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ON24 Platform: Use-Cases, Insights and Reviews | 2024 Cuspera

Name: ON24 Platform
Brand: ON24 Platform
Rating: 4.23 (11651 reviews)

4.23 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(11651)

Platform to convert customer engagement into revenue

AI Powered

ON24 Platform Overview

ON24 Intelligent Engagement Platform boosts engagement and drives revenue using first-party data and AI. Engagement is enhanced and insights are gained for better decision-making.

Use Cases

Customers recommend Attendee Engagement, Generation Of New Leads, Content Management, as the business use cases that they have been most satisfied with while using ON24 Platform.

Other use cases:

Communication Management
Collaboration
Manage Social Presence
Competitive Intelligence
Helpdesk Management
Account Management
Lead Engagement

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Business Priorities

Attract More Attendees and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using ON24 Platform.

Other priorities:

Scale Best Practices
Grow Business
Enhance Customer Relationships
Improve Event ROI
Customizable Branding
Improve Internal Communications
Reach Global Target Audience
Grow Market Share
Launch New Products
Improve Brand Engagement
Improve Digital And Social Presence
Improve Consistency
Increase Customer Life Time Value
Shorten Ramp Up Time
Improve Efficiency

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ON24 Platform Use-Cases and Business Priorities: Customer Satisfaction Data

ON24 Platform works with different mediums / channels such as E-Mail,

ON24 Platform's features include Recording, Personalization, Widgets, etc.

Reviews

"ON24 is much more immersive compared to other webinar platforms. There are a lot of engagement tools like polls, and the audience can click through to resources that you choose to feature. There’s also an opportunity to brand the interface, so it’s ...a lot more visually captivating." - IRIS CHAN

ON24 Platform, BrightTALK, GoTo Webinar, Livestorm Webinar, 6Connex, etc., all belong to a category of solutions that help Webinar and Conferencing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for ON24 Platform

Top Industries

Computer Software
Information Technology and Services
Hospital & Health Care

Popular in

Enterprise
Mid Market
Large Enterprise

ON24 Platform is popular in Computer Software, Information Technology And Services, and Hospital & Health Care and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on ON24 Platform Use Cases

What makes ON24 Platform ideal for Attendee Engagement?

The On24 platform offers comprehensive attendee engagement capabilities, including interactive elements such as polls, surveys, and social media integration. It provides detailed analytics and insights into audience engagement, including data on resource downloads and poll responses. However, its ability to handle multiple sessions within a larger event is limited.

"...The number of ways to engage with your audience: polls, surveys, call-to-action button, sharing with multiple tools, social media options...." Peer review by Cheri Edwards, Webinar Program Specialist, Promega Corporation

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How does ON24 Platform address your Generation Of New Leads Challenges?

The On24 platform facilitates lead generation through webinars, offering detailed reporting and engagement features that enhance lead nurturing. It empowers sales teams to contact new prospects based on GDPR-compliant permissions. A limitation of the platform is the lack of a built-in database for webinar promotion.

"...ON24 is fantastic for setting up general webinars and greatly depend on them for lead generation...." Peer review by Charlie Morrison, Marketing Operations Executive, NewVoiceMedia

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What benefits does ON24 Platform offer for Content Management?

The On24 Platform enables content management for marketing and customer engagement. It facilitates content creation, delivery, and reporting, providing customer analytics and a user-friendly interface. The platform's Content Management capabilities are limited by its dated user interface and lack of customization options for calendar integration.

"...We go from hosting a webcast to having new content posted on our website in a very short time...." Peer review by Verified User, Project Manager in Marketing, Accounting

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How does ON24 Platform facilitate Communication Management?

The platform facilitates communication management throughout the webinar lifecycle. It enables scheduling, automated email reminders and follow-up communications, and seamless integration with HubSpot for registration management. The platform allows for pre-recording components and switching to live mode for Q&A, offering flexibility in delivery. However, the platform lacks the ability to send multiple post-event emails or an announcement window for admins.

"...Also, when a live webinar turns to be working smoothly it is very easy to make a post recording of it and publish either as on-demand or via social media channels - this is quick and great for any marketing team as we don't have to rely on our creative team then...." Peer review by Irina M, Channel Marketing Manager, EMEA, Computer Software

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How can ON24 Platform optimize your Collaboration Workflow?

The platform facilitates collaboration among presenters through features like screen sharing, PowerPoint deck sharing, and Q&A. It allows for seamless content sharing and event access, enabling project collaboration. A limitation of the platform is that the screen sharing feature can cause audio disruption and lack of mouse visibility.

"...We don't share our screen (like other webinar platforms), we actually run a real-deal stable presentation in the cloud...." Peer review by Adrian Lürssen, Co-founder, VP Strategic Development, JD Supra

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77+ more Business Use Cases

72 buyers and buying teams have used Cuspera to assess how well ON24 Platform solved their Webinar and Conferencing needs. Cuspera uses 11651 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Webinar and Conferencing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
IRIS CHAN CHIEF MARKETING OFFICER, ASIA PACIFIC & JAPAN Seismic	ON24 is much more immersive compared to other webinar platforms. There are a lot of engagement tools like polls, and the audience can click through to resources that you choose to feature. There’s also an opportunity to brand the interface, so it’s a lot more visually captivating. Testimonial By IRIS CHAN
MEGAN CONHEENEY SENIOR ASSOCIATE, DIGITAL MARKETING Grant Thornton LLP	The ON24 Platform’s scale and customization has been key to Grant Thornton standardizing, optimizing and reporting results from webcasts across all business units Testimonial By MEGAN CONHEENEY
Maryel Roman-Price APAC Field Commerce Marketing Manager Magento	Customer experience is at the heart of everything that we do. ON24 is one of the best platforms out there because it helps us bring the webinar experience to life for our customers and makes webinars easier and more efficient Testimonial By Maryel Roman-Price

CUSTOMERS	TESTIMONIALS
IRIS CHAN CHIEF MARKETING OFFICER, ASIA PACIFIC & JAPAN Seismic	ON24 is much more immersive compared to other webinar platforms. There are a lot of engagement tools like polls, and the audience can click through to resources that you choose to feature. There’s also an opportunity to brand the interface, so it’s a lot more visually captivating. Testimonial By IRIS CHAN
MEGAN CONHEENEY SENIOR ASSOCIATE, DIGITAL MARKETING Grant Thornton LLP	The ON24 Platform’s scale and customization has been key to Grant Thornton standardizing, optimizing and reporting results from webcasts across all business units Testimonial By MEGAN CONHEENEY
Maryel Roman-Price APAC Field Commerce Marketing Manager Magento	Customer experience is at the heart of everything that we do. ON24 is one of the best platforms out there because it helps us bring the webinar experience to life for our customers and makes webinars easier and more efficient Testimonial By Maryel Roman-Price

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Red Whale Hospital & Health Care	Hospital & Health Care	Case Study Red Whale Learn how Red Whale used ON24 Platform Read More
Seismic Computer Software	Computer Software	Case Study Seismic Seismic Uses ON24 Digital Experiences To Boost Pipeline And Shorten Sales Cycles Read More
PTC Computer Software	Computer Software	Case Study PTC PTC creates webinar center of excellence powered by ON24 Read More

Video

The ON24 System of Engagement

Frequently Asked Questions(FAQ)

for ON24 Platform

What is ON24 Platform?

On24 is a digital experience platform that allows to create and deliver live, interactive webinars and get valuable insights from their behavior. This platform is suited for businesses to produce data rich multimedia content and analyze audience engagement to make smart business decisions.

Its features include live Webinars, Simulive Webinars, On-demand Webinars, designing own webinar as to maintain Corporate Branding Identity, flexible presentation tools, organize and publish multimedia assests, engagement Hubs, media manager, website embedding and content insights.

It allows to design and brand your own webinar with presentation tools that work in easy-to-use graphical interface. It supports to identify & drive inbound leads with bingeable content and also to manage & publish your library of on-demand webinars. Content insights provides metrics on average viewing time, unique visitors, audience comments and top accounts. The platform also supports to deliver personalized content at individual level, measure in-depth content performance and audience engagement data.

What is ON24 Platform used for?

ON24 Platform is a Webinar and Conferencing Software mainly used by its customers to Attract More Attendees and Establish Thought Leadership by Attendee Engagement, Generation Of New Leads and Content Management .