Segment Customer Data Infrastructure Overview
Segment is a CDP by Twilio, ranked #1 by IDC (2019-2022). It helps collect, clean, and activate customer data.
Use Cases
Customers recommend Engagement Management, Advertisement, Social Media Management, as the business use cases that they have been most satisfied with while using Segment Customer Data Infrastructure.
Business Priorities
Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Segment Customer Data Infrastructure.
Segment Customer Data Infrastructure Use-Cases and Business Priorities: Customer Satisfaction Data
Segment Customer Data Infrastructure works with different mediums / channels such as Social Media. Facebook. E-Mail etc.
Segment Customer Data Infrastructure's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Segment Customer Data Infrastructure support capabilities include Email Support, Phone Support, AI Powered, etc. also Segment Customer Data Infrastructure analytics capabilities include Analytics, and Custom Reports.
Reviews
"Segment has given us the operating leverage we need to scale, allowing us to work smarter not harder. We’re creating real change within our organization which translates to helping more customers be more sustainable." - Anthony Hoang
Segment Customer Data Infrastructure, Prisync, ShopBase, Rithum Marketing Solutions, Metrilo, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Segment Customer Data Infrastructure
Top Industries
- Retail
- Hospitality
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
Segment Customer Data Infrastructure is popular in Retail, Hospitality, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.
Comprehensive Insights on Segment Customer Data Infrastructure Use Cases
What Are the key features of Segment Customer Data Infrastructure for Engagement Management?
What benefits does Segment Customer Data Infrastructure offer for Advertisement?
What makes Segment Customer Data Infrastructure ideal for Loyalty Management?
How efficiently Does Segment Customer Data Infrastructure manage your Segmentation And Targeting?
48+ more Business Use Cases
9 buyers and buying teams have used Cuspera to assess how well Segment Customer Data Infrastructure solved their E-Commerce Software needs. Cuspera uses 3118 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Segment has given us the operating leverage we need to scale, allowing us to work smarter not harder. We’re creating real change within our organization which translates to helping more customers be more sustainable. Testimonial By Anthony Hoang |
|
A single data flow got us to where we needed to be, improved our cadence of delivery, and we were better able to experiment and take new ideas to market. From a business point of view, we saw our trial conversion rates go up by 54%. Testimonial By Jay Nawaz |
|
As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible. Testimonial By Micky Onvural |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Anthony Hoang CTO CleanChoice Energy |
Segment has given us the operating leverage we need to scale, allowing us to work smarter not harder. We’re creating real change within our organization which translates to helping more customers be more sustainable. Testimonial By Anthony Hoang |
|
Jay Nawaz Head of Product & Platforms MYOB |
A single data flow got us to where we needed to be, improved our cadence of delivery, and we were better able to experiment and take new ideas to market. From a business point of view, we saw our trial conversion rates go up by 54%. Testimonial By Jay Nawaz |
|
Micky Onvural Co-President Bonobos |
As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible. Testimonial By Micky Onvural |
Case Studies
CASE STUDY Lime
CASE STUDY Resy
CASE STUDY Reddit
CASE STUDY Stripe
CASE STUDY Vacasa
CASE STUDY Duolingo
Video
The Leading Customer Data Platform.
Frequently Asked Questions(FAQ)
for Segment Customer Data Infrastructure
What is Segment Customer Data Infrastructure?
Segment is a customer data platform that makes good data accessible for all teams. It helps in improving sales and revenue and enhance customer relationship.
Segment collects user events from web & mobile apps and provides a complete data toolkit to every team in the company to make real-time decisions, accelerate growth, and personalize experiences. Standardized data collection, diagnosing data quality, block bad data at the source ensures that the data is accurate in all the tools used. It builds real-time profiles and audiences by targeting the right customer with the right message at the right time.
What is Segment Customer Data Infrastructure used for?
What are the top features of Segment Customer Data Infrastructure?
Who uses Segment Customer Data Infrastructure?
What are Segment Customer Data Infrastructure alternatives?
Where is Segment Customer Data Infrastructure located?
Peers used Segment Customer Data Infrastructure for engagement management and advertisement
Segment Customer Data Infrastructure Competitors
Segment Customer Data Infrastructure Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (451) |
| Custom Reports | Read Reviews (481) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (451) |
| Custom Reports | Read Reviews (481) |
Segment Customer Data Infrastructure Integrations
Segment Customer Data Infrastructure integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Segment Customer Data Infrastructure
Software Failure Risk Guidance
?for Segment Customer Data Infrastructure
Overall Risk Meter
Top Failure Risks for Segment Customer Data Infrastructure
Twilio Inc. News
Twilio Expands Platform Capabilities with General Availability of Real-Time Personalization ...
Twilio has announced the general availability of several platform enhancements, including Event Triggered Journeys in Twilio Engage, Data Residency for Email in Europe, and WhatsApp Business Calling. These updates aim to enhance real-time personalization, data control, and customer engagement, leveraging AI and data integration. Twilio Segment's architecture supports dynamic customer interactions and compliance with regional data regulations.
Twilio to Announce Second Quarter 2025 Results on August 7, 2025 - GuruFocus
Twilio will announce its Q2 2025 financial results on August 7, 2025, followed by a conference call to discuss the outcomes.
Twilio Inc (TWLO) Unveils New Innovations to Enhance Customer Engagement - GuruFocus
Twilio has launched new features, including Event Triggered Journeys, Data Residency for Email (EU), and WhatsApp Business Calling, to enhance customer engagement. These innovations, released on October 25, 2023, aim to improve personalization, security, and compliance, positioning Twilio as a leader in customer engagement solutions.
PayJunction launches AI-driven voice payments powered by Twilio
PayJunction has launched AI-driven voice payments powered by Twilio's customer engagement platform. This integration allows businesses to automate phone payment operations using AI-driven Interactive Voice Response (IVR) solutions, enhancing efficiency and reducing manual errors. The collaboration enables merchants to scale operations without increasing PCI scope, offering tailored pricing and robust features.
Twilio Inc. Profile
HQ Location
375 Beale Street, Suite 300, San Francisco, CA 94105
Employees
1001-5000
Social
Financials
IPO
How can Segment Customer Data Infrastructure optimize your Social Media Management Workflow?