Semcasting: Product updates, Customer stories, and Insights | 2026 Cuspera

Semcasting IdentityXchange (IDX) API helped Vertical Market Provider (VMP) boost digital advertising for real estate professionals. VMP faced low match rates and slow activation with traditional onbo...arding, limiting reach and automation. By switching to IDX, VMP achieved 2.3X audience scale and could deploy audiences in under an hour. Leads were delivered within a day of site visits. IDX enabled VMP to support thousands of realtors with faster, more effective targeted advertising and lead generation.
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AudienceDesigner by Semcasting (ADS) and IdentityXchange (IDX) helped a TV advertising and measurement platform improve CTV ad measurement. The platform needed to connect and measure audiences across... CTV, display, and native ads. Semcasting's IDX built an identity graph linking many IDs to people and locations. The solution matched 92% of first-party audiences and scored 78% of identifiers as highly verified. This improved transparency and optimization for digital ad campaigns.
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Semcasting's Mobile Footprint and AudienceDesigner (ADS) helped a leading amusement park target high-value prospects on social media. The park used competitor conquesting and third-party data to reac...h people who visited other parks and past customers. Semcasting's managed service team built custom audiences and protected customer data with a clean-room environment. The campaign delivered 15,000 orders at a $20.50 CPA. The park achieved a 942% return on ad spend (ROAS) and an 86% match rate.
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Semcasting’s Mobile Footprint and AudienceDesigner (ADS) helped a leading amusement park target high-value prospects on social media. The park used competitor conquesting and third-party data to reac...h people who visited other parks and past customers. Semcasting’s managed service team built custom audiences and protected customer data with a clean-room environment. The campaign delivered 15,000 orders at a $20.50 CPA and achieved a 942% ROAS. The client saw an 86% match rate for their customer file.
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Semcasting used its on-demand modeling and direct mail solution for a leading vacation cruise line. The cruise line wanted to grow its customer base and attract younger travelers. Semcasting built 15... predictive models to target new prospects. They mailed 50,000 high-propensity households with a single direct mail piece. The campaign delivered over 500% ROI, with 75 bookings from 93 responses and $139,936 in revenue.
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Semcasting used its ADX Site Pixel and predictive modeling to help a national window blinds and shades franchise. The franchise wanted more website leads and better lead quality while keeping cost pe...r lead under $100. Semcasting targeted 2.8 million homebuyers with high income and delivered 6 million ad impressions in three months. The campaign achieved a 31% improvement in cost per lead, with CPL 46% below target and a 10% website visitor conversion rate.
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