Placer.ai Analytics Overview

Placer.ai empowers real estate professionals with precise location intelligence and foot traffic data, crucial for strategic decision-making. By analyzing foot traffic trends and migration patterns, businesses can identify optimal property investments and understand community dynamics. Users gain insights into top retail chains and their market share, aiding competitive analysis and strategic positioning. This tool provides macro and local industry insights, supporting informed decisions across various real estate sectors. Placer.ai's robust data helps users close more deals by offering a clear picture of market demand and trends, enhancing ROI and strategic market positioning.

Use Cases

Customers recommend Competitive Intelligence, Campaign Management, Direct Marketing, as the business use cases that they have been most satisfied with while using Placer.ai Analytics.

Other use cases:

  • Engagement Management
  • Product Marketing
  • Category Management
  • Channel Marketing
  • Merger And Acquisition
  • Lead Qualification: Technographic
  • Relationship Marketing
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Business Priorities

Grow Market Share and Acquire Customers are the most popular business priorities that customers and associates have achieved using Placer.ai Analytics.

Other priorities:

  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Scale Best Practices
  • Improve Visibility
  • Increase Sales & Revenue
  • Improve ROI
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Placer.ai Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

Placer.ai Analytics works with different mediums / channels such as Offline. and On Premises.

Placer.ai Analytics's features include Dashboard. and Placer.ai Analytics support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Placer.ai Analytics analytics capabilities include Custom Reports, and Analytics.

Reviews

"Placer.ai data at Regency has become a consequential input across our business functions, including leasing, marketing, and asset management. The platform gives us newfound visibility into geographic and demographic dynamics, and an accurate underst...anding of our assets to validate our strategies and guide our decisions." - Mike Mas

Placer.ai Analytics, belong to a category of solutions that help Sales Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Placer.ai provides location intelligence analytics to discover new business opportunities. Insights into places and competition are offered through its analytics dashboard.

Popular Business Setting

for Placer.ai Analytics

Top Industries

  • Real Estate
  • Entertainment

Popular in

Placer.ai Analytics is popular in Real Estate, and Entertainment, and is widely used by

Comprehensive Insights on Placer.ai Analytics Use Cases

What Are the key features of Placer.ai Analytics for Competitive Intelligence?

What makes Placer.ai Analytics ideal for Campaign Management?

What benefits does Placer.ai Analytics offer for Direct Marketing?

16+ more Business Use Cases

484 buyers and buying teams have used Cuspera to assess how well Placer.ai Analytics solved their Sales Intelligence needs. Cuspera uses 365 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Intelligence needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Placer.ai Analytics testimonial

Mike Mas

Executive Vice President, CFO

Regency Centers

Placer.ai data at Regency has become a consequential input across our business functions, including leasing, marketing, and asset management. The platform gives us newfound visibility into geographic and demographic dynamics, and an accurate understanding of our assets to validate our strategies an...d guide our decisions.

Testimonial By Mike Mas
Placer.ai Analytics testimonial

Christie Routhier

Manager, Real Estate

planet fitness

We use the data to inform the co-tenancy packages we send to our landlords and their tenants. Placer.ai makes our work more efficient and drives better outcomes. Testimonial By Christie Routhier
Placer.ai Analytics testimonial

Christopher Ressa

CLS Executive Vice President & Chief Operating Officer

DLC Management Corp

Placer.ai is a fabulous data validation tool along the entire acquisition process. It enables our teams to check the accuracy, clarity, and details of our underlying data necessary to mitigate any project concerns. Testimonial By Christopher Ressa
CUSTOMERS TESTIMONIALS
Placer.ai Analytics testimonial

Mike Mas

Executive Vice President, CFO

Regency Centers

Placer.ai data at Regency has become a consequential input across our business functions, including leasing, marketing, and asset management. The platform gives us newfound visibility into geographic and demographic dynamics, and an accurate understanding of our assets to validate our strategies an...d guide our decisions.

Testimonial By Mike Mas
Placer.ai Analytics testimonial

Christie Routhier

Manager, Real Estate

planet fitness

We use the data to inform the co-tenancy packages we send to our landlords and their tenants. Placer.ai makes our work more efficient and drives better outcomes. Testimonial By Christie Routhier
Placer.ai Analytics testimonial

Christopher Ressa

CLS Executive Vice President & Chief Operating Officer

DLC Management Corp

Placer.ai is a fabulous data validation tool along the entire acquisition process. It enables our teams to check the accuracy, clarity, and details of our underlying data necessary to mitigate any project concerns. Testimonial By Christopher Ressa

Case Studies

Marketing and Advertising

CASE STUDY DSG

Placer.ai helped DSG improve ad targeting for a nationwide retailer. DSG used Placer.ai’s trade area and audience insights to optimize paid search across 38 locations. The campaign delivered a 2.2x r...eturn on ad spend. The retailer doubled its digital marketing budget after seeing these results.

Marketing and Advertising

CASE STUDY Liberty Interactive Marketing

Placer.ai helped Liberty Interactive Marketing boost restaurant traffic by 37%. A Miami restaurant faced declining visits despite being in a busy tourist area. Liberty used Placer.ai’s mobility insig...hts to find key local customers. They launched a targeted ad campaign. In two months, traffic from these segments grew by 37%. The campaign turned the struggling location into a success.

Retail

CASE STUDY Dufresne Spencer Group

Placer.ai helped Dufresne Spencer Group choose a new Ashley HomeStore location. DSG used Placer.ai’s site selection and audience data to find a high-potential site. The new store had 57% more foot tr...affic than a nearby peer. It also had a 48% higher average ticket size. The store ranked in the top 80% of Ashley stores nationwide.

Banking

CASE STUDY Webster Bank

Placer.ai helped Webster Bank manage risk for its $1.3 billion retail real estate portfolio. The bank needed a better way to track credit risk beyond traditional metrics. Using Placer.ai data, Webste...r Bank built a Mobility Composite Score to monitor real-time property visits and submarket trends. This new score is now part of their risk reviews and helps spot issues early. Webster Bank says the tool gives their team a forward-looking view of property performance.

Retail

CASE STUDY Pawn America

Placer helped Pawn America analyze competitor and retailer performance. Pawn America extended store hours from 7 PM to 8 PM at several Minnesota and Wisconsin locations. This change led to a 10-15% i...ncrease in sales and loan balances within the first month. Stores like Roseville saw more traffic and higher loan balances. Fridley location had record jewelry sales.

Hospital & Health Care

CASE STUDY New York Blood Center (NYBC)

Placer.ai helped New York Blood Center (NYBC) improve site selection for new donor centers. NYBC used Placer’s data to find the best locations and rightsize their facilities. They opened two new cent...ers and set 2.5 times more appointments than expected. NYBC also beat budget forecasts by 6%. One location won an award for community impact.

Video

[Webinar] Retail Innovation: How In-Store Technology is Redefining the Customer Experience

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Peers used Placer.ai Analytics for competitive intelligence and campaign management

Placer.ai Analytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.88/5 ★

Read Reviews (2)
Custom Reports

4.28/5 ★

Read Reviews (67)
Analytics

4.28/5 ★

Read Reviews (83)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.88/5 ★

Read Reviews (2)
Custom Reports

4.28/5 ★

Read Reviews (67)
Analytics

4.28/5 ★

Read Reviews (83)

Software Failure Risk Guidance

?

for Placer.ai Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Placer.ai Analytics

Placer Labs, Inc News

Product

Shopping Center Visits Ease Following Tariff-Driven Rush

Placer.ai reports a decline in shopping center visits in June, following a tariff-driven surge earlier in the year. Their mall index shows a slight year-over-year traffic decrease, with indoor malls showing resilience. The report suggests this downturn is a normalization rather than a demand drop, with overall first-half traffic remaining positive.

Executive

Ethan Chernofsky named Placer.ai's chief marketing officer - Chain Store Age

Ethan Chernofsky has been appointed chief marketing officer at Placer.ai, a leading provider of location intelligence and foot traffic analytics for retail and real estate. Chernofsky, a long-time company leader, will oversee marketing strategy as Placer.ai expands its presence among retail brands and developers.

Product

Gauging the Tariff Impact on Manufacturing May 2025 Update - Placer.ai

Placer.ai analyzed foot traffic data at U.S. manufacturing sites to assess the impact of recent tariffs. The report highlights a surge in visits to facilities in March 2025, followed by a decline in April and May as economic uncertainty grew. Sectors with high tariff exposure, such as metals and electrical equipment, saw the largest year-over-year increases in visits. Automakers like Ford and GM returned to normal visitation levels after initial production boosts.

Financial

Placer.ai: Raising Cane's, Dave's Hot Chicken top QSR, fast-casual sectors in Q1

Placer.ai's Q1 2025 report highlights Raising Cane's and Dave's Hot Chicken as top performers in the QSR and fast-casual sectors, despite an overall decline in QSR visits by 1.6%.

Placer Labs, Inc Profile

Company Name

Placer Labs, Inc

Company Website

//placer.ai

HQ Location

153 2nd St, Los Altos, California 94022, US

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