Paragone Overview

Paragone Business Manager empowers brands and agencies to achieve peak performance and save time. Productivity is increased through the platform's efficient tools.

Use Cases

Customers recommend Advertisement, Lead Tracking, Social Media Management, as the business use cases that they have been most satisfied with while using Paragone.

Other use cases:

  • Tracking & Monitoring Communications
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Business Priorities

Improve Efficiency and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Paragone.

Other priorities:

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Paragone Use-Cases and Business Priorities: Customer Satisfaction Data

Paragone works with different mediums / channels such as Social Media.

Paragone, belong to a category of solutions that help Native Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on Paragone Use Cases

Case Studies

Government Administration

CASE STUDY Colorado Tourism Office

SORT technology helped Colorado Tourism Office find new tourists by using an inclusion targeting approach. The team used SORT to reach users on browsers that cookie-based targeting missed. They optim...ized campaigns with SORT’s ad server and SmartGroups. Results showed a 106% lift in page grabber CTR and a 60% lift in interaction rate. Brand reveal CTR rose by 38% and interaction rate by 35%. 40% of SORT impressions were on Apple devices, compared to 0% in the control group.

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Consumer Goods

CASE STUDY Helena Rubinstein

Helena Rubinstein used programmatic DOOH technology to promote their new POWERCELL Youth Reinforcing Serum. They targeted ads near their stores in Hong Kong and used custom audience tools to reach pr...emium skincare shoppers. The campaign included retargeting on other digital channels. After one month, they saw over 2.5 million impressions, a 382% increase in product awareness, a 3x uplift in store footfall, and a 231% increase in new customer recruitment.

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Consumer Electronics

CASE STUDY Samsung

Samsung used Hivestack SSP and The Trade Desk DSP for a programmatic DOOH campaign in Malaysia. They targeted consumers with dayparted, dynamic creatives on 50 digital billboards, highlighting featur...es like Samsung Wallet and Nightography. The campaign reached 2.1 million users and delivered over 3 million impressions, with ads played 43,000 times. Samsung gained insights on peak audience times and updated creatives quickly. The campaign showed the flexibility and impact of programmatic DOOH for product launches.

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Apparel & Fashion

CASE STUDY lululemon

Hivestack's programmatic digital out of home (DOOH) platform helped lululemon boost brand awareness and in-store traffic in Germany. lululemon used custom audience targeting and contextual outdoor sc...reens to reach women aged 18-34 interested in fitness and activewear. Campaigns included placements at gyms, transit stations, and marathon routes. Results included a 640% increase in brand image, 208% increase in interest, 314% increase in footfall traffic, and 4,296 modeled incremental walk-ins. lululemon's media agency Zenith praised the strategy and plans to expand it to more markets.

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Automotive

CASE STUDY Mercedes Benz

Perion's SORT technology helped Mercedes Benz boost awareness and intent for certified pre-owned vehicles. The campaign used high-impact CTV ads and dynamic creative to show local dealer offers. SORT... targeting found new and existing customers at the right time. Results included a 58% lift in CTR versus contextual targeting and a 71% lift in IR versus third-party cookies. Mercedes Benz saw a 70% increase in brand interactions.

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Food & Beverages

CASE STUDY Tecate

Perion's programmatic DOOH helped Tecate launch a new Tecate Light can and reconnect with consumers. The campaign used data-driven out-of-home ads to boost brand engagement. Over four weeks, it deliv...ered more than 5 million impressions. Brand lift results showed a 38% increase in ad recall, 13% rise in positive brand image, and 11% growth in brand preference. Tecate praised the campaign's dynamic content and audience connection.

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Paragone Features

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FEATURE RATINGS AND REVIEWS
Custom Reports

3.32/5 ★

Read Reviews (3)
Analytics

2.94/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.32/5 ★

Read Reviews (3)
Analytics

2.94/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for Paragone

Top Failure Risks for Paragone

Perion Network News

Financial

Perion to Announce Second Quarter 2025 Financial ... - Seeking Alpha

Perion Network Ltd. will announce its second quarter 2025 financial results on August 11, 2025. The company will also terminate its shareholders' rights plan, reflecting confidence in its growth trajectory and the Perion One strategy. This decision follows significant value creation and increased enterprise value.

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Financial

Perion Announces Preliminary First Quarter 2025 Results

Perion reported preliminary Q1 2025 results, projecting revenue of $88 million and adjusted EBITDA of $1.5 million. The company attributes this performance to strong growth engines and early success with its Perion One AI-driven advertising strategy. Final results will be released on May 13, 2025.

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Product

Perion Announces Transformational Perion One Strategy, Unifying All of Its Technologies and Brands

Perion has launched the Perion One strategy, consolidating all its technologies and brands into a unified platform. This move aims to streamline operations, enhance cross-channel advertising capabilities, and deliver integrated solutions for advertisers. The strategy positions Perion to offer a seamless, end-to-end digital advertising experience across its portfolio.

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Product

Perion Unveils Performance Results of Next-Gen AI-Powered Ad Experience, Driving Double-Digit Engagement Lift

Perion Network Ltd. reveals performance results of its AI-powered ad experience, showing a 14% increase in user engagement with Visit Savannah using a generative AI chatbot.

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Perion Network Profile

Company Name

Perion Network

Company Website

https://www.perion.com/

HQ Location

26 HaRokmim st., Azrieli Holon Center, Holon, 5885849, IL

Employees

501-1000

Social

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Financials

NA