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PFL Personal Marketing Center: Use-Cases, Insights and Reviews | 2025 Cuspera

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Sales enablement tool for Sales reps to create personalized and localized marketing messages

PFL Personal Marketing Center Overview

PFL-personal-marketing-center integrates with existing systems to optimize direct mail timing and content. Intent signals are utilized to enhance the channel's effectiveness.

Use Cases

Customers recommend Engagement Management, Account Management, Personalized Marketing, as the business use cases that they have been most satisfied with while using PFL Personal Marketing Center.

Other use cases:

Campaign Management
Sending & Publishing Communications
Conversion Management
Lead Qualification: Technographic
Lead Engagement
Event Management
Advertisement

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Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using PFL Personal Marketing Center.

Other priorities:

Increase Sales & Revenue
Enhance Customer Relationships
Enter New Markets Internationally Or Locally
Grow Market Share

See all business priorities See less business priorities

PFL Personal Marketing Center Use-Cases and Business Priorities: Customer Satisfaction Data

PFL Personal Marketing Center works with different mediums / channels such as Phone Calls. and E-Mail.

PFL Personal Marketing Center's features include Personalization, and Alerts: Popups & Notifications. and PFL Personal Marketing Center support capabilities include Email Support, 24/7 Support, AI Powered, etc. also PFL Personal Marketing Center analytics capabilities include Analytics, and Custom Reports.

Reviews

"When you look at the overall return (with PFL), leads are converting better, the ROI on the campaigns is higher, and the cost per lead was much less than even some digital channels." - Lauren Mead

PFL Personal Marketing Center, belong to a category of solutions that help Sales Enablement. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for PFL Personal Marketing Center

Top Industries

Computer Software
Marketing and Advertising
Computer & Network Security

Popular in

PFL Personal Marketing Center is popular in Computer Software, Marketing And Advertising, and Computer & Network Security and is widely used by

Comprehensive Insights on PFL Personal Marketing Center Use Cases

How does PFL Personal Marketing Center facilitate Engagement Management?

How efficiently Does PFL Personal Marketing Center manage your Account Management?

Why is PFL Personal Marketing Center the best choice for Personalized Marketing?

How can PFL Personal Marketing Center optimize your Campaign Management Workflow?

What makes PFL Personal Marketing Center ideal for Sending & Publishing Communications?

19+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well PFL Personal Marketing Center solved their Sales Enablement needs. Cuspera uses 264 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Enablement needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Lauren Mead Chief Marketing Officer TIMETRADE	When you look at the overall return (with PFL), leads are converting better, the ROI on the campaigns is higher, and the cost per lead was much less than even some digital channels. Testimonial By Lauren Mead
Henry Link Senior Marketing Manager PAYCOR	With PFL, we get to handpick who is being dropped into the campaign and set automated alerts for our sales team to follow up, which is something we’ve never thought we could do with direct mail before. Testimonial By Henry Link
Todd McMurtery Marketing Operation Manager Medtronic	Adding PFL to our campaign allowed us to create real conversations and develop real relationships, which opened up doors like never before. PFL ultimately helped us exceed all revenue contribution goals by over 180%. Testimonial By Todd McMurtery

CUSTOMERS	TESTIMONIALS
Lauren Mead Chief Marketing Officer TIMETRADE	When you look at the overall return (with PFL), leads are converting better, the ROI on the campaigns is higher, and the cost per lead was much less than even some digital channels. Testimonial By Lauren Mead
Henry Link Senior Marketing Manager PAYCOR	With PFL, we get to handpick who is being dropped into the campaign and set automated alerts for our sales team to follow up, which is something we’ve never thought we could do with direct mail before. Testimonial By Henry Link
Todd McMurtery Marketing Operation Manager Medtronic	Adding PFL to our campaign allowed us to create real conversations and develop real relationships, which opened up doors like never before. PFL ultimately helped us exceed all revenue contribution goals by over 180%. Testimonial By Todd McMurtery

Case Studies

Insurance

CASE STUDY Blue Cross Blue Shield of Michigan (BCBSM)

Blue Cross Blue Shield of Michigan needed to meet strict compliance timelines and reach members who prefer physical mail. Their direct mail process was slow, error-prone, and siloed. They partnered w...ith PFL to integrate direct mail into Salesforce Marketing Cloud. This allowed them to automate and personalize communications, send mail within 48 hours, and track delivery. As a result, they reduced time spent on compliance mail by 70%, cut print costs by 56%, and lowered error rates to below 1%.

Medical Devices

CASE STUDY Medtronic

Medtronic had trouble sending product samples to prospects. The process was slow, costly, and hard to track. They used PFL to automate and integrate sample delivery with their marketing system. This ...made it easy to track and control shipments. Medtronic cut turnaround time by 89% and reduced costs by 80%. Their team could focus more on marketing and sales instead of packing boxes.

Non-Profit Organization Management

CASE STUDY Convoy of Hope

Convoy of Hope is a nonprofit that helps people in need around the world. They wanted to get more donors and keep them engaged, but struggled with sending thank you gifts. They used PFL’s direct mail... and gift fulfillment, integrated with Salesforce Marketing Cloud, to send t-shirts and notes to donors. This made the process easy and fast. The campaign led to a 10x return on investment and three times more donors.

Retail

CASE STUDY Vivint Smart Home

Vivint Smart Home wanted to lower the high cost and time spent on direct mail. They needed to make their mail process smarter and more efficient. They used PFL, which works with Salesforce Marketing ...Cloud, to automate and personalize their direct mail. Now, they only send printed letters to customers without email addresses. This change led to a 98% savings in print costs. Vivint can now track all communications in one place and use the saved money for other marketing efforts.

Human Resources

CASE STUDY Paycor

Paycor wanted to lower the cost and time spent on direct mail marketing while growing their sales pipeline. They aimed to send 15,000 prospects personalized messages, postcards, and gifts. Paycor use...d PFL’s platform for address verification and direct mail automation. This helped them update over 55,000 data points and deliver 95% of their packages, up from 75%. They saved $160,000 in print and fulfillment costs. Paycor also achieved 209% of their sales opportunity generation goal.

PFL Remarkable Brand Experiences (60 Sec)

Peers used PFL Personal Marketing Center for engagement management and account management

PFL Personal Marketing Center Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	2.94/5 ★ Read Reviews (1)
Analytics	4.24/5 ★ Read Reviews (19)
Custom Reports	4.03/5 ★ Read Reviews (22)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	2.94/5 ★ Read Reviews (1)
Analytics	4.24/5 ★ Read Reviews (19)
Custom Reports	4.03/5 ★ Read Reviews (22)

Software Failure Risk Guidance

for PFL Personal Marketing Center

Overall Risk Meter

Low Medium High

Top Failure Risks for PFL Personal Marketing Center

PFL, Tech Inc. News

Executive 30/09/2024

PROFESSIONAL FIGHTERS LEAGUE NAMES CARL LAWRENCE HEAD OF LICENSING - Professional Fighters League

Carl Lawrence has been named the head of licensing at Professional Fighters League.

PFL, Tech Inc. Profile

Company Name

PFL, Tech Inc.

Company Website

https://www.pfl.com/

HQ Location

Employees

251-500

Financials

PRIVATE