Omeda Platform Overview

Omeda’s Audience Engagement Platform delivers a unified solution for media and marketing teams aiming to enhance audience interactions. By centralizing data, the platform enables personalized experiences that can drive growth. This all-in-one tool is tailored for those seeking to leverage customer data effectively, offering a competitive edge in audience engagement. A notable feature is its ability to seamlessly integrate various data sources, providing a comprehensive view of audience behavior. This capability allows businesses to craft targeted marketing strategies, ultimately fostering stronger customer relationships and improving ROI.

Use Cases

Customers recommend Engaging And Following Up, Social Media Analytics, Onboarding, as the business use cases that they have been most satisfied with while using Omeda Platform.

Other use cases:

  • Advertisement
  • Relationship Management
  • Segmentation And Targeting
  • Channel Marketing
  • Engaging With Scheduling & Cadence
  • Generation Of New Leads
  • Subscription Management
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Business Priorities

Scale Best Practices and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Omeda Platform.

Other priorities:

  • Grow Market Share
  • Improve Brand Engagement
  • Improve Consistency
  • Improve Efficiency
  • Acquire Customers
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Omeda Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Omeda Platform works with different mediums / channels such as E-Mail. Promotions. and Website.

Omeda Platform's features include Personalization, and Recording. and Omeda Platform support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Omeda Platform analytics capabilities include Analytics, and Custom Reports.

Omeda Platform, belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Omeda-platform simplifies MarTech by integrating best-in-class technology into a single, seamless platform. Audience data is effortlessly combined and managed.

Comprehensive Insights on Omeda Platform Use Cases

What Are the key features of Omeda Platform for Engaging And Following Up?

What makes Omeda Platform ideal for Onboarding?

What solutions does Omeda Platform provide for Relationship Management?

9+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Omeda Platform solved their Customer Data Platform needs. Cuspera uses 154 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Case Studies

Media Production

CASE STUDY Gardner Business Media

Omeda and Zapier help Gardner Business Media automate lead scoring and nurturing. Gardner collects leads using Omeda forms and updates customer spreadsheets in real time. The team uses Omeda’s market...ing automation for email, personalizations, and retargeted ads. Zapier assigns scores based on lead engagement. Customers can see updated lead scores daily and act on hot leads. Gardner also runs softer nurture programs for less engaged leads.

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Publishing

CASE STUDY Sosland Publishing

Omeda helped Sosland Publishing move their paid newsletters from manual spreadsheets to an automated platform. Sosland used Omeda's Odyssey to track email engagement and automate subscription renewal...s. They set up auto-renewal for paid subscriptions and used online forms to reach new audiences. After switching to Omeda, Sosland converted 59% of Sweetener Report subscribers to auto-renewal. The team now spends less time on admin and more on content and audience engagement.

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Publishing

CASE STUDY Virginia Business

Omeda helped Virginia Business launch a paid subscription strategy. Virginia Business wanted to move from free content to paid subscriptions but lacked resources and faced internal resistance. They f...irst redesigned their website, then adopted Omeda for print fulfillment, email, and customer data platform tools. Omeda allowed them to automate subscription management, send targeted emails, and save time. With Omeda, they set up a paywall, automated welcome emails, and managed subscribers easily. This made their paid subscription launch smooth and efficient.

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Design

CASE STUDY IRONMARKETS

Omeda helped IRONMARKETS, a B2B media company, bring all their audience data together. IRONMARKETS used Omeda’s audience marketing solution. This helped them drive more advertising revenue. The compa...ny covers heavy construction, landscape, and supply chain industries. Omeda’s tools made their marketing and data work better.

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Marketing and Advertising

CASE STUDY Fusable

Fusable used Omeda's customer data platform and Google Analytics to build a reader engagement model. They wanted to see how each person interacted with their content. This helped them grow their emai...l audience by over 10% in one year. Fusable used this data to target a global trucking aftermarket company for an ABM campaign. Their client increased digital spend by 15% after seeing the detailed engagement insights.

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Information Services

CASE STUDY Questex

Omeda helped Questex improve their event feedback process. Questex struggled with a split survey system that hurt response rates and created data silos. Their old tools made reporting slow and compli...cated. By using Omeda’s integrated audience data platform and CredSpark’s interactive content, Questex built a better survey. This new process made it easier to collect feedback and improved the event experience for attendees.

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lightning

Peers used Omeda Platform for engaging and following up and social media analytics

Omeda Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.20/5 ★

Read Reviews (15)
Custom Reports

4.14/5 ★

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CAPABILITIES RATINGS AND REVIEWS
Analytics

4.20/5 ★

Read Reviews (15)
Custom Reports

4.14/5 ★

Read Reviews (15)

Software Failure Risk Guidance

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for Omeda Platform

Top Failure Risks for Omeda Platform

Omeda Holdings LLC. News

Product

Omeda Unveils 2025 State of Audience Report, New AI-Powered Intelligence Tools, and Expanded CredSpark Integration at Omeda Idea Exchange

Omeda has launched its 2025 State of Audience Report, introduced new AI-powered intelligence tools, and expanded its integration with CredSpark. These updates enhance Omedas audience data platform, offering advanced analytics and improved engagement solutions for media and marketing professionals.

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Executive

Omeda Welcomes Sean Griffey to Board of Directors

Sean Griffey, co-founder of Industry Dive, joins Omeda's Board of Directors, bringing his B2B media expertise to the company.

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How Omeda + GA Data Drive New Sales & Upend Content Strategy for Randall-Reilly

Omeda and GA helped Randall-Reilly increase email engagement by over 10%, enhancing their sales and content strategy.

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Creating your modern media growth playbook

Editor’s note: This interview was adapted from our June 2024 webinar with Jacob Donnelly, Sean Griffey, Robert Dippell and Arisicielle Novicio. We’ve edited their quotes for length and clarity. Check…

The post Creating your modern media growth playbook appeared first on Omeda.

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Omeda Holdings LLC. Profile

Company Name

Omeda Holdings LLC.

Company Website

https://www.omeda.com/

HQ Location

1 N Dearborn St, Chicago, IL 60602, USA

Employees

101-250

Social

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Financials

PRIVATE