Start.io Overview

Start.io, a mobile data platform, empowers organizations to leverage AI-driven insights for strategic decision-making and growth enhancement. By focusing on mobile marketing and audience engagement, Start.io assists brands, agencies, and mobile app publishers in navigating the complexities of digital advertising. The platform's AI capabilities provide precise audience targeting and data analysis, crucial for optimizing marketing strategies in today's competitive landscape. Start.io's recognition as a G2 Momentum Leader underscores its effectiveness in app monetization. With IAB certification, the platform ensures compliance with industry standards, offering credibility and reliability.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Start.io.

Other use cases:

  • Competitive Intelligence
  • Onboarding
  • Segmentation And Targeting
  • Contract Management
  • International Marketing
  • Content Curation
  • Identify Target Customers
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Business Priorities

Grow Market Share and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Start.io.

Other priorities:

  • Improve Efficiency
  • Improve ROI
  • Build Brand Awareness
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Start.io Use-Cases and Business Priorities: Customer Satisfaction Data

Start.io works with different mediums / channels such as Mobile. and Mobile App.

Start.io's features include Personalization. and Start.io support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Start.io analytics capabilities include Analytics, and Custom Reports.

Reviews

"...PUBLISHERS maximize eCPM through technology, transparency, and innovation with an advanced business intelligence identifies the most relevant campaigns for your users while designed ad units capture user attention in a way that enhances the user experience instead of taking away from it...." Peer review

Start.io, Broadstreet, AdButler, Epom Apps, Kevel, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Start.io is a mobile data platform providing AI-driven insights for data-driven decisions. Organizations use it to enhance strategies and drive growth.

Popular Business Setting

for Start.io

Top Industries

  • Computer Software

Popular in

  • Small Business

Start.io is popular in Computer Software, and is widely used by Small Business,

Start.io Customer wins, Customer success stories, Case studies

How does Start.io address your Sending & Publishing Communications Challenges?

How can Start.io enhance your Engaging And Following Up process?

How can Start.io optimize your Onboarding Workflow?

73 buyers and buying teams have used Cuspera to assess how well Start.io solved their Publisher Ad Management needs. Cuspera uses 245 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

 

Ad Industry Survey: Advertisers Prioritizing Generative AI and CTV in 2025 - FinancialContent

Start.io, in collaboration with AdTechGodTM, conducted a survey revealing that generative AI is significantly impacting the advertising industry, with 90% of advertisers acknowledging its influence. ...The survey highlighted that CTV remains the top marketing channel, while mobile advertising is praised for its precise audience targeting. Start.io's platform leverages AI and mobile data for effective digital advertising.

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Guru Network - Computer Software

Guru Network wanted to increase its mobile ad revenue. They used Start.io's ad platform with Amazon Publisher Services. After testing, they switched to a direct integration with Start.io's Transparen...t Ad Marketplace. This change gave them access to more premium ads. In three months, their revenue grew by nearly 65%. In the last month, their revenue was three times higher than before.

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Brain Finance - Financial Services

Brain Finance wanted to increase loan purchases for its iCash app. They worked with Start.io to retarget users who did not finish the loan process and to encourage previous users to reloan. Start.io ...used in-app event data to create four audience groups for retargeting. This led to an average of 300 new loans per month. The average cost of acquisition was $17 per user, which was lower than their target of $20-$30.

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Tourism brand in one of the largest states in the United States - Hospitality

A tourism brand in a large US state wanted to attract more visitors during the pandemic. The main challenge was to target the right users while adapting to changing travel rules and working with a se...t budget. Start.io used device motion data and demographic filters to find likely travelers. They focused on Millennials, Gen X, and Boomers with certain income levels. The campaign led to more than double the website activity and users spent 35% more time on the site. The cost per action was much lower than on other platforms.

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Zedge - Computer Software

Zedge wanted to improve native advertising performance in its Wallpapers & Ringtones app. They worked with Start.io and integrated its mobile advertising SDK. Zedge ran tests to see if Start.io could... deliver high CPMs and keep a good fill rate. Start.io performed well, especially with native ads. As a result, Zedge saw a 14% increase in native ad revenue in Tier 1 countries.

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Retargetly - Marketing And Advertising - Medium

Start.io enabled Retargetly to access over 600 mobile audience segments and create custom audiences for mobile in-app marketing. Retargetly used Start.io’s platform to build AI-driven audiences, espe...cially for LATAM markets, with fast response times and global reach. Start.io delivered more than 150 custom segments since 2020, helping Retargetly generate revenue, especially in Telco (100% of revenue from custom segments) and Financial services (48%). The partnership improved audience targeting, retention rates, and enriched Retargetly’s offering for advertisers and agencies.

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How to add an app on Start.io's Portal

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Peers used Start.io for advertisement and sending & publishing communications

Start.io Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.64/5 ★

Read Reviews (3)
Analytics

4.86/5 ★

Read Reviews (27)
Custom Reports

3.14/5 ★

Read Reviews (21)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.64/5 ★

Read Reviews (3)
Analytics

4.86/5 ★

Read Reviews (27)
Custom Reports

3.14/5 ★

Read Reviews (21)

Software Failure Risk Guidance

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for Start.io

Overall Risk Meter

Low Medium High

Top Failure Risks for Start.io

Start.io Inc. News

Product

The New Face of Coffee: Start.io Unveils the Young, Diverse ...

Start.io's research reveals diverse audience demographics driving the U.S. specialty coffee market. Using mobile-first data, Start.io highlights regional differences in coffee enthusiasts' age, gender, and income, emphasizing the need for tailored marketing strategies. This insight aids brands in targeting campaigns effectively across different U.S. markets.

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Product

Start.io Releases New 2025 Holiday Travel Insights: Longer-Distance Domestic Trips Dominated, With Chicago and Texas Cities as Standouts - Caledonian Record

Start.io released its 2025 holiday travel insights, revealing that Americans predominantly took longer-distance domestic trips, with Chicago and Texas cities being popular destinations. This analysis highlights domestic travel trends between Thanksgiving and New Year's, emphasizing the preference for extended travel distances.

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Partnership

Precision targeting: Vail Resorts high-performing ad strategy

Vail Resorts partnered with Start.io to boost targeted advertising for its Retail and Rental division. By combining Vail Resorts guest data with Start.ios audience segmentation, they launched precise ad campaigns aimed at potential skiers and snowboarders in key cities. This collaboration improved campaign effectiveness and audience reach for Vail Resorts.

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Partnership

Start.io Partners with Intent IQ to Enhance Ad Bids with Alternative ID Solution and Audience Extension - The Manila Times

Start.io has partnered with Intent IQ to improve ad bidding using an alternative ID solution and audience extension.

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Start.io Inc. Profile

Company Name

Start.io Inc.

Company Website

//start.io

Year Founded

2010

HQ Location

New York, NY

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES A