Segment Customer Data Infrastructure Overview

Segment is a CDP by Twilio, ranked #1 by IDC (2019-2022). It helps collect, clean, and activate customer data.

Use Cases

Customers recommend Engagement Management, Advertisement, Social Media Management, as the business use cases that they have been most satisfied with while using Segment Customer Data Infrastructure.

Other use cases:

  • Loyalty Management
  • Segmentation And Targeting
  • Communication Management
  • Product Marketing
  • Training & Onboarding
  • Products & Pricelist Management
  • Campaign Management
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Segment Customer Data Infrastructure.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Efficiency
  • Grow Market Share
  • Improve Brand Engagement
  • Build Brand Awareness
  • Launch New Products
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Manage Risk
  • Shorten Ramp Up Time
  • Establish Thought Leadership
  • Improve ROI
  • Reduce Bounce
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Segment Customer Data Infrastructure Use-Cases and Business Priorities: Customer Satisfaction Data

Segment Customer Data Infrastructure works with different mediums / channels such as Social Media. Facebook. E-Mail etc.

Segment Customer Data Infrastructure's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Segment Customer Data Infrastructure support capabilities include Email Support, Phone Support, AI Powered, etc. also Segment Customer Data Infrastructure analytics capabilities include Analytics, and Custom Reports.

Reviews

"Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop." - Christian Rocha Castillo

Segment Customer Data Infrastructure, Prisync, ShopBase, Rithum Marketing Solutions, Metrilo, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Segment Customer Data Infrastructure

Top Industries

  • Retail
  • Hospitality
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Segment Customer Data Infrastructure is popular in Retail, Hospitality, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Segment Customer Data Infrastructure Customer wins, Customer success stories, Case studies

What Are the key features of Segment Customer Data Infrastructure for Engagement Management?

What solutions does Segment Customer Data Infrastructure provide for Social Media Management?

How can Segment Customer Data Infrastructure enhance your Loyalty Management process?

How does Segment Customer Data Infrastructure address your Segmentation And Targeting Challenges?

9 buyers and buying teams have used Cuspera to assess how well Segment Customer Data Infrastructure solved their E-Commerce Software needs. Cuspera uses 3118 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Christian Rocha Castillo

Deputy Director Ecommerce/Digital Media

Domino’s Pizza
Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop. Testimonial By Christian Rocha Castillo
Segment Customer Data Infrastructure testimonial

Inessa Lurye

VP of Product Management

Yesware
Segment helps us collect the data that is living throughout the process, and integrate it in the way we do work and the way our company culture works. Testimonial By Inessa Lurye
Segment Customer Data Infrastructure testimonial

Ann Ehnert

Manager of CRM & Loyalty Marketing

Schnuck Markets
Segment has become the data hub that we needed. There isn’t a question on how or when data will get from one place to another. We feel confident we can execute communications and insights in the right way with the right data. Testimonial By Ann Ehnert
CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Christian Rocha Castillo

Deputy Director Ecommerce/Digital Media

Domino’s Pizza
Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop. Testimonial By Christian Rocha Castillo
Segment Customer Data Infrastructure testimonial

Inessa Lurye

VP of Product Management

Yesware
Segment helps us collect the data that is living throughout the process, and integrate it in the way we do work and the way our company culture works. Testimonial By Inessa Lurye
Segment Customer Data Infrastructure testimonial

Ann Ehnert

Manager of CRM & Loyalty Marketing

Schnuck Markets
Segment has become the data hub that we needed. There isn’t a question on how or when data will get from one place to another. We feel confident we can execute communications and insights in the right way with the right data. Testimonial By Ann Ehnert
 

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The Leading Customer Data Platform.

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Frequently Asked Questions(FAQ)

for Segment Customer Data Infrastructure

What is Segment Customer Data Infrastructure?

Segment is a customer data platform that makes good data accessible for all teams. It helps in improving sales and revenue and enhance customer relationship.

Segment collects user events from web & mobile apps and provides a complete data toolkit to every team in the company to make real-time decisions, accelerate growth, and personalize experiences. Standardized data collection, diagnosing data quality, block bad data at the source ensures that the data is accurate in all the tools used. It builds real-time profiles and audiences by targeting the right customer with the right message at the right time.

What is Segment Customer Data Infrastructure used for?

Segment Customer Data Infrastructure is a E-Commerce Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Advertisement and Social Media Management .

What are the top features of Segment Customer Data Infrastructure?

Personalization, Micro customer segmenting and Dashboard are some of the top features of Segment Customer Data Infrastructure.

Who uses Segment Customer Data Infrastructure?

Segment Customer Data Infrastructure is used by Retail, Hospitality and Information Technology And Services among other industries.

What are Segment Customer Data Infrastructure alternatives?

Prisync, ShopBase, Rithum Marketing Solutions and Metrilo are popular alternatives for Segment Customer Data Infrastructure.

Where is Segment Customer Data Infrastructure located?

Segment Customer Data Infrastructure is headquartered at 375 Beale Street, Suite 300, San Francisco, CA 94105.
lightning

Peers used Segment Customer Data Infrastructure for engagement management and advertisement

Segment Customer Data Infrastructure Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.39/5 ★

Read Reviews (17)
Analytics

4.65/5 ★

Read Reviews (451)
Custom Reports

4.53/5 ★

Read Reviews (481)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.39/5 ★

Read Reviews (17)
Analytics

4.65/5 ★

Read Reviews (451)
Custom Reports

4.53/5 ★

Read Reviews (481)

Software Failure Risk Guidance

?

for Segment Customer Data Infrastructure

Overall Risk Meter

Low Medium High

Top Failure Risks for Segment Customer Data Infrastructure

Twilio Inc. News

Partnership

Televox RCS messaging with Twilio to power regulated customer engagement

Televox integrates Twilio's RCS messaging to enhance regulated customer engagement, enabling secure and compliant communication for businesses.

Read more →
Product

Twilio Expands Direct Messaging to All Major North American Operators

Twilio has expanded its direct messaging capabilities to include 10DLC and Toll-Free messaging connections with all major carriers in the U.S. and Canada. This makes Twilio the only CPaaS provider with such comprehensive coverage, enhancing onboarding speed, reliability, and compliance for its customers. The expansion aims to support businesses in achieving secure and efficient communication at scale.

Read more →
Executive

Douglas A. Robinson joins Twilio (TWLO) board and files initial ...

Douglas A. Robinson has joined Twilio's board of directors, marking a significant executive-level change for the company.

Read more →
Executive

Twilio Appoints Former Workday Co-President Doug Robinson to Board ...

Twilio has appointed Doug Robinson, former Co-President of Workday, to its Board of Directors. Robinson's extensive experience in scaling global organizations and overseeing go-to-market strategies aligns with Twilio's strategic goals, particularly in expanding its platform and enhancing its AI capabilities. This move underscores Twilio's commitment to growth and operational excellence in the AI-driven tech landscape.

Read more →

Twilio Inc. Profile

Company Name

Twilio Inc.

Company Website

https://www.twilio.com/en-us

Year Founded

2008

HQ Location

375 Beale Street, Suite 300, San Francisco, CA 94105

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

IPO