Strategy One (formerly Microstrategy) Overview

MicroStrategy unleashes the power of big data with easy-to-use analytics and visualization tools integrated with 70+ data sources. Features include cloud access, enterprise platform, HyperIntelligence, mobility, and more.

Use Cases

Customers recommend Competitive Intelligence, Social Media Analytics, Lead Analytics, as the business use cases that they have been most satisfied with while using Strategy One (formerly Microstrategy).

Other use cases:

  • Forecasting
  • Sending & Publishing Communications
  • Training & Onboarding
  • Engagement Management
  • Helpdesk Management
  • Collaboration
  • Workflow Management
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Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Strategy One (formerly Microstrategy).

Other priorities:

  • Improve Efficiency
  • Improve ROI
  • Scale Best Practices
  • Acquire Customers
  • Establish Thought Leadership
  • Manage Risk
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Launch New Products
  • Grow Market Share
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
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Strategy One (formerly Microstrategy) Use-Cases and Business Priorities: Customer Satisfaction Data

Strategy One (formerly Microstrategy) works with different mediums / channels such as Mobile.

Strategy One (formerly Microstrategy)'s features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Strategy One (formerly Microstrategy) support capabilities include Email Support, AI Powered, Phone Support, etc. also Strategy One (formerly Microstrategy) analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Our business is the analysis and refinement of data from various automotive market sources to help consumers make an informed and unique choice...." Peer review by Jim Berger, Vice President of Business Intelligence and Operations, TrueCar

Strategy One (formerly Microstrategy), Hevo, Phocas, ZAP Data Hub, Striim, etc., all belong to a category of solutions that help Business Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Strategy One (formerly Microstrategy)

Top Industries

  • Information Technology and Services
  • Computer Software
  • Retail

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

Strategy One (formerly Microstrategy) is popular in Information Technology And Services, Computer Software, and Retail and is widely used by Large Enterprise, Enterprise, and Mid Market.

Comprehensive Insights on Strategy One (formerly Microstrategy) Use Cases

How efficiently Does Strategy One (formerly Microstrategy) manage your Competitive Intelligence?

Why is Strategy One (formerly Microstrategy) the best choice for Social Media Analytics?

How can Strategy One (formerly Microstrategy) optimize your Lead Analytics Workflow?

What makes Strategy One (formerly Microstrategy) ideal for Forecasting?

What Are the key features of Strategy One (formerly Microstrategy) for Sending & Publishing Communications?

44+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Strategy One (formerly Microstrategy) solved their Business Intelligence needs. Cuspera uses 4984 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Business Intelligence needs.

Case Studies

Retail

CASE STUDY Sainsbury's

Sainsbury's enhanced decision-making by implementing a unified data strategy, empowering 12,000+ colleagues with over 30 analytics apps, saving 150,000+ manhours annually.

Frequently Asked Questions(FAQ)

for Strategy One (formerly Microstrategy)

What is Strategy One (formerly Microstrategy)?

Microstrategy is an open Enterprise analytics and mobility platform powering organizations with Business intelligence and analytics required for accelerating business growth. Microstrategy’s unified architecture features integrations with leading technology vendors and open-source tools. It is also available as a mobile application on iOS or Android devices.

Microstrategy features include Analytics, Mobility, Hyperintelligence, Digital Id and Mobile Telemetry, Enterprise platform and Cloud. Microstrategy Cloud enables accessing the software through AWS or Azure that provides flexibility, scalability and ability to access the software from any location across the globe.

MicroStrategy’s Enterprise platform feature provides a centralized platform and analytics tools that can be accessed across the enterprise, enabling object reusability and tools for migrating, validating, and monitoring usage across the entire enterprise. The HyperIntelligence feature provides zero-click relevant contextual insights about customers, products, employees, and more - directly on the websites, applications, and devices being used.

What is Strategy One (formerly Microstrategy) used for?

Strategy One (formerly Microstrategy) is a Business Intelligence Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Competitive Intelligence, Social Media Analytics and Lead Analytics .

What are the top features of Strategy One (formerly Microstrategy)?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Strategy One (formerly Microstrategy).

Who uses Strategy One (formerly Microstrategy)?

Strategy One (formerly Microstrategy) is used by Information Technology And Services, Computer Software and Retail among other industries.

What are Strategy One (formerly Microstrategy) alternatives?

Hevo, Phocas, ZAP Data Hub and Striim are popular alternatives for Strategy One (formerly Microstrategy).

Where is Strategy One (formerly Microstrategy) located?

Strategy One (formerly Microstrategy) is headquartered at 1850 Towers Crescent Plaza Tysons Corner, VA 22182 USA.
lightning

Peers used Strategy One (formerly Microstrategy) for competitive intelligence and social media analytics

Strategy One (formerly Microstrategy) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (42)
Analytics

4.57/5 ★

Read Reviews (801)
Custom Reports

4.12/5 ★

Read Reviews (1478)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (42)
Analytics

4.57/5 ★

Read Reviews (801)
Custom Reports

4.12/5 ★

Read Reviews (1478)

Strategy One (formerly Microstrategy) Integrations

Strategy One (formerly Microstrategy) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.28/5 ★

Read Reviews (841)
Data Export

4.13/5 ★

Read Reviews (393)

Software Failure Risk Guidance

?

for Strategy One (formerly Microstrategy)

Overall Risk Meter

Low Medium High

Top Failure Risks for Strategy One (formerly Microstrategy)

Strategy News

Financial

MicroStrategy Surpasses Q2 Revenue Expectations, Expands Bitcoin Holdings - IndexBox

MicroStrategy reported a 2.7% increase in Q2 2025 sales, reaching $114.5 million, surpassing expectations. The company expanded its Bitcoin holdings to 628,791 bitcoins, reflecting its strategic focus on Bitcoin. Despite strong GAAP profits, the company faces challenges with a negative free cash flow margin of 23.2%. Analysts project modest revenue growth of 1.5% over the next year.

Product

MicroStrategy 'Stretch'-ed it too far with new product launch - Yahoo Finance

MicroStrategy, now rebranded as Strategy, launched a new perpetual preferred stock product named "Stretch" on July 21, 2025. This product, part of their Bitcoin-linked investment suite, features a variable dividend rate, at-the-market issuance, and a unique call option. It aims for a $100 target price per share and offers monthly dividends, distinguishing it from other products like Strike and Strife. Despite the company's strong financial performance, the launch has sparked debate over potential overexposure to Bitcoin.

Product

As MicroStrategy Buys More BTC, Robinhood Launches - GlobeNewswire

MicroStrategy invested $700 million to acquire 11,900 additional bitcoins, strengthening its position as a major institutional holder of digital assets and reinforcing its bitcoin-focused corporate treasury strategy.

Financial

MicroStrategy Announces Earnings Release Date and Live Video Webinar for Fourth ...

MicroStrategy announced the date for its earnings release and a live video webinar for the fourth quarter.

Strategy Profile

Company Name

Strategy

Year Founded

1989

HQ Location

1850 Towers Crescent Plaza Tysons Corner, VA 22182 USA

Employees

1001-5000

Social

Financials

IPO