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ON24 Platform: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: ON24 Platform
Brand: ON24 Platform
Rating: 4.23 (11651 reviews)

4.23 5

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Product and Vendor News

ON24 supplements proxy, discloses litigation and updated ... 18/03/2026
ON24 Q4 2025 tops guidance, ARR hits $124M 24/02/2026
ON24 Announces Fourth Quarter and Full Year 2025 Financial Results 24/02/2026
ON24 (ONTF) wins early FTC Hart-Scott-Rodino clearance for Cvent-led merger 18/02/2026

Customer stories

ON24 helped Aviso Wealth grow their reach and drive pipeline growth. Aviso Wealth used the ON24 Intelligent Engagement Platform. The platform supported their sales and marketing efforts. The case highlights ON24's impact in financial services. ON24 enabled better engagement and measurable business results.
CompTIA used the ON24 Platform to increase continuing education units. The ON24 Intelligent Engagement Platform helped CompTIA deliver more professional certification credits. This improved their ability to support members with ongoing education. The platform enabled efficient management of continuing education programs. CompTIA streamlined their process for issuing credits to members.
ON24 Intelligent Engagement Platform helped Thermo Fisher scale its digital events strategy. Thermo Fisher used ON24 for webinars, virtual events, and content hubs. The company integrated ON24 with Eloqua and Salesforce. AI-powered content saved the team time. Thermo Fisher saw a 2.5x increase in webinar influenced revenue.
ON24 helped Squarespace Circle community double its sales conversions. The challenge was to empower and educate partners using engagement data. ON24's Intelligent Engagement Platform provided tools for partner enablement and analytics. As a result, Squarespace saw a significant increase in conversion rates. The platform supported better partner education and engagement.

Product Business Settings

ON24 Platform is popular in Computer Software, Information Technology And Services, and Hospital & Health Care industries and is widely used by Enterprise, Mid Market, and Large Enterprise.

Integrations

Event Management

Marketing Automation

Email Marketing

Inside Sales

ON24 Platform Product Overview

ON24 transforms webinars and virtual events into dynamic content experiences, leveraging first-party data and AI. This platform enables businesses to drive engagement and revenue through personalized interactions. Notably, users have seen a 92% increase in webinar-attributed revenue and a pipeline boost of $2.3 million. The platform enhances lead follow-up speed by 80% and scales programs by four times. These capabilities support sales and marketing teams in achieving faster, more effective customer engagement. With ON24, businesses can advance their engagement strategies and achieve significant growth in a cost-efficient manner.

How satisfied the customers are with ON24 Platform use-cases

Reviews

"We use ON24 to qualify leads through in-webinar surveys. We make them as visible as possible within the audience experience because we want people to focus on taking that action so we can ultimately move these leads down the funnel faster." - WES MATHEW

"By pivoting to a digital-first event strategy, our virtual conference saw a 200% growth in attendance and engagement from registration for the physical event. The ON24 platform continues to deliver a robust look at our customers’ digital body langua...ge and overall immersion in the event" - HUNTER SMYTHE

ON24 Platform Customer Insights, Testimonials and Case Studies

What Are the key features of ON24 Platform for Attendee Engagement?

The On24 platform offers comprehensive attendee engagement capabilities, including interactive elements such as polls, surveys, and social media integration. It provides detailed analytics and insights into audience engagement, including data on resource downloads and poll responses. However, its ability to handle multiple sessions within a larger event is limited.

"...Reporting, with the detailed insights into what users were interacting with during your webinar, is extremely valuable...." Peer review by Kristen Carvalho, Director of Events & Content Marketing, Aventri

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How can ON24 Platform optimize your Generation Of New Leads Workflow?

The On24 platform facilitates lead generation through webinars, offering detailed reporting and engagement features that enhance lead nurturing. It empowers sales teams to contact new prospects based on GDPR-compliant permissions. A limitation of the platform is the lack of a built-in database for webinar promotion.

"...Overall it does a nice job and the analytics is very important, for lead generation purposes...." Peer review by Bryan Crowe, Digital & Video Specialist, Allured Business Media

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What benefits does ON24 Platform offer for Content Management?

The On24 Platform enables content management for marketing and customer engagement. It facilitates content creation, delivery, and reporting, providing customer analytics and a user-friendly interface. The platform's Content Management capabilities are limited by its dated user interface and lack of customization options for calendar integration.

"...The on-demand version is added to the content generated by our experts, and is used in social media as content marketing campaigns in several languages...." Peer review by Program Manager in Marketing

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How does ON24 Platform facilitate Communication Management?

The platform facilitates communication management throughout the webinar lifecycle. It enables scheduling, automated email reminders and follow-up communications, and seamless integration with HubSpot for registration management. The platform allows for pre-recording components and switching to live mode for Q&A, offering flexibility in delivery. However, the platform lacks the ability to send multiple post-event emails or an announcement window for admins.

"...It's easy to set up and schedule webinars, email reminders and post-event follow up...." Peer review by Verified Reviewer, Computer Software

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How efficiently Does ON24 Platform manage your Collaboration?

The platform facilitates collaboration among presenters through features like screen sharing, PowerPoint deck sharing, and Q&A. It allows for seamless content sharing and event access, enabling project collaboration. A limitation of the platform is that the screen sharing feature can cause audio disruption and lack of mouse visibility.

"...It's not good for events where participants need to collaborate with each other...." Peer review by Verified User, Director in Marketing, Education

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What is ON24 Platform?

On24 is a digital experience platform that allows to create and deliver live, interactive webinars and get valuable insights from their behavior. This platform is suited for businesses to produce data rich multimedia content and analyze audience engagement to make smart business decisions.

Its features include live Webinars, Simulive Webinars, On-demand Webinars, designing own webinar as to maintain Corporate Branding Identity, flexible presentation tools, organize and publish multimedia assests, engagement Hubs, media manager, website embedding and content insights.

It allows to design and brand your own webinar with presentation tools that work in easy-to-use graphical interface. It supports to identify & drive inbound leads with bingeable content and also to manage & publish your library of on-demand webinars. Content insights provides metrics on average viewing time, unique visitors, audience comments and top accounts. The platform also supports to deliver personalized content at individual level, measure in-depth content performance and audience engagement data.

What is ON24 Platform used for?

ON24 Platform is a Webinar and Conferencing Software mainly used by its customers to Attract More Attendees and Establish Thought Leadership by Attendee Engagement, Generation Of New Leads and Content Management .

What are the top features of ON24 Platform?

Recording, Personalization and Widgets are some of the top features of ON24 Platform.

Who uses ON24 Platform?

ON24 Platform is used by Computer Software, Information Technology And Services and Hospital & Health Care among other industries.

What are ON24 Platform alternatives?

Demio, BigMarker Webinars, Livestorm Webinar and YouCanBook.Me are popular alternatives for ON24 Platform.

Where is ON24 Platform located?

ON24 Platform is headquartered at 50 Beale Street, 8th Floor San Francisco, CA 94105.

72 buyers and buying teams have used Cuspera to assess how well ON24 Platform solved their Webinar and Conferencing needs. Cuspera uses 11651 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Webinar and Conferencing needs.

CUSTOMERS	TESTIMONIALS
WES MATHEW HEAD OF MARKETING, UKI AND INDIA MELTWATER Meltwater	We use ON24 to qualify leads through in-webinar surveys. We make them as visible as possible within the audience experience because we want people to focus on taking that action so we can ultimately move these leads down the funnel faster. Testimonial By WES MATHEW
HUNTER SMYTHE DIRECTOR OF CORPORATE EVENTS BENEFITFOCUS	By pivoting to a digital-first event strategy, our virtual conference saw a 200% growth in attendance and engagement from registration for the physical event. The ON24 platform continues to deliver a robust look at our customers’ digital body language and overall immersion in the event Testimonial By HUNTER SMYTHE
Ilina Petkova Senior Marketing Specialist Amadeus	The launch of our webinar program powered by ON24 has been a major milestone in our global demand generation activities. We now look at webinars strategically and we are investing heavily in integrating ON24 with the rest of the marketing tech stack to ensure scalability and predictability. Testimonial By Ilina Petkova

CUSTOMERS	TESTIMONIALS
WES MATHEW HEAD OF MARKETING, UKI AND INDIA MELTWATER Meltwater	We use ON24 to qualify leads through in-webinar surveys. We make them as visible as possible within the audience experience because we want people to focus on taking that action so we can ultimately move these leads down the funnel faster. Testimonial By WES MATHEW
HUNTER SMYTHE DIRECTOR OF CORPORATE EVENTS BENEFITFOCUS	By pivoting to a digital-first event strategy, our virtual conference saw a 200% growth in attendance and engagement from registration for the physical event. The ON24 platform continues to deliver a robust look at our customers’ digital body language and overall immersion in the event Testimonial By HUNTER SMYTHE
Ilina Petkova Senior Marketing Specialist Amadeus	The launch of our webinar program powered by ON24 has been a major milestone in our global demand generation activities. We now look at webinars strategically and we are investing heavily in integrating ON24 with the rest of the marketing tech stack to ensure scalability and predictability. Testimonial By Ilina Petkova