Segment Customer Data Infrastructure Overview

Segment is a CDP by Twilio, ranked #1 by IDC (2019-2022). It helps collect, clean, and activate customer data.

Use Cases

Customers recommend Engagement Management, Advertisement, Social Media Management, as the business use cases that they have been most satisfied with while using Segment Customer Data Infrastructure.

Other use cases:

  • Loyalty Management
  • Segmentation And Targeting
  • Communication Management
  • Product Marketing
  • Training & Onboarding
  • Products & Pricelist Management
  • Campaign Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Segment Customer Data Infrastructure.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Efficiency
  • Grow Market Share
  • Improve Brand Engagement
  • Build Brand Awareness
  • Launch New Products
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Manage Risk
  • Shorten Ramp Up Time
  • Establish Thought Leadership
  • Improve ROI
  • Reduce Bounce
See all business priorities See less business priorities

Segment Customer Data Infrastructure Use-Cases and Business Priorities: Customer Satisfaction Data

Segment Customer Data Infrastructure works with different mediums / channels such as Social Media. Facebook. E-Mail etc.

Segment Customer Data Infrastructure's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Segment Customer Data Infrastructure support capabilities include Email Support, Phone Support, AI Powered, etc. also Segment Customer Data Infrastructure analytics capabilities include Analytics, and Custom Reports.

Reviews

"As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible." - Micky Onvural

Segment Customer Data Infrastructure, Fresh Relevance, TargetBay, Barilliance, Reflektion, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Segment Customer Data Infrastructure

Top Industries

  • Retail
  • Hospitality
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Segment Customer Data Infrastructure is popular in Retail, Hospitality, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Segment Customer Data Infrastructure Use Cases

Why is Segment Customer Data Infrastructure the best choice for Engagement Management?

What Are the key features of Segment Customer Data Infrastructure for Social Media Management?

How efficiently Does Segment Customer Data Infrastructure manage your Loyalty Management?

What benefits does Segment Customer Data Infrastructure offer for Segmentation And Targeting?

48+ more Business Use Cases

9 buyers and buying teams have used Cuspera to assess how well Segment Customer Data Infrastructure solved their E-Commerce Software needs. Cuspera uses 3118 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Micky Onvural

Co-President

Bonobos

As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible. Testimonial By Micky Onvural
Segment Customer Data Infrastructure testimonial

Maxime Lagresle

eCommerce Analytics Manager

Veronica Beard

Segment has enabled us to optimize engagement and deliver true customer-first experiences. With an extensible platform and cross-channel journey orchestration, we’ve unified online and offline data, improved our ad performance, and designed omnichannel campaigns through Segment. Testimonial By Maxime Lagresle
Segment Customer Data Infrastructure testimonial

Christian Rocha Castillo

Deputy Director Ecommerce/Digital Media

Domino’s Pizza

Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop. Testimonial By Christian Rocha Castillo
CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Micky Onvural

Co-President

Bonobos

As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible. Testimonial By Micky Onvural
Segment Customer Data Infrastructure testimonial

Maxime Lagresle

eCommerce Analytics Manager

Veronica Beard

Segment has enabled us to optimize engagement and deliver true customer-first experiences. With an extensible platform and cross-channel journey orchestration, we’ve unified online and offline data, improved our ad performance, and designed omnichannel campaigns through Segment. Testimonial By Maxime Lagresle
Segment Customer Data Infrastructure testimonial

Christian Rocha Castillo

Deputy Director Ecommerce/Digital Media

Domino’s Pizza

Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop. Testimonial By Christian Rocha Castillo

Case Studies

COMPANY INDUSTRY CASE STUDIES
Segment Customer Data Infrastructure case study
Computer Software
Computer Software
Case Study MYOB

MYOB increased conversion rates by 54% with Segment

Read More
Segment Customer Data Infrastructure case study
Retail
Retail
Case Study Pomelo

Pomelo Fashion delivers one-to-one recommendations at scale with Segment and Amazon Personalize

Read More
Segment Customer Data Infrastructure case study
Retail
Retail
Case Study Vintage Bar

The Vintage Bar achieves 6x growth with a futureproof tech stack and constant experimentation

Read More

Video

The Leading Customer Data Platform.

Video Thumbnail

Frequently Asked Questions(FAQ)

for Segment Customer Data Infrastructure

What is Segment Customer Data Infrastructure?

Segment is a customer data platform that makes good data accessible for all teams. It helps in improving sales and revenue and enhance customer relationship.

Segment collects user events from web & mobile apps and provides a complete data toolkit to every team in the company to make real-time decisions, accelerate growth, and personalize experiences. Standardized data collection, diagnosing data quality, block bad data at the source ensures that the data is accurate in all the tools used. It builds real-time profiles and audiences by targeting the right customer with the right message at the right time.

What is Segment Customer Data Infrastructure used for?

Segment Customer Data Infrastructure is a E-Commerce Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Advertisement and Social Media Management .

What are the top features of Segment Customer Data Infrastructure?

Personalization, Micro customer segmenting and Dashboard are some of the top features of Segment Customer Data Infrastructure.

Who uses Segment Customer Data Infrastructure?

Segment Customer Data Infrastructure is used by Retail, Hospitality and Information Technology And Services among other industries.

What are Segment Customer Data Infrastructure alternatives?

Fresh Relevance, TargetBay, Barilliance and Reflektion are popular alternatives for Segment Customer Data Infrastructure.

Where is Segment Customer Data Infrastructure located?

Segment Customer Data Infrastructure is headquartered at 375 Beale Street, Suite 300, San Francisco, CA 94105.
lightning

Peers used Segment Customer Data Infrastructure for engagement management and advertisement

Segment Customer Data Infrastructure Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.39/5 ★

Read Reviews (17)
Analytics

4.65/5 ★

Read Reviews (451)
Custom Reports

4.53/5 ★

Read Reviews (481)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.39/5 ★

Read Reviews (17)
Analytics

4.65/5 ★

Read Reviews (451)
Custom Reports

4.53/5 ★

Read Reviews (481)

Software Failure Risk Guidance

?

for Segment Customer Data Infrastructure

Overall Risk Meter

Low Medium High

Top Failure Risks for Segment Customer Data Infrastructure

Twilio Inc. News

Twilio Inc. (TWLO) Unveils Linked Audiences for Amazon Redshift, Empowering Marketers with No-Code Customer Targeting - Insider Monkey

Twilio Inc. introduces Linked Audiences for Amazon Redshift, allowing marketers to target customers without coding.

04/12/2024 - source

Twilio Segment Extends Its Linked Audiences Capability Across Amazon Redshift - CX Today

Twilio Segment has expanded its Linked Audiences feature to work with Amazon Redshift, enhancing data capabilities for users.

02/12/2024 - source

Twilio Segment introduces Linked Audiences for Amazon Redshift - Investing.com

Twilio Segment has launched Linked Audiences for Amazon Redshift, enhancing data integration capabilities.

01/12/2024 - source

Twilio Inc. Feeds

Twilios CEO is the companys former CFO. Heres what prepared him for the top job - Fortune

Twilio's CEO, previously the CFO, discusses his preparation for leading the company.

05/12/2024 - source

5 Interesting Learnings from Twilio at $4.5 Billion in ARR - SaaStr

Twilio has reached $4.5 billion in annual recurring revenue, sharing insights on their growth and business strategies.

03/12/2024 - source

Twilio to Announce Third Quarter 2024 Results on October 30, 2024 - Yahoo Finance

Twilio will share its financial results for the third quarter of 2024 on October 30, 2024.

08/10/2024 - source

Twilio Inc. Profile

Company Name

Twilio Inc.

Year Founded

2008

HQ Location

375 Beale Street, Suite 300, San Francisco, CA 94105

Employees

1001-5000

Social

Financials

IPO