Simpli.Fi Overview

Simpli.fi empowers over 2,000 agencies and brands to achieve advertising success through precise audience targeting and measurable outcomes. This platform enhances mobile advertising by offering granular data and insights that allow users to tailor campaigns with high specificity. Agencies leverage Simpli.fi to optimize ad spend by focusing on hyper-local targeting, thereby increasing campaign relevance and engagement. Brands benefit from the platform's ability to deliver detailed performance metrics, enabling them to refine their strategies effectively. A notable feature is its capability to integrate seamlessly with existing workflows, allowing teams to manage campaigns efficiently without disrupting current processes.

Use Cases

Customers recommend Advertisement, Social Media Analytics, Campaign Management, as the business use cases that they have been most satisfied with while using Simpli.Fi.

Other use cases:

  • Sending & Publishing Communications
  • Segmentation And Targeting
  • Digital Marketing
  • Contract Management
  • Media Buying
  • Generation Of New Leads
  • Training & Onboarding
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Business Priorities

Enter New Markets Internationally Or Locally and Acquire Customers are the most popular business priorities that customers and associates have achieved using Simpli.Fi.

Other priorities:

  • Improve ROI
  • Improve Efficiency
  • Enhance Customer Relationships
  • Improve Visibility
  • Increase Sales & Revenue
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Scale Best Practices
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Simpli.Fi Use-Cases and Business Priorities: Customer Satisfaction Data

Simpli.Fi's features include Dashboard, SEM, and Personalization. and Simpli.Fi support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Simpli.Fi analytics capabilities include Analytics, and Custom Reports.

Reviews

"...All buying and campaign management when working with Simpli.fi was backed by complex data science...." Peer review by Agency

Peer review evidence (same sources as the product rating summary)

"...Just as cable companies have been targeting different households with different ads, We wanted to bring that same capability to programmatic over-the-top advertising to leverage a huge trove of offline data associated with physical household addresses. ..." OTT, Connected TV A Huge Rollout For Simpli.fi: CEO Prioleau
"...The Reporting and Analytics Center offers over 60+ pre-built report types, covering but not limited to: Ad/Campaign Reporting...." Simpli.fi Reporting and Analytics Center
"...We particularly appreciate the hybrid model of campaign management Simpli.fi affords us: we can use it as a fully managed service, or build and execute campaigns by ourselves using their campaign builder...." Peer review by Jared Frank, Director of Digital Strategy, C2 Connections

Simpli.Fi, YouAppi platform, Digital Turbine, Infillion, Kwanko, etc., all belong to a category of solutions that help Mobile Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Simpli.fi is AdTech's leading advertising success platform. It helps over 2,000 agencies and brands achieve measurable results and relevance.

Popular Business Setting

for Simpli.Fi

Top Industries

  • Marketing and Advertising
  • Internet
  • Telecommunications

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Simpli.Fi is popular in Marketing And Advertising, Internet, and Telecommunications and is widely used by Small Business, Mid Market, and Enterprise.

Simpli.Fi Customer wins, Customer success stories, Case studies

What solutions does Simpli.Fi provide for Social Media Analytics?

How does Simpli.Fi address your Campaign Management Challenges?

How efficiently Does Simpli.Fi manage your Sending & Publishing Communications?

How does Simpli.Fi address your Segmentation And Targeting Challenges?

103 buyers and buying teams have used Cuspera to assess how well Simpli.Fi solved their Mobile Advertising needs. Cuspera uses 452 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Advertising needs.

 

A credit union - Financial Services - Financial Services

A credit union used Simpli.fi’s programmatic solutions to promote its financial services to multicultural audiences. The campaign focused on targeted display advertising. Simpli.fi helped the credit ...union reach diverse groups with relevant ads. The case highlights how programmatic advertising can drive consumer engagement for financial services. No specific metrics or results are mentioned in the content.

 

Group C Digital - Marketing And Advertising - Marketing and Advertising

Simpli.fi helped Group C Digital run a year-long campaign for a Midwest grocery store chain. The campaign used geo-fencing and cross-device targeting to drive in-person visits to 126 stores. Simpli.f...i enabled precise measurement of store visits and competitor conquesting. The campaign achieved an average cost per visit of $3.22, beating the $5.00 goal. Over 163,000 store visits were tracked between June 2020 and June 2021.

 

A financial services advertiser - Financial Services - Financial Services

Simpli.fi and Bombora helped a financial services advertiser boost website visits. The advertiser used Bombora’s B2B contextual segments for ad targeting. The campaign achieved an eCPC almost half th...at of traditional behavioral targeting. The contextual campaign delivered 38% more impressions and 83% more clicks. Landing page CPA improved by 48% and chatbot CPA by 19%.

 

National smoothie franchise - Food & Beverages - Food & Beverages

Simpli.fi helped a national smoothie franchise boost online orders and curbside pickups during COVID-19. The brand used geo-fencing and addressable geo-fencing to target customers near 156 locations.... Simpli.fi’s managed service team set up 1,200 geo-fences and 156 conversion zones in just three days. The campaign drove 4,160 curbside visits and 393 online orders in 30 days. Curbside visits increased by 25% week over week.

 

Luxury mattress brand (unnamed) - Consumer Goods - Consumer Goods

Simpli.fi helped a luxury mattress brand boost e-commerce sales using programmatic advertising. The brand used keyword search retargeting and site retargeting to reach shoppers and re-engage website ...visitors. Simpli.fi’s transaction value reporting enabled the brand to track purchase trends and measure return on ad spend. The campaign delivered a $15.67 cost per action, 7,982 online sales in four months, and over $6 million in revenue. The brand achieved a ROAS of $47.59, far exceeding their goals.

 

Premium Italian coffee brand - Food & Beverages - Food & Beverages

Simpli.fi’s Campaign Audience Retargeting helped a premium Italian coffee brand drive 9,476 in-store visits at a $7.81 cost per action. The brand used CTV, pre-roll video, and display ads to guide us...ers through the sales funnel. Addressable programmatic, geo-fencing, and behavioral targeting reached likely coffee buyers near retail locations. Retargeted display ads delivered a $7.48 CPA, reinforcing messaging and boosting conversions. The campaign blended creative types to maximize low-cost conversions and measure store visits with precision.

Introducing Simpli.fi TV: Insights: Stories: and Trends in Marketing and Advertising

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Peers used Simpli.Fi for advertisement and social media analytics

Simpli.Fi Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.11/5 ★

Read Reviews (29)
Custom Reports

2.30/5 ★

Read Reviews (87)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.11/5 ★

Read Reviews (29)
Custom Reports

2.30/5 ★

Read Reviews (87)

Simpli.Fi Integrations

Simpli.Fi integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

2.55/5 ★

Read Reviews (77)
Data Export

1.77/5 ★

Read Reviews (25)

Software Failure Risk Guidance

?

for Simpli.Fi

Overall Risk Meter

Low Medium High

Top Failure Risks for Simpli.Fi

Simpli.fi Holdings, Inc. News

Partnership

UofL Health Selects SimpliFi as Managed Service Provider to Power Workforce Strategy

SimpliFi partners with UofL Health as a Managed Service Provider to enhance workforce strategy. The collaboration focuses on modernizing workforce operations using the Workday VNDLY Vendor Management System and SimpliFi's Stogo app for gig-based staffing. This partnership aims to optimize labor strategy, improve workforce agility, and support high-quality patient care.

Partnership

Simplifi Networks signs Master Distribution Agreement with Huawei Technologies

Simplifi Networks has signed a Master Distribution Agreement with Huawei Technologies, becoming a key distributor of Huawei's enterprise networking products in East Africa. This partnership aims to enhance Uganda's digital infrastructure by providing advanced Wi-Fi systems, switches, and routers to various sectors, supporting the country's digital transformation efforts.

Product

Simpli.fi Launches Incrementality-Focused Cross-Device Attribution Built for Multi-Location Brands - PR Newswire

Simpli.fi has launched a new cross-device attribution solution tailored for multi-location brands to enhance programmatic measurement. This tool allows marketers to compare attribution at device, individual, and household levels, providing insights into consumer behavior across multiple touchpoints. The solution aims to optimize marketing spend by accurately measuring campaign performance, demonstrated by a case study with a multi-location RV dealer showing significant improvements in purchase tracking and store visits.

Partnership

Simplifi Networks Partners with Purple Skills Klinic to Empower Ugandas Youth Through Entrepreneurship Masterclass - Nilepost News

Simplifi Networks has partnered with Purple Skills Klinic to offer an Entrepreneurship Masterclass aimed at empowering Ugandan youth with digital and entrepreneurial skills. The initiative, part of the 10X Program, focuses on practical business realities and digital trends. Simplifi Networks also donated digital tablets to enhance learning. This collaboration underscores a commitment to improving employability and bridging the skills gap in Uganda's digital economy.

Simpli.fi Holdings, Inc. Profile

Company Name

Simpli.fi Holdings, Inc.

Company Website

https://simpli.fi/

Year Founded

2010

HQ Location

1407 Texas Street Suite 202 Fort Worth, Texas 76102

Employees

51-100

Social

Financials

M&A