OptiMine Intent Overview

OptiMine optimizes media planning and marketing budgets using machine learning. Higher ROI is achieved with their marketing mix modeling software.

Use Cases

Customers recommend Advertisement, Channel Marketing, Marketing Mix, as the business use cases that they have been most satisfied with while using OptiMine Intent.

Other use cases:

  • Playbook Creation
  • Helpdesk Management
  • Media Planning
  • Forecasting
  • Collaboration
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Business Priorities

Improve ROI and Improve Efficiency are the most popular business priorities that customers and associates have achieved using OptiMine Intent.

Other priorities:

  • Grow Market Share
  • Increase Sales & Revenue
  • Acquire Customers
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OptiMine Intent Use-Cases and Business Priorities: Customer Satisfaction Data

OptiMine Intent works with different mediums / channels such as Offline. Omnichannel. Display Advertisement etc.

Reviews

"...I didn t have to dig deep to build an attribution scheme and was able to optimize spend across two very important advertising channels in just weeks...." Peer review by Alan W. Higley, Vice President Of Internet Marketing And E-Commerce, Coolibar

OptiMine Intent, belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on OptiMine Intent Use Cases

What benefits does OptiMine Intent offer for Channel Marketing?

What solutions does OptiMine Intent provide for Marketing Mix?

What benefits does OptiMine Intent offer for Playbook Creation?

Case Studies

Entertainment

CASE STUDY Pandora Music

OptiMine helped Pandora Music measure and improve its marketing performance. Pandora could not track how TV and digital ads drove app installs and listener hours. OptiMine was set up in less than 6 w...eeks. Pandora shifted 40% of TV spend to better networks, increasing listener hours by over 100 million. Media was found to be 30% more effective in re-activating lapsed user segments, boosting revenue.

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Media Production

CASE STUDY Twitter

OptiMine helped Twitter measure the impact of paid and promoted media campaigns on brand health KPIs. Twitter needed fast results to see if their campaigns improved brand sentiment. OptiMine used adv...anced analytics and social listening data to analyze a year of campaign history for major US mobile carriers. The solution showed that targeted paid media can boost positive brand attitudes and reduce negative perceptions. OptiMine's approach delivered results in weeks, much faster than traditional methods.

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Retail

CASE STUDY JCPenney

OptiMine helped JCPenney modernize its marketing measurement with agile MMM. JCPenney switched from a slow, expensive legacy vendor to OptiMine’s fast, custom solution. The new system enabled rapid s...cenario planning and real-time budget optimization. JCPenney saw a verified revenue lift of over $300 million in two years. OptiMine’s expert consulting and collaboration improved ROI and decision speed.

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Apparel & Fashion

CASE STUDY Coolibar

OptiMine Insight helped Coolibar, a large apparel brand, measure the true value of their upper funnel display ads. Coolibar struggled to track the impact of brand display ads on sales. OptiMine's pla...tform showed which display ad groups drove results and helped Coolibar adjust their ad spend. After using OptiMine, Coolibar increased paid search revenues by 23%. The platform gave fast, actionable insights for better marketing decisions.

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Insurance

CASE STUDY UnitedHealthcare

OptiMine helped UnitedHealthcare improve marketing measurement for Medicare Advantage and related insurance products. UnitedHealthcare replaced old attribution and mix models with OptiMine’s unified ...solution, which measures both digital and traditional media across all channels. OptiMine’s recommendations led to $18 million in extra operating income from TV and a 5% sales lift from print. The solution delivered a 50X ROI and payback in less than 6 months. UnitedHealthcare saw better acquisition performance, efficiency, and effectiveness.

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Retail

CASE STUDY JCPenney

OptiMine helped JCPenney improve their marketing results. JCPenney used OptiMine to measure and optimize their digital marketing. The solution helped JCPenney understand what worked best. JCPenney sa...w better performance from their marketing campaigns. The case study shows how data-driven tools can help big retailers.

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OptiMine Intent Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.50/5 ★

Read Reviews (2)
Analytics

4.80/5 ★

Read Reviews (15)
Custom Reports

3.88/5 ★

Read Reviews (2)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.50/5 ★

Read Reviews (2)
Analytics

4.80/5 ★

Read Reviews (15)
Custom Reports

3.88/5 ★

Read Reviews (2)

Software Failure Risk Guidance

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for OptiMine Intent

Top Failure Risks for OptiMine Intent

OptiMine Software, Inc. News

M&A

OptiMine Joins the Uptempo Family - OptiMine

OptiMine has been acquired by Uptempo, enhancing their marketing performance management capabilities. This acquisition combines Uptempo's expertise in marketing spend and performance with OptiMine's advanced Marketing Mix Modeling solutions, aiming to provide a comprehensive platform for enterprise marketers. The existing OptiMine team will continue operations, with plans for global scaling and increased value delivery.

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Partnership

OptiMine Announces Strategic Partnership with the Association of National Advertisers (ANA)

OptiMine has announced a strategic partnership with the ANA, enhancing their offerings for agencies, brands, and retail media through their various solutions and products.

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Netflix Wants to be Disney When it Grows Up

The first Netflix House venues will open in 2025 at malls in Texas and Pennsylvania. Netflix seems to be following Disney’s playbook, creating immersive, in-person experiences. Could Netflix World be next? Read OptiMine CEO Matt Voda’s thoughts on this topic in the full article published by Business Insider, here. Â

The post Netflix Wants to be Disney When it Grows Up appeared first on OptiMine.

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Agile Marketing Overview

In the ever-evolving landscape of modern marketing, agility has become not just a buzzword, but a necessity. Enter agile marketing – a revolutionary approach that empowers teams to adapt, iterate, and thrive in the face of constant change. Born from the principles of agile software development, agile marketing embraces flexibility, collaboration, and data-driven decision-making to […]

The post Agile Marketing Overview appeared first on OptiMine.

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OptiMine Software, Inc. Profile

Company Name

OptiMine Software, Inc.

Company Website

http://optimine.com/

HQ Location

400 1st Avenue North, Suite 525, Minneapolis, MN 55401, US

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