Start.io Overview

Start.io, a mobile data platform, empowers organizations to leverage AI-driven insights for strategic decision-making and growth enhancement. By focusing on mobile marketing and audience engagement, Start.io assists brands, agencies, and mobile app publishers in navigating the complexities of digital advertising. The platform's AI capabilities provide precise audience targeting and data analysis, crucial for optimizing marketing strategies in today's competitive landscape. Start.io's recognition as a G2 Momentum Leader underscores its effectiveness in app monetization. With IAB certification, the platform ensures compliance with industry standards, offering credibility and reliability.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Start.io.

Other use cases:

  • Competitive Intelligence
  • Onboarding
  • Segmentation And Targeting
  • Contract Management
  • International Marketing
  • Content Curation
  • Identify Target Customers
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Business Priorities

Grow Market Share and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Start.io.

Other priorities:

  • Improve Efficiency
  • Improve ROI
  • Build Brand Awareness
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Start.io Use-Cases and Business Priorities: Customer Satisfaction Data

Start.io works with different mediums / channels such as Mobile. and Mobile App.

Start.io's features include Personalization. and Start.io support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Start.io analytics capabilities include Analytics, and Custom Reports.

Reviews

"...PUBLISHERS maximize eCPM through technology, transparency, and innovation with an advanced business intelligence identifies the most relevant campaigns for your users while designed ad units capture user attention in a way that enhances the user experience instead of taking away from it...." Peer review

Start.io, Broadstreet, AdButler, Epom Apps, Kevel, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Start.io is a mobile data platform providing AI-driven insights for data-driven decisions. Organizations use it to enhance strategies and drive growth.

Popular Business Setting

for Start.io

Top Industries

  • Computer Software

Popular in

  • Small Business

Start.io is popular in Computer Software, and is widely used by Small Business,

Comprehensive Insights on Start.io Use Cases

What makes Start.io ideal for Sending & Publishing Communications?

What solutions does Start.io provide for Engaging And Following Up?

How does Start.io facilitate Onboarding?

13+ more Business Use Cases

73 buyers and buying teams have used Cuspera to assess how well Start.io solved their Publisher Ad Management needs. Cuspera uses 245 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Case Studies

Entertainment

CASE STUDY ZiMAD

ZiMAD wanted to find new partners to help make more money from their top app, Magic Jigsaw Puzzles. They chose Start.io for its strong eCPM and fill rate for both Android and iOS. The Start.io team w...orked closely with ZiMAD to set up the integration and used special features to give ZiMAD more control. ZiMAD quickly saw good results and added Start.io to more of their apps. Start.io helped ZiMAD reach and even beat their expected eCPMs. ZiMAD said Start.io became one of their top-10 monetization vendors.

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Marketing and Advertising

CASE STUDY Retargetly

Retargetly wanted to build accurate mobile audiences using trusted first-party data. They chose Start.io for its large selection of audience segments and ability to create custom audiences. Start.io ...provided hundreds of user segments, including custom and pre-packaged options, to help Retargetly reach users worldwide. Start.io created over 150 custom segments since 2020, helping Retargetly generate more revenue and meet client needs. In the Telco vertical, 100% of revenue came from custom segments, and in Financial services, 48% of revenue was from custom segments.

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Food & Beverages

CASE STUDY A leading CPG beverage company

A leading CPG beverage company wanted to reach new audiences and boost brand awareness. They worked with Start.io to run a targeted campaign using mobile data. Start.io built custom audience segments... based on interests like wellness, music, and fitness. The campaign aimed for a 0.07% CTR and 80% viewability. The actual CTR was 5.97 times higher than the client’s benchmark.

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Financial Services

CASE STUDY Brain Finance

Brain Finance wanted to increase loan purchases for its iCash app. They worked with Start.io to retarget users who did not finish the loan process and to encourage previous users to reloan. Start.io ...used in-app event data to create four audience groups for retargeting. This led to an average of 300 new loans per month. The average cost of acquisition was $17 per user, which was lower than their target of $20-$30.

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Hospitality

CASE STUDY Tourism brand in one of the largest states in the United States

A tourism brand in a large US state wanted to attract more visitors during the pandemic. The main challenge was to target the right users while adapting to changing travel rules and working with a se...t budget. Start.io used device motion data and demographic filters to find likely travelers. They focused on Millennials, Gen X, and Boomers with certain income levels. The campaign led to more than double the website activity and users spent 35% more time on the site. The cost per action was much lower than on other platforms.

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Information Technology and Services

CASE STUDY Orbis3

Orbis3 wanted to improve their app monetization and increase revenue and eCPM. They switched from Start.io's S2S integration to the SDK integration. This gave them access to more ad formats and premi...um advertising campaigns. After moving to the SDK, Orbis3 saw rapid and significant performance growth. Start.io's algorithm helped fill a high percentage of ad requests with high eCPM. Orbis3 values Start.io's support, optimization, and technical expertise.

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How to add an app on Start.io's Portal

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Peers used Start.io for advertisement and sending & publishing communications

Start.io Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.64/5 ★

Read Reviews (3)
Analytics

4.86/5 ★

Read Reviews (27)
Custom Reports

3.14/5 ★

Read Reviews (21)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.64/5 ★

Read Reviews (3)
Analytics

4.86/5 ★

Read Reviews (27)
Custom Reports

3.14/5 ★

Read Reviews (21)

Software Failure Risk Guidance

?

for Start.io

Overall Risk Meter

Low Medium High

Top Failure Risks for Start.io

Start.io Inc. News

Partnership

Precision targeting: Vail Resorts high-performing ad strategy

Vail Resorts partnered with Start.io to boost targeted advertising for its Retail and Rental division. By combining Vail Resorts guest data with Start.ios audience segmentation, they launched precise ad campaigns aimed at potential skiers and snowboarders in key cities. This collaboration improved campaign effectiveness and audience reach for Vail Resorts.

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Partnership

Start.io Partners with Intent IQ to Enhance Ad Bids with Alternative ID Solution and Audience Extension - The Manila Times

Start.io has partnered with Intent IQ to improve ad bidding using an alternative ID solution and audience extension.

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Product

Introducing CPG and B2B audience segments

Start.io introduces new audience segments for CPG and B2B, allowing brands to target people based on company size, industry, job title, and recent household purchases. These segments can be activated on various DSPs or directly on the Start.io platform.

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New study: The most popular languages in the United States (other than English and Spanish)

How many languages do you use to communicate? A new analysis from Start.io finds that roughly 9 percent of people in America communicate using two or more languages. Linguistically diverse communities are the biggest in New Jersey, Florida, California, New York, and Texas, while they’re the smallest in West Virginia, Montana, North Dakota, Vermont, and

The post New study: The most popular languages in the United States (other than English and Spanish) appeared first on Start.io - A Sell-side Omnichannel Advertising Platform.

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Start.io Inc. Profile

Company Name

Start.io Inc.

Company Website

//start.io

Year Founded

2010

HQ Location

New York, NY

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES A