Semcasting: Use-Cases, Insights and Reviews | 2025 Cuspera

Semcasting's Mobile Footprint and AudienceDesigner (ADS) helped a leading amusement park target high-value prospects on social media. The park used competitor conquesting and third-party data to reac...h people who visited other parks and past customers. Semcasting's managed service team built custom audiences and protected customer data with a clean-room environment. The campaign delivered 15,000 orders at a $20.50 CPA. The park achieved a 942% return on ad spend (ROAS) and an 86% match rate.
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Audience Designer by Semcasting helped a Fortune 50 health insurance provider reach health plan subscribers for preventative screening. The provider wanted to find the best digital channel to engage ...members. Semcasting matched 92% of 4.5 million members to online IDs. Display ads outperformed SMS and email, driving over 40% of visits to landing pages and 2.5 times more engagement than SMS. Display also improved visitation rates by up to 8.5% compared to SMS. The campaign was cost-effective and avoided over-saturation.
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Semcasting used AudienceDesigner and its Digital Activity Index to help a large grocery chain boost new debit card account signups. The chain wanted to target the best shoppers for its in-store debit... card using digital ads. Semcasting segmented audiences by digital activity, location, and demographics, then adjusted targeting in real time. The campaign generated 410 new account completions during the holiday season. The best results came from moderately engaged online users, not the most active ones.
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Semcasting’s Mobile Footprint and AudienceDesigner (ADS) helped a leading amusement park target high-value prospects on social media. The park used competitor conquesting and third-party data to reac...h people who visited other parks and past customers. Semcasting’s managed service team built custom audiences and protected customer data with a clean-room environment. The campaign delivered 15,000 orders at a $20.50 CPA and achieved a 942% ROAS. The client saw an 86% match rate for their customer file.
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Semcasting used its on-demand modeling and direct mail solution for a leading vacation cruise line. The cruise line wanted to grow its customer base and attract younger travelers. Semcasting built 15... predictive models to target new prospects. They mailed 50,000 high-propensity households with a single direct mail piece. The campaign delivered over 500% ROI, with 75 bookings from 93 responses and $139,936 in revenue.
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Semcasting used its ADX Site Pixel and predictive modeling to help a national window blinds and shades franchise. The franchise wanted more website leads and better lead quality while keeping cost pe...r lead under $100. Semcasting targeted 2.8 million homebuyers with high income and delivered 6 million ad impressions in three months. The campaign achieved a 31% improvement in cost per lead, with CPL 46% below target and a 10% website visitor conversion rate.
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