Oracle DMP Overview

Oracle DMP is a cloud-based platform that enables personalized marketing campaigns with actionable audience data. It unifies data across devices to drive engagement and optimize campaign success.

Use Cases

Customers recommend Campaign Management, Advertisement, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Oracle DMP.

Other use cases:

  • Segmentation And Targeting
  • Identify Target Customers
  • Personalized Marketing
  • Account Management
  • Channel Marketing
  • Engagement Management
  • Content Management
See all use cases See less use cases

Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Oracle DMP.

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Stakeholder Relations
  • Scale Best Practices
See all business priorities See less business priorities

Oracle DMP Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle DMP works with different mediums / channels such as Offline. Mobile. Website etc.

Oracle DMP's features include Personalization, and SEM. and Oracle DMP support capabilities include Phone Support, 24/7 Support, AI Powered, etc. also Oracle DMP analytics capabilities include Analytics, and Custom Reports.

Reviews

"For our data management platform, we selected Oracle Marketing Cloud over several competitors due to its comprehensive functionality and integration capabilities, which ensure that we and our group and non-group clients can reach the right customer ...at the right time using the right channel." - Nazlı Y

Oracle DMP, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle DMP

Top Industries

  • Marketing and Advertising
  • Construction
  • Internet

Popular in

  • Large Enterprise
  • Mid Market
  • Small Business

Oracle DMP is popular in Marketing And Advertising, Construction, and Internet and is widely used by Large Enterprise, Mid Market, and Small Business.

Oracle DMP Customer wins, Customer success stories, Case studies

How efficiently Does Oracle DMP manage your Campaign Management?

What solutions does Oracle DMP provide for Sending & Publishing Communications?

What solutions does Oracle DMP provide for Segmentation And Targeting?

How can Oracle DMP optimize your Identify Target Customers Workflow?

11 buyers and buying teams have used Cuspera to assess how well Oracle DMP solved their Data Management Platform needs. Cuspera uses 238 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

CUSTOMERS TESTIMONIALS
Oracle DMP testimonial

Nazlı Y

Product Lead

DoÄŸuÅŸ Marketing Services, Inc.

For our data management platform, we selected Oracle Marketing Cloud over several competitors due to its comprehensive functionality and integration capabilities, which ensure that we and our group and non-group clients can reach the right customer at the right time using the right channel. Testimonial By Nazlı Y
CUSTOMERS TESTIMONIALS
Oracle DMP testimonial

Nazlı Y

Product Lead

DoÄŸuÅŸ Marketing Services, Inc.

For our data management platform, we selected Oracle Marketing Cloud over several competitors due to its comprehensive functionality and integration capabilities, which ensure that we and our group and non-group clients can reach the right customer at the right time using the right channel. Testimonial By Nazlı Y

DMP - Oracle BlueKai : What is a Data Management Platform?

Video Thumbnail
lightning

Peers used Oracle DMP for campaign management and advertisement

Oracle DMP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.72/5 ★

Read Reviews (19)
Custom Reports

3.15/5 ★

Read Reviews (25)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.72/5 ★

Read Reviews (19)
Custom Reports

3.15/5 ★

Read Reviews (25)

Oracle DMP Integrations

Oracle DMP integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.46/5 ★

Read Reviews (5)
Data Import

2.25/5 ★

Read Reviews (11)

Software Failure Risk Guidance

?

for Oracle DMP

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle DMP

Oracle Corporation News

Product

Oracle Enhances Public Safety Suite for Real - Time Data Intelligence - Software - Oracle Corporation

Oracle announced enhancements to its Oracle Public Safety Suite, a unified hardware-and-software platform for law enforcement and first responders. Updated features include officer-worn cameras and AI-enabled mobile voice controls.

Product

Oracle Unveils Next - Generation Oracle Cloud Infrastructure Zettascale10 Cluster for AI - Software - Oracle Corporation

Oracle today announced Oracle Cloud Infrastructure (OCI) Zettascale10, the largest AI supercomputer in the cloud. This AI supercomputer in the cloud delivers 10X the amount of zettaFLOPS of peak performance; Built on Oracle Acceleron RoCE networking architecture with NVIDIA AI infrastructure, OCI Zettascale10 will provide multigigawatt AI workload capacity and scale.

Partnership

Oracle and Duality Deliver Privacy - First AI to Government and Defense Customers

Oracle and Duality Technologies have partnered to offer a privacy-first AI solution for government and defense sectors. Duality's secure data collaboration platform is now available on Oracle Cloud Marketplace, enabling secure data analysis without compromising confidentiality. This collaboration leverages Oracle's cloud infrastructure to support advanced AI workloads, ensuring data integrity and security across various security domains.

Product

Oracles agentic AI push in Fusion Cloud CX offers embedded automation for CX leaders

Oracle has introduced new pre-built agents within its Fusion Cloud CX suite to enhance operational efficiency in sales, marketing, and service processes. These agents, such as the Account Product Fit Agent and Deal Advisor Agent, offer predictive and automated features to streamline tasks without needing custom frameworks. This strategic move aims to differentiate Oracle from competitors like Salesforce and Microsoft by providing embedded, cost-effective solutions for CX leaders.

Oracle Corporation Profile

Company Name

Oracle Corporation

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO