real-time customer data orchestration solutions and enterprise tag management to collect, unify and leverage their customer data
Tealium is a Customer Data Platform. Tealium is a company that provides a tag management system including analytics, advertising, and affiliate enterprise websites. The Company’s customer data platform comprises an enterprise tag management solution, omnichannel customer segmentation, action engine, and suite of rich data services, creating a vendor-neutral data foundation that spans web, mobile, offline and IoT. ...
Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, files and more. It enables technology vendors, such as analytics and media services, from a central data collection hub. Users can use event specifications to assign required data elements for incoming event data. It can monitor live data flows, with insight into whether or not it meets the specification or needs attention. It helps to build insights and value directly into a portable and customer-centric data asset that can flow across tech stack and organization. It supports sending customer data to any end-point destination via many types of integration capabilities including tags, APIs and local storage for data layer enrichment.
Tealium streamlines the process of deployment. It helps to edit vendor tags and eases each developer's workload. Tealium has a data layer API that enables the remote management of the universal data object.
Hyland Governance
Information Governance Software
"We wanted a single, unified platform that would serve our internal customers much better.
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- Jerry Jacob
RecordSure
Speech and Document Analytics for financial organisations and regulation-driven industries
mParticle
Customer data platform to simplify your customer data infrastructure
mParticle excels in mid-market and enterprise sectors, focusing on customer engagement and analytics, while NectarOM is tailored for large enterprises with a strong emphasis on personalized marketing and sales growth. ...
Tealium Audiencestream CDP
Customer Data Platform to Understand and Engage Your Customers in Real Time
Tealium Audiencestream CDP excels in integration and analytics, making it suitable for enterprises focused on comprehensive data utilizations across multiple customer touchpoints. In contrast, NectarOM's strength lies in personalized marketing, catering to the needs of large enterprises particularly in the IT sector seeking to drive sales and enhance customer relationships through tailored experiences. Both platforms offer strong support but appeal to slightly different operational needs and business scales. ...
SAP Customer Data Management
Business growth by unlocking the power of customer data management
SAP Customer Data Management uses data-driven insights to understand customers, engage with them confidently, and deliver brand promises. It is customer centric, and helps to boost revenue, lower costs, and grows business. ...
It helps turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences. It offers enterprise-ready solutions focused on SAP Customer Data Platform, SAP Customer Identity and Access Management (CIAM) for B2C, SAP Enterprise Consent and Preference Management, and SAP Customer Identity and Access Management (CIAM) for B2B.
SAP Customer Data Platform enables the audience to grow and build trusted, personalized customer relationships based on transparency and personal data control. SAP Customer Identity and Access Management for B2C turns unknown visitors into known, loyal buyers, and reduces friction at the point of registration and delivers trusted, personalized engagements throughout the customer journey. SAP Enterprise Consent and Preference Management build customer relationships based on transparency and control using customer consent and preference management tools. SAP Customer Identity and Access Management for B2B build trusted customer and partner relationships across all channels, while speeding time to value.
Lytics CDP
Customer Data Platform to understand what your customers really want
Lytics CDP excels in areas of advertisement and engagement management, making it a strong contender for publishers and IT services firms. Its extensive analytics capabilities and integration features cater well to enterprises and large businesses. In contrast, NectarOM focuses on personalized marketing, increasing sales, and customer acquisition, with its strength in omnichannel support, vital for IT services. It offers robust 24/7 support, attracting large enterprises seeking comprehensive customer data solutions. ...
Leadboxer Lead Generation
Lead and customer intelligence platform that automatically identify website visitors
Leadboxer Lead Generation is a lead management platform designed to help sales professionals to track the identity of the website visitors, visitor activity and gather the required information to close the deals. ...
The primary features offered by the platform includes contact Information of the leads, company information and lead journey mapping, automatic lead scoring, and lead database management. It also helps with tracking of website activities, marketing campaign, email opens & clicks, cross-domain & device, and form activity.
The platform utilizes tracking pixel to measure website related activities. It also offers integration with Pipedrive, Hubspot, Salesforce, Mailchimp etc.
Ascent360
Data Driven Marketing Platform that result in immediate returns and lifetime advocates
Ascent360 and NectarOM, both leading Customer Data Platforms, serve large enterprises by offering unique capabilities. Ascent360 excels in facilitating engagement management and diverse marketing channels, targeting the consumer goods and retail industries. In contrast, NectarOM stands out with its personalized marketing and omnichannel approach, making it a preferred choice for the Information Technology sector. Businesses can select either Ascent360 or NectarOM based on their specific operational workflows and strategic growth objectives. ...
Mapp Intelligence
Customer intelligence and marketing analytics platform to turn data into insights, and insights into action
Mapp Intelligence excels in providing data-driven tools to enhance customer relationships and optimize marketing strategies. It suits mid-market to enterprise users, especially in internet and retail industries. NectarOM focuses on personalized marketing to drive sales and improve customer engagement, appealing to large enterprises primarily in IT services. Both platforms offer comprehensive support options, but Mapp Intelligence has a broader user base and feature set, while NectarOM is tailored for targeted personalization and sales growth. ...
Squirro
Customer Insights Platform for Enterprise Success
Squirro is an Augmented Intelligence solution that is designed to offer cognitive insights for comprehensive analysis of unstructured data. It tackles any challenge relating to data gathering, analytics, search and data visualization. It delivers contextualized insights from most relevant data sources and displays them directly, via workbench integrations, or through self-service applications. It helps to acquire customers, and exceed competitors’ ROI. ...
Its artificial intelligence, machine learning, and predictive analytics, empower organizations to transform enterprise data into AI-driven insights. It correlates unstructured data from any digital source to structured data of already existing enterprise systems as well as works with inputs, which already exist within BI and CRM platforms and analyses and learns to prioritize the information based on user interactions, enabling organizations to efficiently manage and unlock the hidden value within data. Its real-time 360-degree client cockpit provides a holistic and comprehensive understanding of the customer journey.
Squirro applies cognitive search, advanced analytics, and intuitive dashboarding to unstructured data to provide new opportunities, next-best-action recommendations, and real-time 360° client cockpits.
NGDATA
Customer Data Platform driving engagement with the customers and build more successful relationships
NGDATA, founded in 2012, lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles (Customer DNATM) and drives truly personalized customer experiences through real-time interaction management. With capabilities beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn and lowering cost per conversion. ...
NGDATA’s IEP has in-built analytics, AI-powered capabilities, and decisioning formulas. This unique combination identifies opportunities and proactively and accurately automates individual customer engagements at scale, via the most relevant channel. All this is underpinned with Customer DNATM creating rich, multi-attribute profiles, including device data, enabling businesses to develop a deeper understanding of their customers. And the intuitive user interface makes it easy for business users to utilize the platform while IT and analytics retain oversight and control.
NGDATA makes big data small and beautiful and is dedicated to facilitating economic gains for all clients. A strong emphasis on engagement-based tracking and reporting, coupled with a range of scalable out-of-the-box solutions gives immediate and rewarding results.
