Segment Customer Data Infrastructure Overview

Segment is a CDP by Twilio, ranked #1 by IDC (2019-2022). It helps collect, clean, and activate customer data.

Use Cases

Customers recommend Engagement Management, Advertisement, Social Media Management, as the business use cases that they have been most satisfied with while using Segment Customer Data Infrastructure.

Other use cases:

  • Loyalty Management
  • Segmentation And Targeting
  • Communication Management
  • Product Marketing
  • Training & Onboarding
  • Products & Pricelist Management
  • Campaign Management
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Segment Customer Data Infrastructure.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Efficiency
  • Grow Market Share
  • Improve Brand Engagement
  • Build Brand Awareness
  • Launch New Products
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Manage Risk
  • Shorten Ramp Up Time
  • Establish Thought Leadership
  • Improve ROI
  • Reduce Bounce
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Segment Customer Data Infrastructure Use-Cases and Business Priorities: Customer Satisfaction Data

Segment Customer Data Infrastructure works with different mediums / channels such as Social Media, Facebook, E-Mail, etc.

Segment Customer Data Infrastructure's features include Personalization, Micro Customer Segmenting, Dashboard, etc.

Reviews

"We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we kno...w that any experience we want to deliver to our customers we can deliver downstream to them." - Laura Brodie

Segment Customer Data Infrastructure, Fresh Relevance, TargetBay, Barilliance, Reflektion, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Segment Customer Data Infrastructure

Top Industries

  • Retail
  • Hospitality
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Segment Customer Data Infrastructure is popular in Retail, Hospitality, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Segment Customer Data Infrastructure Use Cases

What solutions does Segment Customer Data Infrastructure provide for Engagement Management?

How does Segment Customer Data Infrastructure facilitate Social Media Management?

How does Segment Customer Data Infrastructure facilitate Loyalty Management?

How does Segment Customer Data Infrastructure facilitate Segmentation And Targeting?

48+ more Business Use Cases

9 buyers and buying teams have used Cuspera to assess how well Segment Customer Data Infrastructure solved their E-Commerce Software needs. Cuspera uses 3118 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Laura Brodie

Director of Customer Lifecycle and Growth

Ritual

We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience we want to deliver to our cu...stomers we can deliver downstream to them.

Testimonial By Laura Brodie
Segment Customer Data Infrastructure testimonial

Inessa Lurye

VP of Product Management

Yesware

Segment helps us collect the data that is living throughout the process, and integrate it in the way we do work and the way our company culture works. Testimonial By Inessa Lurye
Segment Customer Data Infrastructure testimonial

Josh Wexler

Chief Product Officer

Chopra Global

Segment saved us time and money, gave us capabilities we never would have had with a small team, and set us up for a data-driven future. Testimonial By Josh Wexler
CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Laura Brodie

Director of Customer Lifecycle and Growth

Ritual

We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience we want to deliver to our cu...stomers we can deliver downstream to them.

Testimonial By Laura Brodie
Segment Customer Data Infrastructure testimonial

Inessa Lurye

VP of Product Management

Yesware

Segment helps us collect the data that is living throughout the process, and integrate it in the way we do work and the way our company culture works. Testimonial By Inessa Lurye
Segment Customer Data Infrastructure testimonial

Josh Wexler

Chief Product Officer

Chopra Global

Segment saved us time and money, gave us capabilities we never would have had with a small team, and set us up for a data-driven future. Testimonial By Josh Wexler

Case Studies

COMPANY INDUSTRY CASE STUDIES
Segment Customer Data Infrastructure case study
Hospital & Health Care
Hospital & Health Care
Case Study Chopra

Chopra Global builds data-driven products and maximizes resources with Segment

Read More
Segment Customer Data Infrastructure case study
Hospitality
Hospitality
Case Study Vacasa

Learn How Vacasa achieves 3x more guest bookings with personalized campaigns

Read More
Segment Customer Data Infrastructure case study
Retail
Retail
Case Study Veronica Beard

Veronica Beard builds omnichannel experiences and decreases CAC by 20% with Segment

Read More

Video

The Leading Customer Data Platform.

Video Thumbnail

Frequently Asked Questions(FAQ)

for Segment Customer Data Infrastructure

What is Segment Customer Data Infrastructure?

Segment is a customer data platform that makes good data accessible for all teams. It helps in improving sales and revenue and enhance customer relationship.

Segment collects user events from web & mobile apps and provides a complete data toolkit to every team in the company to make real-time decisions, accelerate growth, and personalize experiences. Standardized data collection, diagnosing data quality, block bad data at the source ensures that the data is accurate in all the tools used. It builds real-time profiles and audiences by targeting the right customer with the right message at the right time.

What is Segment Customer Data Infrastructure used for?

Segment Customer Data Infrastructure is a E-Commerce Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Advertisement and Social Media Management .

What are the top features of Segment Customer Data Infrastructure?

Personalization, Micro customer segmenting and Dashboard are some of the top features of Segment Customer Data Infrastructure.

Who uses Segment Customer Data Infrastructure?

Segment Customer Data Infrastructure is used by Retail, Hospitality and Information Technology And Services among other industries.

What are Segment Customer Data Infrastructure alternatives?

Fresh Relevance, TargetBay, Barilliance and Reflektion are popular alternatives for Segment Customer Data Infrastructure.

Where is Segment Customer Data Infrastructure located?

Segment Customer Data Infrastructure is headquartered at 375 Beale Street, Suite 300, San Francisco, CA 94105.
lightning

Peers used Segment Customer Data Infrastructure for engagement management and advertisement

Segment Customer Data Infrastructure Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.39/5 ★

Read Reviews (17)
Analytics

4.65/5 ★

Read Reviews (451)
Custom Reports

4.53/5 ★

Read Reviews (481)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.39/5 ★

Read Reviews (17)
Analytics

4.65/5 ★

Read Reviews (451)
Custom Reports

4.53/5 ★

Read Reviews (481)

Software Failure Risk Guidance

?

for Segment Customer Data Infrastructure

Overall Risk Meter

Low Medium High

Top Failure Risks for Segment Customer Data Infrastructure

Twilio News

Twilio to Announce Third Quarter 2024 Results on October 30, 2024 | Business Wire

Twilio will announce its third quarter 2024 financial results on October 30, 2024, with a conference call for investors and analysts.

09/10/2024 - source

Twilio integrates OpenAI Realtime API for AI voice tech

Twilio integrates OpenAI's Realtime API to enhance AI voice capabilities for its clients and developers, offering natural, real-time interactions using the GPT-4o model.

02/10/2024 - source

Twilio Expands Global Availability of RCS via its Programmable Messaging & Verify APIs

Twilio expands global availability of RCS via Programmable Messaging and Verify APIs for better customer engagement.

15/09/2024 - source

Twilio Profile

Company Name

Twilio

Year Founded

2008

HQ Location

375 Beale Street, Suite 300, San Francisco, CA 94105

Employees

1001-5000

Social

Financials

IPO