Nielsen Marketing Cloud Overview
Nielsen Marketing Cloud streamlines marketing by profiling and activating audiences with enriched data. Digital platforms benefit from its comprehensive data sets.
Use Cases
Customers recommend Media Planning, Content Management, Advertisement, as the business use cases that they have been most satisfied with while using Nielsen Marketing Cloud.
Business Priorities
Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Nielsen Marketing Cloud.
Nielsen Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data
Nielsen Marketing Cloud works with different mediums / channels such as E-Mail. and Social Media.
Reviews
"...Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms...." Peer review
Nielsen Marketing Cloud, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Nielsen Marketing Cloud
Top Industries
- Marketing and Advertising
- Internet
- Food & Beverages
Popular in
- Large Enterprise
- Mid Market
- Enterprise
Nielsen Marketing Cloud is popular in Marketing And Advertising, Internet, and Food & Beverages and is widely used by Large Enterprise, Mid Market, and Enterprise.
Comprehensive Insights on Nielsen Marketing Cloud Use Cases
How efficiently Does Nielsen Marketing Cloud manage your Media Planning?
How can Nielsen Marketing Cloud optimize your Advertisement Workflow?
Case Studies
| COMPANY | INDUSTRY | CASE STUDIES |
|---|---|---|
|
NA |
CASE STUDY The customer is a multinational global conglomerateRead More |
Nielsen Marketing Cloud Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (3) |
| Analytics | Read Reviews (20) |
| Custom Reports | Read Reviews (19) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (3) |
| Analytics | Read Reviews (20) |
| Custom Reports | Read Reviews (19) |
Nielsen Marketing Cloud Integrations
Nielsen Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Nielsen Marketing Cloud
Top Failure Risks for Nielsen Marketing Cloud
Nielsen News
Nielsen launches activation with Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across New Zealand - WebWire
Nielsen introduced Advanced Audiences in New Zealand to improve digital campaign accuracy and effectiveness.
Nielsen Moves to 3-Minute Qualifier for PPM Listening - Daily Research News Online
Nielsen changes PPM listening qualifier to 3 minutes, boosting audience counts and aligning with modern habits.
Innovid and Nielsen Explore Cross-Media Collaboration - Daily Research News Online
Independent ad delivery and measurement platform Innovid has announced a partnership with Nielsen, exploring the potential for giving clients ...
Nielsen Feeds
Karthik Rao Appointed CEO of Nielsen Holdings
Karthik Rao has been appointed CEO of Nielsen Holdings, bringing over two decades of experience to lead and innovate at the company.
Nielsen Profile
Company Name
Nielsen
Company Website
https://www.nielsen.com/HQ Location
Employees
10001+
Social
Financials
IPO
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