Segment Customer Data Infrastructure Overview

Segment is a CDP by Twilio, ranked #1 by IDC (2019-2022). It helps collect, clean, and activate customer data.

Use Cases

Customers recommend Engagement Management, Advertisement, Social Media Management, as the business use cases that they have been most satisfied with while using Segment Customer Data Infrastructure.

Other use cases:

  • Loyalty Management
  • Segmentation And Targeting
  • Communication Management
  • Product Marketing
  • Training & Onboarding
  • Products & Pricelist Management
  • Campaign Management
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Segment Customer Data Infrastructure.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Efficiency
  • Grow Market Share
  • Improve Brand Engagement
  • Build Brand Awareness
  • Launch New Products
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Manage Risk
  • Shorten Ramp Up Time
  • Establish Thought Leadership
  • Improve ROI
  • Reduce Bounce
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Segment Customer Data Infrastructure Use-Cases and Business Priorities: Customer Satisfaction Data

Segment Customer Data Infrastructure works with different mediums / channels such as Social Media. Facebook. E-Mail etc.

Segment Customer Data Infrastructure's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Segment Customer Data Infrastructure support capabilities include Email Support, Phone Support, AI Powered, etc. also Segment Customer Data Infrastructure analytics capabilities include Analytics, and Custom Reports.

Reviews

"As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible." - Micky Onvural

Segment Customer Data Infrastructure, Fresh Relevance, TargetBay, Barilliance, Sitecore Search, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Segment Customer Data Infrastructure

Top Industries

  • Retail
  • Hospitality
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Segment Customer Data Infrastructure is popular in Retail, Hospitality, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Segment Customer Data Infrastructure Use Cases

What solutions does Segment Customer Data Infrastructure provide for Engagement Management?

Why is Segment Customer Data Infrastructure the best choice for Social Media Management?

What benefits does Segment Customer Data Infrastructure offer for Loyalty Management?

How does Segment Customer Data Infrastructure address your Segmentation And Targeting Challenges?

48+ more Business Use Cases

9 buyers and buying teams have used Cuspera to assess how well Segment Customer Data Infrastructure solved their E-Commerce Software needs. Cuspera uses 3118 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Micky Onvural

Co-President

Bonobos

As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible. Testimonial By Micky Onvural
Segment Customer Data Infrastructure testimonial

Nic Sauriol

Software Development Leader

IBM

Segment allows us to smoothly handle the disparate datasets we use. With real-time integrated data flows, we can truly understand what people are doing with our platform. It doesn’t matter where you look at the data, with Segment, it’s always consistent. Testimonial By Nic Sauriol
Segment Customer Data Infrastructure testimonial

Grace Preyapongpisan

Vice President, Business Intelligence,

Meredith Corporation

Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed. Testimonial By Grace Preyapongpisan
CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Micky Onvural

Co-President

Bonobos

As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible. Testimonial By Micky Onvural
Segment Customer Data Infrastructure testimonial

Nic Sauriol

Software Development Leader

IBM

Segment allows us to smoothly handle the disparate datasets we use. With real-time integrated data flows, we can truly understand what people are doing with our platform. It doesn’t matter where you look at the data, with Segment, it’s always consistent. Testimonial By Nic Sauriol
Segment Customer Data Infrastructure testimonial

Grace Preyapongpisan

Vice President, Business Intelligence,

Meredith Corporation

Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed. Testimonial By Grace Preyapongpisan

Case Studies

COMPANY INDUSTRY CASE STUDIES
Segment Customer Data Infrastructure case study
Retail
Retail
Case Study Vintage Bar

The Vintage Bar achieves 6x growth with a futureproof tech stack and constant experimentation

Read More
Segment Customer Data Infrastructure case study
Computer Software
Computer Software
Case Study MYOB

MYOB increased conversion rates by 54% with Segment

Read More
Segment Customer Data Infrastructure case study
Retail
Retail
Case Study Bonobos

Bonobos increased customer purchases by optimizing Facebook ads with Segment

Read More

Video

The Leading Customer Data Platform.

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Frequently Asked Questions(FAQ)

for Segment Customer Data Infrastructure

What is Segment Customer Data Infrastructure?

Segment is a customer data platform that makes good data accessible for all teams. It helps in improving sales and revenue and enhance customer relationship.

Segment collects user events from web & mobile apps and provides a complete data toolkit to every team in the company to make real-time decisions, accelerate growth, and personalize experiences. Standardized data collection, diagnosing data quality, block bad data at the source ensures that the data is accurate in all the tools used. It builds real-time profiles and audiences by targeting the right customer with the right message at the right time.

What is Segment Customer Data Infrastructure used for?

Segment Customer Data Infrastructure is a E-Commerce Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Advertisement and Social Media Management .

What are the top features of Segment Customer Data Infrastructure?

Personalization, Micro customer segmenting and Dashboard are some of the top features of Segment Customer Data Infrastructure.

Who uses Segment Customer Data Infrastructure?

Segment Customer Data Infrastructure is used by Retail, Hospitality and Information Technology And Services among other industries.

What are Segment Customer Data Infrastructure alternatives?

Fresh Relevance, TargetBay, Barilliance and Sitecore Search are popular alternatives for Segment Customer Data Infrastructure.

Where is Segment Customer Data Infrastructure located?

Segment Customer Data Infrastructure is headquartered at 375 Beale Street, Suite 300, San Francisco, CA 94105.
lightning

Peers used Segment Customer Data Infrastructure for engagement management and advertisement

Segment Customer Data Infrastructure Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.39/5 ★

Read Reviews (17)
Analytics

4.65/5 ★

Read Reviews (451)
Custom Reports

4.53/5 ★

Read Reviews (481)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.39/5 ★

Read Reviews (17)
Analytics

4.65/5 ★

Read Reviews (451)
Custom Reports

4.53/5 ★

Read Reviews (481)

Software Failure Risk Guidance

?

for Segment Customer Data Infrastructure

Overall Risk Meter

Low Medium High

Top Failure Risks for Segment Customer Data Infrastructure

Twilio Inc. News

Endowus partners with Twilio to boost platform security and client trust - Tech Edition

Endowus partners with Twilio to enhance platform security and build client trust.

10/03/2025 - source

Twilio (NYSE:TWLO) Expands RCS Business Messaging To Singapore With Singtel Partnership

Twilio expands its RCS business messaging to Singapore through a partnership with Singtel.

02/03/2025 - source

Twilio Partners With Singtel to Deliver Secure, Branded RCS Messaging for Businesses in Singapore

Twilio partners with Singtel to provide secure, branded RCS messaging for businesses in Singapore, enhancing customer engagement and trust through verified communications.

02/03/2025 - source

Twilio Inc. Feeds

Twilio Full Year 2024 Earnings: EPS Beats Expectations - Simply Wall St News

Twilio's Full Year 2024 earnings report shows revenue of $4.46 billion, a net loss of $109.4 million, and an EPS loss of $0.66, surpassing analyst expectations. The Communications segment contributed 93% of total revenue. R&D was the largest expense at $1.01 billion.

02/03/2025 - source

SecureCo's Vaughan Webster joins Twilio ANZ - Cloud - CRN Australia

Vaughan Webster from SecureCo has joined Twilio ANZ.

24/02/2025 - source

Twilio appoints Webster to strengthen ANZ growth strategy - ChannelLife New Zealand

Twilio appoints Vaughan Webster as Senior Manager, Partners & Alliances, ANZ to enhance growth in the partner ecosystem and improve AI-driven customer solutions in the region.

24/02/2025 - source

Twilio Inc. Profile

Company Name

Twilio Inc.

Year Founded

2008

HQ Location

375 Beale Street, Suite 300, San Francisco, CA 94105

Employees

1001-5000

Social

Financials

IPO