Sendoso: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Sendoso
Brand: Sendoso
Rating: 4.56 (6973 reviews)

4.56 5

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(6973)

Automation tool to connect with customers and drive revenue

AI Powered

Sendoso Overview

Sendoso leverages AI to automate personalized gifting campaigns, enhancing customer engagement and driving revenue. With a user base exceeding 100,000 and tens of millions of gifts sent, Sendoso stands out in the marketing automation space. The platform's data-backed approach ensures targeted and effective direct mail strategies, making it a preferred choice for businesses aiming to create meaningful connections with clients. A notable case involves Gong, which generated over 400 new opportunities using Sendoso's capabilities. This illustrates the platform's potential to significantly impact lead generation and customer relationship management.

Use Cases

Customers recommend Engagement Management, Customer & Prospect Gifting, Account Based Marketing, as the business use cases that they have been most satisfied with while using Sendoso.

Other use cases:

Direct Mail Marketing
Lead Engagement
Campaign Management
Generation Of New Leads
Communication Management
Advertisement
Conversion Management

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Business Priorities

Increase Response Rates and Accelerate Deal Cycles are the most popular business priorities that customers and associates have achieved using Sendoso.

Other priorities:

Improve Renewal Rates

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Sendoso Use-Cases and Business Priorities: Customer Satisfaction Data

Sendoso's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and Sendoso support capabilities include Email Support, Phone Support, Chat Support, etc. also Sendoso analytics capabilities include Analytics, and Custom Reports.

Reviews

"Sendoso has been a great addition to our sales stack. When we rolled out the first test user group for the Sendoso platform, in about a week, I had all the other reps asking when they would get access to the tool." - Trish LaPaglia

Sendoso, AgencyAnalytics, PushEngage, ExpertSender, Experiture Marketing Platform, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Sendoso's AI-Enhanced Gifting Automation Platform automates personalized gifting campaigns to drive revenue. It is data-backed by over 100,000 users and tens of millions of gifts sent.

Popular Business Setting

for Sendoso

Top Industries

Computer Software
Marketing and Advertising
Information Technology and Services

Popular in

Mid Market
Enterprise
Small Business

Sendoso is popular in Computer Software, Marketing And Advertising, and Information Technology And Services and is widely used by Mid Market, Enterprise, and Small Business.

Sendoso Customer wins, Customer success stories, Case studies

How can Sendoso enhance your Engagement Management process?

Sendoso Engagement Management enables personalized engagement through physical gifts and messages, facilitating follow-up and relationship building. It assists in generating sales pipeline and up-selling opportunities by providing data-driven insights. However, the company has experienced challenges in inventory management and timely return of entrusted items.

"...The Sendoso and Groove integration allows you to: Incorporate personalized gifts and direct mail to drive engagement...." Direct Mail & Gifting Integrations for Groove

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What makes Sendoso ideal for Customer & Prospect Gifting?

What benefits does Sendoso offer for Account Based Marketing?

Sendoso supports account-based marketing (ABM) by facilitating multi-touch campaigns with direct mail. This platform enables the easy execution of ABM campaigns, helping to accelerate sales and break through marketing noise. A limitation of Sendoso is that direct mail can be less effective in environments experiencing marketing fatigue.

"...Helping to create effective ABM programs using a multi-touch strategy...." Peer review from Telecommunications

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Why is Sendoso the best choice for Direct Mail Marketing?

How can Sendoso enhance your Lead Engagement process?

Sendoso empowers sales teams to engage leads effectively. This platform facilitates personalized gift-giving, enabling sales representatives to nurture relationships and drive prospect engagement. The ability to send targeted gifts enhances follow-up efforts and encourages lead participation in the sales process.

"...I am using this tool as a way to better engage with my prospects/customers and strengthen relationships...." Peer review from Financial Services

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34 buyers and buying teams have used Cuspera to assess how well Sendoso solved their Marketing Automation needs. Cuspera uses 6973 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS	TESTIMONIALS
Trish LaPaglia Director of Field Marketing Pendo	Sendoso has been a great addition to our sales stack. When we rolled out the first test user group for the Sendoso platform, in about a week, I had all the other reps asking when they would get access to the tool. Testimonial By Trish LaPaglia
Rebecca Orellana Marketing Director League	In the current climate, I think a lot of people are experiencing webinar fatigue. But because our prospect and customer education is mission-critical, our goal wasn't just to get people registered for the event we wanted them to attend. Once we implemented Sendoso, we saw Rebecca Orellana 42% incre...ase in attendance rates. Testimonial By Rebecca Orellana
Scott Haney Revenue Operations Chili Piper	Sendoso allows us to get our brand on the desks and in the hands of our prospects. The past process of ordering the items, then packaging, mailing, etc… was a real pain. Now we can share the love with a larger audience and build meaningful relationships that lead to sales. Testimonial By Scott Haney

CUSTOMERS	TESTIMONIALS
Trish LaPaglia Director of Field Marketing Pendo	Sendoso has been a great addition to our sales stack. When we rolled out the first test user group for the Sendoso platform, in about a week, I had all the other reps asking when they would get access to the tool. Testimonial By Trish LaPaglia
Rebecca Orellana Marketing Director League	In the current climate, I think a lot of people are experiencing webinar fatigue. But because our prospect and customer education is mission-critical, our goal wasn't just to get people registered for the event we wanted them to attend. Once we implemented Sendoso, we saw Rebecca Orellana 42% incre...ase in attendance rates. Testimonial By Rebecca Orellana
Scott Haney Revenue Operations Chili Piper	Sendoso allows us to get our brand on the desks and in the hands of our prospects. The past process of ordering the items, then packaging, mailing, etc… was a real pain. Now we can share the love with a larger audience and build meaningful relationships that lead to sales. Testimonial By Scott Haney

Gong - Revenue Intelligence

Gong used Sendoso to capture the attention of key decision-makers at top accounts. They sent unique gifts like piñatas to create memorable experiences. This approach helped them generate over 400 new... opportunities and influence tens of millions in pipeline. The campaign was so successful that it was repeated with different themes, leading to a 14% conversion rate in enterprise segments. Overall, the campaign sourced $5.5M in pipeline and influenced nearly $33M, earning Gong a Sendie Award.

Gong - Revenue Intelligence

Anaplan

Anaplan's marketing team needed to increase deal acceleration and engagement with top executives. They used Sendoso to enhance their direct mail strategy by sending personalized corporate gifts to C-...suite executives. This approach led to surpassing registration and attendance goals at Anaplan Live! They achieved a 42% touch rate on opportunities and an 18% VIP event registration rate. The campaign involved sending custom coins and personalized figurines to invitees, resulting in a 150% increase in registrations.

Cradlepoint - Telecommunications

Cradlepoint needed a gifting strategy to reach private companies and public agencies. They used Sendoso to integrate a tailored approach to tiered gifting. This helped them build contacts and scale t...heir direct mail campaigns. As a result, they opened $2.36M in opportunities and booked 50 meetings. They achieved an 89% interaction rate and influenced $530K in pipeline in one campaign.

PatientPop - Healthcare

PatientPop faced poor results with their direct mail program and considered ending it. They switched to Sendoso, redesigned their approach, and saw significant improvements. Within months, they set r...ecords for pipeline and booked demos. They achieved a 292% ROI and consistently generated a seven-figure pipeline each month. The new strategy included sending cookies to doctors, which increased engagement and motivation among sales reps.

Anaplan, Inc. - Enterprise Performance Management

Anaplan used Sendoso for a holiday campaign to engage prospects and accelerate revenue. They created 350 bundles with holiday cards, treats, and content, and sent them to target accounts. The campaig...n influenced $65M in pipeline and recognized $30M in revenue. 35% of executives opted in, making it their best-performing marketing campaign of the year.

The Power of Leveraging Automation with Sendoso

Frequently Asked Questions(FAQ)

for Sendoso

What is Sendoso?

Sendoso is a Marketing Automation Software. Sendoso helps companies to engage with customers throughout the buyer’s journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers.

Users can centrally manage a team of users, assign budgets, create templates, and view activity metrics. Direct mail and gifting experts guide users through the process of building successful campaigns. It enhances the unboxing experience for users recipients with custom boxes, filling, and finishing. It supports to view users inventory in real-time and send with just a click of a button. User can set alerts for low inventory. Actual human beings to handwrite every note and package every box in the warehouse for that extra special touch.

Sendoso will post events directly into users Outreach activity feed to track the status of users' gifts without ever leaving Outreach. It optimizes buyer’s journey, accelerates sales funnel with customers getting more options than ever. It helps to build real relationships with employees, recruits, beta testers, partners, investors, donors, and more by sending anything at scale with Sending Platform.

What is Sendoso used for?

Sendoso is a Marketing Automation Software mainly used by its customers to Increase Response Rates and Accelerate Deal Cycles by Engagement Management, Customer & Prospect Gifting and Account Based Marketing .