Piano DMP Overview

Piano DMP enables the combination of first, second, and third-party data for user profiles driving multi-channel campaigns. Users gain insight, own their data, and optimize growth.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Advertisement, as the business use cases that they have been most satisfied with while using Piano DMP.

Other use cases:

  • Segmentation And Targeting
  • Campaign Management
  • Relationship Marketing
  • Business Development
  • Channel Marketing
  • Competitive Intelligence
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Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using Piano DMP.

Other priorities:

  • Enter New Markets Internationally Or Locally
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Piano DMP Use-Cases and Business Priorities: Customer Satisfaction Data

Piano DMP works with different mediums / channels such as Website. and E-Mail.

Piano DMP's features include Personalization. and Piano DMP support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Piano DMP analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Sunnm rsposten is now able to price their targeted advertising products 30% higher than ordinary products; in addition to removing the need for rebating...." Peer review by Sunnmørsposten, Sunnmørsposten

Piano DMP, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Piano DMP

Top Industries

  • Management Consulting

Popular in

  • Small Business

Piano DMP is popular in Management Consulting, and is widely used by Small Business,

Comprehensive Insights on Piano DMP Use Cases

What makes Piano DMP ideal for Engagement Management?

What makes Piano DMP ideal for Sending & Publishing Communications?

What benefits does Piano DMP offer for Segmentation And Targeting?

6+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Piano DMP solved their Data Management Platform needs. Cuspera uses 113 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

Case Studies

Media Production

CASE STUDY Blick (Ringier Media Switzerland)

Piano's Active Churn Prevention feature helped Blick reduce subscriber cancellations. Blick used personalized messages and targeted offers at the point of cancellation. They showed users a Value Loss... Template and a survey to learn why they wanted to cancel. Users who said it was too expensive got a special discount. Those with no interest saw sports videos. Blick achieved a 7% increase in overall retention, 17% retention for users offered special deals, 5% retention by interrupting cancellation, and 1% retention with personalized content.

Sports

CASE STUDY The Athletic

Insider's paywall solution increased conversions by 40% and subscription revenue by 30%, resulting in a 12% increase in total revenue for The Athletic.

Publishing

CASE STUDY iNews

Piano’s Ad Revenue Insights and Dynamic Paywall helped iNews boost both subscription and ad revenue. iNews used real-time data to align their subscription and advertising teams. They saw a 9% increas...e in paywall revenue and a 21% rise in ad revenue per page. Ad impressions per pageview went up by 28%. The solution allowed faster reporting and better teamwork, leading to more total revenue.

Media Production

CASE STUDY El Mundo

Piano’s dynamic paywall helped El Mundo, a top Spanish media publication, grow subscribers by 60%. El Mundo wanted to increase subscription revenue without hurting ad revenue. They used Piano’s solut...ion to segment users and show different paywall experiences. Subscription revenue rose by 51%. Paywall exposures increased by 13% with little impact on pageviews. El Mundo now has over 18 million monthly unique users.

lightning

Peers used Piano DMP for engagement management and sending & publishing communications

Piano DMP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.64/5

Read Reviews (12)
Analytics

4.63/5

Read Reviews (19)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.64/5

Read Reviews (12)
Analytics

4.63/5

Read Reviews (19)

Software Failure Risk Guidance

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for Piano DMP

Top Failure Risks for Piano DMP

Piano Software, Inc. News

Piano Lessons: Boost Subscription Conversion using Piano’s Content Propensity Model

During our June Piano Lessons on Wednesday, June 12, 2024, Karen Franken, Director of Strategy, presented our easy-to-use ‘Content Likely to Convert’ model. Since its launch in June 2023, this tool has helped creators pinpoint the most effective content. This session is perfect for those ready to use the latest innovations while learning insights and […]

The post Piano Lessons: Boost Subscription Conversion using Piano’s Content Propensity Model appeared first on Piano.

The state of publisher revenue: Pathways to total revenue optimization in 2024

Watch Michael Silberman, Piano’s EVP of Media Strategy, as he explores Total Revenue Optimization (TRO), a comprehensive approach designed to address the challenges faced by publishers in today’s landscape. Backed by insights from Digiday and Piano’s 2024 Industry Report, “The state of publisher revenue | Pathways to total revenue optimization in 2024,â€� we’ll examine why […]

The post The state of publisher revenue: Pathways to total revenue optimization in 2024 appeared first on Piano.

Integrating Insights and Mastering Data Unification with Analytics

Watch Piano's webinar on data unification to learn how to optimize your digital strategy. Gain insights on leveraging data for better audience engagement.

The post Integrating Insights and Mastering Data Unification with Analytics appeared first on Piano.

The state of publisher revenue | Pathways to total revenue optimization in 2024

Gain insights into revenue strategies & trends with our 2024 Publisher Revenue Report.

The post The state of publisher revenue | Pathways to total revenue optimization in 2024 appeared first on Piano.

Piano Software, Inc. Profile

Company Name

Piano Software, Inc.

Company Website

https://piano.io/

HQ Location

NYC, US

Employees

501-1000

Social

Financials

SERIES C