Oracle Marketing Cloud Overview

Oracle-Marketing-Cloud research reveals 93% of companies report rogue cloud application usage. Automated patch management is being used by companies to combat this issue.

Use Cases

Customers recommend Engagement Management, Content Management, Campaign Management, as the business use cases that they have been most satisfied with while using Oracle Marketing Cloud.

Other use cases:

  • Communication Management
  • Workflow Management
  • Social Media Management
  • Digital Marketing
  • Account Management
  • Loyalty Management
  • Generation Of New Leads
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Oracle Marketing Cloud.

Other priorities:

  • Grow Market Share
  • Increase Sales & Revenue
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Brand Engagement
  • Establish Thought Leadership
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Oracle Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Marketing Cloud works with different mediums / channels such as E-Mail.

Oracle Marketing Cloud's features include Personalization, Landing Page, Dashboard, etc. and Oracle Marketing Cloud support capabilities include AI Powered, Email Support, Chat Support, etc. also Oracle Marketing Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We are developing a content marketing team to enable sales to be come customer centric and proactive...." Peer review by User

Peer review evidence (same sources as the product rating summary)

"...Driving them to sign up for newsletters and engage through email allows you to get to know them and build a higher level of trust and personalized experiences...." Content Marketing Plus Email Marketing: Synergies, Optimizations, and Trends
"...Oracle Content Marketing has been a huge contributor to increasing our SEO rankings...." Peer review by Bo Bandy, Director of Marketing, ReadyTalk
"...By offering a direct customer journey, they doubled the conversion rate and supported an increased number of marketing campaigns...." [Customer Story] Optimise your omni-channel approach

Oracle Marketing Cloud, Outgrow, Topic, Opinion Stage, Crowdriff Platform, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Marketing Cloud

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Oracle Marketing Cloud is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Enterprise, Mid Market, and Small Business.

Oracle Marketing Cloud Customer wins, Customer success stories, Case studies

What benefits does Oracle Marketing Cloud offer for Engagement Management?

What solutions does Oracle Marketing Cloud provide for Content Management?

Why is Oracle Marketing Cloud the best choice for Campaign Management?

Why is Oracle Marketing Cloud the best choice for Communication Management?

How can Oracle Marketing Cloud enhance your Workflow Management process?

11 buyers and buying teams have used Cuspera to assess how well Oracle Marketing Cloud solved their Content Marketing needs. Cuspera uses 1682 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

 

U.S. Department of Defense - Defense - Very Large

Oracle Secures $7 Billion Pentagon IT Modernization Agreement

Washington, D.C., USA

Oracle has secured a $7 billion, 10-year enterprise software agreement with the U.S. Department of Defense to modernize its IT infrastructure. The contract consolidates Oracle's software licenses and... support across the Pentagon, aiming to enhance interoperability, reduce cybersecurity risks, and streamline software procurement. The deal includes Oracle's cloud-based SaaS applications and AI technology, supporting mission-critical scenarios.

Read on →
 

U.S. Department of War - Defense - Very Large

Pentagon Consolidates Oracle Software Into One $6.99B, 10-Year Contract

Arlington, USA

The U.S. Department of War awarded Oracle a $6.99 billion, 10-year contract to consolidate its on-premises software across all military branches and intelligence agencies. This sole-source contract i...s expected to save $441 million and locks out competitors for a decade, providing Oracle with a stable revenue base amid its financial challenges.

Read on →
 

U.S. Department of War - Defense - Very Large

Oracle wins $7 billion Pentagon software contract

Washington D.C., USA

Oracle secured a 10-year contract worth up to $6.99 billion from the U.S. Department of War to consolidate Oracle software licenses across military branches. The deal, part of the Enterprise Software... Initiative, includes on-premises licenses, maintenance, consulting, and SaaS offerings. It aims to streamline procurement and enhance cloud and AI capabilities, generating significant taxpayer savings.

Read on →

Milwaukee Tool - Manufacturing - Large

Brookfield, USA

Milwaukee Tool unified its global supply chain using Oracle Fusion Cloud. The company replaced separate ERP and SCM systems in the US, Mexico, and Vietnam. Now, planners see every order and shipment ...in real time. Automated trade compliance replaced manual spreadsheets. Milwaukee Tool scaled production and improved service to contractors with a single platform.

Read more →

Meta - Information Technology And Services - Very Large

Menlo Park, USA

Meta used Oracle Fusion Cloud Risk Management to automate access controls and support audit readiness. The company unified governance across 28 ERP modules and 200+ applications. This reduced Segrega...tion of Duties violations and access risks. Meta saw less manual work for compliance reporting and improved audit readiness. Centralized reporting and AI-driven controls helped cut support costs and speed up decisions.

Read more →

Meta - Information Technology And Services - Very Large

Menlo Park, USA

Meta used Oracle Fusion Cloud Risk Management and Compliance to centralize access governance for over 200 applications. The company automated risk controls and unified security oversight across finan...cial, HR, and operational systems. Built-in AI and APIs enabled continuous assurance and reduced compliance risk. Meta improved accountability and reduced violations with live reporting and automated reviews. The solution supports over 100,000 users and streamlines regulatory compliance.

Read more →

Frequently Asked Questions (FAQ)

What buyers ask before choosing Oracle Marketing Cloud

What is Oracle Marketing Cloud used for?

Oracle Marketing Cloud is a Content Marketing Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Content Management and Campaign Management .

What are the top features of Oracle Marketing Cloud?

Personalization, Landing page and Dashboard are some of the top features of Oracle Marketing Cloud.

Who uses Oracle Marketing Cloud?

Oracle Marketing Cloud is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are Oracle Marketing Cloud alternatives?

Outgrow, Topic, Opinion Stage and Crowdriff Platform are popular alternatives for Oracle Marketing Cloud.

Where is Oracle Marketing Cloud located?

Oracle Marketing Cloud is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.
lightning

Peers used Oracle Marketing Cloud for engagement management and content management

Oracle Marketing Cloud Competitors

Oracle Marketing Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.57/5 ★

Read Reviews (25)
Analytics

4.88/5 ★

Read Reviews (83)
Custom Reports

4.46/5 ★

Read Reviews (187)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.57/5 ★

Read Reviews (25)
Analytics

4.88/5 ★

Read Reviews (83)
Custom Reports

4.46/5 ★

Read Reviews (187)

Oracle Marketing Cloud Integrations

Oracle Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.57/5 ★

Read Reviews (106)
Data Export

4.11/5 ★

Read Reviews (43)

Datadog

4.36 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

idev CMS

4.07 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Tonkean

4.25 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Oracle Marketing Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Marketing Cloud

Oracle Corporation News

Partnership

Oracle and AWS Deepen Strategic Collaboration as Enterprise Adoption of Oracle AI Database@AWS Accelerates

Oracle and AWS have expanded their strategic collaboration to enhance the Oracle AI Database@AWS, now available in 22 AWS Regions. This partnership accelerates customer migration and adoption, offering new capabilities like Oracle Exadata Database Service on Exascale Infrastructure. Enterprises such as CJ Olive Young and Kobalt Music Group are leveraging the service for critical workloads, benefiting from integrated AWS analytics and AI services.

Read more →
Partnership

Quantinuum and Oracle Partner to Accelerate Hybrid Quantum Compute Adoption on Oracle Cloud Infrastructure

Oracle and Quantinuum have formed a strategic partnership to integrate Quantinuum's Helios quantum computer into Oracle Cloud Infrastructure (OCI). This collaboration aims to advance hybrid quantum-AI computing for enterprise, academic, and research applications. The partnership will enable OCI customers to access Helios for complex workloads, enhancing computing efficiency and energy use.

Read more →
Product

Oracle Health’s AI-Powered Patient Portal Now Generally Available

Oracle Health has launched its AI-powered Patient Portal, now generally available in the U.S., integrating with Oracle Health EHR. The portal offers patients easy access to medical records, plain-language explanations of health data, and self-service tools for managing care, enhancing patient engagement and reducing administrative burdens on healthcare providers.

Read more →
Product

Oracle APEX AI Application Generator: Bringing AI to Enterprise App ...

Oracle has launched the APEX AI Application Generator, now available in OCI on Autonomous AI Database Serverless as part of Oracle APEX 26.1. This tool uses APEXlang, a new Application Definition Language, to enable AI-driven enterprise application development. It focuses on generating application definitions rather than implementation code, enhancing security and maintainability.

Read more →

Oracle Corporation Profile

Company Name

Oracle Corporation

Company Website

https://www.oracle.com/index.html

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

IPO