Segment Customer Data Infrastructure Overview

Segment is a CDP by Twilio, ranked #1 by IDC (2019-2022). It helps collect, clean, and activate customer data.

Use Cases

Customers recommend Engagement Management, Advertisement, Social Media Management, as the business use cases that they have been most satisfied with while using Segment Customer Data Infrastructure.

Other use cases:

  • Loyalty Management
  • Segmentation And Targeting
  • Communication Management
  • Product Marketing
  • Training & Onboarding
  • Products & Pricelist Management
  • Campaign Management
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Segment Customer Data Infrastructure.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Efficiency
  • Grow Market Share
  • Improve Brand Engagement
  • Build Brand Awareness
  • Launch New Products
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Manage Risk
  • Shorten Ramp Up Time
  • Establish Thought Leadership
  • Improve ROI
  • Reduce Bounce
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Segment Customer Data Infrastructure Use-Cases and Business Priorities: Customer Satisfaction Data

Segment Customer Data Infrastructure works with different mediums / channels such as Social Media. Facebook. E-Mail etc.

Segment Customer Data Infrastructure's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Segment Customer Data Infrastructure support capabilities include Email Support, Phone Support, AI Powered, etc. also Segment Customer Data Infrastructure analytics capabilities include Analytics, and Custom Reports.

Reviews

"Segment has become the data hub that we needed. There isn’t a question on how or when data will get from one place to another. We feel confident we can execute communications and insights in the right way with the right data." - Ann Ehnert

Segment Customer Data Infrastructure, Fresh Relevance, TargetBay, Barilliance, Reflektion, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Segment Customer Data Infrastructure

Top Industries

  • Retail
  • Hospitality
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Segment Customer Data Infrastructure is popular in Retail, Hospitality, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Segment Customer Data Infrastructure Use Cases

How can Segment Customer Data Infrastructure enhance your Engagement Management process?

What makes Segment Customer Data Infrastructure ideal for Social Media Management?

What solutions does Segment Customer Data Infrastructure provide for Loyalty Management?

What makes Segment Customer Data Infrastructure ideal for Segmentation And Targeting?

48+ more Business Use Cases

9 buyers and buying teams have used Cuspera to assess how well Segment Customer Data Infrastructure solved their E-Commerce Software needs. Cuspera uses 3118 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Ann Ehnert

Manager of CRM & Loyalty Marketing

Schnuck Markets

Segment has become the data hub that we needed. There isn’t a question on how or when data will get from one place to another. We feel confident we can execute communications and insights in the right way with the right data. Testimonial By Ann Ehnert
Segment Customer Data Infrastructure testimonial

Bart Schelfhout

Director Data Engineering

Cazoo

It’s difficult to overstate the impact that Segment had on our ability to get to market quickly. We built a high-performing tech stack, with full integration and tracking set-up, in just a few months, and we’ve not looked back since. Testimonial By Bart Schelfhout
Segment Customer Data Infrastructure testimonial

Grayson Bagwell

Director of Business Development and E-Commerce

Rugs.com

One of our largest problems is that we have so much information and so many things that are occurring on our sites, and we didn't have a great place or way to distribute that information. Segment has allowed us to take that information, parse it out, and then send it to the appropriate places. Testimonial By Grayson Bagwell
CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Ann Ehnert

Manager of CRM & Loyalty Marketing

Schnuck Markets

Segment has become the data hub that we needed. There isn’t a question on how or when data will get from one place to another. We feel confident we can execute communications and insights in the right way with the right data. Testimonial By Ann Ehnert
Segment Customer Data Infrastructure testimonial

Bart Schelfhout

Director Data Engineering

Cazoo

It’s difficult to overstate the impact that Segment had on our ability to get to market quickly. We built a high-performing tech stack, with full integration and tracking set-up, in just a few months, and we’ve not looked back since. Testimonial By Bart Schelfhout
Segment Customer Data Infrastructure testimonial

Grayson Bagwell

Director of Business Development and E-Commerce

Rugs.com

One of our largest problems is that we have so much information and so many things that are occurring on our sites, and we didn't have a great place or way to distribute that information. Segment has allowed us to take that information, parse it out, and then send it to the appropriate places. Testimonial By Grayson Bagwell

Case Studies

COMPANY INDUSTRY CASE STUDIES
Segment Customer Data Infrastructure case study
Retail
Retail
Case Study Rugs.com

Rugs.com unified the customer journey to achieve 400% revenue growth with Segment

Read More
Segment Customer Data Infrastructure case study
Consumer Goods
Consumer Goods
Case Study Ritual

Ritual creates optimal user journeys with Segment Personas

Read More
Segment Customer Data Infrastructure case study
Retail
Retail
Case Study Vintage Bar

The Vintage Bar achieves 6x growth with a futureproof tech stack and constant experimentation

Read More

Video

The Leading Customer Data Platform.

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Frequently Asked Questions(FAQ)

for Segment Customer Data Infrastructure

What is Segment Customer Data Infrastructure?

Segment is a customer data platform that makes good data accessible for all teams. It helps in improving sales and revenue and enhance customer relationship.

Segment collects user events from web & mobile apps and provides a complete data toolkit to every team in the company to make real-time decisions, accelerate growth, and personalize experiences. Standardized data collection, diagnosing data quality, block bad data at the source ensures that the data is accurate in all the tools used. It builds real-time profiles and audiences by targeting the right customer with the right message at the right time.

What is Segment Customer Data Infrastructure used for?

Segment Customer Data Infrastructure is a E-Commerce Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Advertisement and Social Media Management .

What are the top features of Segment Customer Data Infrastructure?

Personalization, Micro customer segmenting and Dashboard are some of the top features of Segment Customer Data Infrastructure.

Who uses Segment Customer Data Infrastructure?

Segment Customer Data Infrastructure is used by Retail, Hospitality and Information Technology And Services among other industries.

What are Segment Customer Data Infrastructure alternatives?

Fresh Relevance, TargetBay, Barilliance and Reflektion are popular alternatives for Segment Customer Data Infrastructure.

Where is Segment Customer Data Infrastructure located?

Segment Customer Data Infrastructure is headquartered at 375 Beale Street, Suite 300, San Francisco, CA 94105.
lightning

Peers used Segment Customer Data Infrastructure for engagement management and advertisement

Segment Customer Data Infrastructure Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.39/5 ★

Read Reviews (17)
Analytics

4.65/5 ★

Read Reviews (451)
Custom Reports

4.53/5 ★

Read Reviews (481)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.39/5 ★

Read Reviews (17)
Analytics

4.65/5 ★

Read Reviews (451)
Custom Reports

4.53/5 ★

Read Reviews (481)

Software Failure Risk Guidance

?

for Segment Customer Data Infrastructure

Overall Risk Meter

Low Medium High

Top Failure Risks for Segment Customer Data Infrastructure

Twilio Inc. News

Twilio Advances Its Voice AI with Conversation Relay, Releases Studio 2.0 In Beta - CX Today

Twilio introduces Conversation Relay to enhance its Voice AI and launches Studio 2.0 in beta.

18/12/2024 - source

Twilio (TWLO) and OpenAI Partnership: Revolutionizing Customer Engagement with AI

Twilio and OpenAI have partnered to enhance customer engagement using AI technology, as reported by Insider Monkey.

14/12/2024 - source

Twilio Named a Leader in 2024-2025 IDC MarketScape for Worldwide Customer Data Platforms Focused on B2C Users - Business Wire

Twilio is recognized as a leader in the IDC MarketScape report for customer data platforms focused on B2C users for 2024-2025.

09/12/2024 - source

Twilio Inc. Feeds

Twilio (TWLO): Buy, Sell, or Hold Post Q3 Earnings? - Yahoo Finance

Twilio's Q3 earnings report prompts analysis on whether to buy, sell, or hold its stock, considering financial performance and market conditions.

08/01/2025 - source

CLO Twilio Courted With Millions Exiting After 3 Years - Law.com

Twilio's Chief Legal Officer is leaving after three years, with a significant financial exit package.

16/12/2024 - source

Twilios CEO is the companys former CFO. Heres what prepared him for the top job - Fortune

Twilio's CEO, previously the CFO, discusses his preparation for leading the company.

05/12/2024 - source

Twilio Inc. Profile

Company Name

Twilio Inc.

Year Founded

2008

HQ Location

375 Beale Street, Suite 300, San Francisco, CA 94105

Employees

1001-5000

Social

Financials

IPO