Nielsen Marketing Cloud Overview

Nielsen Marketing Cloud streamlines marketing by profiling and activating audiences with enriched data. Digital platforms benefit from its comprehensive data sets.

Use Cases

Customers recommend Media Planning, Content Management, Advertisement, as the business use cases that they have been most satisfied with while using Nielsen Marketing Cloud.

Other use cases:

  • Social Media Analytics
  • Market Research
  • Segmentation And Targeting
  • Campaign Management
  • Contract Management
  • Identify Target Customers
  • Category Management
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Business Priorities

Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Nielsen Marketing Cloud.

Other priorities:

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Nielsen Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Nielsen Marketing Cloud works with different mediums / channels such as E-Mail. and Social Media.

Reviews

"...Able to get the analytics/reporting that was required. ...." Peer review by Junde W., Analyst, Marketing and Advertising

Nielsen Marketing Cloud, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Nielsen Marketing Cloud

Top Industries

  • Marketing and Advertising
  • Internet
  • Food & Beverages

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Nielsen Marketing Cloud is popular in Marketing And Advertising, Internet, and Food & Beverages and is widely used by Large Enterprise, Mid Market, and Enterprise.

Comprehensive Insights on Nielsen Marketing Cloud Use Cases

What Are the key features of Nielsen Marketing Cloud for Media Planning?

Case Studies

CASE STUDY John Fetterman 2022 Senate Campaign

Nielsen Media Impact helped the John Fetterman 2022 Senate campaign reach more voters in a crowded media market. The campaign used Nielsen data to shift 20% of its ad budget to AM/FM radio. This move... filled a 12% gap in voter reach that TV alone could not cover. Radio added 29% more reach among light TV viewers and 23% more among swing voters. The campaign secured 676,000 extra voters at no extra cost, helping Fetterman win the election.

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Internet

CASE STUDY Google

Nielsen Marketing Mix Modeling helped Google measure the impact of its AI-powered advertising solutions across YouTube and Search. Google wanted to know if AI could improve return on ad spend and sal...es effectiveness. Nielsen analyzed over 50,000 brand campaigns and 1 million performance campaigns using advanced modeling. Google’s AI-powered video campaigns on YouTube delivered 17% higher ROAS than manual campaigns. Combining AI-powered VRC and VVC increased sales effectiveness by 23%. Adding Demand Gen to campaigns boosted ROAS by 10% and sales effectiveness by 12%.

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Marketing and Advertising

CASE STUDY Whalar

Nielsen's Predictive ROI (PROI) helped Whalar measure and optimize the ROI of creator-specific campaigns. Whalar wanted to quickly see the expected ROI and sales impact to improve media plans. Nielse...n used PROI and Compass Planner to give fast, accurate ROI forecasts for creator content. The study found an average ROAS of $2.63 across six campaigns. Results showed a 9% difference from previous MMM results and revealed a 25% underinvestment in creator campaigns. Optimizing weekly support could boost ROAS by 20%.

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Entertainment

CASE STUDY TikTok

Nielsen’s Marketing Mix Modeling solution helped TikTok measure the impact of its advertising in Southeast Asia. TikTok wanted to see how ads affected sales, purchase intent, and brand awareness. Nie...lsen analyzed 10 CPG brands in Indonesia and Thailand. TikTok ads delivered a $1.7 short-term return for every dollar spent and a total ROAS of $2.3. Combining TikTok and TV ads led to 9.4% more sales. In-Feed ads and high-impact formats like Branded Effect showed strong results.

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Design

CASE STUDY Raptive

Nielsen Brand Impact helped Raptive measure how creator websites affect brand outcomes. Raptive wanted to see if creator spaces drive better ad results than social media or traditional sites. Nielsen...'s study found ad recall was 70% higher on creator websites. Purchase intent and brand fit were also stronger, with a 66% brand fit score. Creator fans showed 40% higher purchase intent and 45% higher brand recommendation. Over 77% of fans felt connected to brands in creator content. Nielsen's solution gave Raptive new insights into the power of creator platforms.

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Sports

CASE STUDY World Athletics

Nielsen’s Event Impact Assessment (EIA) Framework helped World Athletics measure the value of hosting the 2022 and 2023 World Athletics Championships. The challenge was to justify investments and sho...w benefits beyond economic impact. Nielsen’s solution measured five pillars: attendance, economic, media, social, and environmental. In Budapest 2023, attendance rose to 404,000, up from 150,000 in Oregon. Environmental efforts saved 1,700 tonnes of CO2, worth $240,000. 77% of spectators felt inspired to participate in track and field, up from 41%. The total event impact reached $408 million.

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Nielsen Marketing Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.99/5 ★

Read Reviews (3)
Analytics

4.46/5 ★

Read Reviews (20)
Custom Reports

3.89/5 ★

Read Reviews (19)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.99/5 ★

Read Reviews (3)
Analytics

4.46/5 ★

Read Reviews (20)
Custom Reports

3.89/5 ★

Read Reviews (19)

Software Failure Risk Guidance

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for Nielsen Marketing Cloud

Top Failure Risks for Nielsen Marketing Cloud

Nielsen News

Product

Nielsen Adds CTV Coverage to Ad Intel in the UK - Daily Research News Online - MrWeb

Nielsen is expanding its Ad Intel product in the UK to include Connected TV (CTV) coverage starting September. This enhancement will provide clients with detailed insights into CTV ad spending across major streaming platforms, enabling better media planning and competitive analysis. This move follows similar expansions in Germany and the US, reflecting the growing importance of CTV in advertising strategies.

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Executive

Nielsen appoints Pacheco as Head of Global Partnerships

Nielsen has appointed Richard Pacheco as Head of Global Partnerships. Pacheco will focus on building and maintaining partnerships within the ad tech ecosystem to drive innovation and business outcomes. He will report to Chief Product Officer Akhil Parekh and collaborate with the corporate development team to explore new growth opportunities.

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Partnership

TAM Ireland awards programme data harmonisation contract to MetaBroadcast and Nielsens Gracenote - Nielsen

TAM Ireland awarded a three-year contract to MetaBroadcast and Nielsen's Gracenote for a programme data harmonisation system. This collaboration aims to enhance data quality and understanding of TV viewership by using Gracenote's enriched metadata and MetaBroadcast's data platform. The partnership will benefit Irish broadcasters and advertising agencies by providing improved audience measurement solutions.

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Product

Nielsen adds CTV coverage to Ad Intel

Nielsen has expanded its Ad Intel product to include Connected TV (CTV) coverage, enabling advertisers to track ad spend across major streaming platforms such as Prime Video, Netflix, and YouTube. The new feature, launching first in Germany in August 2025, offers marketers a comprehensive cross-platform view of media investments, supporting more informed campaign planning in the rapidly growing CTV advertising sector.

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Nielsen Profile

Company Name

Nielsen

Company Website

https://www.nielsen.com/

HQ Location

Employees

10001+

Social

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Financials

IPO