optilyz Overview

Optilyz redefines direct mail marketing through its programmatic print software. This tool seamlessly integrates personalized direct mail into your cross-channel marketing efforts. By transforming direct mail into an agile performance channel, Optilyz offers a unique edge in reaching audiences more effectively. Businesses can easily incorporate direct mail into their marketing strategies, enhancing customer engagement with targeted and personalized content. The software supports international mail campaigns, expanding your reach across borders. Optilyz also emphasizes sustainability, ensuring that your marketing efforts are both effective and environmentally responsible.

Use Cases

Customers recommend Public Relations, Campaign Analytics, Channel Marketing, as the business use cases that they have been most satisfied with while using optilyz.

Other use cases:

  • Channel Management
  • Touchpoint Management
  • Cross Selling
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Business Priorities

Launch New Products and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using optilyz.

Other priorities:

  • Acquire Customers
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optilyz Use-Cases and Business Priorities: Customer Satisfaction Data

optilyz works with different mediums / channels such as Video.

optilyz's features include Personalization. and optilyz support capabilities include 24/7 Support, AI Powered, Email Support, etc. also optilyz analytics capabilities include Custom Reports, and Analytics.

optilyz, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Optilyz enhances marketing through direct mail automation. Personalized direct mail is seamlessly integrated into cross-channel marketing using programmatic print software.

Comprehensive Insights on optilyz Use Cases

How does optilyz address your Channel Marketing Challenges?

Case Studies

Retail

CASE STUDY OBI

OBI used optilyz to make print advertising more sustainable. They used customer segmentation to target print ads better. OBI integrated print campaigns into their CRM strategy. This helped them reach... different customer types, like online shoppers and store visitors. The approach matched their diverse product range and customer interests. The case shows how print and CRM can work together for better marketing.

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CASE STUDY Annonymous

Optilyz automated 1:1 image personalisation helps increase repurchase rates. The solution uses personalized images to encourage customers to buy again. The case highlights how automation can drive re...peat purchases. The focus is on boosting customer retention with targeted personalization. No specific numbers or customer names are mentioned.

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CASE STUDY Annonymous

Optilyz uses intelligent customer scoring and automated direct mailings to improve marketing. The solution helps make marketing more relevant and efficient. Automated mailings target the right custom...ers. This approach increases the impact of campaigns. The case highlights how technology can boost marketing results.

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CASE STUDY Anonymous

Optilyz enabled a highly segmented reactivation campaign for different customer personas. The campaign moved away from a one-size-fits-all approach. The focus was on targeting specific groups with ta...ilored messaging. This strategy aimed to improve reactivation rates. The content does not mention specific results or metrics.

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Apparel & Fashion

CASE STUDY Marc O’Polo

Marc O’Polo used the Emarsys Customer Engagement Platform to connect all communication channels. They activated optilyz to add print mailings to their digital customer journey. This helped them creat...e a more customer-focused omnichannel strategy. The integration made their print and digital marketing work together. The approach aimed to improve customer experience and sustainability.

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Retail

CASE STUDY Palmers

Optilyz helped Palmers move from manual print mailings to automated direct mail. Palmers wanted to put customers at the center of their marketing. In 2023, they restructured their direct mail as part... of a new strategy. They now use dynamic direct mail automation. This change made their marketing faster and more focused on the customer.

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optilyz Features

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  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.86/5 ★

Read Reviews (6)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.86/5 ★

Read Reviews (6)

Software Failure Risk Guidance

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Top Failure Risks for optilyz

optilyz Profile

Company Name

optilyz

Company Website

https://optilyz.com/en/

HQ Location

Neue Schönhauser Straße 19 , Berlin, Berlin 10178, DE

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