Playable Overview

Playable transforms email marketing with interactive video content, driving engagement and boosting sales. By integrating videos directly into emails, businesses can enhance customer interaction and increase lifetime value. This tool is particularly effective in the authoring and publishing sector, where captivating content is crucial. Playable's interactive video capabilities allow for a dynamic storytelling approach, capturing audience attention and fostering deeper connections. This results in higher conversion rates and improved customer retention. The platform's ability to seamlessly embed videos ensures that recipients engage with content without leaving their inbox, providing a streamlined user experience.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using Playable.

Other use cases:

  • Advertisement
  • Engaging On Social Media
  • Content Management
  • Event Management
  • Generation Of New Leads
  • Social Media Marketing
  • Channel Marketing
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Business Priorities

Improve ROI and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Playable.

Other priorities:

  • Acquire Customers
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Enhance Customer Relationships
  • Grow Market Share
  • Launch New Products
  • Improve Efficiency
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Playable Use-Cases and Business Priorities: Customer Satisfaction Data

Playable works with different mediums / channels such as Video. and E-Mail.

Playable's features include Ticketing, Templates, Personalization, etc. and Playable support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Playable analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Playable is helping companies large and small to drive response, engagement and sales by embedding video into their email campaigns...." Peer review

Playable, Easygenerator, Articulate Storyline, Buzzsprout, Broadstreet, etc., all belong to a category of solutions that help Authoring and Publishing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Playable enhances video marketing effectiveness by using data science. Guesswork is replaced with data-driven insights for more impactful campaigns.

Comprehensive Insights on Playable Use Cases

What makes Playable ideal for Engagement Management?

How can Playable optimize your Sending & Publishing Communications Workflow?

How can Playable optimize your Campaign Management Workflow?

How efficiently Does Playable manage your Engaging On Social Media?

17+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Playable solved their Authoring and Publishing needs. Cuspera uses 1667 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Authoring and Publishing needs.

Case Studies

Utilities

CASE STUDY Napoleon Perdis

Playable helped Napoleon Perdis use video email to boost sales and educate customers. The marketing team embedded a 10-second video clip from a makeup tutorial into their email campaign. This video e...mail worked with a landing page where customers could buy products shown in the tutorial. 93% of openers watched the whole video clip. Napoleon Perdis became the first Australian cosmetics brand to use video email, delivering a high-quality video experience to all their email subscribers.

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Automotive

CASE STUDY Dasco

Playable helped Dasco launch its new automotive electrical catalog with a video email campaign. Dasco used a 3D animated video in emails, integrated with Mailchimp. The campaign achieved a 37.3% clic...k-to-open rate. 83% of respondents watched the video in full. The campaign drove strong catalog orders and high engagement.

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Real Estate

CASE STUDY Imperium Holdings

Playable helped Imperium Holdings use video email in Mailchimp to promote commercial real estate projects. The team wanted to stand out in a competitive market and needed a video solution that worked... with Mailchimp. Playable's integration let them send video emails easily, with no technical skills needed. Their campaign for Weatherford Town Square saw a 19.8% click-to-open rate and 70% of recipients watched the full 10-second video. Video email helped Imperium get more quality leads for their projects.

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Real Estate

CASE STUDY Imperium Holdings

Imperium Holdings is a real estate investment and consulting company. They wanted to stand out in the competitive commercial property market. They used Playable's video email solution with Mailchimp ...to send video emails to clients. This helped them get a 19.8% click to open rate and 70% of recipients watched the full video. The video emails made it easy for them to get more quality sales leads.

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Automotive

CASE STUDY Dasco

Dasco wanted to launch their 2019 catalogue in a new way. They worked with Design Collective to create a video email campaign using Playable. The campaign used a 10-second animated video and a strong... call to action. The email was sent to Dasco's customer list. The campaign had a 37.3% click-to-open rate and 83% of respondents watched the video in full. This led to excellent rates of catalogue orders.

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Consumer Goods

CASE STUDY BODYCRAFT

Playable video email helped BODYCRAFT show their fitness equipment in email campaigns. BODYCRAFT used a 10-second video clip in emails sent through Mailchimp. The campaign showed the Power Rower and ...gave buyers an autoplay video when they opened the email. 93% of openers watched the whole video. BODYCRAFT saw high response rates and more clicks to their website. Playable made it easy for BODYCRAFT to use video in email marketing.

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Frequently Asked Questions(FAQ)

for Playable

What is Playable used for?

Playable is a Authoring and Publishing Software mainly used by its customers to Improve ROI and Increase Sales & Revenue by Engagement Management, Sending & Publishing Communications and Campaign Management .

What are the top features of Playable?

Ticketing, Templates and Personalization are some of the top features of Playable.

What are Playable alternatives?

Easygenerator, Articulate Storyline, Buzzsprout and Broadstreet are popular alternatives for Playable.

Where is Playable located?

Playable is headquartered at 4725 First Street, Suite 250 Pleasanton CA 94566 United States.
lightning

Peers used Playable for engagement management and sending & publishing communications

Playable Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (17)
Analytics

4.31/5 ★

Read Reviews (16)
Custom Reports

4.10/5 ★

Read Reviews (94)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (17)
Analytics

4.31/5 ★

Read Reviews (16)
Custom Reports

4.10/5 ★

Read Reviews (94)

Software Failure Risk Guidance

?

for Playable

Overall Risk Meter

Low Medium High

Top Failure Risks for Playable

Playable Inc. Profile

Company Name

Playable Inc.

Company Website

https://playable.video/

HQ Location

4725 First Street, Suite 250 Pleasanton CA 94566 United States

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE