Rapt Overview

Rapt Media transforms video content into interactive experiences, allowing businesses to engage audiences through navigable, user-controlled video. This technology enhances viewer engagement, leading to improved ROI by fostering deeper connections with content. Companies can create response-provoking videos that capture attention and drive action, making it a powerful tool in the digital marketing arsenal. An intriguing detail is Rapt Media's acquisition by Kaltura, signaling a commitment to advancing next-gen digital ecosystems. By utilizing Rapt Media, businesses can elevate their digital transformation efforts, creating memorable and impactful audience interactions.

Use Cases

Customers recommend Engagement Management, Social Media Analytics, Onboarding, as the business use cases that they have been most satisfied with while using Rapt.

Other use cases:

  • Capturing Leads
  • Sending & Publishing Communications
  • Content Curation
  • Trade Show Marketing
  • Content Tracking
  • Proposal & Quote Management
  • Helpdesk Management
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Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Rapt.

Other priorities:

  • Scale Best Practices
  • Improve Brand Engagement
  • Build Brand Awareness
  • Increase Average Basket Value
  • Improve Digital And Social Presence
  • Improve ROI
  • Improve Internal Communications
  • Acquire Customers
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Rapt Use-Cases and Business Priorities: Customer Satisfaction Data

Rapt works with different mediums / channels such as Video. Offline. Social Media etc.

Rapt's features include Dashboard, Personalization, and Capture Information. and Rapt support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Rapt analytics capabilities include Analytics, and Custom Reports.

Rapt, ScriptoPro, Absorb LMS, PeopleFluent Learning Solutions, Syndigo, etc., all belong to a category of solutions that help Video Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Rapt Media’s cloud-based interactive video platform enables experiences to be built in the Composer, published to the player, and measured in the analytics dashboard. Interactive videos are easily created and managed.

Comprehensive Insights on Rapt Use Cases

What solutions does Rapt provide for Engagement Management?

What solutions does Rapt provide for Social Media Analytics?

How does Rapt address your Onboarding Challenges?

How efficiently Does Rapt manage your Sending & Publishing Communications?

18+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Rapt solved their Video Platform needs. Cuspera uses 362 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Platform needs.

Case Studies

Consumer Goods

CASE STUDY Maybelline New York

Rapt Media helped Maybelline New York launch an interactive tutorial video for its Big Eyes Mascara. The goal was to engage millennials and global audiences with mobile-friendly, interactive content.... The video let viewers choose beauty looks and linked directly to products. Results included over 6 million earned impressions, a click-through rate 14 times higher than average, and more than 5 minutes of engagement per interaction. Maybelline New York strengthened its image as a digital innovator.

Consumer Electronics

CASE STUDY Philips

Rapt Media helped Philips launch 'Designed to Play,' an interactive mobile video campaign for the Click and Style grooming tool. Philips wanted to reach young men and boost sales in France, Netherlan...ds, and Germany. The campaign let users create up to 1,296 story combinations and interact with the product in new ways. Results included 16% more razors sold, a 6% increase in purchase consideration, and viewers spending over 4 minutes on mobile. The campaign drove 153% earned media growth and engaged users three times longer than typical videos.

Marketing and Advertising

CASE STUDY Symphony Talent

Symphony Talent used Rapt Media’s interactive video platform to reach and engage millennial job candidates. The agency needed a mobile-friendly, flexible video solution to educate and attract younger... audiences. Rapt Media’s HTML5 platform let Symphony Talent easily update video content and boost engagement. The API and nonlinear video features fit well with their creative and development teams. Engagement levels for their clients increased significantly after using the solution.

Consumer Goods

CASE STUDY Newton Running

Rapt Media built an interactive product selector for Newton Running. The tool lets shoppers answer questions to find the best running shoe for them. This mimics the in-store experience online. The se...lector had a 90% completion rate. It reduced call center time spent on product confusion. Newton Running gained insights into shopper preferences, like 63% being male and 68% needing neutral shoes.

Consumer Goods

CASE STUDY Kenra Professional

Rapt Media helped Kenra Professional create the 'Stylist Eye' interactive education video. Kenra Professional wanted to teach stylists how to use its new Simply Blonde product line. The interactive v...ideo lets users learn at their own pace and choose their own path. This approach helps stylists learn how to apply products correctly. The project is the first in a series of interactive experiences for Kenra Professional.

Automotive

CASE STUDY Toyota

Toyota used Rapt Media’s interactive video platform for the ‘Choose Your Wild’ campaign. The campaign let viewers control their experience and explore the new 4Runner’s features. Users could pick dif...ferent adventure paths and see how the 4Runner performs. Rapt Media’s technology collected detailed analytics on viewer choices. This helped Toyota learn about its customers without using forms or surveys.

lightning

Peers used Rapt for engagement management and social media analytics

Rapt Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.56/5

Read Reviews (57)
Custom Reports

4.43/5

Read Reviews (40)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.56/5

Read Reviews (57)
Custom Reports

4.43/5

Read Reviews (40)

Software Failure Risk Guidance

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for Rapt

Overall Risk Meter

Low Medium High

Top Failure Risks for Rapt

Rapt Media, Inc. Profile

Company Name

Rapt Media, Inc.

Company Website

http://www.raptmedia.com/

HQ Location

@, Boulder, CO US

Employees

11-50

Social

Financials

M&A