Quantcast Overview

Quantcast Platform connects brands with audiences using real-time data from over 100 million destinations. This digital advertising tool simplifies the process, making it easy for businesses to reach their target markets effectively. By leveraging extensive data insights, companies can enhance their advertising strategies and drive growth. The platform's ability to transform intelligence into performance means brands can expect improved engagement and results.

Use Cases

Customers recommend Advertisement, Campaign Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Quantcast.

Other use cases:

  • Engagement Management
  • Digital Marketing
  • Lead Qualification: Demographic
  • Segmentation And Targeting
  • Content Management
  • Competitive Intelligence
  • Proposal & Quote Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Quantcast.

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

Quantcast Use-Cases and Business Priorities: Customer Satisfaction Data

Quantcast works with different mediums / channels such as Website.

Quantcast's features include Dashboard, and Personalization. and Quantcast support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Quantcast analytics capabilities include Analytics, and Custom Reports.

Reviews

"...In addition, we really like being able to publish our statistics...." Peer review by Stephanie S, General Manager, Marketing and Advertising

Peer review evidence (same sources as the product rating summary)

"...I would recommend running ads with Quantcast as well, because you get Quantcast Measure for free...." Peer review by Administrator
"...They are great with analytics and lookalike campaigns...." Peer review by Phil W., Internet
"...Determine the potential ad revenue a publisher might make...." Peer review by Bruce S., Internet

Quantcast, TWIPLA, Gosquared, StatCounter, Woopra, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Quantcast Measure provides audience insights and measurement. It helps grow audiences by understanding their demographics.

Popular Business Setting

for Quantcast

Top Industries

  • Marketing and Advertising
  • Retail
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Quantcast is popular in Marketing And Advertising, Retail, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Quantcast Customer wins, Customer success stories, Case studies

How efficiently Does Quantcast manage your Campaign Management?

How can Quantcast enhance your Sending & Publishing Communications process?

How can Quantcast enhance your Engagement Management process?

What Are the key features of Quantcast for Digital Marketing?

11 buyers and buying teams have used Cuspera to assess how well Quantcast solved their Digital Analytics needs. Cuspera uses 530 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

 

This is Flow - Advertising - Medium

Quantcast unveils self-serve platform for independent agencies and ...

Australia

Quantcast has launched a self-serve programmatic advertising platform aimed at independent agencies and advertisers. This platform, supported by early adopter This is Flow, offers AI-driven insights,... simplified campaign management, and cookieless solutions. It aims to democratize access to advanced advertising tools, traditionally available only to large ad spenders, and improve advertising performance.

Read on →
 

yourtown - Non Profit Organization Management - Medium

Brisbane, Australia

Quantcast Advertising Platform helped yourtown boost conversions by 39%. GroupM Nexus and Wavemaker used Quantcast to target the right online audiences. The campaign used both brand and performance a...ds to drive lottery ticket sales. yourtown saw a 39x return on ad spend. The platform’s insights made campaign setup and optimization fast and easy. Real-time data helped reach more new customers efficiently.

 

Yokohama - Automotive - Large

Tokyo, Japan

Quantcast helped Yokohama Tire double its audience reach using cookieless advertising. The campaign led to a 46% lower cost per action and a 356% increase in projected in-store visits. Yokohama used ...lookalike audience modeling to target new tire shoppers. The solution also cut cost per incremental visit by 55%. Yokohama achieved its most efficient quarter with Quantcast’s platform.

 

Wickes - Retail - Large

London, UK

Wickes used Brand Lift Live by Quantcast to boost brand awareness. They wanted to stand out in a crowded home improvement market. Quantcast's platform measured and optimized brand lift in real time. ...Wickes used video wraps to reach more people. The campaign delivered a 9% overall lift in brand awareness. Tablet users saw a 62% increase, showing strong impact on larger screens.

 

Vodafone - Telecommunications - Very Large

London, UK

Quantcast's cookieless solution helped Vodafone boost sales conversions by 25%. Vodafone ran parallel campaigns, one with cookies and one cookieless, to compare results. 40% of total sales came from ...cookieless advertising. The cost per sale dropped by over 20% in cookieless environments. Lead quality improved, with higher conversion rates from cookieless campaigns.

 

University of London - Education - Large

London, UK

Quantcast helped the University of London reach 1.7 million video views and a 95% listen-through rate. The university wanted to boost awareness of its Worldwide programmes among UK students. Quantcas...t used a dual-channel video and audio strategy to target adults aged 18–55. They built audience segments with both cookie and cookieless signals. Quantcast Creative Services made custom audio ads for four subject areas. The campaign exceeded benchmarks and engaged a wide audience.

The depreciation of third-party cookies is opening up new approaches

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Quantcast

What is Quantcast?

Quantcast Measure is an audience insights and analytics tool using direct measurement to provide real-time insights about the audience, what motivates them, and how they spend time across the websites.

Quantcast Measure's Traffic feature helps to understand the total reach by looking at unduplicated traffic metrics across the web properties. View the audience by platform, web and mobile web, country, time period and more.

Quantcast Measure's Demographics feature provides accurate audience profiles across age, gender, family, location, income, education, and occupation. The Psychographics feature helps the profiles to be augmented with index-level, third-party data from providers like Experian, Mastercard, DLX, TiVo, and Netwise. The Engagement feature helps understand audience composition between passers-by, regulars, and fanatics.

What is Quantcast used for?

Quantcast is a Digital Analytics Software mainly used by its customers to Acquire Customers and Improve ROI by Advertisement, Campaign Management and Sending & Publishing Communications .

What are the top features of Quantcast?

Dashboard, Personalization are some of the top features of Quantcast.

Who uses Quantcast?

Quantcast is used by Marketing And Advertising, Retail and Internet among other industries.

What are Quantcast alternatives?

TWIPLA, Gosquared, StatCounter and Woopra are popular alternatives for Quantcast.

Where is Quantcast located?

Quantcast is headquartered at 795 Folsom Street, 5th Floor San Francisco, CA 94107.
lightning

Peers used Quantcast for advertisement and campaign management

Quantcast Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.88/5 ★

Read Reviews (6)
Analytics

4.37/5 ★

Read Reviews (117)
Custom Reports

3.76/5 ★

Read Reviews (103)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.88/5 ★

Read Reviews (6)
Analytics

4.37/5 ★

Read Reviews (117)
Custom Reports

3.76/5 ★

Read Reviews (103)

Software Failure Risk Guidance

?

for Quantcast

Overall Risk Meter

Low Medium High

Top Failure Risks for Quantcast

Quantcast Corp News

Product

Forrester Names the Quantcast Platform a “Next-Generation DSP 2.0� Delivering a 44% Increase in Conversions and Time Savings of 50%

Forrester Consulting's study highlights the Quantcast Platform as a "Next-Generation DSP 2.0," offering a 44% increase in conversions and 50% time savings for advertisers. The platform's AI and machine learning capabilities enhance ad performance and provide actionable insights, helping marketers improve profitability and reduce reliance on walled gardens.

Partnership

Quantcast and FreeWheel announced a new partnership that allows advertisers direct access to global premium video publishers.

Quantcast and FreeWheel have formed a partnership to provide advertisers with direct access to global premium video publishers. This collaboration enables marketers to leverage Quantcast's AI and machine-learning capabilities to optimize audience engagement across FreeWheel's premium video supply. The partnership aims to enhance programmatic video supply access and audience deduplication, supporting advertisers in reaching consumers across various digital channels.

Executive

Quantcast Announces Tom Weaving Managing Director for SE Asia

Quantcast has appointed Tom Weaving as Managing Director for Southeast Asia. He will focus on driving revenue growth and rolling out Quantcast's Q+ product in the region. Weaving brings extensive experience in programmatic advertising and sales leadership, having previously worked at The Trade Desk.

Executive

Quantcast taps Tom Weaving for Southeast Asia growth push

Quantcast has appointed Tom Weaving as managing director for Southeast Asia to drive revenue growth in Singapore, Hong Kong, and other regional markets. Weaving, with extensive experience in programmatic advertising, will oversee the rollout of Quantcast's Q+ platform. He will report to Paul Sigaloff, VP for APAC, and focus on enhancing performance advertising in the region.

Quantcast Corp Profile

Company Name

Quantcast Corp

Company Website

//quantcast.com

Year Founded

2006

HQ Location

795 Folsom Street, 5th Floor San Francisco, CA 94107

Employees

501-1000

Social

Financials

SERIES C