Oracle DMP Overview

Oracle DMP is a cloud-based platform that enables personalized marketing campaigns with actionable audience data. It unifies data across devices to drive engagement and optimize campaign success.

Use Cases

Customers recommend Campaign Management, Advertisement, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Oracle DMP.

Other use cases:

  • Segmentation And Targeting
  • Identify Target Customers
  • Personalized Marketing
  • Account Management
  • Channel Marketing
  • Engagement Management
  • Content Management
See all use cases See less use cases

Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Oracle DMP.

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Stakeholder Relations
  • Scale Best Practices
See all business priorities See less business priorities

Oracle DMP Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle DMP works with different mediums / channels such as Offline, Mobile, Website, etc.

Oracle DMP's features include Personalization, and SEM.

Reviews

"For our data management platform, we selected Oracle Marketing Cloud over several competitors due to its comprehensive functionality and integration capabilities, which ensure that we and our group and non-group clients can reach the right customer ...at the right time using the right channel." - Nazlı Y

Oracle DMP, Eyecontrol DSP, etc., all belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle DMP

Top Industries

  • Marketing and Advertising
  • Construction
  • Internet

Popular in

  • Large Enterprise
  • Mid Market
  • Small Business

Oracle DMP is popular in Marketing And Advertising, Construction, and Internet and is widely used by Large Enterprise, Mid Market, and Small Business.

Comprehensive Insights on Oracle DMP Use Cases

How can Oracle DMP enhance your Campaign Management process?

What solutions does Oracle DMP provide for Sending & Publishing Communications?

How does Oracle DMP facilitate Segmentation And Targeting?

How efficiently Does Oracle DMP manage your Identify Target Customers?

17+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Oracle DMP solved their Data Management Platform needs. Cuspera uses 238 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Oracle DMP testimonial

Nazlı Y

Product Lead

DoÄŸuÅŸ Marketing Services, Inc.
For our data management platform, we selected Oracle Marketing Cloud over several competitors due to its comprehensive functionality and integration capabilities, which ensure that we and our group and non-group clients can reach the right customer at the right time using the right channel. Testimonial By Nazlı Y
CUSTOMERS TESTIMONIALS
Oracle DMP testimonial

Nazlı Y

Product Lead

DoÄŸuÅŸ Marketing Services, Inc.
For our data management platform, we selected Oracle Marketing Cloud over several competitors due to its comprehensive functionality and integration capabilities, which ensure that we and our group and non-group clients can reach the right customer at the right time using the right channel. Testimonial By Nazlı Y

Video

DMP - Oracle BlueKai : What is a Data Management Platform?

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Peers used Oracle DMP for campaign management and advertisement

Oracle DMP Competitors

Oracle DMP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.72/5 ★

Read Reviews (19)
Custom Reports

3.15/5 ★

Read Reviews (25)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.72/5 ★

Read Reviews (19)
Custom Reports

3.15/5 ★

Read Reviews (25)

Oracle DMP Integrations

Oracle DMP integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.46/5 ★

Read Reviews (5)
Data Import

2.25/5 ★

Read Reviews (11)

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Datadog

4.36 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

idev CMS

4.07 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Tonkean

4.25 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Oracle DMP

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle DMP

Oracle News

Vodafone Business IoT to Provide Global Connectivity for the Oracle Enterprise Communications Platform

Vodafone Business IoT partners with Oracle to deliver global connectivity for Oracle's Enterprise Communications Platform.

04/11/2024 - source

Oracle : Vodafone Business IoT to Provide Global Connectivity for the Oracle Enterprise Communications Platform

Oracle partners with Vodafone Business IoT for global connectivity on the Oracle Enterprise Communications Platform.

04/11/2024 - source

Oracle Again Recognized as a Leader in the 2024 Gartner Magic Quadrant reports for Strategic Cloud Platform Services and Distributed Hybrid Infrastructure

Oracle Corporation is recognized as a leader in the 2024 Gartner Magic Quadrant for Strategic Cloud Platform Services and Distributed Hybrid Infrastructure.

23/10/2024 - source

Oracle Profile

Company Name

Oracle

Company Website

https://www.oracle.com/index.html

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

IPO