Sourcepoint CMP Overview

Sourcepoint offers a platform focused on consent management and data privacy solutions, catering to businesses navigating complex regulatory landscapes like CCPA and GDPR. Known for its advanced cookie consent solutions, Sourcepoint enhances compliance and transparency, crucial for building consumer trust. The platform's unique selling point lies in its ability to streamline privacy management across various regulations, making it a competitive choice for organizations prioritizing data privacy. By integrating Sourcepoint, businesses can effectively manage consent and privacy, ensuring adherence to legal standards while maintaining user trust.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Collaboration, as the business use cases that they have been most satisfied with while using Sourcepoint CMP.

Other use cases:

  • Digital Marketing
  • Campaign Management
  • Engaging And Following Up
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Business Priorities

Improve Visibility and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Sourcepoint CMP.

Other priorities:

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Sourcepoint CMP Use-Cases and Business Priorities: Customer Satisfaction Data

Sourcepoint CMP works with different mediums / channels such as Mobile. Mobile App. Mass Media etc.

Sourcepoint CMP, WP Engine, DNSFilter, ImmuniWeb, DataDome, etc., all belong to a category of solutions that help Web Security. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Sourcepoint-CMP offers flexible consent management. Multi-regulation privacy compliance is ensured while optimizing business outcomes.

Popular Business Setting

for Sourcepoint CMP

Top Industries

  • Real Estate

Popular in

Sourcepoint CMP is popular in Real Estate, and is widely used by

Comprehensive Insights on Sourcepoint CMP Use Cases

What benefits does Sourcepoint CMP offer for Sending & Publishing Communications?

3+ more Business Use Cases

106 buyers and buying teams have used Cuspera to assess how well Sourcepoint CMP solved their Web Security needs. Cuspera uses 112 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Web Security needs.

Case Studies

Design

CASE STUDY The Independent

Sourcepoint helped The Independent launch a 'Consent or Pay' model for data privacy. The Independent needed to meet the UK ICO's rule to add a 'Reject All' button to consent banners. They wanted to k...eep user engagement and revenue high, as tests showed up to 30% of users would reject all cookies. Sourcepoint provided expertise and tools to implement the new model. The solution let users choose between personalized ads or paying for an ad-free experience, helping The Independent stay compliant and protect revenue.

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Entertainment

CASE STUDY 9GAG

Sourcepoint helped 9GAG migrate from their old consent management platform. 9GAG needed more flexibility, easier use, and better support. Sourcepoint offered a user-friendly platform, strong customiz...ation, and proactive account management. The migration took just two weeks. 9GAG now uses Sourcepoint on web and mobile, with tools to scan for vendor activity and improve privacy compliance.

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Media Production

CASE STUDY Newsquest

Sourcepoint helped Newsquest test and launch a Consent or Pay model across 200+ news sites. Newsquest used Sourcepoint’s portal to streamline consent flows, test user journeys, and refine messaging. ...The platform enabled fast deployment and detailed analytics. Newsquest saw a nine percentage point increase in monetizable page views, with little change in bounce rates. The solution supported both user privacy and revenue goals.

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Internet

CASE STUDY United Classifieds

Sourcepoint's Dialogue CMP helped United Classifieds improve GDPR compliance. United Classifieds needed a flexible, user-friendly consent management platform. They faced high bounce rates and lacked ...tools for managing TCF messages and reporting on consent rates. Sourcepoint's CMP made it easy to create and manage consent messages across many brands. The solution allowed quick adaptation to regulatory changes and improved the value of their online advertising products.

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Design

CASE STUDY Newsquest

Sourcepoint helped Newsquest improve its Consent or Pay conversion rates. Newsquest is a leading UK news publisher with over 200 brands. The company faced new privacy rules from the Information Commi...ssioner’s Office. Newsquest used Sourcepoint’s portal to test and implement Consent or Pay banners. The Sourcepoint team provided strong support and adaptable solutions. Newsquest worked to balance user privacy with ad revenue needs.

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Internet

CASE STUDY Mumsnet

Sourcepoint helped Mumsnet launch a Consent or Pay model for user privacy and consent. Mumsnet used A/B testing to refine banner messages and button placements. They optimized banners for mobile and ...desktop, improving accept rates and reducing bounce rates on mobile. After a full rollout, the accept rate increased and the reject rate decreased. Mumsnet used Sourcepoint’s technology to make the process smooth and user-friendly.

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lightning

Peers used Sourcepoint CMP for sending & publishing communications and advertisement

Sourcepoint CMP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.65/5 ★

Read Reviews (8)
Analytics

3.31/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.65/5 ★

Read Reviews (8)
Analytics

3.31/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for Sourcepoint CMP

Top Failure Risks for Sourcepoint CMP

Sourcepoint USA Inc News

M&A

Marlin Equity Partners acquires data privacy tech firm Sourcepoint

Marlin Equity Partners has acquired Sourcepoint, a data privacy technology firm. This acquisition is part of Marlin's strategy to expand its portfolio in the tech sector.

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M&A

Didomi and Sourcepoint Join Forces to Build the Future of Privacy Technology - Yahoo Finance

Didomi and Sourcepoint have merged to enhance privacy technology solutions, aiming to lead in privacy-respecting data practices. Supported by Marlin Equity Partners, the partnership focuses on integrating privacy compliance with AI-driven personalization to boost business outcomes for publishers and advertisers. This strategic move combines their expertise to redefine privacy as a growth lever in the evolving marketing landscape.

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Partnership

How Sddeutsche Zeitung Partnered with Sourcepoint to Deploy a Contract Solution

Sddeutsche Zeitung partnered with Sourcepoint to implement a contract solution, highlighting Sourcepoint's offerings in consent management, compliance monitoring, and data handling for publishers and brands.

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Product

Sourcepoint Enhances Privacy Compliance Solutions to Address Complex Digital Tracking Litigation Risks - Business Wire

Sourcepoint improves its privacy compliance solutions to handle digital tracking litigation risks.

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Sourcepoint USA Inc Profile

Company Name

Sourcepoint USA Inc

Company Website

//sourcepoint.com

HQ Location

New York City, NY 10001, US

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