Segment Customer Data Infrastructure Overview
Segment is a CDP by Twilio, ranked #1 by IDC (2019-2022). It helps collect, clean, and activate customer data.
Use Cases
Customers recommend Engagement Management, Advertisement, Social Media Management, as the business use cases that they have been most satisfied with while using Segment Customer Data Infrastructure.
Business Priorities
Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Segment Customer Data Infrastructure.
Segment Customer Data Infrastructure Use-Cases and Business Priorities: Customer Satisfaction Data
Segment Customer Data Infrastructure works with different mediums / channels such as Social Media. Facebook. E-Mail etc.
Segment Customer Data Infrastructure's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Segment Customer Data Infrastructure support capabilities include Email Support, Phone Support, AI Powered, etc. also Segment Customer Data Infrastructure analytics capabilities include Analytics, and Custom Reports.
Reviews
"Segment has empowered our company to make decisions smarter and faster to give our customers the best experience possible. With constant experimentation, sophisticated customer data models, and journey mapping, we can deliver personalization at scal...e and across all channels." - Nikolaj Toxværd
Segment Customer Data Infrastructure, Prisync, ShopBase, Rithum Marketing Solutions, Metrilo, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Segment Customer Data Infrastructure
Top Industries
- Retail
- Hospitality
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
Segment Customer Data Infrastructure is popular in Retail, Hospitality, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.
Comprehensive Insights on Segment Customer Data Infrastructure Use Cases
What solutions does Segment Customer Data Infrastructure provide for Engagement Management?
How can Segment Customer Data Infrastructure optimize your Advertisement Workflow?
What solutions does Segment Customer Data Infrastructure provide for Loyalty Management?
What solutions does Segment Customer Data Infrastructure provide for Segmentation And Targeting?
48+ more Business Use Cases
9 buyers and buying teams have used Cuspera to assess how well Segment Customer Data Infrastructure solved their E-Commerce Software needs. Cuspera uses 3118 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.
Customer Testimonials
CUSTOMERS | TESTIMONIALS |
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Segment has empowered our company to make decisions smarter and faster to give our customers the best experience possible. With constant experimentation, sophisticated customer data models, and journey mapping, we can deliver personalization at scale and across all channels. Testimonial By Nikolaj Toxværd |
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Segment has given us the operating leverage we need to scale, allowing us to work smarter not harder. We’re creating real change within our organization which translates to helping more customers be more sustainable. Testimonial By Anthony Hoang |
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Segment helps us collect the data that is living throughout the process, and integrate it in the way we do work and the way our company culture works. Testimonial By Inessa Lurye |
CUSTOMERS | TESTIMONIALS |
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![]() Nikolaj Toxværd Chief Marketing Officer The Vintage Bar |
Segment has empowered our company to make decisions smarter and faster to give our customers the best experience possible. With constant experimentation, sophisticated customer data models, and journey mapping, we can deliver personalization at scale and across all channels. Testimonial By Nikolaj Toxværd |
Anthony Hoang CTO CleanChoice Energy |
Segment has given us the operating leverage we need to scale, allowing us to work smarter not harder. We’re creating real change within our organization which translates to helping more customers be more sustainable. Testimonial By Anthony Hoang |
Inessa Lurye VP of Product Management Yesware |
Segment helps us collect the data that is living throughout the process, and integrate it in the way we do work and the way our company culture works. Testimonial By Inessa Lurye |
Case Studies
CASE STUDY Cleveland Clinic
CASE STUDY Shopify
CASE STUDY Toyota Connected
CASE STUDY Intuit
CASE STUDY United Way
Video
The Leading Customer Data Platform.

Frequently Asked Questions(FAQ)
for Segment Customer Data Infrastructure
What is Segment Customer Data Infrastructure?
Segment is a customer data platform that makes good data accessible for all teams. It helps in improving sales and revenue and enhance customer relationship.
Segment collects user events from web & mobile apps and provides a complete data toolkit to every team in the company to make real-time decisions, accelerate growth, and personalize experiences. Standardized data collection, diagnosing data quality, block bad data at the source ensures that the data is accurate in all the tools used. It builds real-time profiles and audiences by targeting the right customer with the right message at the right time.
What is Segment Customer Data Infrastructure used for?
What are the top features of Segment Customer Data Infrastructure?
Who uses Segment Customer Data Infrastructure?
What are Segment Customer Data Infrastructure alternatives?
Where is Segment Customer Data Infrastructure located?
Segment Customer Data Infrastructure Competitors
Segment Customer Data Infrastructure Features
- Low
- Medium
- High
FEATURE | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (17) |
Analytics | Read Reviews (451) |
Custom Reports | Read Reviews (481) |
CAPABILITIES | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (17) |
Analytics | Read Reviews (451) |
Custom Reports | Read Reviews (481) |
Segment Customer Data Infrastructure Integrations
Segment Customer Data Infrastructure integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Segment Customer Data Infrastructure
Software Failure Risk Guidance
?for Segment Customer Data Infrastructure
Overall Risk Meter
Top Failure Risks for Segment Customer Data Infrastructure
Twilio Inc. News
Twilio, Orange Partner to Deliver Secure RCS Messaging in France - MarTech Cube
Twilio and Orange have formed a partnership to deliver secure RCS (Rich Communication Services) messaging in France. This collaboration aims to enhance mobile messaging security and engagement for French enterprises, leveraging Twilios cloud communications platform and Oranges mobile network capabilities.
Luisaviaroma enhances marketing precision, optimises ad spend with Twilio Segment
Luisaviaroma, a leading fashion retailer, unified its customer data using Twilio Segment to overcome fragmented insights across web, mobile, and social channels. This enabled more precise marketing campaigns and optimized ad spend, resulting in improved return on ad spend (ROAS) on Meta platforms and greater operational efficiency.
Twilio announces multi-year strategic partnership with Microsoft to 'accelerate ... - iTWire
Twilio has entered a multi-year strategic partnership with Microsoft to accelerate innovation in customer engagement solutions. The collaboration will leverage Microsoft Azure and AI technologies to enhance Twilio's communication APIs and customer data platform capabilities for enterprise clients.
Twilio announces multi-year strategic partnership with Microsoft to accelerate conversational AI initiatives
Twilio and Microsoft have entered a multi-year strategic partnership to accelerate conversational AI initiatives. The collaboration will integrate Twilios customer engagement APIs with Microsoft Azures AI capabilities, enabling enterprises to build advanced, AI-powered communication solutions across channels such as SMS, voice, and email.
Twilio Inc. Profile
HQ Location
375 Beale Street, Suite 300, San Francisco, CA 94105
Employees
1001-5000
Social
Financials
IPO
What solutions does Segment Customer Data Infrastructure provide for Social Media Management?