Smartling Overview

Smartling enhances global brand connectivity through its AI-powered translation and content localization platform. It enables businesses to translate, automate, and manage content seamlessly across various platforms. With real-time analytics, Smartling offers insights into translation efficiency and effectiveness, allowing for data-driven decision-making. This platform is particularly beneficial for enterprises seeking to streamline their translation processes while maintaining a human touch in language adaptation. Smartling's unique value lies in its ability to simplify complex localization tasks, making it an essential tool for businesses aiming to reach a global audience efficiently.

Use Cases

Customers recommend Workflow Management, Content Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using Smartling.

Other use cases:

  • Engagement Management
  • Collaboration
  • Training & Onboarding
  • Communication Management
  • International Marketing
  • Social Media Analytics
  • Product Marketing
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Business Priorities

Enter New Markets Internationally Or Locally and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Smartling.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Grow Market Share
  • Enhance Customer Relationships
  • Improve Efficiency
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Launch New Products
  • Improve Internal Communications
  • Improve Stakeholder Relations
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Smartling Use-Cases and Business Priorities: Customer Satisfaction Data

Smartling works with different mediums / channels such as Website.

Smartling's features include Personalization, Dashboard, Alerts: Popups & Notifications, etc. and Smartling support capabilities include Chat Support, Phone Support, Email Support, etc. also Smartling analytics capabilities include Analytics, and Custom Reports.

Reviews

"...- Process automation and flexibility of workflows - Access to advanced analytics for improved decision making - Transparency and visibility into the translation process for better decision making..." Peer review by Bethany V., Information Technology and Services

Smartling, Easygenerator, Articulate Storyline, Buzzsprout, SproutVideo, etc., all belong to a category of solutions that help Authoring and Publishing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Smartling connects brands with global customers by translating and managing content across platforms. Real-time analytics and reporting are provided to automate the process.

Popular Business Setting

for Smartling

Top Industries

  • Computer Software
  • Internet
  • Information Technology and Services

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Smartling is popular in Computer Software, Internet, and Information Technology And Services and is widely used by Enterprise, Mid Market, and Large Enterprise.

Smartling Customer wins, Customer success stories, Case studies

What Are the key features of Smartling for Workflow Management?

Why is Smartling the best choice for Content Management?

How efficiently Does Smartling manage your Helpdesk Management?

Why is Smartling the best choice for Engagement Management?

How does Smartling facilitate Collaboration?

9 buyers and buying teams have used Cuspera to assess how well Smartling solved their Authoring and Publishing needs. Cuspera uses 922 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Authoring and Publishing needs.

Vitamix - Manufacturing - Manufacturing

Vitamix used Smartling’s Global Delivery Network to launch localized websites in over 11 languages. The company needed a scalable way to deliver consistent, accurate translations for global customers.... Smartling reduced Vitamix’s internal engineering and design workload. The solution helped Vitamix maintain a strong brand voice across markets. Vitamix achieved a 37% return on ad spend and sold out a new product in 24 hours.

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Wilson Sporting Goods - Consumer Goods - Consumer Goods

Wilson Sporting Goods used Smartling to build a new translation process for global expansion. The small team needed to support many translations for e-commerce growth outside North America. Smartling...'s translation management system and Global Delivery Network helped automate workflows and reduce project management work. Wilson published content 57% faster and improved review times. The company is now ready to expand further in EMEA and APAC.

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Yext - Internet - Internet

Yext used Smartling to automate and scale their translation process. Before Smartling, Yext managed translations manually, which slowed global expansion. With Smartling’s translation management syste...m and WordPress integration, Yext connected their tech stack and streamlined workflows. They reduced Japanese string correction rates by 87% and cut effective translation costs by 25%. Yext now supports more languages and delivers a better customer experience worldwide.

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Wilson - Consumer Goods - Consumer Goods

Smartling helped Wilson Sporting Goods speed up translation by 57%. Wilson needed a translation process for global eCommerce growth. The small team used Smartling’s Global Delivery Network and automa...ted workflows. This made it easy to manage many translations and new product launches. Wilson now publishes content much faster and can expand into new markets.

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Gemini - Financial Services - Financial Services

Gemini used Smartling's AI-powered human translation to speed up localization. Before, slow manual translation delayed product launches and raised costs. With Smartling, Gemini cut translation time i...n half and reduced expenses. Now, 99% of their content is translated using AIHT. This lets them reach global users faster and keep translation quality high. Gemini can now translate more content and plans to expand localization to customer service.

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Netskope - Computer & Network Security - Computer & Network Security

Smartling helped Netskope cut translation costs by hundreds of thousands of dollars in one year. Netskope improved website translation turnaround time by about 95%. The team now updates and localizes... content for multiple languages in minutes, not months. Smartling’s AI and automation tools let Netskope scale global marketing and website content. Regional sites now feel local, boosting engagement and downloads. Netskope’s small team works faster and reaches more markets with Smartling.

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How to launch new languages with AI | Smartling Events

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Frequently Asked Questions(FAQ)

for Smartling

What is Smartling?

Smartling is a cloud-based translation management solution that helps businesses translate digital content into multiple languages using the artificial intelligence (AI) technology. It automates to eliminate manual, repetitive processes, and customize translation workflows.

It automatically collects content from websites or apps, facilitates human translation and then delivers the translated content back. It helps to translate and deploy multilingual websites and dynamic web applications, mobile applications, and business documents across their corporate digital infrastructure, enabling businesses to localize content across devices and platforms.

Key features include website translation, translation management, content collection automation, automatic workflows, translation file organization, pattern matching, content exclusion, document translation, mobile app translation, analytics integration, page view reports, specific URL usage insights, localized images, content replacement, glossary and style guide, translation review, and more.

What is Smartling used for?

Smartling is a Authoring and Publishing Software mainly used by its customers to Enter New Markets Internationally Or Locally and Scale Best Practices by Workflow Management, Content Management and Helpdesk Management .

What are the top features of Smartling?

Personalization, Dashboard and Alerts: popups & Notifications are some of the top features of Smartling.

Who uses Smartling?

Smartling is used by Computer Software, Internet and Information Technology And Services among other industries.

What are Smartling alternatives?

Easygenerator, Articulate Storyline, Buzzsprout and SproutVideo are popular alternatives for Smartling.

Where is Smartling located?

Smartling is headquartered at 1375 Broadway 14th Floor New York, NY 10018.
lightning

Peers used Smartling for workflow management and content management

Smartling Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.02/5 ★

Read Reviews (14)
Analytics

4.51/5 ★

Read Reviews (39)
Custom Reports

3.78/5 ★

Read Reviews (106)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.02/5 ★

Read Reviews (14)
Analytics

4.51/5 ★

Read Reviews (39)
Custom Reports

3.78/5 ★

Read Reviews (106)

Software Failure Risk Guidance

?

for Smartling

Overall Risk Meter

Low Medium High

Top Failure Risks for Smartling

Smartling, Inc. News

Awards

Smartling Named to Fast Company's Annual List of the World's Most ...

Smartling has been recognized as one of Fast Company's World's Most Innovative Companies of 2026, ranking No. 3 in Business Services. The award highlights Smartling's AI-driven translation platform, which significantly reduces costs and improves translation speed and quality. In 2025, Smartling's platform saw a 218% growth, with notable customer successes including a Fortune 500 company saving $3.4 million and Coinbase translating content into 21 languages swiftly.

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Awards

Smartling Earns No. 2 Spot on G2s 2026 Best Software Awards for Content Management Systems Products

Smartling secured the No. 2 position in G2's 2026 Best Software Awards for Content Management Systems, highlighting its excellence in localization and translation services.

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Executive

Smartling Appoints Lina Tonk as Chief Marketing Officer

Smartling has appointed Lina Tonk as its new chief marketing officer. Tonk, a seasoned marketing leader with over 20 years of experience in high-growth software companies, will lead Smartling's marketing efforts as demand for AI-driven translation services grows.

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Product

Smartling Launches MCP Server Redefining How Enterprises Automate and Scale Localization

Smartling has launched its Model Context Protocol (MCP) server, enhancing AI-driven translation by integrating directly with MCP-compatible platforms like Visual Studio Code. This server facilitates seamless translation workflows, leveraging Smartling's translation memories and glossaries for consistent, high-quality output. The MCP server supports text and file translations, ensuring brand alignment and efficiency without disrupting existing workflows.

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Smartling, Inc. Profile

Company Name

Smartling, Inc.

Company Website

https://www.smartling.com/

Year Founded

2009

HQ Location

1375 Broadway 14th Floor New York, NY 10018

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES D