Taboola: Use-Cases, Insights and Reviews | 2024 Cuspera

Name: Taboola
Brand: Taboola
Rating: 4.27 (2535 reviews)

4.27 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(2535)

Content Discovery and Native Advertising

AI Powered

Taboola Overview

Taboola helps boost digital marketing by reaching 600M daily active users. Conversions are achieved at scale with its leading native advertising platform.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Taboola.

Other use cases:

Content Management
Generation Of New Leads
Campaign Management
Social Media Marketing
Digital Marketing
Competitive Intelligence
Proposal & Quote Management

See all use cases See less use cases

Business Priorities

Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Taboola.

Other priorities:

Increase Sales & Revenue
Scale Best Practices
Enter New Markets Internationally Or Locally
Enhance Customer Relationships
Improve Brand Engagement
Improve ROI
Grow Market Share
Improve Efficiency
Launch New Products
Improve Internal Communications
Improve Visibility
Increase Customer Life Time Value
Improve Stakeholder Relations
Improve Digital And Social Presence
Establish Thought Leadership

See all business priorities See less business priorities

Taboola Use-Cases and Business Priorities: Customer Satisfaction Data

Taboola works with different mediums / channels such as Website. User Generated Content. Blogs etc.

Taboola's features include SEM, Personalization, Landing Page, etc. and Taboola support capabilities include 24/7 Support, Phone Support, Chat Support, etc. also Taboola analytics capabilities include Analytics, and Custom Reports.

Reviews

"Taboola has been a strategic partner when it comes to engaging our readers, monetization and editorial decision-making. Products like the Taboola Feed, Newsroom and Explore More have made a significant impact on our business, and we look forward to ...continuing our partnership for years to come." - Apollo Sun

Taboola, Outbrain, Ceros, Uberflip, Revcontent, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Taboola

Top Industries

Internet
Entertainment
Marketing and Advertising

Popular in

Mid Market
Small Business
Enterprise

Taboola is popular in Internet, Entertainment, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Taboola Use Cases

What solutions does Taboola provide for Advertisement?

Taboola is a native advertising platform that enables businesses to reach a wide audience through blended ads that appear alongside relevant content. The platform offers a user-friendly interface and powerful artificial intelligence to optimize advertising campaigns. A limitation of Taboola is the possibility of low-quality publishers resulting in wasted ad spend.

"...It's been easy to get the content ads up and running and the reports that you get are easy to digest...." Peer review by Anonymous Reviewer

Read Reviews

How can Taboola optimize your Sending & Publishing Communications Workflow?

Taboola offers a content marketing engine enabling publishers to distribute and monetize their content across various websites. The platform provides advertisers with the ability to reach a vast audience through its network of publishers. Taboola's reach, however, can be limited by the quality of smaller publishers within its network.

"...Taboola has an Editorial Control feature to control content recommendations on the publishers sites...." Top Google Adsense Alternatives

Read Reviews

How can Taboola enhance your Engagement Management process?

Taboola Engagement Management provides tools for content distribution, audience insights, and social media engagement. These capabilities help businesses optimize content engagement and drive traffic. However, Taboola's metrics do not include time on page or other on-site engagement metrics.

"...For us, the main metrics of success are views and engagement, but specific goals can change depending on the content...." Peer review by Sarah Davis, Senior Director of Content Rights and Partnerships, NASCAR

Read Reviews

What solutions does Taboola provide for Content Management?

Taboola enables businesses to manage customer engagement and website traffic through its content discovery and marketing platform. It offers tools for content sharing, performance tracking, and audience targeting. Taboola's content recommendations may not always be tailored to individual interests.

"...Read this post by Single Grain s Eric Siu to get a more comprehensive idea about using paid promotions for your content. ..." The Smart Marketer s Guide to Data-Driven Content Marketing

Read Reviews

What benefits does Taboola offer for Generation Of New Leads?

51+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Taboola solved their Content Marketing needs. Cuspera uses 2535 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Apollo Sun CEO udn.com	Taboola has been a strategic partner when it comes to engaging our readers, monetization and editorial decision-making. Products like the Taboola Feed, Newsroom and Explore More have made a significant impact on our business, and we look forward to continuing our partnership for years to come. Testimonial By Apollo Sun
Bill Richmond Chief Executive Officer BlueBet	We’ve been partnered with Taboola for several years now, and see them as an extension of our business to help grow our brand awareness in Australia. The Taboola campaign team has always delivered sensible, considered campaign strategies with professional execution. Testimonial By Bill Richmond
Phanthira Taratikhumporn E-Commerce Marketing & Traffic Director Tops Online	We chose to work with Taboola because we find them to be much more trustworthy than other native partners, with users that are more engaged with content and convert more than display channels. This, coupled with their powerful artificial intelligence that optimizes our ads, makes them a smart choic...e for our campaigns. Testimonial By Phanthira Taratikhumporn

CUSTOMERS	TESTIMONIALS
Apollo Sun CEO udn.com	Taboola has been a strategic partner when it comes to engaging our readers, monetization and editorial decision-making. Products like the Taboola Feed, Newsroom and Explore More have made a significant impact on our business, and we look forward to continuing our partnership for years to come. Testimonial By Apollo Sun
Bill Richmond Chief Executive Officer BlueBet	We’ve been partnered with Taboola for several years now, and see them as an extension of our business to help grow our brand awareness in Australia. The Taboola campaign team has always delivered sensible, considered campaign strategies with professional execution. Testimonial By Bill Richmond
Phanthira Taratikhumporn E-Commerce Marketing & Traffic Director Tops Online	We chose to work with Taboola because we find them to be much more trustworthy than other native partners, with users that are more engaged with content and convert more than display channels. This, coupled with their powerful artificial intelligence that optimizes our ads, makes them a smart choic...e for our campaigns. Testimonial By Phanthira Taratikhumporn

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
AIG Israel Insurance	Insurance	CASE STUDY AIG Israel AIG Israel achieved a 30% increase in purchase intent for mortgage insurance within 30 days, reaching 400,000 people with Taboola Video, starting 50% of buyer journeys. Read More
Blinkist Information Services	Information Services	CASE STUDY Blinkist Blinkist achieved over 60,000 new sign-ups in six months using Taboola, meeting their cost-per-acquisition goals. Read More
Renault Australia Automotive	Automotive	CASE STUDY Renault Australia Renault Australia achieved a 51% lower cost per acquisition and a 16% lower cost per click using Taboola's advertising solutions. Read More

Video

CRIANDO MINHA CAMPANHA

Frequently Asked Questions(FAQ)

for Taboola

What is Taboola?

Taboola is a content discovery and native advertising platform that helps people explore what's interesting and new in the moment. It links a user to related slideshows, articles, or videos both from within and outside the site. It is suitable for publishers of all sizes, from individual writers to large media houses. It helps businesses increase brand awareness by connecting with the right audience.

It predicts the interests of a website visitor and provides sponsored content that may interest the reader. It is used to increase customer base and website traffic. It engages customers naturally and gives them a chance to learn more about products and services. It helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.

Key features include multi-language support, custom branding, monitoring, multichannel marketing, reporting and statistics, custom templates, social network marketing and engagement analytics.

What is Taboola used for?

Taboola is a Content Marketing Software mainly used by its customers to Build Brand Awareness and Acquire Customers by Advertisement, Sending & Publishing Communications and Engagement Management .

What are the top features of Taboola?

SEM, Personalization and Landing page are some of the top features of Taboola.

Who uses Taboola?

Taboola is used by Internet, Entertainment and Marketing And Advertising among other industries.

What are Taboola alternatives?

Outbrain, Ceros, Uberflip and Revcontent are popular alternatives for Taboola.

Where is Taboola located?

Taboola is headquartered at 16 Madison Square West, 7th fl., New York, NY, 10010.

Peers used Taboola for advertisement and sending & publishing communications

Taboola Competitors

More Taboola Alternatives...

Taboola Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.63/5 ★ Read Reviews (13)
Analytics	4.41/5 ★ Read Reviews (97)
Custom Reports	3.56/5 ★ Read Reviews (221)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.63/5 ★ Read Reviews (13)
Analytics	4.41/5 ★ Read Reviews (97)
Custom Reports	3.56/5 ★ Read Reviews (221)

Taboola Integrations

Taboola integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.52/5 ★

Read Reviews (126)

Data Export

3.14/5 ★

Read Reviews (46)

Software Failure Risk Guidance

for Taboola

Overall Risk Meter

Low Medium High

Top Failure Risks for Taboola

Taboola Inc News

Taboola signs exclusive deal with National World, Axiom Media | Seeking Alpha

Taboola signs an exclusive partnership with National World and Axiom Media, enhancing its content reach and engagement.

20/10/2024 - source

Taboola Introduces Abby, An Industry First Generative AI - GlobeNewswire

Taboola introduces Abby, a new AI technology for the advertising industry.

14/10/2024 - source

Taboola opens 'Maximize Conversions' to all advertisers to automate bidding process for campaigns

Taboola opens Maximize Conversions, an AI bidding tool, to all advertisers for efficient campaign management.

28/08/2024 - source

Taboola Inc Feeds

Results: Taboola.com Ltd. Delivered A Surprise Loss And Now Analysts Have New Forecasts - Yahoo Finance

Taboola.com Ltd. unexpectedly reported a financial loss, leading analysts to revise their forecasts for the company.

09/11/2024 - source

Taboola.com Ltd (TBLA) Q3 2024 Earnings: Revenue Hits $433M, GAA - GuruFocus.com

Taboola.com Ltd reported $433 million in revenue for Q3 2024.

06/11/2024 - source

Taboola.com Ltd. (TBLA) Quarterly 10-Q Report - Quartzy

Taboola.com Ltd. (TBLA) released its quarterly 10-Q financial report.

06/11/2024 - source

Taboola Inc Profile

Company Name

Taboola Inc

Company Website

//taboola.com

Year Founded

2007

HQ Location

16 Madison Square West, 7th fl., New York, NY, 10010

Employees

251-500

Social

Financials

PRIVATE

Taboola: Use-Cases, Insights and Reviews | 2024 Cuspera

Content Discovery and Native Advertising

Failure Risk for Taboola ?

Taboola Overview

Use Cases

Business Priorities

Taboola Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on Taboola Use Cases

What solutions does Taboola provide for Advertisement?

How can Taboola optimize your Sending & Publishing Communications Workflow?

How can Taboola enhance your Engagement Management process?

What solutions does Taboola provide for Content Management?

What benefits does Taboola offer for Generation Of New Leads?

51+ more Business Use Cases

Customer Testimonials

Case Studies

CASE STUDY AIG Israel

CASE STUDY Blinkist

CASE STUDY Renault Australia

Video

CRIANDO MINHA CAMPANHA

Frequently Asked Questions(FAQ)

What is Taboola?

What is Taboola used for?

What are the top features of Taboola?

Who uses Taboola?

What are Taboola alternatives?

Where is Taboola located?

Peers used Taboola for advertisement and sending & publishing communications

Taboola Competitors

Taboola Features

Taboola Integrations

adverity

Navegg

PrestaShop

Adroll

Instapage

Software Failure Risk Guidance

Taboola Inc News

Taboola signs exclusive deal with National World, Axiom Media | Seeking Alpha

Taboola Introduces Abby, An Industry First Generative AI - GlobeNewswire

Taboola opens 'Maximize Conversions' to all advertisers to automate bidding process for campaigns

Taboola Inc Feeds

Results: Taboola.com Ltd. Delivered A Surprise Loss And Now Analysts Have New Forecasts - Yahoo Finance

Taboola.com Ltd (TBLA) Q3 2024 Earnings: Revenue Hits $433M, GAA - GuruFocus.com

Taboola.com Ltd. (TBLA) Quarterly 10-Q Report - Quartzy

Taboola Inc Profile

Get a personalised risk report for Taboola

Connect to vendor request

Request Custom Quote