Pastel: Product updates, Customer stories, and Insights | 2026 Cuspera

4.4 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(178)

Product and Vendor News

Financial institutions tasked on fraud prevention tools , tech upgrade 29/07/2025

Customer stories

The Couch, a digital studio in New York, improved its feedback process using Pastel. With 6 employees, they handle 15 medium-to-large projects annually. Pastel made feedback collection easier, reducing the need for extensive email threads. It also simplified client interactions with staging sites, enhancing the QA/QC process.
Studio Almond, a digital product studio in Auckland, uses Pastel to streamline feedback on creative projects. They reduced review time by 3-4x. The team of two, Alex and Monica Murton, found Pastel integrates well with their existing tools. Clients appreciate the improved feedback process.
Ada uses Pastel to improve feedback and approval processes for their marketing team. Ruth Zive, Head of Marketing, explains how Pastel helps them move faster by providing a user-friendly interface for feedback. The team transitioned from open-ended conversations to using Pastel, which speeds up their workflow. Ada's marketing team, including designers and the CEO, uses Pastel for efficient feedback.
Crisp Digital, a UK agency with 16 employees, improved their project completion speed using Pastel. They serve 500 clients, with 150 in the last year, offering digital services like web design and app development. Pastel streamlined their feedback process, saving hours on projects and enhancing client satisfaction.
Fountain Digital, a digital marketing agency in Eastbourne, UK, uses Pastel to streamline feedback and approvals. The team of 6 works on 50-100 projects per year. Pastel reduced feedback time from 4-5 hours to less than an hour per project. Clients and team members appreciate the efficiency and ease of use.
FreshySites, a small web design agency, uses Pastel to streamline feedback and approvals. They have a remote team of 14 and have worked with over 2,200 clients. Pastel helps them reduce time in feedback meetings and improve client communication. The live navigation and screenshot features are particularly valuable.

Product Business Settings

Pastel is popular in Information Technology And Services, Education, and Banking industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

Project Management

Marketing Automation

Help Desk

Knowledge Management

Pastel Product Overview

Pastel simplifies website feedback for web designers, developers, and agencies. It enables teams to gather input directly on their projects, streamlining communication and revisions. Users can comment on live websites, making collaboration intuitive and efficient. This tool reduces back-and-forth emails, helping teams finalize marketing collateral faster. A surprising detail: Pastel users have reported approving marketing materials twice as quickly. This makes it a valuable asset for agencies needing rapid client feedback and efficient project turnaround.