FOURSQUARE Overview

Foursquare enables businesses to list on City Guide. Consumers can search for and discover places they love.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using FOURSQUARE.

Other use cases:

  • Lead Qualification: Technographic
  • Rating And Review Management
  • Loyalty Management
  • Proposal & Quote Management
  • Social Media Analytics
  • Content Publishing
  • Collaboration
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using FOURSQUARE.

Other priorities:

  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Launch New Products
  • Increase Sales & Revenue
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Build Brand Awareness
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FOURSQUARE Use-Cases and Business Priorities: Customer Satisfaction Data

FOURSQUARE works with different mediums / channels such as Offline. and On Premises.

FOURSQUARE's features include Personalization, Alerts: Popups & Notifications, Gamification, etc. and FOURSQUARE support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also FOURSQUARE analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Most of the time, I m not certain print or other advertising really works...." Peer review by John DeCoursy, Sidecar, Sidecar

Comprehensive Insights on FOURSQUARE Use Cases

What Are the key features of FOURSQUARE for Engagement Management?

How can FOURSQUARE enhance your Sending & Publishing Communications process?

How does FOURSQUARE address your Lead Qualification: Technographic Challenges?

How can FOURSQUARE optimize your Rating And Review Management Workflow?

28+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well FOURSQUARE solved their business needs. Cuspera uses 653 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Non-Profit Organization Management

CASE STUDY A disaster response organization

Foursquare data helps a disaster response organization make better decisions. The group used Foursquare’s real-time movement and POI data to track population shifts and business activity after disast...ers. Before, they relied on slow data, which delayed supply delivery and planning. With Foursquare, they built a dashboard to see fresh trends and plan resource distribution faster. The organization values Foursquare’s data privacy and compliance. This led to more effective and timely disaster response.

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Restaurants

CASE STUDY A quick-service restaurant

FSQ Attribution helped a quick-service restaurant measure the impact of ads on visits, transactions, and sales. The restaurant wanted real-time analysis of all conversions. Using FSQ Attribution, the...y saw a 42.43% lift in transactions, 42.09% lift in sales, and a 10.35% lift in visits. These results beat industry benchmarks for sales and transactions. The average basket size also increased to $12.02.

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Retail

CASE STUDY 7-Eleven

7-Eleven used Foursquare Attribution to measure the impact of Pinterest Showcase ads. The goal was to rebrand Slurpee drinks for Gen Z and increase store visits. Foursquare helped track how well the ...ads drove in-store traffic. The campaign led to a 60% lift in store visits among recent visitors, a 20% lift among lapsed visitors, and a 3.5% increase in brand favorability for 18-to-24-year-olds.

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Marketing and Advertising

CASE STUDY Rise Interactive

Foursquare Audience helped Rise Interactive run a video Connected TV campaign for a healthy pet food brand. They used custom location-based segments to target users who visited animal shelters, compe...titor locations, and pet stores. FSQ Offline Conversion Feeds measured the impact on in-store visits. The campaign achieved a cost per in-store visit of $0.90 and $0.81, nearly 50% lower than the average. The visit rate was 2.46%, which is 40% higher than the campaign average.

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Retail

CASE STUDY A leading Canadian home improvement retailer

Foursquare Attribution helped a leading Canadian home improvement retailer measure the impact of their Pinterest ad strategy. The retailer wanted to know if Pinterest ads increased store visits durin...g the spring season. Foursquare Attribution set a baseline for store visits and showed which Pinterest ads brought in more customers. The retailer used these insights to improve their marketing. The case highlights how location-based attribution can drive better retail results.

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Apparel & Fashion

CASE STUDY A top apparel and workwear destination

Foursquare’s omnichannel measurement solution helped a leading apparel and workwear retailer track the impact of TikTok digital marketing on in-store visits. The retailer struggled to connect online ...campaigns to real-world store traffic. By integrating Foursquare and TikTok, they gained clear insights into campaign effectiveness. The partnership led to a 9.2% increase in store visits from their latest campaign. The VP of strategic marketing praised the ability to link digital ads to real business results.

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Frequently Asked Questions(FAQ)

for FOURSQUARE

What is FOURSQUARE?

FOURSQUARE is an Independent Location Data Platform for understanding how people move through the real world. It powers leading business solutions and consumer products through a deep understanding of location. It helps brands, developers, marketers, and analysts understand consumers and engage with them.

Location is at the center of everything we do: we understand location, how people move through the world, and how those patterns change over time. It solves most complex business problems, transforms advertising with progressive solutions, and capitalize on a managed service that innovates with location technology.

What is FOURSQUARE used for?

FOURSQUARE is mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of FOURSQUARE?

Personalization, Alerts: popups & Notifications and Gamification are some of the top features of FOURSQUARE.

What are FOURSQUARE alternatives?

Infinity Call Tracking and Media.Net are popular alternatives for FOURSQUARE.

Where is FOURSQUARE located?

FOURSQUARE is headquartered at 50 West 23rd Street, 8th Fl,, New York, NY 10010, US.
lightning

Peers used FOURSQUARE for advertisement and engagement management

FOURSQUARE Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.73/5 ★

Read Reviews (10)
Analytics

4.96/5 ★

Read Reviews (72)
Custom Reports

4.74/5 ★

Read Reviews (91)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.73/5 ★

Read Reviews (10)
Analytics

4.96/5 ★

Read Reviews (72)
Custom Reports

4.74/5 ★

Read Reviews (91)

Software Failure Risk Guidance

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for FOURSQUARE

Overall Risk Meter

Low Medium High

Top Failure Risks for FOURSQUARE

Foursquare News

Product

Introducing the FSQ Spatial Product Family

Foursquare has launched the FSQ Spatial Product Family, a suite of specialized geospatial tools tailored for different professional personas. The suite includes FSQ Spatial Workbench for BI analysts, FSQ Spatial H3 Hub for data scientists, FSQ Spatial Desktop for GIS professionals, and FSQ Spatial Studio for map makers. These tools aim to enhance geospatial intelligence accessibility by offering tailored solutions for data analysis, visualization, and integration, built on open-source foundations like H3 and Kepler.gl.

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Product

Foursquare is throwing in the towel on being a social app ... - Mashable

Foursquare has shifted its focus from being a social app to emphasizing personal data collection with the release of Swarm 5.0. This app version prioritizes lifelogging, allowing users to track their visited locations, similar to Fitbit's step tracking. Foursquare is now concentrating on enterprise solutions, licensing its data to companies like Snapchat and Uber, while maintaining some social features.

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Product

Foursquare Introduces SQLRooms

Foursquare has launched SQLRooms, expanding its geospatial technology portfolio. SQLRooms enables advanced spatial data analysis using SQL, allowing businesses to build custom geospatial applications and derive insights from location data. This new tool supports developers and enterprises seeking precise, scalable solutions for mapping, analytics, and location-aware experiences.

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Product

Foursquare Unveils Tool Mapping Visits To Purchases 09/11/2024 - MediaPost Communications

Foursquare has introduced a new tool that tracks how visits lead to purchases.

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Foursquare Profile

Company Name

Foursquare

Company Website

https://foursquare.com/

HQ Location

50 West 23rd Street, 8th Fl,, New York, NY 10010, US

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES G