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Salesforce Account Engagement (Formerly Pardot): Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Salesforce Account Engagement (Formerly Pardot)
Brand: Salesforce Account Engagement (Formerly Pardot)
Rating: 4.06 (21845 reviews)

4.06 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(21845)

Marketing Cloud Account Engagement with marketing and sales alignment

AI Powered

App Partner

Salesforce Account Engagement (Formerly Pardot) Overview

Salesforce-account-engagement-formerly-Pardot aids B2B marketing automation by aligning marketing and sales. Efficient growth is driven through this platform.

Use Cases

Customers recommend Engagement Management, Campaign Management, Drip Marketing, as the business use cases that they have been most satisfied with while using Salesforce Account Engagement (Formerly Pardot).

Other use cases:

Communication Management
Generation Of New Leads
Account Management
Social Media Management
Lead Nurturing
Lead Management
Lead Tracking

See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Salesforce Account Engagement (Formerly Pardot).

Other priorities:

Increase Sales & Revenue
Enhance Customer Relationships
Scale Best Practices
Enter New Markets Internationally Or Locally
Grow Market Share
Launch New Products
Build Brand Awareness
Improve Internal Communications
Improve Brand Engagement
Improve Stakeholder Relations
Establish Thought Leadership
Improve Digital And Social Presence
Improve Efficiency
Increase Average Basket Value
Improve Consistency
Shorten Ramp Up Time
Increase Customer Life Time Value

See all business priorities See less business priorities

Salesforce Account Engagement (Formerly Pardot) Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Account Engagement (Formerly Pardot) works with different mediums / channels such as E-Mail. and Website.

Salesforce Account Engagement (Formerly Pardot)'s features include Landing Page, Templates, Personalization, etc. and Salesforce Account Engagement (Formerly Pardot) support capabilities include AI Powered, Email Support, Phone Support, etc. also Salesforce Account Engagement (Formerly Pardot) analytics capabilities include Analytics, and Custom Reports.

Reviews

"Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to." - Adam Lavezzo

Salesforce Account Engagement (Formerly Pardot), belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce Account Engagement (Formerly Pardot)

Top Industries

Computer Software
Information Technology and Services
Marketing and Advertising

Popular in

Mid Market
Small Business
Enterprise

Salesforce Account Engagement (Formerly Pardot) is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Salesforce Account Engagement (Formerly Pardot) Use Cases

How can Salesforce Account Engagement (Formerly Pardot) optimize your Engagement Management Workflow?

Account Engagement formerly known as Pardot Engagement Management enables users to track audience engagement across multiple channels, providing insights into website activity and lead engagement. It offers features for targeted email marketing, lead nurturing, and sales alerts to enhance customer interaction and sales follow-up. However, the system's reporting capabilities for low-engagement activities and limited template options present limitations.

"...We can see who viewed or clicked through the email which helps us to target people to followup with...." Peer review by Laura R, CRM Analyst

Read Reviews

What Are the key features of Salesforce Account Engagement (Formerly Pardot) for Campaign Management?

Account Engagement provides marketing automation features for email deployment, campaign management, landing pages, forms, and drip campaigns. The tool facilitates lead generation and tracking, delivering insights through reporting and analysis. However, the tool's campaign tracking functionality is limited to campaign management activities within the product.

"...From form handlers to email drip campaigns, to marketing automation, it makes it easy to tie in everything together...." Peer review by Christian V., Information Technology and Services

Read Reviews

What solutions does Salesforce Account Engagement (Formerly Pardot) provide for Drip Marketing?

Salesforce Account Engagement streamlines marketing automation by offering features such as audience segmentation, email design, and drip campaigns. These capabilities enable marketers to create personalized and automated customer journeys. It has limitations in terms of the customization of drip campaign logic.

"...This included audience segmenting, email design, drip campaigns, custom redirects, etc...." Peer review by Neal Sweeney, Marketing Coordinator, BSI Americas

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How does Salesforce Account Engagement (Formerly Pardot) facilitate Communication Management?

The tool enables automated email marketing campaigns and tracking of email interactions. It facilitates sending targeted email messages based on individual contact information and website activity. While the tool offers a robust email marketing platform, it suffers from occasional issues with email tracking.

"...It's great to be able to create Landing Pages or make edits to a list email send quickly and efficiently...." Peer review by Brittany R, Product Marketing Specialist, Information Technology and Services

Read Reviews

How does Salesforce Account Engagement (Formerly Pardot) address your Generation Of New Leads Challenges?

Salesforce Account Engagement enables businesses to effectively generate and manage leads. It streamlines lead generation efforts through automated drip campaigns, lead scoring, and dynamic content creation, resulting in increased lead quality and efficiency. Moreover, it provides comprehensive reporting and analytics for tracking campaign progress and optimizing marketing strategies. However, the tool has limitations, including a lack of flexibility for manual lead updates.

"...It is a must-have tool for email marketing, lead scoring, lead generation, outbound marketing, and measuring success with marketing...." Peer review by Jordan Comstock, Digital Marketing Specialist, busybusy

Read Reviews

87+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Salesforce Account Engagement (Formerly Pardot) solved their Marketing Automation needs. Cuspera uses 21845 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Adam Lavezzo VP, Revenue Strategy & Operations BetterUp	Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo
Rob Birse Vice President, Global Advanced Analytics, AI, and B2B Ecommerce Kellogg	Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy. Testimonial By Rob Birse
Tuomas Pyyhtia Solution Owner, Field Service Operations KONE	Salesforce as a technology platform has proven its adaptability. It’s been shown that we can build many services and solutions on it that offer extra value for our internal users, customers, and ultimate end users. It’s a central part of our vision for the future. Testimonial By Tuomas Pyyhtia

CUSTOMERS	TESTIMONIALS
Adam Lavezzo VP, Revenue Strategy & Operations BetterUp	Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo
Rob Birse Vice President, Global Advanced Analytics, AI, and B2B Ecommerce Kellogg	Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy. Testimonial By Rob Birse
Tuomas Pyyhtia Solution Owner, Field Service Operations KONE	Salesforce as a technology platform has proven its adaptability. It’s been shown that we can build many services and solutions on it that offer extra value for our internal users, customers, and ultimate end users. It’s a central part of our vision for the future. Testimonial By Tuomas Pyyhtia

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
IBM Information Technology and Services	Information Technology and Services	Case Study IBM Learn how IBM is innovating for the next 100 years of work with channel-based communication. Read More
BACA Systems	NA	CASE STUDY BACA Systems Learn how the company will unlock all of its data with Data Cloud and boost sales efficiency with Einstein 1 Sales. Read More
BetterUp Professional Training & Coaching	Professional Training & Coaching	Case Study BetterUp How BetterUp leverages the scalability and flexibility of the Salesforce platform to foster growth. Read More

Video

Account Based Marketing with Salesforce Marketing Cloud Account Engagement Demo

Frequently Asked Questions(FAQ)

for Salesforce Account Engagement (Formerly Pardot)

What is Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.

It is primarily a full solution encompassing marketing automation, B2B marketing analytics, salesforce engagement, and account-based marketing delivering personalized content. The channels include SMS, e-mail, social media, etc.

Salesforce Account Engagement uses Artificial Intelligence and provides insightful reports and actionable analytics to maximize marketing and sales efforts, whilst establishing a personalized connection with their leads and customers.

What is Salesforce Account Engagement (Formerly Pardot) used for?

Salesforce Account Engagement (Formerly Pardot) is a Marketing Automation Software mainly used by its customers to Acquire Customers and Improve ROI by Engagement Management, Campaign Management and Drip Marketing .

What are the top features of Salesforce Account Engagement (Formerly Pardot)?

Landing page, Templates and Personalization are some of the top features of Salesforce Account Engagement (Formerly Pardot).

Who uses Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

Where is Salesforce Account Engagement (Formerly Pardot) located?

Salesforce Account Engagement (Formerly Pardot) is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.

Peers used Salesforce Account Engagement (Formerly Pardot) for engagement management and campaign management

Salesforce Account Engagement (Formerly Pardot) Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.71/5 ★ Read Reviews (98)
Analytics	4.34/5 ★ Read Reviews (979)
Custom Reports	3.25/5 ★ Read Reviews (3090)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.71/5 ★ Read Reviews (98)
Analytics	4.34/5 ★ Read Reviews (979)
Custom Reports	3.25/5 ★ Read Reviews (3090)

Salesforce Account Engagement (Formerly Pardot) Integrations

Salesforce Account Engagement (Formerly Pardot) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.57/5 ★

Read Reviews (753)

Data Import

3.25/5 ★

Read Reviews (2241)

Slack

4.65 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Zapier

4.65 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Few API Integrations for Salesforce Account Engagement (Formerly Pardot)

Software Failure Risk Guidance

for Salesforce Account Engagement (Formerly Pardot)

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Account Engagement (Formerly Pardot)

Salesforce, Inc. News

Salesforce Brings Agentic AI To The Field Service Sector To Tackle Scheduling, Reporting ...

Salesforce introduces Agentic AI to improve scheduling, reporting, and troubleshooting in the field service sector.

09/04/2025 - source

CaixaBank S A : and Salesforce collaborate to personalise customer experience in banking ...

CaixaBank and Salesforce are collaborating to enhance personalized customer experiences in banking.

06/04/2025 - source

Salesforce Agentforce 2dx: Redefining AI Agent Development for the Enterprise - IDC

Salesforce introduces Agentforce 2dx, a new AI agent development platform aimed at enhancing enterprise capabilities.

31/03/2025 - source

Salesforce, Inc. Feeds

Accordion Announces Strategic Acquisition of Salesforce Division of Kavaliro - PRWeb

Accordion has announced the strategic acquisition of the Salesforce division of Kavaliro.

09/03/2025 - source

Nvidia, Home Depot, Lowe's, TJX and Salesforce are part of Zacks Earnings Preview

Salesforce is included in Zacks Earnings Preview alongside companies like Nvidia, Home Depot, Lowe's, and TJX.

24/02/2025 - source

Salesforce (CRM) Expected to Announce Earnings on Wednesday - MarketBeat

Salesforce is expected to announce its quarterly earnings on Wednesday.

19/02/2025 - source

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO

Salesforce Account Engagement (Formerly Pardot): Use-Cases, Insights and Reviews | 2025 Cuspera

Marketing Cloud Account Engagement with marketing and sales alignment

Failure Risk for Salesforce Account Engagement (Formerly Pardot) ?

Salesforce Account Engagement (Formerly Pardot) Overview

Use Cases

Business Priorities

Salesforce Account Engagement (Formerly Pardot) Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on Salesforce Account Engagement (Formerly Pardot) Use Cases

How can Salesforce Account Engagement (Formerly Pardot) optimize your Engagement Management Workflow?

What Are the key features of Salesforce Account Engagement (Formerly Pardot) for Campaign Management?

What solutions does Salesforce Account Engagement (Formerly Pardot) provide for Drip Marketing?

How does Salesforce Account Engagement (Formerly Pardot) facilitate Communication Management?

How does Salesforce Account Engagement (Formerly Pardot) address your Generation Of New Leads Challenges?

87+ more Business Use Cases

Customer Testimonials

Case Studies

Case Study IBM

CASE STUDY BACA Systems

Case Study BetterUp

Video

Account Based Marketing with Salesforce Marketing Cloud Account Engagement Demo

Frequently Asked Questions(FAQ)

What is Salesforce Account Engagement (Formerly Pardot)?

What is Salesforce Account Engagement (Formerly Pardot) used for?

What are the top features of Salesforce Account Engagement (Formerly Pardot)?

Who uses Salesforce Account Engagement (Formerly Pardot)?

Where is Salesforce Account Engagement (Formerly Pardot) located?

Peers used Salesforce Account Engagement (Formerly Pardot) for engagement management and campaign management

Salesforce Account Engagement (Formerly Pardot) Features

Salesforce Account Engagement (Formerly Pardot) Integrations

Slack

Zapier

Viber

Poplar

YouCanBook.me

Copper

FireText

Software Failure Risk Guidance

Salesforce, Inc. News

Salesforce Brings Agentic AI To The Field Service Sector To Tackle Scheduling, Reporting ...

CaixaBank S A : and Salesforce collaborate to personalise customer experience in banking ...

Salesforce Agentforce 2dx: Redefining AI Agent Development for the Enterprise - IDC

Salesforce, Inc. Feeds

Accordion Announces Strategic Acquisition of Salesforce Division of Kavaliro - PRWeb

Nvidia, Home Depot, Lowe's, TJX and Salesforce are part of Zacks Earnings Preview

Salesforce (CRM) Expected to Announce Earnings on Wednesday - MarketBeat

Salesforce, Inc. Profile

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