PathFactory Overview

PathFactory stands out with its AI-driven content intelligence platform, which personalizes content experiences to enhance engagement and drive revenue. By analyzing buyer behavior and content interactions, PathFactory ensures that prospects receive the right content at the optimal time, streamlining their journey from interest to conversion. The platform automates the creation of thousands of personalized content collections, reducing manual effort and increasing scalability. A unique feature is its ability to provide deep insights into buyer engagement beyond initial clicks, offering a comprehensive view of content performance. This capability helps businesses fine-tune their content strategies effectively.

Use Cases

Customers recommend Engagement Management, Content Management, Account Management, as the business use cases that they have been most satisfied with while using PathFactory.

Other use cases:

  • Generation Of New Leads
  • Campaign Management
  • Lead Engagement
  • Lead Management
  • Lead Nurturing
  • Social Media Analytics
  • Training & Onboarding
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using PathFactory.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve ROI
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Internal Communications
  • Launch New Products
  • Establish Thought Leadership
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PathFactory Use-Cases and Business Priorities: Customer Satisfaction Data

PathFactory works with different mediums / channels such as E-Mail. Website. and Video.

PathFactory's features include Personalization, Landing Page, Dashboard, etc. and PathFactory support capabilities include AI Powered, 24/7 Support, Email Support, etc. also PathFactory analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Uploading and tagging content + working within the platform is pretty straightforward...." Peer review by Eric C, Director of Product Marketing

PathFactory, Outgrow, Topic, Opinion Stage, Crowdriff Platform, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

PathFactory™ accelerates buyer journeys with bingeable content experiences and micro-personalized recommendations. It provides a new class of data insights for enhanced engagement.

Popular Business Setting

for PathFactory

Top Industries

  • Computer Software
  • Information Technology and Services
  • Telecommunications

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

PathFactory is popular in Computer Software, Information Technology And Services, and Telecommunications and is widely used by Enterprise, Large Enterprise, and Mid Market.

Comprehensive Insights on PathFactory Use Cases

How does PathFactory address your Engagement Management Challenges?

What Are the key features of PathFactory for Content Management?

How can PathFactory enhance your Account Management process?

What Are the key features of PathFactory for Generation Of New Leads?

How efficiently Does PathFactory manage your Campaign Management?

46+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well PathFactory solved their Content Marketing needs. Cuspera uses 1603 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

Case Studies

Consumer Electronics

CASE STUDY LG Commercial Displays USA

PathFactory helped LG Commercial Displays USA modernize their B2B buyer journey. LG used PathFactory to deliver personalized content experiences and gain insights into account engagement. The company... saw an 85% increase in account engagement and influenced 45% of closed-won deals. Over 300 personalized experiences were created since 2023. PathFactory's analytics gave LG better visibility into buyer journeys and content effectiveness.

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Computer & Network Security

CASE STUDY Palo Alto Networks

PathFactory helped Palo Alto Networks deliver personalized content at scale. The marketing team replaced gated landing pages with bingeable content playlists and automated recommendations. They integ...rated Demandbase to target buyers by funnel stage and product interest. Results included a 137% increase in form captures, 163% more new visitors, 92% more new accounts, and a 130% rise in engaged sessions. The solution improved customer experience and shortened sales cycles.

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Information Services

CASE STUDY Questex

PathFactory helped Questex move from in-person to virtual events. Questex used PathFactory’s Content Intelligence platform to build resource hubs for each event. This let them deliver sponsor content... in a bingeable format. They saw a 21% binge rate, a 93% increase in views, and a 105% lift in engagement time. Questex also gained more form submissions and better insights for sponsors.

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Marketing and Advertising

CASE STUDY Invoca

PathFactory helped Invoca remove barriers in their ABM strategy. Invoca used PathFactory to build ungated content tracks for target accounts. This let prospects self-educate faster and improved sales... and marketing alignment. Invoca saw a 3X increase in content engagement and a 132% increase in average contract value in two years. They also saved 200 hours of web developer time.

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Information Technology and Services

CASE STUDY TrustYou

PathFactory helped TrustYou boost revenue by 4.5 times with its Content Experience Platform. TrustYou's eBook had low engagement and conversions due to too many forms and barriers. Using PathFactory,... TrustYou packaged the eBook with other content in multiple languages and channels, reducing friction. This led to a 476% increase in influenced opportunities and 18% conversion of organic leads. PathFactory made it easy for TrustYou to launch content at scale without heavy development.

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Information Technology and Services

CASE STUDY Monte Carlo

PathFactory helped Monte Carlo speed up their sales process. Monte Carlo used PathFactory to share content across more channels and track what buyers liked. They saw a 47% increase in return visitors.... Their Product Tour track got over 1,000 form submissions in a year. 35% of visitors looked at more than one piece of content. PathFactory made it easier for Monte Carlo to connect with buyers and get more leads.

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Frequently Asked Questions(FAQ)

for PathFactory

What is PathFactory?

PathFactory is an Intelligent Content Platform enabling B2B marketing teams to generate personalized content and drive demand. It is built for Marketing Leaders and teams, Demand Generators, Content Marketers and ABM teams.

PathFactory uses AI to build real-time content, syncs up audience time spent data to optimize on sales and marketing efforts, and reduces costs by providing real-time audience processes.

PathFactory enables building funnel info by collecting lead information based on content consumption, nurturing buyers through micro-personalized recommendations, campaign performance tracking, Analytics providing ROI based on content.

What is PathFactory used for?

PathFactory is a Content Marketing Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Content Management and Account Management .

What are the top features of PathFactory?

Personalization, Landing page and Dashboard are some of the top features of PathFactory.

Who uses PathFactory?

PathFactory is used by Computer Software, Information Technology And Services and Telecommunications among other industries.

What are PathFactory alternatives?

Outgrow, Topic, Opinion Stage and Crowdriff Platform are popular alternatives for PathFactory.

Where is PathFactory located?

PathFactory is headquartered at 174 Spadina Avenue, Suite 600 Toronto, Canada M5T 2C2.
lightning

Peers used PathFactory for engagement management and content management

PathFactory Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.69/5 ★

Read Reviews (15)
Analytics

4.37/5 ★

Read Reviews (166)
Custom Reports

3.48/5 ★

Read Reviews (159)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.69/5 ★

Read Reviews (15)
Analytics

4.37/5 ★

Read Reviews (166)
Custom Reports

3.48/5 ★

Read Reviews (159)

PathFactory Integrations

PathFactory integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.56/5 ★

Read Reviews (73)
Data Import

3.48/5 ★

Read Reviews (125)

6sense

4.37 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Sales Assembly

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Vidyard Video Platform

4.56 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for PathFactory

Overall Risk Meter

Low Medium High

Top Failure Risks for PathFactory

Pathfactory News

Partnership

PathFactory and ZoomInfo Announce Strategic Integration to Personalize Buyer Journeys With Visitor Intelligence

PathFactory and ZoomInfo have announced a strategic integration to enhance buyer journeys through personalized content recommendations and real-time visitor intelligence.

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Product

PathFactory Launches Zero Copy Integration on Snowflake AI Data Cloud - PR Newswire

PathFactory has launched a Zero Copy Integration on the Snowflake AI Data Cloud, enhancing data accessibility and integration capabilities.

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Product

PathFactory Launches Zero Copy Integration on Snowflake AI Data Cloud

PathFactory announced the launch of Zero Copy integration on the Snowflake AI Data Cloud, enabling organizations to capture advanced content engagement data without traditional data extraction, transformation, and load processes.

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Forrester B2B Summit 2024: The Year of Revenue Process Transformation

Forrester 2024: Key Takeaways from PathFactory's Christine Polewarczyk

An overview about the value content intelligence tools add to your B2Bmartech stack. Plus: the top five tools in the space right now.

The post Forrester B2B Summit 2024: The Year of Revenue Process Transformation appeared first on PathFactory.

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Pathfactory Profile

Company Name

Pathfactory

Company Website

https://www.pathfactory.com/

HQ Location

174 Spadina Avenue, Suite 600 Toronto, Canada M5T 2C2

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES B