Salesloft revenue orchestration platform: transforming how modern sales teams operate

Salesloft® is a leading revenue orchestration platform for B2B sales teams, unifying capabilities across sales engagement, sales automation software, conversation intelligence software, forecasting, and pipeline management. Designed to help sellers execute with precision, Salesloft includes modules like Cadence™, Rhythm™, Deals, Forecast, and Conversations, enabling seamless AI-powered sales workflows. The platform supports automated prospecting workflows, multichannel outreach, and smart prioritization to improve sales efficiency and boost conversion rates. With integrations across CRM and productivity tools, Salesloft empowers GTM teams to engage buyers and accelerate pipeline growth.

Orchestrating modern sales: top Salesloft features

  • Rhythm™: AI-powered workflow prioritization
    Rhythm analyzes intent signals, CRM data, and sales activity to guide reps on next-best actions. Salesloft users saw close rates rise by 25% as Rhythm cut admin time and surfaced higher-converting opportunities.
  • Cadence™: multichannel sales outreach automation
    Cadence supports automated email sequences, call scheduling, and messaging frameworks. Customers cite a 4–5x lift in engagement, using A/B-tested templates and AI-generated email copy.
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Other features: Salesloft includes sales analytics, mobile access, role-based governance, CRM sync, and customizable AI agents. Its sales coaching platform supports playbooks, playlist curation, and call intelligence. Some users noted UI onboarding complexity and occasional dialer lag as areas for improvement.


Security and compliance: Salesloft is GDPR-compliant and offers SSO, call recording compliance, permission-based access, and role-specific control over automation. Suitable for regulated industries like financial services and healthcare.

Integrations and partnerships: The platform integrates with Salesforce, HubSpot, Microsoft Dynamics, LinkedIn, ZoomInfo, and over 180 tools. iPaaS connectors enable revenue workflow automation and tailored orchestration via low-code agents.

Salesloft use-cases and solutions

  • Sales pipeline creation and lead engagement
    Reps automate top-funnel outreach using intent data, cadence management tools, and prioritization engines. Buyers report pipeline uplift and improved reply rates.
  • Opportunity management and deal acceleration
    Forecasting AI and deal inspection tools help AEs identify blockers, adjust next steps, and shorten sales cycles using sales pipeline acceleration tools.
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Other Use-Cases: Salesloft also powers account-based marketing, cross-functional team handoffs, and real-time play execution. One area needing further development is mobile-optimized workflows for field sales professionals.

Salesloft value proposition to different roles

  • SDRs automate outreach, track activity, and reduce manual CRM updates using AI sequencing and task prioritization.
  • AEs manage opportunities using AI-powered deal reviews, CRM-integrated actions, and pipeline visibility.
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Other Roles Supported: Marketing, enablement, and partner teams use Salesloft to coordinate messaging and outbound timing. Solution engineers have limited direct support for demo orchestration.

Challenges or limitations in the Salesloft platform

Salesloft has evolved significantly, but users cite onboarding complexity and dialer reliability as persistent challenges. Enterprise implementations may face steep learning curves, and analytics customization options are narrower than some peer platforms.

Salesloft platform evolution and innovation trajectory

Over the last six years, Salesloft evolved from cadence automation into a full-fledged sales engagement software and orchestration platform. New capabilities like agentic playbooks, Drift integration, and AI-powered forecast scoring reflect an execution-first approach. This makes it a strong candidate for companies seeking AI-native, sales productivity tools with practical impact.

Market footprint and customer base for Salesloft

Salesloft supports over 5,000 customers across technology, financial services, education, non-profit, and healthcare sectors. Clients include 3M, IBM, NFP, Wrike, Advanced, Boomi, HBX Group, and ORIGO Education. These companies span mid-market to enterprise segments, with global implementations across North America, Europe, and APAC.

Customer base by geography Customer base by business segment Customer base by industry vertical

Comprehensive Insights on Salesloft Use Cases

Case Studies

Manufacturing

CASE STUDY 3M

Salesloft helped 3M improve its inside sales team in the US and Canada. 3M wanted to boost rep productivity and make new hire training faster. They used Salesloft to reach more customers, streamline ...messaging, and keep sales data accurate. 3M cut the time to close deals by 60%. Salesloft made it easier for new sales reps to get started and helped the team maximize revenue.

Manufacturing

CASE STUDY Vention

Salesloft helped Vention organize and streamline its sales process. Vention switched to another platform to cut costs but faced disorganized data and slow sales. Salesloft's customizable cadences and... easy-to-use interface improved rep efficiency and productivity. The team quickly adopted Salesloft again. New reps used Salesloft's AI and Rhythm features to ramp up faster and drive results.

Information Services

CASE STUDY NielsenIQ

Salesloft helps NielsenIQ's global sales teams work faster and smarter. The platform makes it easy to add contacts from their CRM in seconds, saving a lot of time. Salesloft's usability stands out co...mpared to other tools. Teams can build Cadences and coach themselves using platform data. This leads to better efficiency and helps share success across regions.

Marketing and Advertising

CASE STUDY durhamlane

Salesloft helped durhamlane boost SDR productivity. The platform automated manual tasks and made prospecting easier. SDRs now use one view instead of many browser tabs. Salesloft gave structured, mul...ti-channel cadences for consistent messaging. Managers gained better visibility for coaching and performance improvement. This led to more efficient outbound engagement for durhamlane's B2B clients.

Computer Software

CASE STUDY Wrike

Wrike used Salesloft to improve their sales process. They wanted to reduce complexity and boost productivity by unifying their sales tools. With Salesloft, Wrike reached 20% of trial users within 10 ...minutes, up from 1%. Email open rates rose from the twenties to the low forties. They saved $350K by consolidating their sales tech stack. Nearly all sales reps now submit weekly forecasts. Wrike streamlined workflows and improved sales results with Salesloft.

Insurance

CASE STUDY NFP

Salesloft helped NFP set and track their first-ever KPIs. NFP needed a modern sales process and better sales goal tracking. Salesloft’s activity tracking and Salesforce integration made work easier f...or NFP reps. Salesloft Analytics gave the sales enablement team insights to set KPIs and measure success. This helped NFP ramp up new sales recruits and improve sales process consistency.

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Salesloft Product Overview

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Frequently Asked Questions(FAQ)

for Salesloft

What is Salesloft?

Salesloft is the provider of the leading sales engagement platform that helps sellers and sales teams drive more revenue. The Modern Revenue Workspace™ by Salesloft is the one place for sellers to execute all of their digital selling tasks, communicate with buyers, understand what to do next, and get the coaching and insights they need to win.

Salesloft helps in engaging with customers proactively during the sales cycle to manage all communication through emails, voice and social media. It helps sales teams to manage their pipeline and close deals. Salesloft manages all customer communications through its automated cadence process.

Its Conversation Intelligence feature provides AI-based insights from call tracking, recording and transcribing conversations and helps in coaching and scaling best practices. The Analytics and Reporting feature helps in tracking progress and optimizing performance.

Where is Salesloft located?

Salesloft is headquartered at 1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309.

How can Salesloft optimize your Engagement Management Workflow?

How does Salesloft facilitate Communication Management?

How does Salesloft facilitate Sales Call Management?

How can Salesloft enhance your Coaching process?

How does Salesloft facilitate Onboarding?

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Peers used Salesloft for engagement management and communication management

Competitive landscape in sales engagement and orchestration

Salesloft competes with Gong, Outreach, Clari, Salesforce, and others in the sales automation software and revenue orchestration space. Compared to Gong, Salesloft offers broader orchestration and better workflow integration. Against Outreach, it wins on UI design and implementation. Clari leads in forecasting depth but relies on add-ons for engagement. Salesforce has improved in AI guidance but still lags in ease of use and integration.

Emerging competitors include BoostUp, Aviso, People.ai, and Revenue.io — with strengths in analytics or CI, but lacking unified orchestration. Salesloft’s all-in-one design and strategic integrations with Drift, ZoomInfo, and Salesforce allow it to adapt quickly and support scalable, AI-first revenue teams.

Competitor comparison matrix for Salesloft

Salesloft Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.57/5

Read Reviews (102)
Analytics

4.14/5

Read Reviews (852)
Custom Reports

3.90/5

Read Reviews (1717)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.57/5

Read Reviews (102)
Analytics

4.14/5

Read Reviews (852)
Custom Reports

3.90/5

Read Reviews (1717)

Software Failure Risk Guidance

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for Salesloft

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesloft

Pricing and licensing insights inferred from platform usage

Tier Buying Segment Pricing Model
Core Mid-sized sales teams Per-user with core modules
Premier High-growth B2B organizations Per-user plus add-on modules
Enterprise Global enterprise accounts Site-license with modular gating

Brief Salesloft pricing insights: Salesloft employs a tiered model, with foundational engagement tools in lower tiers and advanced orchestration, AI, and forecasting capabilities added as license tiers increase. Enterprise packages often include bundled site-wide capabilities with selective access to premium agents.

What’s new in Salesloft: product updates and strategic growth

In the past six months, Salesloft launched its Command Center to provide a single control panel for revenue orchestration across Cadence, Deals, and Forecast. Agentic Plays were added to automate cross-functional signals into rep workflows. Additionally, Drift's deep integration unlocked full-cycle buyer interaction visibility. These innovations underscore Salesloft's focus on revenue workflow automation, AI-powered prioritization, and enterprise-grade platform extensibility.

Customer

Zscaler says it suffered data breach following Salesloft Drift compromise - TechRadar

Salesloft's Drift platform was compromised, leading to a data breach at Zscaler. Attackers accessed sensitive customer data, including names, emails, and product information, but Zscaler's systems remained secure. The breach is linked to third-party cyberattacks, with ShinyHunters and UNC6395 suspected. Zscaler revoked Drift integrations and is investigating.

Product

UPDATE: Organizations Using the Salesloft Drift AI Chat Agent Must Check It for Compromise

FreeConference.com has launched an updated version of its mobile app for Android, enhancing user experience with features like conference access via code, improved performance, and smaller download size. The app now syncs with the latest web version, allowing users to schedule and join meetings, video conferences, and view shared screens directly from their Android devices.

M&A

Clari and Salesloft merger ushers in the era of autonomous revenue systems - MarTech

Clari and Salesloft have announced a merger to create "autonomous revenue systems," combining AI and data to enhance revenue orchestration. The merger aims to unify revenue team workflows, leveraging a vast dataset to improve decision-making and align sales and marketing efforts. The combined entity will ingest over 10 billion revenue actions and 1 trillion data signals, offering comprehensive coverage across the revenue cycle.

M&A

Clari and Salesloft Announce Agreement to Merge

Clari and Salesloft have announced a merger to create a leading AI-driven revenue orchestration company. The combined entity will manage $10 trillion in revenue, leveraging a vast dataset to enhance AI capabilities and productivity. Andy Byrne, CEO of Clari, will lead the new company, which aims to redefine revenue management by integrating AI and human efforts.

Recent awards for Salesloft

  • Recognized as a Leader in the 2024 Forrester Wave for Revenue Orchestration Platforms:contentReference[oaicite:0]{index=0}
  • Included in the Baird Disruptors 2025 list for innovative sales and martech solutions:contentReference[oaicite:1]{index=1}
  • Top-rated Sales Engagement Software on G2 across enterprise, mid-market, and SMB

Salesloft, Inc Profile

Company Name

Salesloft, Inc

Company Website

https://salesloft.com/

Year Founded

2011

HQ Location

1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309

Employees

251-500

Social

Financials

SERIES D