RealityMine Overview

RealityMine empowers brands by providing insights into real-world consumer digital behavior while prioritizing privacy. This measurement technology enables businesses to make informed decisions, offering a comprehensive view of audience interactions. By delivering precise data on consumer habits, RealityMine supports brands in achieving maximum advertising impact and maintaining a competitive edge. This tool is essential for marketers seeking to understand and anticipate consumer needs, allowing for strategic market positioning and enhanced ROI.

Use Cases

Customers recommend Advertisement, Market Research, Onboarding, as the business use cases that they have been most satisfied with while using RealityMine.

Other use cases:

  • Competitive Intelligence
  • Touchpoint Management
  • Generation Of New Leads
  • Engaging And Following Up
  • Lead Qualification: Behavioural
  • Lead Qualification: Technographic
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Business Priorities

Improve Brand Engagement and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using RealityMine.

Other priorities:

  • Grow Market Share
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RealityMine Use-Cases and Business Priorities: Customer Satisfaction Data

RealityMine works with different mediums / channels such as Social Media. Mass Media. Television etc.

Reviews

"...RealityMine develops technology tools for market research designed to help research and marketing professionals achieve unique insights into the mobile and digital lives of consumers...." Peer review

RealityMine, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

RealityMine is headquartered in Manchester and leads in single-source, cross-media consumer measurement. Daily lives of consumers are comprehensively analyzed globally.

Popular Business Setting

for RealityMine

Top Industries

  • Marketing and Advertising

Popular in

RealityMine is popular in Marketing And Advertising, and is widely used by

RealityMine Customer wins, Customer success stories, Case studies

How can RealityMine enhance your Market Research process?

RealityMine - Information Technology And Services - Medium

RealityMine studied how the new Fallout series on Amazon Prime affects music listening habits. The team explored cross-media influence using audience measurement and competitive intelligence tools. T...hey focused on user journey insights across streaming media and social platforms. The case highlights the impact of TV content on music platform choices. Results show how media consumption patterns connect.

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US audiences (pilot study)

RealityMine Connect ran a pilot study in the USA to measure streaming viewing habits. The study focused on audience engagement, service usage, and content performance during the holiday season. Reali...tyMine aimed to close the gap between what viewers say and what they actually watch. The research supports better audience measurement and advertising intelligence for streaming media.

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AMPD Analytics - Information Technology And Services

RealityMine’s A/SVOD content measurement technology helped AMPD Analytics win Best International Media Research at the Adwanted Media Research Awards 2024. The project, ‘TikTok Unraveled: Perceptions... vs. Reality,’ studied TikTok user behavior and attitudes in Southeast Asia. It compared real user data to common media assumptions. The research provided deep insights into audience measurement and advertising intelligence. This award highlights the value of RealityMine’s media research solutions.

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Volkswagen - Automotive - Very Large

RealityMine's RealityMeter technology helped Volkswagen measure brand lift from its #YourWagen campaign. The solution enabled passive tracking across Meta and TikTok, giving real-time behavioral insi...ghts. Volkswagen saw a 7-point increase in brand favourability and a 4-point rise in purchase intent. Prompted awareness grew by 9 points on Instagram and 6 points on TikTok. The data showed how each channel drove results, without relying on self-reported surveys.

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A leading global restaurant brand - Restaurants - Very Large

RealityMine helped a leading global restaurant brand gain insights into competitor promotions and customer switching on delivery apps. The brand used digital behaviour measurement to see basket size,... delivery fee comparisons, and drop-off points. This data let them refine pricing, improve ROI, and reduce churn. The solution strengthened their restaurant partnerships and platform placement. RealityMine's technology gave the brand a competitive edge in the crowded food delivery market.

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RealityMine - Information Technology And Services

RealityMine studied how the new Fallout series on Amazon Prime affects music listening habits. They explored how binge-watching a show can change what people listen to on music platforms. The case st...udy looks at the connection between TV streaming and music choices. RealityMine used their media measurement tools to track these behaviors. The findings help brands understand cross-media influence in a connected world.

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RealityMine Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.48/5 ★

Read Reviews (25)
Custom Reports

4.30/5 ★

Read Reviews (18)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.48/5 ★

Read Reviews (25)
Custom Reports

4.30/5 ★

Read Reviews (18)

Software Failure Risk Guidance

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for RealityMine

Top Failure Risks for RealityMine

RealityMine Limited News

Executive

Former Google exec to chair RealityMine board

RealityMine has appointed Phil Miles, a former Google and YouTube executive, as the chairman of its board. Miles, who has been on the board since 2024, brings extensive experience from his previous roles, which will aid RealityMine in enhancing its digital behavioral data services for technology companies and brands.

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Executive

RealityMine Appoints Former Google Executive Phil Miles to Chairman of ...

RealityMine has appointed Phil Miles, a former Google executive, as Chairman of the Board. Miles' extensive experience in driving growth at Google and YouTube aligns with RealityMine's recent triple-digit U.S. growth. His leadership is expected to support the company's expansion and strategic initiatives in digital behavioral data analytics.

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Executive

RealityMine Appoints Former Google Executive Phil Miles to Chairman of ...

RealityMine has appointed Phil Miles, a former Google executive, as Chairman of the Board. Miles, who has been on the board since 2024, brings extensive leadership experience, crucial for RealityMine's rapid growth and strategic positioning in digital behavioral data analytics. His appointment aligns with the company's expansion and focus on AI-driven consumer insights.

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Executive

Golub Joins RealityMine To Lead Panel Partner Strategy Execution

RealityMine has appointed Andy Golub as Senior Vice President of Panel Solutions. Golub, with over 20 years of experience in consumer insights and data solutions, will lead the company's panel partner strategy and execution. His role focuses on expanding partnerships with proprietary panel owners to enhance RealityMine's privacy-compliant behavioral data offerings.

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RealityMine Limited Profile

Company Name

RealityMine Limited

Company Website

//realitymine.com

HQ Location

Manchester

Employees

51-100

Social

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Financials

SERIES C