Customer stories

Product Business Settings

Start.io is popular in Computer Software industry and is widely used by Small Business.

Start.io Product Overview

Start.io, a mobile data platform, empowers organizations to leverage AI-driven insights for strategic decision-making and growth enhancement. By focusing on mobile marketing and audience engagement, Start.io assists brands, agencies, and mobile app publishers in navigating the complexities of digital advertising. The platform's AI capabilities provide precise audience targeting and data analysis, crucial for optimizing marketing strategies in today's competitive landscape. Start.io's recognition as a G2 Momentum Leader underscores its effectiveness in app monetization. With IAB certification, the platform ensures compliance with industry standards, offering credibility and reliability.

How satisfied the customers are with Start.io use-cases

Reviews

"...PUBLISHERS maximize eCPM through technology, transparency, and innovation with an advanced business intelligence identifies the most relevant campaigns for your users while designed ad units capture user attention in a way that enhances the user experience instead of taking away from it...." Peer review

Start.io Customer Insights, Testimonials and Case Studies

 

Ad Industry Survey: Advertisers Prioritizing Generative AI and CTV in 2025 - FinancialContent

Start.io, in collaboration with AdTechGodTM, conducted a survey revealing that generative AI is significantly impacting the advertising industry, with 90% of advertisers acknowledging its influence. ...The survey highlighted that CTV remains the top marketing channel, while mobile advertising is praised for its precise audience targeting. Start.io's platform leverages AI and mobile data for effective digital advertising.

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Adikteev - Marketing And Advertising - Medium

Start.io helped Adikteev boost campaign revenue with advanced data-matching technology. Adikteev used Start.io’s secure clean room to create precise, privacy-safe audience segments. The partnership e...xpanded Adikteev’s reach and improved campaign effectiveness. For a gaming app, share of spend rose from 16% to 25% and campaign ROAS increased by 35%. Another gaming app saw share of spend rise from 15% to 28% and ROAS up 12%. A food delivery app’s share of spend grew from 8% to 17% with a 6% drop in CPA.

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Brain Finance - Financial Services

Start.io helped Brain Finance grow the iCash app by generating 28,000 installs and over 9,000 new loan customers. The goal was to increase loan purchases and keep cost per acquisition (CAC) between $...20 and $30. Start.io used in-app event data to create four retargeting audience groups. This led to 300 extra loans per month and an average CAC of $17, beating the target. Brain Finance saw higher ROI and praised Start.io's campaign strategy and support.

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Guru Network - Computer Software

Guru Network wanted to increase its mobile ad revenue. They used Start.io's ad platform with Amazon Publisher Services. After testing, they switched to a direct integration with Start.io's Transparen...t Ad Marketplace. This change gave them access to more premium ads. In three months, their revenue grew by nearly 65%. In the last month, their revenue was three times higher than before.

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Retargetly - Marketing And Advertising

Retargetly wanted to build accurate mobile audiences using trusted first-party data. They chose Start.io for its large selection of audience segments and ability to create custom audiences. Start.io ...provided hundreds of user segments, including custom and pre-packaged options, to help Retargetly reach users worldwide. Start.io created over 150 custom segments since 2020, helping Retargetly generate more revenue and meet client needs. In the Telco vertical, 100% of revenue came from custom segments, and in Financial services, 48% of revenue was from custom segments.

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A leading CPG beverage company - Food & Beverages

A leading CPG beverage company wanted to reach new audiences and boost brand awareness. They worked with Start.io to run a targeted campaign using mobile data. Start.io built custom audience segments... based on interests like wellness, music, and fitness. The campaign aimed for a 0.07% CTR and 80% viewability. The actual CTR was 5.97 times higher than the client’s benchmark.

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How to add an app on Start.io's Portal

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Peers used Start.io for advertisement and sending & publishing communications

Start.io Competitors

Start.io Features

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FEATURE RATINGS AND REVIEWS
AI Powered

3.64/5 ★

Read Reviews (3)
Analytics

4.86/5 ★

Read Reviews (27)
Custom Reports

3.14/5 ★

Read Reviews (21)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.64/5 ★

Read Reviews (3)
Analytics

4.86/5 ★

Read Reviews (27)
Custom Reports

3.14/5 ★

Read Reviews (21)

Software Failure Risk Guidance

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Top Failure Risks for Start.io

Start.io Inc. News

Product
 

The New Face of Coffee: Start.io Unveils the Young, Diverse ...

Start.io's research reveals diverse audience demographics driving the U.S. specialty coffee market. Using mobile-first data, Start.io highlights regional differences in coffee enthusiasts' age, gender, and income, emphasizing the need for tailored marketing strategies. This insight aids brands in targeting campaigns effectively across different U.S. markets.

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Product
 

Start.io Releases New 2025 Holiday Travel Insights: Longer-Distance Domestic Trips Dominated, With Chicago and Texas Cities as Standouts - Caledonian Record

Start.io released its 2025 holiday travel insights, revealing that Americans predominantly took longer-distance domestic trips, with Chicago and Texas cities being popular destinations. This analysis highlights domestic travel trends between Thanksgiving and New Year's, emphasizing the preference for extended travel distances.

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Partnership
 

Precision targeting: Vail Resorts high-performing ad strategy

Vail Resorts partnered with Start.io to boost targeted advertising for its Retail and Rental division. By combining Vail Resorts guest data with Start.ios audience segmentation, they launched precise ad campaigns aimed at potential skiers and snowboarders in key cities. This collaboration improved campaign effectiveness and audience reach for Vail Resorts.

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Partnership
 

Start.io Partners with Intent IQ to Enhance Ad Bids with Alternative ID Solution and Audience Extension - The Manila Times

Start.io has partnered with Intent IQ to improve ad bidding using an alternative ID solution and audience extension.

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Start.io Inc. Profile

Company Name

Start.io Inc.

Company Website

//start.io

Year Founded

2010

HQ Location

New York, NY

Employees

101-250

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Financials

SERIES A