Smartling Overview

Smartling enhances global brand connectivity through its AI-powered translation and content localization platform. It enables businesses to translate, automate, and manage content seamlessly across various platforms. With real-time analytics, Smartling offers insights into translation efficiency and effectiveness, allowing for data-driven decision-making. This platform is particularly beneficial for enterprises seeking to streamline their translation processes while maintaining a human touch in language adaptation. Smartling's unique value lies in its ability to simplify complex localization tasks, making it an essential tool for businesses aiming to reach a global audience efficiently.

Use Cases

Customers recommend Workflow Management, Content Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using Smartling.

Other use cases:

  • Engagement Management
  • Collaboration
  • Training & Onboarding
  • Communication Management
  • International Marketing
  • Social Media Analytics
  • Product Marketing
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Business Priorities

Enter New Markets Internationally Or Locally and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Smartling.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Grow Market Share
  • Enhance Customer Relationships
  • Improve Efficiency
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Launch New Products
  • Improve Internal Communications
  • Improve Stakeholder Relations
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Smartling Use-Cases and Business Priorities: Customer Satisfaction Data

Smartling works with different mediums / channels such as Website.

Smartling's features include Personalization, Dashboard, Alerts: Popups & Notifications, etc. and Smartling support capabilities include Chat Support, Phone Support, Email Support, etc. also Smartling analytics capabilities include Analytics, and Custom Reports.

Reviews

"...The connectivity and a range of APIs help the automation of localisation workflow...." Peer review by Tom R, Localisation Manager

Peer review evidence (same sources as the product rating summary)

"...Workflow analytics illuminate the components of your translation process that are positively or negatively impacting quality, time-to-market and overhead...." AI-Driven Translation Management Platform
"...It offers simple content extraction through scheduled content crawls, context visualisation, efficient translation processes, content control and delivery, and information security;translation connectors allow for integrating Smartling s services with a variety of content management, marketing automation, eCommerce, code repository, and customer support platforms...." How to Make a Superb Multilingual Website
"...Using Smartling's Platinum Support services has helped alleviate the burden of localization project management on the AdRoll marketing team, giving time back to focus on marketing related tasks...." Peer review by Gavin F

Smartling, Zight, Pipefy, Affinity Graphic Design, Rallyware, etc., all belong to a category of solutions that help Authoring and Publishing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Smartling connects brands with global customers by translating and managing content across platforms. Real-time analytics and reporting are provided to automate the process.

Popular Business Setting

for Smartling

Top Industries

  • Computer Software
  • Internet
  • Information Technology and Services

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Smartling is popular in Computer Software, Internet, and Information Technology And Services and is widely used by Enterprise, Mid Market, and Large Enterprise.

Smartling Customer wins, Customer success stories, Case studies

What benefits does Smartling offer for Workflow Management?

What benefits does Smartling offer for Content Management?

What benefits does Smartling offer for Helpdesk Management?

How can Smartling optimize your Engagement Management Workflow?

What Are the key features of Smartling for Collaboration?

9 buyers and buying teams have used Cuspera to assess how well Smartling solved their Authoring and Publishing needs. Cuspera uses 922 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Authoring and Publishing needs.

 

Smartlings AI Translation Platform Enables IBM to Cut Localization Time in Half, Scaling Marketing Across 170 Countries

Smartling's AI-powered translation platform has enabled IBM to cut localization time by over 50% and improve translation quality by 40% across 170 countries. By integrating with IBM's existing Adobe ...Experience Manager and Workfront environments, Smartling's system automates localization tasks, eliminating manual processes and enhancing efficiency. This collaboration allows IBM to support millions of translated words monthly with high-quality metrics.

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Smartlings AI Translation Platform Enables IBM to Cut Localization Time in Half, Scaling Marketing Across 170 Countries

Smartling's AI Translation Platform, integrated with IBM watsonx, enabled IBM to cut localization time by over 50% and improve translation quality by 40%. The platform's native integration with Adobe... Experience Manager and Adobe Workfront streamlined IBM's localization process, achieving 99.5% automation and supporting millions of translated words monthly across various content types.

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BMJ - Healthcare - Healthcare

BMJ used Smartling's cloud-based translation management system to speed up their translation process. They cut their time to publication by 54%, reducing it from 13 to 6 weeks. Translation costs drop...ped by 21% thanks to translation memory. Project management efforts fell by 75% with real-time updates and reporting. The BMJ team now spends more time creating valuable content for global health.

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Butterfly Network - Hospital & Health Care - Hospital & Health Care

Butterfly Network used Smartling to improve translation quality for global expansion. Their previous translation provider failed quality tests, risking user understanding. With Smartling’s API and la...nguage services, they translated 70,000 words in 10 days. This helped them launch in 13 new markets within six months. The company doubled revenue and expanded internationally with high-quality, localized medical content.

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Secret Escapes - Hospitality - Hospitality

Secret Escapes used Smartling to speed up translation by 25%. The company needed to scale localization for global travel offers. Smartling's translation management system and AI tools automated routi...ne tasks. This let editors focus on creative projects and cut manual work. The team reduced translation time for hotel deals and improved campaign output by 20% without extra freelance costs. Smartling's support helped Secret Escapes centralize workflows and plan for more automation.

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Coinbase - Financial Services - Financial Services

Coinbase used Smartling to localize crypto content into 21 languages in just two months. They centralized translation processes and built glossaries to handle evolving crypto jargon. This helped ensu...re consistent, compliant messaging across global markets. The project managed high content volume and complexity with a small team. Centralized workflows and expert linguists enabled fast, high-quality localization.

Read on →

How to launch new languages with AI | Smartling Events

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Frequently Asked Questions(FAQ)

for Smartling

What is Smartling?

Smartling is a cloud-based translation management solution that helps businesses translate digital content into multiple languages using the artificial intelligence (AI) technology. It automates to eliminate manual, repetitive processes, and customize translation workflows.

It automatically collects content from websites or apps, facilitates human translation and then delivers the translated content back. It helps to translate and deploy multilingual websites and dynamic web applications, mobile applications, and business documents across their corporate digital infrastructure, enabling businesses to localize content across devices and platforms.

Key features include website translation, translation management, content collection automation, automatic workflows, translation file organization, pattern matching, content exclusion, document translation, mobile app translation, analytics integration, page view reports, specific URL usage insights, localized images, content replacement, glossary and style guide, translation review, and more.

What is Smartling used for?

Smartling is a Authoring and Publishing Software mainly used by its customers to Enter New Markets Internationally Or Locally and Scale Best Practices by Workflow Management, Content Management and Helpdesk Management .

What are the top features of Smartling?

Personalization, Dashboard and Alerts: popups & Notifications are some of the top features of Smartling.

Who uses Smartling?

Smartling is used by Computer Software, Internet and Information Technology And Services among other industries.

What are Smartling alternatives?

Zight, Pipefy, Affinity Graphic Design and Rallyware are popular alternatives for Smartling.

Where is Smartling located?

Smartling is headquartered at 1375 Broadway 14th Floor New York, NY 10018.
lightning

Peers used Smartling for workflow management and content management

Smartling Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.02/5

Read Reviews (14)
Analytics

4.51/5

Read Reviews (39)
Custom Reports

3.78/5

Read Reviews (106)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.02/5

Read Reviews (14)
Analytics

4.51/5

Read Reviews (39)
Custom Reports

3.78/5

Read Reviews (106)

Software Failure Risk Guidance

?

for Smartling

Overall Risk Meter

Low Medium High

Top Failure Risks for Smartling

Smartling, Inc. News

Awards

Smartling Named to Fast Company's Annual List of the World's Most ...

Smartling has been named No. 3 in Business Services on Fast Company's 2026 list of the World's Most Innovative Companies. This recognition highlights Smartling's advancements in AI-driven translation, which have significantly improved cost efficiency and speed for enterprises. In 2025, Smartling's AI translation adoption grew by 218%, with customers experiencing a 60% cost reduction and a sixfold improvement in turnaround time.

Awards

Smartling Named to Fast Company's Annual List of the World's Most ...

Smartling has been recognized as one of Fast Company's World's Most Innovative Companies of 2026, ranking No. 3 in Business Services. The award highlights Smartling's AI-driven translation platform, which significantly reduces costs and improves translation speed and quality. In 2025, Smartling's platform saw a 218% growth, with notable customer successes including a Fortune 500 company saving $3.4 million and Coinbase translating content into 21 languages swiftly.

Awards

Smartling Earns No. 2 Spot on G2s 2026 Best Software Awards for Content Management Systems Products

Smartling secured the No. 2 position in G2's 2026 Best Software Awards for Content Management Systems, highlighting its excellence in localization and translation services.

Executive

Smartling Appoints Lina Tonk as Chief Marketing Officer

Smartling has appointed Lina Tonk as its new chief marketing officer. Tonk, a seasoned marketing leader with over 20 years of experience in high-growth software companies, will lead Smartling's marketing efforts as demand for AI-driven translation services grows.

Smartling, Inc. Profile

Company Name

Smartling, Inc.

Company Website

https://www.smartling.com/

Year Founded

2009

HQ Location

1375 Broadway 14th Floor New York, NY 10018

Employees

101-250

Social

Financials

SERIES D