Publitas Overview

Publitas transforms digital publishing by enabling businesses to create interactive, shoppable publications. The platform leverages AI to streamline the creation, distribution, and optimization of digital content. Businesses can publish engaging content online, reaching a broader audience and enhancing customer interaction. Real-world applications include retail teams crafting interactive catalogs that drive higher engagement and conversions. Customer stories highlight significant improvements in shopper engagement through the use of shoppable content, showcasing the platform's impact on business growth. Publitas provides a comprehensive suite of tools for crafting dynamic digital publications that captivate and convert.

Use Cases

Customers recommend Sending & Publishing Communications, Engagement Management, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Publitas.

Other use cases:

  • Scheduling Post To Social Media
  • Groups Management
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Business Priorities

Acquire Customers is the most popular business priority that customers and associates have achieved using Publitas.

Other priorities:

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Publitas Use-Cases and Business Priorities: Customer Satisfaction Data

Publitas works with different mediums / channels such as Website. Mobile. and Social Media.

Publitas's features include Personalization. and Publitas support capabilities include 24/7 Support, Email Support, AI Powered, etc. also Publitas analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Publitas is an online publishing platformhelping brands publish their catalogsto deliver beautiful shoppable experiences...." Peer review

Publitas, belong to a category of solutions that help Authoring and Publishing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Publitas offers shopping solutions, rich media, automation, creation, and distribution features. Users benefit from seamless integration and enhanced engagement.

Comprehensive Insights on Publitas Use Cases

What makes Publitas ideal for Sending & Publishing Communications?

Case Studies

Telecommunications

CASE STUDY Optronics

Publitas helped Optronics turn a 750-page print catalog into a digital, interactive marketing tool. Optronics used Publitas to add a custom menu and search bar, making it easier for customers to find... products. The digital catalog led to a 300% increase in pageviews, a 212.5% increase in reach in one month, and a 50% reduction in catalog budget. Optronics reached 50,000 potential customers in a month, up from 16,000 the previous year. The new catalog improved usability for both sales teams and customers.

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Consumer Goods

CASE STUDY The Rug Company

Publitas digital lookbooks helped The Rug Company move from print to digital catalogs. The company faced high costs and outdated print materials. Publitas provided interactive digital lookbooks with ...video and custom overlays. The sales team now uses these tools for engaging presentations. The Rug Company saw an 87.7% cost reduction and a 12.45% clickthrough rate. The digital catalogs reached 13,811 views and served 11% more users than print.

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Automotive

CASE STUDY Profile

Publitas helped Profile use location-based content to boost online appointments. Profile used visitor data to show personalized content and recommend the nearest branch. They tested geographic target...ing in five cities. Personalized content increased conversion rates by 32%. Adding geographic targeting gave an extra 17% lift. Content blocks showed the right offers to users based on car brand and location.

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Retail

CASE STUDY Intertoys

Publitas Reach helped Intertoys boost store visits using geo-targeted mobile ads. The campaign targeted adults aged 25-45 who visited schools and family venues. Ads were shown only to likely toy buye...rs, cutting wasted spend. The campaign achieved a 1.6% CTR, far above the 0.2% benchmark. Store visits rose by 31.3%, adding over 9,000 visitors. ROI reached 995%, showing strong revenue growth from targeted marketing.

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Retail

CASE STUDY Karwei

Publitas helped Karwei improve its advertising brochures with the Dynamic Grid feature. Karwei switched from static PDFs to dynamic digital catalogs that update automatically. The new system lets Kar...wei show group discounts, real-time offers, and user reviews. Karwei can control product order and swap in backup products if items sell out. The digital brochures are distributed and refreshed across all platforms, saving money and increasing ROI.

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Retail

CASE STUDY OBI Poland

Publitas helped OBI Poland launch an interactive digital advent calendar for Christmas. The campaign featured 24 DIY projects using OBI’s Christmas products. Publitas enabled daily reveals, mobile-fr...iendly design, and easy catalog access. The campaign drove over 8,000 page views. Desktop users spent almost 2 minutes per visit, much higher than mobile. OBI Poland saw strong engagement and plans to expand interactive content in the future.

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Publitas Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.80/5 ★

Read Reviews (10)
Analytics

3.57/5 ★

Read Reviews (5)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.80/5 ★

Read Reviews (10)
Analytics

3.57/5 ★

Read Reviews (5)

Software Failure Risk Guidance

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for Publitas

Top Failure Risks for Publitas

Publitas BV News

Partnership

Publitas and Yocuda partner to drive in-store customer identification and to power post-purchase omnichannel engagement for retailers - Retail Bulletin

Publitas and Yocuda have formed a partnership to help retailers identify in-store customers and enhance post-purchase omnichannel engagement. The collaboration aims to bridge offline and online retail experiences, enabling retailers to better recognize shoppers and deliver targeted digital communications after in-store purchases.

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Publitas BV Profile

Company Name

Publitas BV

Company Website

https://www.publitas.com/

HQ Location

Zeeburgerpad 5, Amsterdam, Noord-Holland 1018 AH, NL

Employees

11-50

Social

Linkedin

Financials

PRIVATE