Home Marketing Data Intelligence PeerSpot (formerly IT Central Station) PeerSpot (formerly IT Central Station) Alternatives
PeerSpot (formerly IT Central Station): Reviews, Testimonials and Expert Opinions
(1442)Buying Intelligence for Enterprise Technology
Top 39 PeerSpot (formerly IT Central Station) Alternatives
ChannelMix
ChannelMix Control Center
ChannelMix is a Marketing intelligence platform providing automated workflows and dashboard solutions that enable better control over Marketing strategy. It can be used in various industries such as Entertainment, Financial Services, Healthcare, Insurance, Retail and more. ...
ChannelMix provides automated data aggregation and storage, with a dedicated data warehouse for every solution, cross channel campaign tracking, data normalization and unification and built-in multi-channel attribution models for predicting media performance.
The Unify feature enables OneView that creates unified datasets for assessing marketing performance cross channel or cross campaign. The MasterView is a combination of multiple OneViews to get performance across clients or business units. The Visualize feature enables the analysed data to be viewed through visualization tools such as Tableau, Google Data Studio and more. The software also provides its own Quick-start dashboards and customizable ones on request.
ReportGarden
Reportgarden | Marketing Agency Software for Management and Reporting
ReportGarden is a reporting and dashboards platform that helps digital marketing agencies prepare analysis and performance reports for their clients. It is suitable for marketing agencies of all sizes. ...
It offers configurable marketing reports and dashboards for search engine optimization (SEO), pay per click (PPC), marketing analytics, social-media performance and website backlinks. It links with their adwords, analytics, bing ads accounts using APIs and loading data into their reports. It offers deep segmentation and filtration of the data from all the ad services(Adwords, Analytics, etc).
Users can choose from various pre-built templates and dashboards, configure them to meet user needs or create custom reports. Reports include multi-channel reporting that can compare performance on sites such as Twitter, Pinterest, LinkedIn and Facebook. ReportGarden also offers white-labeling features, which allow companies to brand reports with custom colors and logos. Other features include tools to track SEO keyword rankings, campaign health monitoring, campaign alerts and more.
Affinio
Segment, Analyze, and Understand Any Audience
Affinio is an augmented analytics platform that reveals hidden insights at scale. Its AI-based segmentation and visualization technology rapidly discover unique insights that power business decisions that win. It helps to enter into new markets and improve brand engagement. ...
Affinio focused on helping customers realize the value of their data infrastructure investment. It also aims to democratize data science putting insights into the hands of the entire workforce.
Some of its features include discovering affinities hidden within the data that power new revenue opportunities, one-to-one understanding of the customers so they get exactly what’s needed, and insights to activation in a provisioned and compliant manner for the entire organization.
TrustRadius
Software Reviews You Can Trust
TrustRadius a marketing data intelligence platform and is a review site for business technology. It helps to enhance customer relationships and launch new products. TrustRadius helps buyers make ...
TrustRadius reviewers include end-users, implementers, consultants, business stakeholders, and decision-makers. All TrustRadius reviewers are authenticated via LinkedIn or their work email address before writing a review. Before publishing a review, TrustRadius research staff verifies that each reviewer has recent experience with the product. TrustRadius publish reviews from resellers but does not include the ratings in the overall score calculations. It is committed to ensuring all reviewers are providing quality, straightforward opinions that are trustable.
Adstage
PPC Software & Advanced PPC Reporting - AdStage
Adstage is a powerful cross-channel advertising management platform helping in-house marketers, and digital agencies easily report, automate, and manage paid search and social campaigns under one roof. ...
Adstage’s reporting and automation platform is a self-serve cross-network online advertising platform which helps to create and manage campaigns across networks as well as automate the workflow, enabling enterprises to measure the performance of Ads, gain full insight into their campaign performance and streamline campaign optimization.
AdStage includes both a global dashboard, which displays the performance of all accounts, and separate dashboards for each campaign, with visualizations of key metrics, and customizable date ranges for displayed data. Conversion metrics can be tracked with native tools, the AdStage pixel, and through Google Analytics integration. AdStage can then produce both scheduled and custom reports, with pre-built templates included, such as account group and cross-campaign reports, which can be customized by network, and can be exported in both PDF and CSV formats.
Audiense Insights
Marketing decisions, adapt your targeting, improve relevancy and drive high
Audiense Insights is a data intelligence platform that allows to identify and understand the audience. It helps to improve digital and social presence and ROI. The quality of the audiences in ...
Audiense enables companies to identify any audience and give them insights to create more relevant and engaging campaigns. It helps in building highly targeted audiences, obtain insights from the identified, optimize the targeting of advertising campaigns, personalize the message of the campaigns according to each audience or segment and create relevant ads for target audiences.
Swydo
Reporting, monitoring and workflow platform - Swydo
Swydo is a Marketing Intelligence Platform that helps to create online marketing reports and dashboards, save time and show the impact. It helps to acquire customers and improve ROI. Swydo helps ...
Swydo’s easy to use reporting and dashboarding platform with advanced features include create comprehensive, customized reports in minutes, easily manage multiple clients, keep track of the KPIs, multi-language reports and many more.
TapClicks Marketing Operations Platform
Marketing Operations Platform - tapclicks.com
Tapclicks is a Marketing Operations Platform providing Marketing data and Performance Management software, for use by Media Companies, Agencies, Franchises, Brands and Healthcare. TapClicks ...
TapClicks solutions include an automated entry tool for orders, with inventory entered into a calendar view including provision for workflow processes. Tapclicks provides a Reporting solution that enables online reports in any format and data dashboards that can be viewed or customised. It also provides analytics and a workflow management tool for completing orders, billing and ad operations.
Kompyte
Competitor Analysis Software
Kompyte is a Marketing Data Intelligence Software. Kompyte is a competitive intelligence platform that enables users to track and automate their competitor research and reporting. Kompyte also ...
The product aims to help companies refine and optimize their value proposition and product roadmap, improve search campaign conversion rates, and create better content by learning from competitors.
Capterra
Advanced Analytics Software | SAS
Capterra is a marketing data intelligence platform that helps to search, compare, and choose the right software for the businesses. It helps to acquire customers. Capterra provides research and ...
Its features include providing popular software categories, boost productivity with guides and resources, ability to search and filter product reviews depending on requirements, and so on.
Forrester Analytics
helps you understand and anticipate customers, whether they are consumers or B2B buyers
Forrester Analytics is a Marketing Data Intelligence Platform which provides proprietary research, consumer and business data, custom advisory and consulting, events, online communities and executive programs globally. It helps business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth. ...
Forrester Analytics helps to understand and anticipate customers, whether they are consumers or B2B buyers; provides a view into potential future change; and offers powerful Customer Experience measures and models to create a blueprint for growth.
CB Insights
cbinsights.com - Machine Intelligence Platform
CB Insights excels in providing robust analytics, custom reports, and AI-powered tools, appealing to large enterprises and mid-market players, especially within the financial and manufacturing sectors. PeerSpot (formerly IT Central Station) stands out with strong review management and diverse vendor support, targeting businesses that value social media and content-driven engagement. Each platform caters to distinct market needs, helping businesses choose based on their size and operational focus. ...
TapClicks Marketing Operations Platform
Marketing Operations Platform - tapclicks.com
TapClicks Marketing Operations Platform excels in providing comprehensive marketing tools tailored for large enterprises and media production industries. It emphasizes data integration, white labeling, and custom reporting. PeerSpot, on the other hand, focuses on review management and stakeholder engagement, with strong security features. It's beneficial for businesses exploring thought leadership and stakeholder relation improvements. ...
Improvado
Unified modern data stack for revenue operations
Improvado is a Marketing ETL (Extract Transform Load) Platform usable in Enterprises, Agencies, ECommerce & Retail, and Healthcare and Education. It helps revenue teams understand where to invest their dollars and how to multiply them. With the power of the modern data analytics stack, businesses can drive growth and increase customer loyalty by making decisions backed with actionable insights. ...
Improvado collects Sales and Marketing data from various sources and of different dimensions, transforms it and makes it available for marketers to view with actionable insights. It has around 180 integrations and has provisions for adding more.
Improvado consolidates the collected data and is normalized by its ONE module. Data is then transformed and stored in the Improvado Database or any other specified by the client.
Improvado provides various modes for accessing the data which include direct requests to API, or SQL Access.
NinjaCat
Marketing Reports, Dashboards and Data Pipelines
NinjaCat is a reporting platform which provides the user with the capability to deliver PPC, SEO, social and call tracking reports to the user’s clients in one user friendly PDF or dashboard. It is designed for digital agencies, helps to convert and retain clients through report generation, campaign management, call tracking and budget monitoring. ...
NinjaCat platform provides tools for PPC reporting, budget monitoring, call tracking, campaign monitoring, SEO reporting, and more. With NinjaCat, digital marketing agencies can generate reports for clients by tracking their calls, monitoring their budgets, and managing their campaigns. Reports on metrics such as click performance, top ads, campaign performance, search trends, demographic data, and more can be automated and presented to clients in white label PDF or dashboard format. SEO progress can be presented to clients through SEO reports created using one of the in-built templates including analytics summaries, topic performance, account performance, or AdWords ad performance.
NinjaCat provides a call tracking tool in order to help agencies prove to clients that their marketing efforts are generating more phone leads. Budget monitoring is facilitated through a centralized budget dashboard which clearly displays all client’s budgets in one place, with color-coding and indicators for those close to overspending or on-target. NinjaCat integrates with call tracking providers including CallRail, CallTrackingMetrics, and Marchex, and through integrations with Google Analytics and AdWords calls can be automatically logged in all systems.
Nielsen
Market Research on What People Watch, Listen To and Buy | Nielsen ...
Nielsen is a data analytics company providing Consumer insights that help businesses with the Market Intelligence required for making faster better data based decisions. Nielsen provides data on ...
The News Center and downloadable reports carry info on current consumer trends and habits, in addition to a comprehensive end-to-end consumer insights solution.
Capterra
Advanced Analytics Software | SAS
Capterra and PeerSpot both offer robust marketing data intelligence solutions, but target different operational needs and user segments. Capterra excels in comprehensive data management and customer engagement, appealing to larger enterprises. PeerSpot stands out in security and ease of migration, serving niche markets with a focus on proposal management. ...
ReportGarden
Reportgarden | Marketing Agency Software for Management and Reporting
ReportGarden offers a comprehensive suite of marketing data intelligence tools tailored for large enterprises and mid-market companies, excelling in customer acquisition and social media management. PeerSpot, on the other hand, specializes in review management and security features, with versatile support options, aimed at enhancing stakeholder relations and thought leadership. Businesses seeking robust social media analytics and reporting might gravitate towards ReportGarden, whereas those focusing on review management and security might prefer PeerSpot. ...
Crayon
Competitive intelligence software to see and seize opportunities
Crayon is a business intelligence software platform that helps companies identify opportunities and take advantage of them to be successful. It helps the users can find out about their competitors' revenue and funding, their traffic rankings and social statistics, their state of competitive intelligence, and modify their battle card templates. This helps the sales team to gain deals against the competition and drives up the competitive win rate. ...
Crayon’s collaboration and analytics tools facilitate data sharing within teams and between different stakeholders based on the analytics and trend reports, allowing for quicker data-based decision-making. It also provides automated and actionable market intelligence analytics for businesses.
The platform features Competitive insights, curated analytics on market intelligence and tools for organization and prioritization of data.
Crunchbase Enterprise
Crunchbase.com | Supercharge Your Pipeline‚
Crunchbase Enterprise and PeerSpot, both in the Marketing Data Intelligence category, serve distinct sets of marketing needs. Crunchbase Enterprise excels in lead management and content distribution, helping businesses acquire customers and build brand awareness. PeerSpot focuses on review and social media management, aiming to improve stakeholder relations and enhance customer relationships. Crunchbase suits enterprise and IT industries, while PeerSpot caters to businesses seeking analytics and security features. Both provide strong vendor support with PeerSpot offering more comprehensive 24/7 support. ...
OWOX
OWOX BI Your Personal Marketing Analyst
OWOX is a business intelligence suite designed for marketing analytics. Pipeline helps automate data import to Google Analytics and Google BigQuery. It helps CMOs plan out their brand, campaign and marketing strategy, capture cost estimates accurately and identify growth opportunities by extracting and consolidating data from a variety of sources for insights. ...
OWOX consolidates data from various disparate sources, user interactions with the website, cost data from advertising services, transactions and returns from CRM/ERP systems, data from call-tracking and email marketing services.
OWOX BI consists of three products BI Smart Data, BI Attribution, and BI Pipeline. Together, they centralize all marketing-relevant data to help answer critical questions, such as the next steps to reach marketing goals, best vs least performing advertising efforts and how to minimize repetitive processes. OWOX BI Attribution helps reveal the contribution of advertising campaigns to the user's progression through the purchase funnel. The model credits each session in the conversion process with a percentage of the total conversion value.
PitchBook
Venture Capital, Private Equity and M&A Database
Pitchbook provides public and private market financials and funding data for use by business professionals for identifying business opportunities and making data based decisions. Pitchbook’s data ...
Pitchbook’s entire data can be accessed through Desktop Chrome or Mobile versions - iOS or Android.
Marketing Cloud Intelligence (formerly Datorama)
AI-powered marketing intelligence for smarter marketing decisions
Marketing Cloud Intelligence (formerly Datorama) by Salesforce is an AI-powered marketing intelligence platform that unifies marketing data across multiple channels to create a centralized place for all marketing data. It helps marketers optimize their business impact, marketing performance, and consumer loyalty. ...
It automatically unifies marketing data across marketing and advertising ecosystems, allowing users to capture, model, and visualize data in one place. Datorama's KPIs and data visualization layer enables users to organize/classify data with comprehensive dashboards and built-in data model intelligence.
Key features include Centralized, Creating expert dashboards, Gaining cross-channel visibility, Optimizing performance, Holistic marketing intelligence, AI-driven technology, and more.
Similarweb
SimilarWeb | Website Traffic Statistics & Market Intelligence
SimilarWeb is a business intelligence and analytics platform for marketing, sales, research and investment teams to help make better decisions. It primarily helps with analyzing conversation, ...
It comes with multidimensional approach, leveraging four primary data sources including Global Panel Data Data Partnerships Public Data Sources Direct Measurement Data.
ChannelMix
ChannelMix Control Center
ChannelMix focuses on comprehensive social media and campaign management with robust analytics and reporting features, appealing to large enterprises in marketing and advertising. PeerSpot, on the other hand, excels in review management and stakeholder engagement, offering strong integration and security features, serving various sectors. Businesses can choose ChannelMix for detailed marketing analytics or PeerSpot for enhancing customer and stakeholder interactions. ...
Adstage
PPC Software & Advanced PPC Reporting - AdStage
Adstage excels in handling advertising, campaign management, and analytics, catering mainly to large enterprises and marketing industries. It supports market growth and brand awareness through sophisticated reporting and seamless social media integration. PeerSpot, on the other hand, specializes in review management and customer engagement for improving ROI and stakeholder relations. It is well-equipped with robust security and data import features, often utilized across various platforms including mobile and video. ...
Funnel
Automated Data Collection & Marketing Reports
Funnel is a marketing data intelligence platform for agencies, eCommerce, retail that supports data collection from any marketing or advertising data source and transforms marketing data into automated marketing reports. It helps to improve ROI and acquire customers. ...
Funnel helps marketers automate their data collection so they can focus on analysis and taking actions. It replaces manual reports with software that is always up to date, more detailed, and less error-prone which is beneficial from accuracy and timely reporting on the results of the marketing programs that can often have a big impact on the business.
Funnel features include better, faster, and stronger marketing reports, enable better business decisions by utilizing a data core and focus on secure, scalable, and accurate solutions for data collection and transformation.
Pathmatics
Advertiser Database & Digital Marketing Intelligence
Pathmatics is a Marketing Intelligence Software. It is a digital advertising intelligence platform designed to bring transparency to digital advertising. Pathmatics's platform provides data analytics, digital advertising activity and delivers real-time, actionable intelligence, enabling publishers to take action to increase their revenues and defend their user-base. It provides solutions for Agencies, Brands and Publishers. ...
Pathmatics’s patent-pending Path Source Technology gives a unique way to show how each impression makes the journey from the publisher to advertiser including programmatic channels. PathSource captures information in each of these parties, from publisher to advertisers, providing a complete view of the site’s advertising operations. It supports Explorer Intelligence Platform, Connect Data Feed, Custom Data Solutions.
Pathmatics Connect’s data feed powers a wide variety of systems and tools, ranging from attribution models to BI tools to CRM platforms and beyond. Pathmatics Custom digital advertising solutions vary, from a simple recurring report to an entirely custom solution. Pathmatics’s Explorer delivers the most complete and accurate picture of the digital advertising landscape by relying on two leading data sourcing technologies: crawler- and panel-based.
TrustRadius
Software Reviews You Can Trust
TrustRadius and PeerSpot both offer valuable tools for marketing data intelligence, each with unique strengths. TrustRadius excels in comprehensive customer feedback management and diverse industry appeal, particularly within IT services. PeerSpot focuses heavily on security, ease of migration, and a strong emphasis on custom reporting, appealing to broader market needs despite unlisted specific industries. Businesses seeking customer engagement insights may prefer TrustRadius, while those prioritizing security and seamless integration might lean towards PeerSpot. ...
Resonate
Consumer intelligence platform that helps build strong relationships between people and brands, agencies
Resonate is a Marketing Data Intelligence Software. Resonate provides a real-time consumer intelligence platform to companies that use it, to analyze web events and other data to better connect with audiences. ...
The company's intelligence-to-activation platform integrates first party customer data to yield even more personalized intelligence, enabling marketers to build data driven consumer profiles based on consumers' motivations, values, media habits and online behaviors to promote online advertising campaigns and collect consumer insights before, during and after execution.
Resonate gives the power to make the deepest possible connections with the audience. Resonate's unique Intelligence-to-Activation platform has helped hundreds of organizations work by enabling them to more fully understand, segment and activate audiences based on the underlying attributes that drive why they decide to take — or not take — certain actions.
Voluum
Voluum Affiliate Tracker
Voluum Ad Tracker is a cloud based Affiliate tracking software for enterprises and agencies. It also has a mobile app for tracking on the go. Voluum Ad Tracker can be used for tracking affiliate ...
Voluum Ad Tracker has an AI engine for traffic distribution which enables redistribution of traffic, optimizing on best ROI. A fraud detection and protection kit for identifying bot traffic, a listicle tracking feature, mobile notifications, and collaboration tools for organizing and sharing work with teams.
beckon
Marketing Intelligence, Analytics, Reports & Dashboards
Beckon, The Source of Truth for Marketing™ is a data management, reporting and analytics platform, built specifically for Marketing. It can be used by Marketing Leaders, Campaign managers, Marketing Analysts across industries such as Consumer Electronics, Financial Services, Media & Entertainment, Travel and more. ...
Beckon Connect feature pulls in and synchronizes all the data from all the sources, Beckon Data is a data management tool enabling normalization of data from the various sources for enabling insights and analysis, Beckon Analytics provides automated real-time analytics based on marketing best-practices.
Beckon Answers is a tool for collecting business critical questions that can range from complex business questions to performance by products, or market segments or brands. The answers will be in the forms of tables or charts or graphs that can be sliced or drilled down for details. Beckon Dashboard communicates what’s working, in the form of reports that can be secured with permissions and access controls. Beckon Scorecard provides the big picture view and Beckon Calendar provides the campaign schedule.
S&P Global
Essential Intelligence to make decisions with conviction
S&P Global excels in international marketing and competitive intelligence, supporting strategic goals like market share growth. It offers robust analytics and comprehensive custom reporting. PeerSpot focuses on social media and review management, helping improve ROI and customer relationships, with standout features in security and privacy. Both products cater to undefined segments and diverse industries, but their core focuses and features cater to different operational needs. S&P Global's global reach contrasts with PeerSpot's relationship-building emphasis. ...
G2 Seller Solutions
G2 Marketing Solutions | G2
G2 Seller Solutions and PeerSpot each offer unique strengths in the Marketing Data Intelligence domain. G2 Seller Solutions excels in facilitating lead generation and customer engagement, supported by robust training and diverse support options, making it versatile for various business scales. PeerSpot, on the other hand, shines with its data security and management features, focusing on more precise engagement and integration capabilities - ideal for organizations prioritizing data privacy and streamlined analytics. ...
adverity
Adverity | Data Intelligence Platform for Business Growth
Adverity is a Marketing Analytics platform enabling data acquisition, visualizations, and augmented analytics to provide data based insights that can be used by agencies and brands for performance optimization and growth. It can be used across industries such as eCommerce, Telecom, Travel, Hospitality and more. ...
Adverity’s Data Integration module enables connection to data sources for importing and collecting data, cleaning and normalising, and consolidating and transforming it to be used or transferred for further use. The Data Visualization module enables visualization through reports and dashboards providing insights about business performance.
The augmented analytics module uses machine learning and AI methods to analyze large amounts of data, identify trends, and deliver suggestions for improvements.
Swydo
Reporting, monitoring and workflow platform - Swydo
Swydo and PeerSpot offer distinct strengths for companies in the Marketing Data Intelligence space. Swydo excels in customizable reports and data import/export, making it ideal for analytics-driven enterprises. PeerSpot focuses on rating, review, and engagement management, offering robust security features. Swydo serves large marketing firms, while PeerSpot provides wide support options and flexibility, well-suited for varied industries. ...
AYTM
Online Market Research | AYTM Market Research
AYTM is an Online Market Research solution that helps brands and agencies gain insights from their target markets. Researchers are empowered to conduct sophisticated research with a click of a button from a powerful but easy to use interface, cutting down the time to insights from days or weeks to hours. ...
This researcher powered, iterative approach to actionable insights collection improves competitiveness, speed to market and revenue.
By running a full range of quantitative research, users can collaborate on survey design in real-time and launch complex sophisticated research tests including max-diff, choice-based conjoint, automated TURF, pricing optimization and more in minutes.
