Opal Platform Overview

Opal-platform empowers marketers with AI-driven planning and visualization tools, trusted by brands like Target, Starbucks, and GM. This platform enhances brand building through advanced features.

Use Cases

Customers recommend Collaboration, Content Management, Channel Marketing, as the business use cases that they have been most satisfied with while using Opal Platform.

Other use cases:

  • Campaign Management
  • Sending & Publishing Communications
  • Engaging On Social Media
  • Scheduling Post To Social Media
  • Training & Onboarding
  • Direct Marketing
  • Workflow Management
See all use cases See less use cases

Business Priorities

Improve Digital And Social Presence is the most popular business priority that customers and associates have achieved using Opal Platform.

Other priorities:

See all business priorities See less business priorities

Opal Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Opal Platform works with different mediums / channels such as Social Media. Offline. and Point Of Sale.

Opal Platform's features include Dashboard. and Opal Platform support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Opal Platform analytics capabilities include Custom Reports, and Analytics.

Reviews

"...I recommend Opal to clients for use in their digital departments, and then help to oversee execution of day-to-day social and digital programs, using the tool for collaboration and planning...." Peer review by Verified User, Vice-President in Marketing, Management Consulting

Opal Platform, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Opal Platform

Top Industries

  • Management Consulting
  • Marketing and Advertising
  • Computer Software

Popular in

  • Small Business
  • Enterprise

Opal Platform is popular in Management Consulting, Marketing And Advertising, and Computer Software and is widely used by Small Business, and Enterprise,

Comprehensive Insights on Opal Platform Use Cases

How can Opal Platform enhance your Collaboration process?

What solutions does Opal Platform provide for Content Management?

How efficiently Does Opal Platform manage your Channel Marketing?

What makes Opal Platform ideal for Campaign Management?

How efficiently Does Opal Platform manage your Sending & Publishing Communications?

11+ more Business Use Cases

23 buyers and buying teams have used Cuspera to assess how well Opal Platform solved their Marketing Automation needs. Cuspera uses 140 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Case Studies

COMPANY INDUSTRY CASE STUDIES
Opal Platform case study

National Savings and Investments (NS&I)
Financial Services
Financial Services
CASE STUDY National Savings and Investments (NS&I)

NS&I boosted content creation efficiency by 40% using Opal, enhancing team collaboration and marketing outcomes.

Read More
Opal Platform case study

SAP Concur
Information Technology and Services
Information Technology and Services
CASE STUDY SAP Concur

SAP Concur effectively manages global social media content, improving engagement and reach with multiformat strategies.

Read More
Opal Platform case study

Target
Retail
Retail
CASE STUDY Target

Target uses Opal for social content planning, ensuring a consistent brand experience across 1,900+ locations.

Read More
lightning

Peers used Opal Platform for collaboration and content management

Opal Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.14/5 ★

Read Reviews (23)
Analytics

0.84/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.14/5 ★

Read Reviews (23)
Analytics

0.84/5 ★

Read Reviews (3)

Software Failure Risk Guidance

?

for Opal Platform

Top Failure Risks for Opal Platform

Opal Feeds

Brand Futures: New York, 2024

Brand Futures: New York brought connections and genuinely interesting thought leadership content – all with the backdrop of a summertime atmosphere. On Wednesday, June 12, we brought marketers and communicators from New York’s top brands together to discuss the state of our industries – and what’s next! One guest offered this assessment of Brand Futures: […]

The post Brand Futures: New York, 2024Â appeared first on Opal.

25/06/2024 - source

Augmenting Workfront with Opal’s Visual Capabilities

Workfront is a powerful task management tool that makes coordinating projects and assignments for a large team easier. These capabilities have made Workfront a popular choice for enterprise marketing and communications organizations. However, even the most passionate proponents of Workfront acknowledge that it’s not a particularly visual platform. Since understanding their audience experience is a […]

The post Augmenting Workfront with Opal’s Visual Capabilities appeared first on Opal.

08/05/2024 - source

Marketing Team Management Software Must-Haves

Leading a marketing team requires the balance of being able to manage the workflows of an often very busy team – while also being able to critique marketing work. These are two very different functions that are both equally necessary to succeed as a marketing manager. Managers need marketing team management software that provides features […]

The post Marketing Team Management Software Must-Haves appeared first on Opal.

15/04/2024 - source

Opal Profile

Company Name

Opal

Company Website

//workwithopal.com

HQ Location

1060 NW 9th Avenue, Portland, OR 97209, US

Employees

101-250

Social

Linkedin Twitter

Financials

SERIES B