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Outbrain: Use-Cases, Insights and Reviews | 2024 Cuspera

3.88 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(2020)

The Leading Recommendation Platform for the Open Web

Outbrain Overview

Outbrain connects businesses with engaged audiences using AI prediction technology. Better marketing and publisher results are driven by this approach.

Use Cases

Customers recommend Advertisement, Content Management, Communication Management, as the business use cases that they have been most satisfied with while using Outbrain.

Other use cases:

Engagement Management
Social Media Management
Generation Of New Leads
Digital Marketing
Media Buying
Proposal & Quote Management
Public Relations

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Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Outbrain.

Other priorities:

Increase Sales & Revenue
Improve Brand Engagement
Improve ROI
Scale Best Practices
Enter New Markets Internationally Or Locally
Enhance Customer Relationships
Improve Digital And Social Presence
Increase Customer Life Time Value
Improve Efficiency
Grow Market Share
Establish Thought Leadership
Launch New Products

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Outbrain Use-Cases and Business Priorities: Customer Satisfaction Data

Outbrain works with different mediums / channels such as Social Media, Promotions, User Generated Content, etc.

Outbrain's features include SEM, Dashboard, Personalization, etc.

Reviews

"We’re delighted to welcome Outbrain as a partner of Nine. Outbrain as a partner of Nine. Outbrain’s proprietary technology and solutions will offer yet another vehicle for advertisers looking to reach the unique and premium audience within our digit...al ecosystem." - Michael Stephenson

Outbrain, Taboola, Skyword360, Revcontent, ContentlyOne, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Outbrain

Top Industries

Marketing and Advertising
Pharmaceuticals
Retail

Popular in

Mid Market
Small Business
Enterprise

Outbrain is popular in Marketing And Advertising, Pharmaceuticals, and Retail and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Outbrain Use Cases

What solutions does Outbrain provide for Advertisement?

Outbrain is a native advertising platform that uses complex algorithms to personalize content and reach a wide audience. The platform allows users to create ad campaigns and distribute them organically on a variety of premium media websites. Limitations include a lack of flexibility in budget allocation and optimization options.

"...It is important to be selective in what content is being advertised and ensure title resonates with the readers you wish to target...." Peer review by Administrator

What makes Outbrain ideal for Content Management?

Outbrain Content Management facilitates content marketing, offering tools to customize and promote content on high-domain authority websites. Users can edit and optimize content before publishing it on the platform and utilize advanced targeting options. Outbrain's content management capabilities are limited in terms of innovation.

"...Outbrain describes itself as providing high-quality, reliable content from premium publishers and marketers...." You Will Be Shocked by This Article

How does Outbrain address your Communication Management Challenges?

Outbrain enables marketers to distribute content across a wide range of publishers, driving traffic to articles and reaching new audiences. The platform provides personalized recommendations and insights into audience behavior. Outbrain has a large publisher network, but the ability to control specific publisher choices and granular reporting is limited.

"...The digital heart of the FUNKE Media Group, FUNKE Digital is a pioneer in the online publishing space...." Case study FUNKE Media Group

How efficiently Does Outbrain manage your Engagement Management?

Outbrain Engagement Management capabilities help companies promote content, attract new visitors, and increase engagement with existing content. These capabilities include targeted amplification, rich media, and tailored landing pages. Outbrain's effectiveness can be limited by its inability to track direct response goals consistently.

"...We are really impressed given that this re-engages audiences as they re about to leave our sites...." Case study Group Cerise

40+ more Business Use Cases

63 buyers and buying teams have used Cuspera to assess how well Outbrain solved their Content Marketing needs. Cuspera uses 2020 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Michael Stephenson Chief Sales Officer Nine	We’re delighted to welcome Outbrain as a partner of Nine. Outbrain as a partner of Nine. Outbrain’s proprietary technology and solutions will offer yet another vehicle for advertisers looking to reach the unique and premium audience within our digital ecosystem. Testimonial By Michael Stephenson
De Barros Marcio Head of Programmatic Opera Ads	Outbrain has proven to be a leader in the native advertising space by joining forces, our partnership with outbrain allows us to connect with consumers on a wider scale. Testimonial By De Barros Marcio
Fran Wills CEO of the Local Media Consortium	Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy. Testimonial By Fran Wills

CUSTOMERS	TESTIMONIALS
Michael Stephenson Chief Sales Officer Nine	We’re delighted to welcome Outbrain as a partner of Nine. Outbrain as a partner of Nine. Outbrain’s proprietary technology and solutions will offer yet another vehicle for advertisers looking to reach the unique and premium audience within our digital ecosystem. Testimonial By Michael Stephenson
De Barros Marcio Head of Programmatic Opera Ads	Outbrain has proven to be a leader in the native advertising space by joining forces, our partnership with outbrain allows us to connect with consumers on a wider scale. Testimonial By De Barros Marcio
Fran Wills CEO of the Local Media Consortium	Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy. Testimonial By Fran Wills

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
MediaNews Group Publishing	Publishing	Case study MediaNews Group MediaNews Group Opens New Revenue Streams with Outbrain Smartfeed Read More
Ogee, AdRizer Consumer Goods	Consumer Goods	Case study Ogee, AdRizer D2C Skincare Line Ogee Taps into Outbrain to Drive Online Sales at a ROAS of 180% Read More
Lane Bryant Apparel & Fashion	Apparel & Fashion	CASE STUDY Lane Bryant Lane Bryant's #ImNoAngel campaign in 2015 went viral, promoting body positivity and engaging millions by amplifying 75 articles across premium sites, challenging traditional beauty standards. Read More

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Outbrain 2023 Recap

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Frequently Asked Questions(FAQ)

for Outbrain

What is Outbrain?

Outbrain is a Content Marketing Software. Outbrain is a content discovery platform designed to connect marketers, publishers and consumers around the globe. It works by drawing data-driven connections between interests and actions.

This native advertising platform allows users to create ad campaigns and use a set of complex algorithms to organically personalize content in order to be featured on premium media sites. Content such as videos, articles and infographics from different industries are accepted, including technology, fashion, business, politics, literature, science and more.

Outbrain has a user-friendly interface that provides real-time updates and reporting. It has a detailed activity dashboard from where users can track, manage and optimize campaigns through real-time data and analytics.

What is Outbrain used for?

Outbrain is a Content Marketing Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Advertisement, Content Management and Communication Management .

What are the top features of Outbrain?

SEM, Dashboard and Personalization are some of the top features of Outbrain.

Who uses Outbrain?

Outbrain is used by Marketing And Advertising, Pharmaceuticals and Retail among other industries.

What are Outbrain alternatives?

Taboola, Skyword360, Revcontent and ContentlyOne are popular alternatives for Outbrain.

Where is Outbrain located?

Outbrain is headquartered at 111 W 19th St, 3th floor, New York, 10011, US.

lightning

Peers used Outbrain for advertisement and content management

Outbrain Competitors

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Outbrain Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.77/5 ★ Read Reviews (2)
Analytics	3.76/5 ★ Read Reviews (64)
Custom Reports	3.42/5 ★ Read Reviews (238)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.77/5 ★ Read Reviews (2)
Analytics	3.76/5 ★ Read Reviews (64)
Custom Reports	3.42/5 ★ Read Reviews (238)

Outbrain Integrations

Outbrain integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.03/5 ★

Read Reviews (68)

Data Import

2.55/5 ★

Read Reviews (100)

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Branch linking platform

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Outbrain

Overall Risk Meter

Low Medium High

Top Failure Risks for Outbrain

Outbrain Profile

Company Name

Outbrain

Company Website

https://www.outbrain.com/

Year Founded

2006

HQ Location

111 W 19th St, 3th floor, New York, 10011, US

Employees

501-1000

Social

Financials

PRIVATE