Start.io Overview

Start.io, a mobile data platform, empowers organizations to leverage AI-driven insights for strategic decision-making and growth enhancement. By focusing on mobile marketing and audience engagement, Start.io assists brands, agencies, and mobile app publishers in navigating the complexities of digital advertising. The platform's AI capabilities provide precise audience targeting and data analysis, crucial for optimizing marketing strategies in today's competitive landscape. Start.io's recognition as a G2 Momentum Leader underscores its effectiveness in app monetization. With IAB certification, the platform ensures compliance with industry standards, offering credibility and reliability.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Start.io.

Other use cases:

  • Competitive Intelligence
  • Onboarding
  • Segmentation And Targeting
  • Contract Management
  • International Marketing
  • Content Curation
  • Identify Target Customers
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Business Priorities

Grow Market Share and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Start.io.

Other priorities:

  • Improve Efficiency
  • Improve ROI
  • Build Brand Awareness
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Start.io Use-Cases and Business Priorities: Customer Satisfaction Data

Start.io works with different mediums / channels such as Mobile. and Mobile App.

Start.io's features include Personalization. and Start.io support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Start.io analytics capabilities include Analytics, and Custom Reports.

Reviews

"...PUBLISHERS maximize eCPM through technology, transparency, and innovation with an advanced business intelligence identifies the most relevant campaigns for your users while designed ad units capture user attention in a way that enhances the user experience instead of taking away from it...." Peer review

Start.io, Broadstreet, AdButler, Epom Apps, Kevel, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Start.io is a mobile data platform providing AI-driven insights for data-driven decisions. Organizations use it to enhance strategies and drive growth.

Popular Business Setting

for Start.io

Top Industries

  • Computer Software

Popular in

  • Small Business

Start.io is popular in Computer Software, and is widely used by Small Business,

Start.io Customer wins, Customer success stories, Case studies

How does Start.io address your Sending & Publishing Communications Challenges?

What Are the key features of Start.io for Engaging And Following Up?

What benefits does Start.io offer for Onboarding?

73 buyers and buying teams have used Cuspera to assess how well Start.io solved their Publisher Ad Management needs. Cuspera uses 245 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

 

Ad Industry Survey: Advertisers Prioritizing Generative AI and CTV in 2025 - FinancialContent

Start.io, in collaboration with AdTechGodTM, conducted a survey revealing that generative AI is significantly impacting the advertising industry, with 90% of advertisers acknowledging its influence. ...The survey highlighted that CTV remains the top marketing channel, while mobile advertising is praised for its precise audience targeting. Start.io's platform leverages AI and mobile data for effective digital advertising.

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Guru Network - Computer Software

Guru Network wanted to increase its mobile ad revenue. They used Start.io's ad platform with Amazon Publisher Services. After testing, they switched to a direct integration with Start.io's Transparen...t Ad Marketplace. This change gave them access to more premium ads. In three months, their revenue grew by nearly 65%. In the last month, their revenue was three times higher than before.

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Zedge - Computer Software

Zedge wanted to improve native advertising performance in its Wallpapers & Ringtones app. They worked with Start.io and integrated its mobile advertising SDK. Zedge ran tests to see if Start.io could... deliver high CPMs and keep a good fill rate. Start.io performed well, especially with native ads. As a result, Zedge saw a 14% increase in native ad revenue in Tier 1 countries.

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iFunny - Entertainment

iFunny wanted to make more money from their mobile apps with better ad targeting and higher eCPMs. They worked with Start.io to connect their apps to Amazon’s Transparent Ad Marketplace. Start.io hel...ped iFunny set up the integration and provided tools for reporting and analytics. iFunny used different ad formats and Start.io’s algorithm to reach their goals. After three months, iFunny saw a 20% increase in eCPMs with only a 3.1% drop in fill rate.

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A leading retailer with more than 18,000 convenient, easy-to-shop stores in 47 states - Retail

A leading retailer wanted to drive more visits to its stores. They used Start.io to target app users of key competitors like Walmart and Costco. Start.io activated audiences from many apps to reach s...hoppers. The campaign aimed to increase food sales and win customers from competitors. Start.io delivered a 40% more efficient cost per store visit compared to other audience types.

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Retargetly - Marketing And Advertising

Retargetly wanted to build accurate mobile audiences using trusted first-party data. They chose Start.io for its large selection of audience segments and ability to create custom audiences. Start.io ...provided hundreds of user segments, including custom and pre-packaged options, to help Retargetly reach users worldwide. Start.io created over 150 custom segments since 2020, helping Retargetly generate more revenue and meet client needs. In the Telco vertical, 100% of revenue came from custom segments, and in Financial services, 48% of revenue was from custom segments.

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How to add an app on Start.io's Portal

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Peers used Start.io for advertisement and sending & publishing communications

Start.io Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.64/5 ★

Read Reviews (3)
Analytics

4.86/5 ★

Read Reviews (27)
Custom Reports

3.14/5 ★

Read Reviews (21)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.64/5 ★

Read Reviews (3)
Analytics

4.86/5 ★

Read Reviews (27)
Custom Reports

3.14/5 ★

Read Reviews (21)

Software Failure Risk Guidance

?

for Start.io

Overall Risk Meter

Low Medium High

Top Failure Risks for Start.io

Start.io Inc. News

Partnership

Precision targeting: Vail Resorts high-performing ad strategy

Vail Resorts partnered with Start.io to boost targeted advertising for its Retail and Rental division. By combining Vail Resorts guest data with Start.ios audience segmentation, they launched precise ad campaigns aimed at potential skiers and snowboarders in key cities. This collaboration improved campaign effectiveness and audience reach for Vail Resorts.

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Partnership

Start.io Partners with Intent IQ to Enhance Ad Bids with Alternative ID Solution and Audience Extension - The Manila Times

Start.io has partnered with Intent IQ to improve ad bidding using an alternative ID solution and audience extension.

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Product

Introducing CPG and B2B audience segments

Start.io introduces new audience segments for CPG and B2B, allowing brands to target people based on company size, industry, job title, and recent household purchases. These segments can be activated on various DSPs or directly on the Start.io platform.

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Start.io Inc. Profile

Company Name

Start.io Inc.

Company Website

//start.io

Year Founded

2010

HQ Location

New York, NY

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES A