OptiMine Insight: Use-Cases, Insights and Reviews | 2025 Cuspera

OptiMine helped a leading jewelry retailer measure the true impact of Amazon Ads. The retailer wanted to know how Amazon Ads affected both Amazon and their own e-commerce sales. OptiMine used cross-c...hannel analysis and incrementality testing to find the real value of each channel. The retailer saw a 326% return on ad spend from Amazon Ads. Amazon Ads also helped bring in many new customers and performed as well as Google Shopping.
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OptiMine helped a major multi-brand retailer and a large financial services company measure the impact of big marketing budget cuts. Both brands saw revenue and new customer numbers drop right away a...fter cutting ad spend. On average, incremental revenue from marketing fell by over 50%. The case shows why good marketing measurement is important. It warns brands about the risks of poor measurement and cutting advertising budgets.
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OptiMine helped JCPenney move from a slow, expensive legacy MMM vendor to a custom, agile measurement solution. JCPenney faced delays and high costs with their old system, which limited their ability... to act quickly. OptiMine provided a tailored MMM solution and expert consulting. This let JCPenney make faster, more detailed marketing decisions. As a result, JCPenney saw a verified revenue lift of over $300 million within two years.
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OptiMine’s Agile MMM helped a leading CPG brand improve marketing ROI. The brand struggled with slow, expensive, and limited traditional MMM. OptiMine provided real-time, detailed sales and marketing... data. The solution enabled better budget allocation and audience targeting. The brand saw deeper insights and significant ROI growth. OptiMine’s analytics made it easier to scale measurement across brands.
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OptiMine helped Spark Foundry, a Publicis agency, improve marketing results for a large U.S. supplemental health insurer. Spark Foundry used OptiMine's analytics to measure the impact of upper funnel... media on lower funnel conversions. The agency adjusted spend and content based on OptiMine's insights. This led to a 14.05% increase in conversions and an 8.01% decrease in cost per lead. The results were achieved with only a 4.91% increase in investment.
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OptiMine helped American Signature Furniture during the pandemic. The company faced store shutdowns and changing customer behavior. OptiMine’s agile analytics let them quickly shift marketing spend b...etween e-commerce and in-store. This boosted sales growth and improved cost efficiency. The results included over 100% sales growth lift and a 6% ROAS lift compared to control markets.
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