Segment Customer Data Infrastructure Overview

Segment is a CDP by Twilio, ranked #1 by IDC (2019-2022). It helps collect, clean, and activate customer data.

Use Cases

Customers recommend Engagement Management, Advertisement, Social Media Management, as the business use cases that they have been most satisfied with while using Segment Customer Data Infrastructure.

Other use cases:

  • Loyalty Management
  • Segmentation And Targeting
  • Communication Management
  • Product Marketing
  • Training & Onboarding
  • Products & Pricelist Management
  • Campaign Management
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Segment Customer Data Infrastructure.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Efficiency
  • Grow Market Share
  • Improve Brand Engagement
  • Build Brand Awareness
  • Launch New Products
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Manage Risk
  • Shorten Ramp Up Time
  • Establish Thought Leadership
  • Improve ROI
  • Reduce Bounce
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Segment Customer Data Infrastructure Use-Cases and Business Priorities: Customer Satisfaction Data

Segment Customer Data Infrastructure works with different mediums / channels such as Social Media. Facebook. E-Mail etc.

Segment Customer Data Infrastructure's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Segment Customer Data Infrastructure support capabilities include Email Support, Phone Support, AI Powered, etc. also Segment Customer Data Infrastructure analytics capabilities include Analytics, and Custom Reports.

Reviews

"Segment has empowered our company to make decisions smarter and faster to give our customers the best experience possible. With constant experimentation, sophisticated customer data models, and journey mapping, we can deliver personalization at scal...e and across all channels." - Nikolaj Toxværd

Segment Customer Data Infrastructure, Prisync, ShopBase, Rithum Marketing Solutions, Metrilo, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Segment Customer Data Infrastructure

Top Industries

  • Retail
  • Hospitality
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Segment Customer Data Infrastructure is popular in Retail, Hospitality, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Segment Customer Data Infrastructure Use Cases

What solutions does Segment Customer Data Infrastructure provide for Engagement Management?

What solutions does Segment Customer Data Infrastructure provide for Social Media Management?

What solutions does Segment Customer Data Infrastructure provide for Loyalty Management?

What solutions does Segment Customer Data Infrastructure provide for Segmentation And Targeting?

48+ more Business Use Cases

9 buyers and buying teams have used Cuspera to assess how well Segment Customer Data Infrastructure solved their E-Commerce Software needs. Cuspera uses 3118 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Nikolaj Toxværd

Chief Marketing Officer

The Vintage Bar

Segment has empowered our company to make decisions smarter and faster to give our customers the best experience possible. With constant experimentation, sophisticated customer data models, and journey mapping, we can deliver personalization at scale and across all channels. Testimonial By Nikolaj Toxværd
Segment Customer Data Infrastructure testimonial

Anthony Hoang

CTO

CleanChoice Energy

Segment has given us the operating leverage we need to scale, allowing us to work smarter not harder. We’re creating real change within our organization which translates to helping more customers be more sustainable. Testimonial By Anthony Hoang
Segment Customer Data Infrastructure testimonial

Inessa Lurye

VP of Product Management

Yesware

Segment helps us collect the data that is living throughout the process, and integrate it in the way we do work and the way our company culture works. Testimonial By Inessa Lurye
CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Nikolaj Toxværd

Chief Marketing Officer

The Vintage Bar

Segment has empowered our company to make decisions smarter and faster to give our customers the best experience possible. With constant experimentation, sophisticated customer data models, and journey mapping, we can deliver personalization at scale and across all channels. Testimonial By Nikolaj Toxværd
Segment Customer Data Infrastructure testimonial

Anthony Hoang

CTO

CleanChoice Energy

Segment has given us the operating leverage we need to scale, allowing us to work smarter not harder. We’re creating real change within our organization which translates to helping more customers be more sustainable. Testimonial By Anthony Hoang
Segment Customer Data Infrastructure testimonial

Inessa Lurye

VP of Product Management

Yesware

Segment helps us collect the data that is living throughout the process, and integrate it in the way we do work and the way our company culture works. Testimonial By Inessa Lurye

Case Studies

Hospital & Health Care

CASE STUDY Cleveland Clinic

Cleveland Clinic uses Twilio to improve patient communication. They send 1.8 million messages monthly with a 97% delivery rate. Twilio's products help them manage SMS and voice messaging. This system... is cost-effective and easy to use. It supports patient care and communication.

Retail

CASE STUDY Shopify

Shopify uses Twilio SendGrid to help 1.7 million merchants with email marketing. They achieve a 99.5% delivery rate and 91.3% inbox placement rate. Shopify's email platform supports transactional not...ifications and marketing emails. Twilio SendGrid's tools help manage email deliverability and reputation.

Automotive

CASE STUDY Toyota Connected

Toyota Connected used Twilio Flex to improve their call center. They achieved a 13% reduction in after call work and an 18% decrease in monthly average handle time. This helped them serve over 6 mill...ion drivers with their Drivelink telematics platform. The platform offers features like roadside assistance and stolen vehicle locator.

Financial Services

CASE STUDY Intuit

Intuit uses Twilio Verify to enhance global SMS verification. They achieved 94% deliverability in over 200 countries within 3 months. Over 1 million SMS messages are sent daily. Intuit's strategy foc...uses on AI-driven solutions and expanding international markets.

Non-Profit Organization Management

CASE STUDY United Way

United Way used Twilio to improve their 211 network. They onboarded 3,000 agents. The network handles over 11 million calls a year. During COVID-19, call volume increased up to 8 times. Call times do...ubled from 4-6 minutes to 8-12 minutes.

Video

The Leading Customer Data Platform.

Video Thumbnail

Frequently Asked Questions(FAQ)

for Segment Customer Data Infrastructure

What is Segment Customer Data Infrastructure?

Segment is a customer data platform that makes good data accessible for all teams. It helps in improving sales and revenue and enhance customer relationship.

Segment collects user events from web & mobile apps and provides a complete data toolkit to every team in the company to make real-time decisions, accelerate growth, and personalize experiences. Standardized data collection, diagnosing data quality, block bad data at the source ensures that the data is accurate in all the tools used. It builds real-time profiles and audiences by targeting the right customer with the right message at the right time.

What is Segment Customer Data Infrastructure used for?

Segment Customer Data Infrastructure is a E-Commerce Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Advertisement and Social Media Management .

What are the top features of Segment Customer Data Infrastructure?

Personalization, Micro customer segmenting and Dashboard are some of the top features of Segment Customer Data Infrastructure.

Who uses Segment Customer Data Infrastructure?

Segment Customer Data Infrastructure is used by Retail, Hospitality and Information Technology And Services among other industries.

What are Segment Customer Data Infrastructure alternatives?

Prisync, ShopBase, Rithum Marketing Solutions and Metrilo are popular alternatives for Segment Customer Data Infrastructure.

Where is Segment Customer Data Infrastructure located?

Segment Customer Data Infrastructure is headquartered at 375 Beale Street, Suite 300, San Francisco, CA 94105.
lightning

Peers used Segment Customer Data Infrastructure for engagement management and advertisement

Segment Customer Data Infrastructure Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.39/5

Read Reviews (17)
Analytics

4.65/5

Read Reviews (451)
Custom Reports

4.53/5

Read Reviews (481)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.39/5

Read Reviews (17)
Analytics

4.65/5

Read Reviews (451)
Custom Reports

4.53/5

Read Reviews (481)

Software Failure Risk Guidance

?

for Segment Customer Data Infrastructure

Overall Risk Meter

Low Medium High

Top Failure Risks for Segment Customer Data Infrastructure

Twilio Inc. News

Partnership

Twilio, Orange Partner to Deliver Secure RCS Messaging in France - MarTech Cube

Twilio and Orange have formed a partnership to deliver secure RCS (Rich Communication Services) messaging in France. This collaboration aims to enhance mobile messaging security and engagement for French enterprises, leveraging Twilios cloud communications platform and Oranges mobile network capabilities.

Customer

Luisaviaroma enhances marketing precision, optimises ad spend with Twilio Segment

Luisaviaroma, a leading fashion retailer, unified its customer data using Twilio Segment to overcome fragmented insights across web, mobile, and social channels. This enabled more precise marketing campaigns and optimized ad spend, resulting in improved return on ad spend (ROAS) on Meta platforms and greater operational efficiency.

Partnership

Twilio announces multi-year strategic partnership with Microsoft to 'accelerate ... - iTWire

Twilio has entered a multi-year strategic partnership with Microsoft to accelerate innovation in customer engagement solutions. The collaboration will leverage Microsoft Azure and AI technologies to enhance Twilio's communication APIs and customer data platform capabilities for enterprise clients.

Partnership

Twilio announces multi-year strategic partnership with Microsoft to accelerate conversational AI initiatives

Twilio and Microsoft have entered a multi-year strategic partnership to accelerate conversational AI initiatives. The collaboration will integrate Twilios customer engagement APIs with Microsoft Azures AI capabilities, enabling enterprises to build advanced, AI-powered communication solutions across channels such as SMS, voice, and email.

Twilio Inc. Profile

Company Name

Twilio Inc.

Year Founded

2008

HQ Location

375 Beale Street, Suite 300, San Francisco, CA 94105

Employees

1001-5000

Social

Financials

IPO