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Salesforce Account Engagement (Formerly Pardot): Use-Cases, Insights and Reviews | 2024 Cuspera

Name: Salesforce Account Engagement (Formerly Pardot)
Brand: Salesforce Account Engagement (Formerly Pardot)
Rating: 4.06 (21845 reviews)

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Marketing Cloud Account Engagement with marketing and sales alignment

AI Powered

App Partner

Salesforce Account Engagement (Formerly Pardot) Overview

Salesforce-account-engagement-formerly-Pardot aids B2B marketing automation by aligning marketing and sales. Efficient growth is driven through this platform.

Use Cases

Customers recommend Engagement Management, Campaign Management, Drip Marketing, as the business use cases that they have been most satisfied with while using Salesforce Account Engagement (Formerly Pardot).

Other use cases:

Communication Management
Generation Of New Leads
Account Management
Social Media Management
Lead Nurturing
Lead Management
Lead Tracking

See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Salesforce Account Engagement (Formerly Pardot).

Other priorities:

Increase Sales & Revenue
Enhance Customer Relationships
Scale Best Practices
Enter New Markets Internationally Or Locally
Grow Market Share
Launch New Products
Build Brand Awareness
Improve Internal Communications
Improve Brand Engagement
Improve Stakeholder Relations
Establish Thought Leadership
Improve Digital And Social Presence
Improve Efficiency
Increase Average Basket Value
Improve Consistency
Shorten Ramp Up Time
Increase Customer Life Time Value

See all business priorities See less business priorities

Salesforce Account Engagement (Formerly Pardot) Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Account Engagement (Formerly Pardot) works with different mediums / channels such as E-Mail. and Website.

Salesforce Account Engagement (Formerly Pardot)'s features include Landing Page, Templates, Personalization, etc. and Salesforce Account Engagement (Formerly Pardot) support capabilities include AI Powered, Email Support, Phone Support, etc. also Salesforce Account Engagement (Formerly Pardot) analytics capabilities include Analytics, and Custom Reports.

Reviews

"Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to." - Adam Lavezzo

Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, ActiveCampaign, Act-On, Oracle Eloqua, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce Account Engagement (Formerly Pardot)

Top Industries

Computer Software
Information Technology and Services
Marketing and Advertising

Popular in

Mid Market
Small Business
Enterprise

Salesforce Account Engagement (Formerly Pardot) is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Salesforce Account Engagement (Formerly Pardot) Use Cases

How does Salesforce Account Engagement (Formerly Pardot) address your Engagement Management Challenges?

Account Engagement formerly known as Pardot Engagement Management enables users to track audience engagement across multiple channels, providing insights into website activity and lead engagement. It offers features for targeted email marketing, lead nurturing, and sales alerts to enhance customer interaction and sales follow-up. However, the system's reporting capabilities for low-engagement activities and limited template options present limitations.

"...They are almost always available through chat and they always followup on cases in a timely manner...." Peer review by Zach L., TrueLearn

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How can Salesforce Account Engagement (Formerly Pardot) optimize your Campaign Management Workflow?

Account Engagement provides marketing automation features for email deployment, campaign management, landing pages, forms, and drip campaigns. The tool facilitates lead generation and tracking, delivering insights through reporting and analysis. However, the tool's campaign tracking functionality is limited to campaign management activities within the product.

"...It is used to create and deploy our marketing campaigns so we can create custom marketing material for our customers...." Peer review by Brandi Brown-Lang, Internet Marketing Manager, Sitel

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Why is Salesforce Account Engagement (Formerly Pardot) the best choice for Drip Marketing?

Salesforce Account Engagement streamlines marketing automation by offering features such as audience segmentation, email design, and drip campaigns. These capabilities enable marketers to create personalized and automated customer journeys. It has limitations in terms of the customization of drip campaign logic.

"...Content upload, vanity URLS, segmentation, forms, landing pages, drip campaigns could not be any easier...." Peer review by Scott M, Vice President Of Marketing & Technology, Mechanical or Industrial Engineering

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How can Salesforce Account Engagement (Formerly Pardot) optimize your Communication Management Workflow?

The tool enables automated email marketing campaigns and tracking of email interactions. It facilitates sending targeted email messages based on individual contact information and website activity. While the tool offers a robust email marketing platform, it suffers from occasional issues with email tracking.

"...Pardot is how we are able to effectively send mass email communication utilizing templates and many automation tools...." Peer review by Neal Sweeney, Marketing Coordinator, BSI Americas

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What makes Salesforce Account Engagement (Formerly Pardot) ideal for Generation Of New Leads?

Salesforce Account Engagement enables businesses to effectively generate and manage leads. It streamlines lead generation efforts through automated drip campaigns, lead scoring, and dynamic content creation, resulting in increased lead quality and efficiency. Moreover, it provides comprehensive reporting and analytics for tracking campaign progress and optimizing marketing strategies. However, the tool has limitations, including a lack of flexibility for manual lead updates.

"...It is a must-have tool for email marketing, lead scoring, lead generation, outbound marketing, and measuring success with marketing...." Peer review by Jordan Comstock, Digital Marketing Specialist, busybusy

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87+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Salesforce Account Engagement (Formerly Pardot) solved their Marketing Automation needs. Cuspera uses 21845 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Adam Lavezzo VP, Revenue Strategy & Operations BetterUp	Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo
Mk Getler Chief Marketing Officer Loop & Tie	Our relationships with small vendors make loop & tie the platform it is; we pride ourselves on being part of a healthy and stable economy. With salesforce, we have a better understanding of our own opportunities to support growing businesses. Testimonial By Mk Getler
Patrick Spence CEO Sonos	There's a time in a customer's journey where they might run into an issue or a problem, and that is a defining moment where you can either rise to the occasion and help them or not. If you can address it, you raise the value in the mind of the customer. Testimonial By Patrick Spence

CUSTOMERS	TESTIMONIALS
Adam Lavezzo VP, Revenue Strategy & Operations BetterUp	Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo
Mk Getler Chief Marketing Officer Loop & Tie	Our relationships with small vendors make loop & tie the platform it is; we pride ourselves on being part of a healthy and stable economy. With salesforce, we have a better understanding of our own opportunities to support growing businesses. Testimonial By Mk Getler
Patrick Spence CEO Sonos	There's a time in a customer's journey where they might run into an issue or a problem, and that is a defining moment where you can either rise to the occasion and help them or not. If you can address it, you raise the value in the mind of the customer. Testimonial By Patrick Spence

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
IBM Information Technology and Services	Information Technology and Services	Case Study IBM Learn how IBM is innovating for the next 100 years of work with channel-based communication. Read More
Sonos Consumer Electronics	Consumer Electronics	Case Study Sonos Learn how Sonos adapted to customer needs during the pandemic with one integrated platform. Read More
Loop & Tie Information Technology and Services	Information Technology and Services	Case Study Loop & Tie How Loop & Tie built a community of gifting with Salesforce. Read More

Video

Account Based Marketing with Salesforce Marketing Cloud Account Engagement Demo

Frequently Asked Questions(FAQ)

for Salesforce Account Engagement (Formerly Pardot)

What is Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.

It is primarily a full solution encompassing marketing automation, B2B marketing analytics, salesforce engagement, and account-based marketing delivering personalized content. The channels include SMS, e-mail, social media, etc.

Salesforce Account Engagement uses Artificial Intelligence and provides insightful reports and actionable analytics to maximize marketing and sales efforts, whilst establishing a personalized connection with their leads and customers.

What is Salesforce Account Engagement (Formerly Pardot) used for?

Salesforce Account Engagement (Formerly Pardot) is a Marketing Automation Software mainly used by its customers to Acquire Customers and Improve ROI by Engagement Management, Campaign Management and Drip Marketing .

What are the top features of Salesforce Account Engagement (Formerly Pardot)?

Landing page, Templates and Personalization are some of the top features of Salesforce Account Engagement (Formerly Pardot).

Who uses Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are Salesforce Account Engagement (Formerly Pardot) alternatives?

Adobe Marketo Engage, ActiveCampaign, Act-On and Oracle Eloqua are popular alternatives for Salesforce Account Engagement (Formerly Pardot).

Where is Salesforce Account Engagement (Formerly Pardot) located?

Salesforce Account Engagement (Formerly Pardot) is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.

Peers used Salesforce Account Engagement (Formerly Pardot) for engagement management and campaign management

Salesforce Account Engagement (Formerly Pardot) Competitors

More Salesforce Account Engagement (Formerly Pardot) Alternatives...

Salesforce Account Engagement (Formerly Pardot) Features

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FEATURE	RATINGS AND REVIEWS
AI Powered	4.71/5 ★ Read Reviews (98)
Analytics	4.34/5 ★ Read Reviews (979)
Custom Reports	3.25/5 ★ Read Reviews (3090)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.71/5 ★ Read Reviews (98)
Analytics	4.34/5 ★ Read Reviews (979)
Custom Reports	3.25/5 ★ Read Reviews (3090)

Salesforce Account Engagement (Formerly Pardot) Integrations

Salesforce Account Engagement (Formerly Pardot) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.57/5 ★

Read Reviews (753)

Data Import

3.25/5 ★

Read Reviews (2241)