Smarter Ecommerce: Use-Cases, Insights and Reviews | 2025 Cuspera

Performance Max Optimization helped Decathlon Austria GmbH fix problems with Google Ads’ PMax campaigns. Decathlon struggled with wasted ad spend and lack of control, as PMax promoted only top seller...s and ignored key products. Using data-driven automation and predictive AI, Decathlon segmented products and pushed important items into the right campaigns. This led to a 52% increase in ROAS and 22% more revenue. The team saved time and focused on growing their own brands.
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Performance Max Optimization helped THG boost revenue for LOOKFANTASTIC by 39% in Germany. The company faced problems with Google’s PMax campaigns, including lack of control and too much manual work.... smec’s software let them segment products, target key brands, and use cost-efficient warehouse logistics. This led to better ad placements, higher conversions, and more profit. The team saved time and focused on growing their top brands.
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Performance Max helped Miami HEAT boost ecommerce sales. They used PMax, Search, and Shopping campaigns with smec's technology. The team saw a 55% increase in conversions and a 63% rise in revenue ov...erall. Revenue from PMax alone jumped by 70%. ROAS improved by 29%. Paid search became key for their online store during high demand.
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Performance Max Optimization by smec helped LOOKFANTASTIC boost total revenue by 39% in Germany. The company faced challenges with managing a large product catalog and lacked control over Google Perf...ormance Max campaigns. smec's software enabled strategic segmentation and optimized ad placements. LOOKFANTASTIC also improved logistics by targeting cost-efficient shipping locations. The solution reduced manual work and strengthened their market leadership in the beauty sector.
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Performance Max Optimization helped Myprotein boost revenue in Ireland by 522%. Myprotein faced problems with automated campaigns losing control and wasting budget. They needed to focus Google Ads sp...end on high-margin and brand-building products. smec's software enabled a targeted PMax strategy with custom metrics and dynamic segmentation. Myprotein regained campaign control and aligned ads with business goals. The result was a 522% revenue increase in Ireland and 148% in Japan.
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Performance Max Optimization helped Myprotein boost revenue in the sports nutrition market. THG struggled with Google Ads’ PMax, losing control and wasting budget. smec’s software let Myprotein segme...nt products by price, type, and profitability. They used custom metrics to target high-conversion and new customer products. Tailored campaigns refreshed daily matched business goals. Myprotein saw a 522% revenue increase in Ireland and 148% in Japan. The team gained better campaign control and expertise.
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