Smadex Overview

Smadex offers a distinctive edge in mobile advertising with its performance-focused and transparent Demand-Side Platform (DSP). It excels in user acquisition, retargeting, and branding campaigns, providing businesses with precise targeting and measurable outcomes. Smadex is engineered to support growth through its transparent ad delivery, ensuring advertisers have full visibility into campaign performance. A unique feature is its capability to integrate with Connected TV (CTV), expanding reach beyond mobile to engage users on multiple screens. This multi-channel approach is trusted by leading brands to drive mobile growth and enhance brand awareness effectively.

Use Cases

Customers recommend Campaign Management, Advertisement, Market Research, as the business use cases that they have been most satisfied with while using Smadex.

Other use cases:

  • White Labeling
  • Engaging And Following Up
  • Creative Agency
  • Sending & Publishing Communications
  • Lead Qualification: Technographic
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Business Priorities

Enter New Markets Internationally Or Locally and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Smadex.

Other priorities:

  • Grow Market Share
  • Improve Efficiency
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Smadex Use-Cases and Business Priorities: Customer Satisfaction Data

Smadex works with different mediums / channels such as Mobile.

Smadex, belong to a category of solutions that help Mobile Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Smadex offers a performance-driven and transparent DSP for user acquisition, retargeting, and branding campaigns. Growth is engineered through Smadex's advanced solutions.

Smadex Customer wins, Customer success stories, Case studies

What solutions does Smadex provide for Campaign Management?

CFM - Marketing And Advertising

Smadex helped CFM grow in Europe. CFM faced challenges with compliance and traffic quality. Smadex used geo-targeted ads and improved traffic quality. CFM met compliance KPIs and grew its customer ba...se. The partnership led to steady growth and strong results.

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MCO - Marketing And Advertising

Smadex helped MCO grow subscriptions by over 300,000. Smadex improved traffic quality and optimized campaigns in Europe and Africa. MCO saw strong conversion rates and kept campaigns profitable. The ...strategy led to significant expansion of MCO's customer base. MCO plans to invest more with Smadex for higher margins.

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Vantage - Financial Services

Smadex helped Vantage get more high-quality users fast. Vantage wanted users who made first-time deposits and trades. Smadex used localized and seasonal creatives. Localized creatives increased eCPAF...TD by 60%. Seasonal creatives increased CPI by 25%. Smadex beat Vantage’s goals by 164% in one month. Vantage praised Smadex for transparency and anti-fraud protection.

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Upify Mobile - Internet

Smadex helped Upify Mobile gain over 68,000 new subscribers. Upify improved conversion rates and user quality with Smadex. Service usage increased and user complaints went down. This led to better us...er flows in their markets. Upify saw strong growth in subscription volume and conversion rate. Aitor Muñoz from Upify praised the positive changes in user quality and traffic.

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A marketing and advertising company - Marketing And Advertising

Smadex App to Web campaigns helped clients achieve a consistent 60% ROAS over 6 months. The campaigns used in-app ads to drive users to websites and convert them into leads and customers. Smadex algo...rithms found new quality users, predicted their behavior, and served targeted ads. Results included a 500% increase in budget and reach, over 30,000 buys, CPA/CPSale below $110, and a 15% CTR. The strategy maximized sales and ensured transparency for advertisers.

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Mobile Premier League (MPL) - Entertainment

Smadex helped Mobile Premier League (MPL) use connected TV and user acquisition strategies to grow fast. MPL scaled its budget 5X and cut acquisition costs by 61% on CTV. The rate of high-quality use...rs more than doubled. Smadex used creative ads and a phased approach to reach new audiences. MPL saw more stable KPIs and better user retention.

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Smadex Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

3.88/5 ★

Read Reviews (9)
Analytics

3.51/5 ★

Read Reviews (4)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

3.88/5 ★

Read Reviews (9)
Analytics

3.51/5 ★

Read Reviews (4)

Smadex Integrations

Smadex integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.63/5 ★

Read Reviews (5)
Data Export

3.46/5 ★

Read Reviews (2)

Branch linking platform

4.6 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adsquare

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

mParticle

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Smadex

Top Failure Risks for Smadex

Smadex News

Partnership

Smadex and Anzu bring performance and clickability to intrinsic in-game advertising - Business of Apps

Smadex has partnered with Anzu to introduce performance-driven, clickable intrinsic in-game advertising for programmatic buyers. This collaboration integrates Anzus in-game ad technology with Smadexs AI-driven optimization engine, allowing advertisers to reach players through native, brand-safe placements. The new format enhances user interaction, optimization, and performance measurement, offering advertisers measurable outcomes without disrupting gameplay.

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Partnership

CTV Live! New York: Performance CTV Enters a New Era

Smadex, in partnership with Adjust and Magnite, hosted CTV Live! New York, focusing on scaling CTV as a performance channel. The event highlighted successful case studies, including Duolingo's and Yotta's experiences with Smadex, emphasizing precise testing, attribution, and creative strategies for CTV. The discussions underscored CTV's evolution into a core performance channel, with Smadex positioning itself as a leader in providing transparent, premium supply and creative solutions for advertisers.

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Partnership

Smadex and Magnite Springverse: A Powerful New Partnership for Programmatic CTV Advertising

Smadex has formed a new partnership with Magnite Springserve to enhance its Connected TV (CTV) advertising capabilities. This integration provides Smadex with access to premium CTV inventory, improving reach and targeting efficiency. The collaboration leverages Magnite's transparent supply path and robust data signals, enhancing campaign performance and audience targeting for advertisers.

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Awards

Smadex Named a Top ROI-Driving Ad Partner in Singulars 2025 Index

Smadex has been recognized as a top ROI-driving ad partner in the 2025 Singular ROI Index, highlighting its success in scaling profitable campaigns for mobile apps and games.

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Smadex Profile

Company Name

Smadex

Company Website

//smadex.com

HQ Location

2425 Olympic Blvd, Suite 6000, Santa Monica, California 90404, US

Social

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