Segment Customer Data Infrastructure Overview
Segment is a CDP by Twilio, ranked #1 by IDC (2019-2022). It helps collect, clean, and activate customer data.
Use Cases
Customers recommend Engagement Management, Advertisement, Social Media Management, as the business use cases that they have been most satisfied with while using Segment Customer Data Infrastructure.
Business Priorities
Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Segment Customer Data Infrastructure.
Segment Customer Data Infrastructure Use-Cases and Business Priorities: Customer Satisfaction Data
Segment Customer Data Infrastructure works with different mediums / channels such as Social Media. Facebook. E-Mail etc.
Segment Customer Data Infrastructure's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Segment Customer Data Infrastructure support capabilities include Email Support, Phone Support, AI Powered, etc. also Segment Customer Data Infrastructure analytics capabilities include Analytics, and Custom Reports.
Reviews
"One of our largest problems is that we have so much information and so many things that are occurring on our sites, and we didn't have a great place or way to distribute that information. Segment has allowed us to take that information, parse it out..., and then send it to the appropriate places." - Grayson Bagwell
Segment Customer Data Infrastructure, Prisync, ShopBase, Rithum Marketing Solutions, Metrilo, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Segment Customer Data Infrastructure
Top Industries
- Retail
- Hospitality
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
Segment Customer Data Infrastructure is popular in Retail, Hospitality, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.
Comprehensive Insights on Segment Customer Data Infrastructure Use Cases
How does Segment Customer Data Infrastructure facilitate Engagement Management?
Why is Segment Customer Data Infrastructure the best choice for Advertisement?
What solutions does Segment Customer Data Infrastructure provide for Loyalty Management?
How can Segment Customer Data Infrastructure optimize your Segmentation And Targeting Workflow?
9 buyers and buying teams have used Cuspera to assess how well Segment Customer Data Infrastructure solved their E-Commerce Software needs. Cuspera uses 3118 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
One of our largest problems is that we have so much information and so many things that are occurring on our sites, and we didn't have a great place or way to distribute that information. Segment has allowed us to take that information, parse it out, and then send it to the appropriate places. Testimonial By Grayson Bagwell |
|
Segment has enabled us to optimize engagement and deliver true customer-first experiences. With an extensible platform and cross-channel journey orchestration, we’ve unified online and offline data, improved our ad performance, and designed omnichannel campaigns through Segment. Testimonial By Maxime Lagresle |
|
Segment has become the data hub that we needed. There isn’t a question on how or when data will get from one place to another. We feel confident we can execute communications and insights in the right way with the right data. Testimonial By Ann Ehnert |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Grayson Bagwell Director of Business Development and E-Commerce Rugs.com |
One of our largest problems is that we have so much information and so many things that are occurring on our sites, and we didn't have a great place or way to distribute that information. Segment has allowed us to take that information, parse it out, and then send it to the appropriate places. Testimonial By Grayson Bagwell |
|
Maxime Lagresle eCommerce Analytics Manager Veronica Beard |
Segment has enabled us to optimize engagement and deliver true customer-first experiences. With an extensible platform and cross-channel journey orchestration, we’ve unified online and offline data, improved our ad performance, and designed omnichannel campaigns through Segment. Testimonial By Maxime Lagresle |
|
Ann Ehnert Manager of CRM & Loyalty Marketing Schnuck Markets |
Segment has become the data hub that we needed. There isn’t a question on how or when data will get from one place to another. We feel confident we can execute communications and insights in the right way with the right data. Testimonial By Ann Ehnert |
Case Studies
CASE STUDY Instacart
CASE STUDY inDrive
CASE STUDY St. Luke’s
CASE STUDY Vivino
CASE STUDY Wise
CASE STUDY CPG Europe
Video
The Leading Customer Data Platform.
Frequently Asked Questions(FAQ)
for Segment Customer Data Infrastructure
What is Segment Customer Data Infrastructure?
Segment is a customer data platform that makes good data accessible for all teams. It helps in improving sales and revenue and enhance customer relationship.
Segment collects user events from web & mobile apps and provides a complete data toolkit to every team in the company to make real-time decisions, accelerate growth, and personalize experiences. Standardized data collection, diagnosing data quality, block bad data at the source ensures that the data is accurate in all the tools used. It builds real-time profiles and audiences by targeting the right customer with the right message at the right time.
What is Segment Customer Data Infrastructure used for?
What are the top features of Segment Customer Data Infrastructure?
Who uses Segment Customer Data Infrastructure?
What are Segment Customer Data Infrastructure alternatives?
Where is Segment Customer Data Infrastructure located?
Peers used Segment Customer Data Infrastructure for engagement management and advertisement
Segment Customer Data Infrastructure Competitors
Segment Customer Data Infrastructure Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (451) |
| Custom Reports | Read Reviews (481) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (451) |
| Custom Reports | Read Reviews (481) |
Segment Customer Data Infrastructure Integrations
Segment Customer Data Infrastructure integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Segment Customer Data Infrastructure
Software Failure Risk Guidance
?for Segment Customer Data Infrastructure
Overall Risk Meter
Top Failure Risks for Segment Customer Data Infrastructure
Twilio Inc. News
Twilio Announces General Availability of Rich Communication Services to Transform ...
Twilio has announced the global availability of its Rich Communication Services (RCS), enhancing business messaging with branded, interactive features. This service allows brands to send verified messages with rich media, improving customer trust and engagement. Existing Twilio customers can upgrade without code changes, while new customers can integrate SMS and RCS through a single API. The service is available across 20+ countries and 55+ carriers.
Integrate a Twilio-Powered IVR or Virtual Agent with Cisco Unified Contact Center Enterprise
Twilio has released a blueprint for integrating its cloud-based IVR and AI-powered virtual agents with Cisco Unified Contact Center Enterprise (UCCE). This solution allows enterprises to enhance customer experiences by automating interactions and efficiently routing calls without disrupting existing systems. The integration supports advanced features like speech recognition and secure transactions, leveraging Twilio's Voice, Studio, and Virtual Agent capabilities.
Twilio Recognized as a Leader in the 2025 Gartner?? Magic Quadrant? for CPaaS
Twilio has been recognized as a Leader in the 2025 Gartner Magic Quadrant for CPaaS for the third consecutive year. This acknowledgment highlights Twilio's strong ability to execute and its comprehensive vision in the communications platform space. Twilio's platform supports over 335,000 active customer accounts and integrates AI and real-time data to enhance customer engagement.
Twilio Recognized as a Leader in the 2025 Gartner® Magic Quadrant for CPaaS
Twilio has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Communications Platform as a Service (CPaaS) for the third consecutive year. This recognition highlights Twilio's strong ability to execute and its comprehensive vision in delivering real-time, personalized customer engagement solutions. Twilio's platform supports over 335,000 active customer accounts and 10 million developers globally.
Twilio Inc. Profile
HQ Location
375 Beale Street, Suite 300, San Francisco, CA 94105
Employees
1001-5000
Social
Financials
IPO
What Are the key features of Segment Customer Data Infrastructure for Social Media Management?