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NielsenIQ: Use-Cases, Insights and Reviews | 2025 Cuspera

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The world’s most comprehensive market research and consumer insights

NielsenIQ Overview

Label Insight by NielsenIQ addresses the challenge of understanding consumer purchase drivers by transforming product data into actionable insights. This tool empowers businesses to refine their market strategies by leveraging detailed product attribute insights. By focusing on the nuances of consumer preferences, companies can make informed decisions that enhance competitiveness and drive revenue growth. Label Insight's capabilities are particularly beneficial for businesses aiming to harness wellness trends and align their offerings with consumer demands. This approach not only aids in capturing market share but also in sustaining long-term customer engagement and loyalty.

Use Cases

Customers recommend Engaging And Following Up, Helpdesk Management, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using NielsenIQ.

Other use cases:

Onboarding
Category Management
Attribution Management
Product Marketing
Rating And Review Management
Generation Of New Leads
Sending & Publishing Communications

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Business Priorities

Improve Visibility and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using NielsenIQ.

Other priorities:

Improve ROI
Increase Sales & Revenue
Improve Digital And Social Presence
Increase Average Basket Value
Improve Brand Engagement
Improve Navigation
Grow Market Share
Acquire Customers
Enter New Markets Internationally Or Locally
Improve Internal Communications
Launch New Products
Build Brand Awareness
Improve Efficiency

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NielsenIQ Use-Cases and Business Priorities: Customer Satisfaction Data

NielsenIQ's features include Personalization, and Feedback Surveys. and NielsenIQ support capabilities include 24/7 Support, AI Powered, Email Support, etc. also NielsenIQ analytics capabilities include Analytics, and Custom Reports.

NielsenIQ, Smartlook, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Label Insight - NIQ relentlessly pursues detailed data sets, measuring every consumer transaction. This data equips businesses with essential knowledge to drive growth.

Comprehensive Insights on NielsenIQ Use Cases

How can NielsenIQ optimize your Engaging And Following Up Workflow?

How does NielsenIQ facilitate Products & Pricelist Management?

What solutions does NielsenIQ provide for Onboarding?

Why is NielsenIQ the best choice for Category Management?

17+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well NielsenIQ solved their E-Commerce Software needs. Cuspera uses 493 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

Case Studies

CASE STUDY VisionTek

GfK Etilize helped VisionTek improve its product content for eCommerce. VisionTek had problems with inaccurate and inconsistent product information, which hurt sales and led to high returns. GfK Etil...ize provided detailed, accurate product data for all channel partners. This led to immediate revenue growth and increased market share. VisionTek onboarded more partners and improved customer buying experiences.

Hospital & Health Care

CASE STUDY Sigma Healthcare

NIQ Spaceman helped Sigma Healthcare improve space planning in over 300 stores. Sigma faced outdated planograms and lacked data-driven tools. The new solution integrated Spaceman and StoreSpace, maki...ng planogram updates faster and more accurate. Store teams found the system easy to use and could make changes quickly. Sigma saw better operational efficiency, improved sales, and higher profits from smarter decisions.

Retail

CASE STUDY Jewson

GfK's market measurement solution helped Jewson improve its strategic and tactical planning. Jewson needed more detailed sales intelligence to analyze performance by category and region. GfK expanded... its reporting, adding a regional overlay and deeper insights. Jewson now uses this data across the company for monthly planning and performance tracking. The new intelligence supports better regional planning and helps Jewson stay competitive.

Retail

CASE STUDY Super-Pharm

NIQ Activate helped Super-Pharm boost shopper engagement with a new personalization strategy. The company faced low coupon redemption and weak ROI from its loyalty program. Using data-driven offers, ...Super-Pharm increased incremental turnover per shopper by over 20%. The program achieved more than 25% overall lift. Redemption rates rose among new shoppers, and supplier collaboration improved. Super-Pharm saw stronger loyalty and higher sales from this approach.

Consumer Electronics

CASE STUDY Hama

Gfknewron Market helped Hama manage data overload in the mobile accessories market. Hama used the tool to track trends, monitor competitors, and improve decision-making. The platform let teams design... product portfolios, plan strategies, and forecast demand. Custom features and segmentation options made analysis easier. Hama says gfknewron Market improved their business decisions and helped protect and grow their market share.

CASE STUDY Electrolux Ukraine

GfKnewron helped Electrolux Ukraine boost sales during Black Friday. The team used weekly product group data for washing machines to get deeper market insights. This led to an extra €47,000 in revenu...e, an 8.5% sales increase over the previous week. Electrolux raised its market share from 7.5% to 8.1% during Black Friday week and from 6.4% to 8.8% from October to November. The data allowed for better pricing, inventory management, and quick action on distribution gaps.

Peers used NielsenIQ for engaging and following up and helpdesk management

NielsenIQ Competitors

NielsenIQ
vs
Smartlook

NielsenIQ Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.42/5 ★ Read Reviews (1)
Analytics	4.57/5 ★ Read Reviews (177)
Custom Reports	4.45/5 ★ Read Reviews (61)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.42/5 ★ Read Reviews (1)
Analytics	4.57/5 ★ Read Reviews (177)
Custom Reports	4.45/5 ★ Read Reviews (61)

Software Failure Risk Guidance

for NielsenIQ

Overall Risk Meter

Low Medium High

Top Failure Risks for NielsenIQ

Nielsen Consumer LLC News

Partnership 16/06/2025

NielsenIQ integrates FoodHealth Score to bring nutrition transparency to retail and CPG

NIQ (NielsenIQ) has integrated the FoodHealth Score into its analytics platform, enhancing nutrition transparency for retail and consumer packaged goods (CPG) companies. This partnership enables retailers and brands to access detailed, data-driven insights on product nutrition, supporting healthier consumer choices and compliance with evolving health regulations.

Partnership 29/04/2025

NIQ Boosts Ad Targeting on The Trade Desk Globally - Los Angeles Times

NIQ has expanded its global ad targeting capabilities on The Trade Desk platform. This enhancement enables advertisers to leverage NIQs advanced audience data for more precise digital advertising campaigns worldwide. The integration aims to improve campaign effectiveness by offering deeper consumer insights and segmentation.

Product 07/04/2025

Revolutionizing Distribution Intelligence : NielsenIQ ( NIQ ) Launches Advanced Global Distribution Intelligence on Market Data Platform gfknewron

NielsenIQ launches advanced global distribution intelligence on its gfknewron platform, offering AI-enabled distributor sales data for Tech & Durables clients to manage distribution and channel business effectively.

Partnership 05/03/2025

Sephora, NielsenIQ Partner on Consumer Data

Sephora and NielsenIQ formed a partnership to leverage consumer data analytics. This collaboration enables Sephora to access NielsenIQs advanced data intelligence platform, enhancing insights into shopper behavior and market trends in the beauty retail sector. The partnership aims to drive more data-driven decisions for Sephoras merchandising and marketing strategies.

Nielsen Consumer LLC Profile

Company Name

Nielsen Consumer LLC

Company Website

https://nielseniq.com/global/en/

HQ Location

Chicago, IL

Employees

101-250

Social

Financials

SERIES C