Home Marketing Data Intelligence TapClicks Marketing Operations Platform TapClicks Marketing Operations Platform Alternatives
TapClicks Marketing Operations Platform: Reviews, Testimonials and Expert Opinions
(4245)Marketing Operations Platform - tapclicks.com
Top 34 TapClicks Marketing Operations Platform Alternatives : 2025
OWOX
OWOX BI Your Personal Marketing Analyst
OWOX is a business intelligence suite designed for marketing analytics. Pipeline helps automate data import to Google Analytics and Google BigQuery. It helps CMOs plan out their brand, campaign and marketing strategy, capture cost estimates accurately and identify growth opportunities by extracting and consolidating data from a variety of sources for insights. ...
OWOX consolidates data from various disparate sources, user interactions with the website, cost data from advertising services, transactions and returns from CRM/ERP systems, data from call-tracking and email marketing services.
OWOX BI consists of three products BI Smart Data, BI Attribution, and BI Pipeline. Together, they centralize all marketing-relevant data to help answer critical questions, such as the next steps to reach marketing goals, best vs least performing advertising efforts and how to minimize repetitive processes. OWOX BI Attribution helps reveal the contribution of advertising campaigns to the user's progression through the purchase funnel. The model credits each session in the conversion process with a percentage of the total conversion value.
DashThis
Marketing Reporting Dashboards For Analytics ...
DashThis provides automated marketing, analytics, SEM, and SEO reports for quick insights. Users can start a free trial to experience streamlined reporting.
CB Insights
cbinsights.com - Machine Intelligence Platform
CB Insights is a market intelligence platform. Its insights platform provides companies with comprehensive data, expert insights, and work management tools that enable them to discover and understand the technologies that will help them drive growth and improve operations. ...
CB Insights fuses machine learning, algorithms, data and visualizations to help large enterprises ask, answer and articulate compelling answers to difficult questions about growth, about competition and the markets and technologies of the future. Its machine learning technology mines vast numbers of unstructured documents such as patents, earnings calls, news articles, company websites, regulatory filings, social media and more to derive insights into the future of the global economy.
CB Insights features include a syndicate dashboard, market mosaic, predict emerging trends, identify and respond to disruption, reveal competitor strategy, stalk the smart money, and more.
Crayon
Competitive intelligence software to see and seize opportunities
Crayon is a business intelligence software platform that helps companies identify opportunities and take advantage of them to be successful. It helps the users can find out about their competitors' revenue and funding, their traffic rankings and social statistics, their state of competitive intelligence, and modify their battle card templates. This helps the sales team to gain deals against the competition and drives up the competitive win rate. ...
Crayon’s collaboration and analytics tools facilitate data sharing within teams and between different stakeholders based on the analytics and trend reports, allowing for quicker data-based decision-making. It also provides automated and actionable market intelligence analytics for businesses.
The platform features Competitive insights, curated analytics on market intelligence and tools for organization and prioritization of data.
G2 Seller Solutions
G2 Marketing Solutions | G2
G2 Marketing Solutions provides consulting services to companies that want to grow through executing strategic pursuits, sales and marketing training, strategic planning, benchmarking and facilitation. It helps to grow revenue faster with a full-funnel of marketing and selling solutions. ...
G2 Marketing Solutions helps to identify in-market buyers, respond directly to customers who have reviewed product or service, and show off success.
AYTM
Online Market Research | AYTM Market Research
AYTM is an Online Market Research solution that helps brands and agencies gain insights from their target markets. Researchers are empowered to conduct sophisticated research with a click of a button from a powerful but easy to use interface, cutting down the time to insights from days or weeks to hours. ...
This researcher powered, iterative approach to actionable insights collection improves competitiveness, speed to market and revenue.
By running a full range of quantitative research, users can collaborate on survey design in real-time and launch complex sophisticated research tests including max-diff, choice-based conjoint, automated TURF, pricing optimization and more in minutes.
Funnel
Automated Data Collection & Marketing Reports
Funnel is a marketing data intelligence platform for agencies, eCommerce, retail that supports data collection from any marketing or advertising data source and transforms marketing data into automated marketing reports. It helps to improve ROI and acquire customers. ...
Funnel helps marketers automate their data collection so they can focus on analysis and taking actions. It replaces manual reports with software that is always up to date, more detailed, and less error-prone which is beneficial from accuracy and timely reporting on the results of the marketing programs that can often have a big impact on the business.
Funnel features include better, faster, and stronger marketing reports, enable better business decisions by utilizing a data core and focus on secure, scalable, and accurate solutions for data collection and transformation.
Improvado
Unified modern data stack for revenue operations
Improvado is a Marketing ETL (Extract Transform Load) Platform usable in Enterprises, Agencies, ECommerce & Retail, and Healthcare and Education. It helps revenue teams understand where to invest their dollars and how to multiply them. With the power of the modern data analytics stack, businesses can drive growth and increase customer loyalty by making decisions backed with actionable insights. ...
Improvado collects Sales and Marketing data from various sources and of different dimensions, transforms it and makes it available for marketers to view with actionable insights. It has around 180 integrations and has provisions for adding more.
Improvado consolidates the collected data and is normalized by its ONE module. Data is then transformed and stored in the Improvado Database or any other specified by the client.
Improvado provides various modes for accessing the data which include direct requests to API, or SQL Access.
adverity
Adverity | Data Intelligence Platform for Business Growth
Adverity is a Marketing Analytics platform enabling data acquisition, visualizations, and augmented analytics to provide data based insights that can be used by agencies and brands for performance optimization and growth. It can be used across industries such as eCommerce, Telecom, Travel, Hospitality and more. ...
Adverity’s Data Integration module enables connection to data sources for importing and collecting data, cleaning and normalising, and consolidating and transforming it to be used or transferred for further use. The Data Visualization module enables visualization through reports and dashboards providing insights about business performance.
The augmented analytics module uses machine learning and AI methods to analyze large amounts of data, identify trends, and deliver suggestions for improvements.
ReportGarden
Reportgarden | Marketing Agency Software for Management and Reporting
ReportGarden is a reporting and dashboards platform that helps digital marketing agencies prepare analysis and performance reports for their clients. It is suitable for marketing agencies of all sizes. ...
It offers configurable marketing reports and dashboards for search engine optimization (SEO), pay per click (PPC), marketing analytics, social-media performance and website backlinks. It links with their adwords, analytics, bing ads accounts using APIs and loading data into their reports. It offers deep segmentation and filtration of the data from all the ad services(Adwords, Analytics, etc).
Users can choose from various pre-built templates and dashboards, configure them to meet user needs or create custom reports. Reports include multi-channel reporting that can compare performance on sites such as Twitter, Pinterest, LinkedIn and Facebook. ReportGarden also offers white-labeling features, which allow companies to brand reports with custom colors and logos. Other features include tools to track SEO keyword rankings, campaign health monitoring, campaign alerts and more.
PitchBook
Venture Capital, Private Equity and M&A Database
Pitchbook provides public and private market financials and funding data for use by business professionals for identifying business opportunities and making data based decisions. Pitchbook’s data ...
Pitchbook’s entire data can be accessed through Desktop Chrome or Mobile versions - iOS or Android.
Swydo
Reporting, monitoring and workflow platform - Swydo
Swydo is a Marketing Intelligence Platform that helps to create online marketing reports and dashboards, save time and show the impact. It helps to acquire customers and improve ROI. Swydo helps ...
Swydo’s easy to use reporting and dashboarding platform with advanced features include create comprehensive, customized reports in minutes, easily manage multiple clients, keep track of the KPIs, multi-language reports and many more.
Affinio
Segment, Analyze, and Understand Any Audience
Affinio is an augmented analytics platform that reveals hidden insights at scale. Its AI-based segmentation and visualization technology rapidly discover unique insights that power business decisions that win. It helps to enter into new markets and improve brand engagement. ...
Affinio focused on helping customers realize the value of their data infrastructure investment. It also aims to democratize data science putting insights into the hands of the entire workforce.
Some of its features include discovering affinities hidden within the data that power new revenue opportunities, one-to-one understanding of the customers so they get exactly what’s needed, and insights to activation in a provisioned and compliant manner for the entire organization.
ownerIQ
Second-Party Data Solutions
ownerIQ leads the data market's evolution with transparency, relevancy, and choice. They provide valuable consumer data from retailers and brands to power a Second-Party Data marketplace.
beckon
Marketing Intelligence, Analytics, Reports & Dashboards
Beckon focuses on smaller businesses and offers a streamlined set of features like campaign management and analytics, perfect for users who need efficient reporting and social media insights. TapClicks Marketing Operations Platform, on the other hand, caters to a wide range of enterprises, delivering robust analytics, extensive integration options, and white labeling. With significant support and capabilities in digital marketing, TapClicks excels in providing flexibility and depth for complex operations. ...
Crunchbase Enterprise
Crunchbase.com | Supercharge Your Pipeline‚
Crunchbase Enterprise is a software providing company details that could assist Market Research, Business intelligence, or data for making strategic decisions. The software provides all the details ...
Crunchbase integration with Salesforce enables company information to flow through the Salesforce instance. The Crunchbase API access enables company information to flow into the CRM system of the business. It also enables export of the data into excel files for analysis.
NinjaCat
Marketing Reports, Dashboards and Data Pipelines
NinjaCat and TapClicks Marketing Operations Platform are both solutions in the marketing data intelligence space. They differ in their approach to capabilities, business goals, key features, vendor support, customer segments, and industry usage. NinjaCat emphasizes communication and campaign management with strong integrations, catering to large enterprises in marketing and advertising. TapClicks provides robust social media and workflow management, along with extensive analytics and white labeling capabilities, appealing to a diverse range of segments and industries. ...
Adstage
PPC Software & Advanced PPC Reporting - AdStage
Adstage is a powerful cross-channel advertising management platform helping in-house marketers, and digital agencies easily report, automate, and manage paid search and social campaigns under one roof. ...
Adstage’s reporting and automation platform is a self-serve cross-network online advertising platform which helps to create and manage campaigns across networks as well as automate the workflow, enabling enterprises to measure the performance of Ads, gain full insight into their campaign performance and streamline campaign optimization.
AdStage includes both a global dashboard, which displays the performance of all accounts, and separate dashboards for each campaign, with visualizations of key metrics, and customizable date ranges for displayed data. Conversion metrics can be tracked with native tools, the AdStage pixel, and through Google Analytics integration. AdStage can then produce both scheduled and custom reports, with pre-built templates included, such as account group and cross-campaign reports, which can be customized by network, and can be exported in both PDF and CSV formats.
Similarweb
SimilarWeb | Website Traffic Statistics & Market Intelligence
In the Marketing Data Intelligence landscape, Similarweb and TapClicks Marketing Operations Platform cater to diverse market needs. Similarweb emphasizes competitive intelligence and enhances brand engagement in enterprises, while TapClicks focuses on campaign efficiency and scalable analytics, appealing to large enterprises. Both offer robust analytics and data features, but their support structures and user preferences highlight distinct operational strengths. Businesses can choose based on their specific needs for customer acquisition, visibility, and market analysis. ...
Adzooma
How we Simplify & Automate Your Advertising ...
Adzooma is a digital marketing platform that is designed to manage online advertising campaigns with third-party advertising networks. It helps businesses of any size grow by making online marketing easy. It provides personalized checklists to drive business growth. ...
It is an all-in-one platform that helps to set up, manage, and optimize Google, Facebook, and Microsoft advertising campaigns all in one place. It advertises the business online just by seeing the business information into the platform to create an advertisement, enabling the customer to stand out from the crowd in even the most competitive industries. By leveraging innovative machine learning and data science, the platform pinpoints what drives online business success to make sure users get the most out of their advertising campaigns.
Marketing Cloud Intelligence (formerly Datorama)
AI-powered marketing intelligence for smarter marketing decisions
Marketing Cloud Intelligence (formerly Datorama) by Salesforce is an AI-powered marketing intelligence platform that unifies marketing data across multiple channels to create a centralized place for all marketing data. It helps marketers optimize their business impact, marketing performance, and consumer loyalty. ...
It automatically unifies marketing data across marketing and advertising ecosystems, allowing users to capture, model, and visualize data in one place. Datorama's KPIs and data visualization layer enables users to organize/classify data with comprehensive dashboards and built-in data model intelligence.
Key features include Centralized, Creating expert dashboards, Gaining cross-channel visibility, Optimizing performance, Holistic marketing intelligence, AI-driven technology, and more.
Audiense Insights
Marketing decisions, adapt your targeting, improve relevancy and drive high
Audiense Insights is a data intelligence platform that allows to identify and understand the audience. It helps to improve digital and social presence and ROI. The quality of the audiences in ...
Audiense enables companies to identify any audience and give them insights to create more relevant and engaging campaigns. It helps in building highly targeted audiences, obtain insights from the identified, optimize the targeting of advertising campaigns, personalize the message of the campaigns according to each audience or segment and create relevant ads for target audiences.
PeerSpot (formerly IT Central Station)
Buying Intelligence for Enterprise Technology
TapClicks Marketing Operations Platform excels in providing comprehensive marketing tools tailored for large enterprises and media production industries. It emphasizes data integration, white labeling, and custom reporting. PeerSpot, on the other hand, focuses on review management and stakeholder engagement, with strong security features. It's beneficial for businesses exploring thought leadership and stakeholder relation improvements. ...
Capterra
Advanced Analytics Software | SAS
Capterra focuses on enhancing customer relationships with features for rating management and collaboration, appealing to enterprises and mid-market segments. Meanwhile, TapClicks stands out in campaign and social media management, serving large enterprises with extensive data import and custom reports. Each product offers 24/7 support, highlighting their commitment to customer service. While Capterra suits businesses enhancing digital presence, TapClicks is ideal for those seeking detailed analytics and marketing efficiency. ...
Forrester Analytics
helps you understand and anticipate customers, whether they are consumers or B2B buyers
Forrester Analytics excels with AI-powered custom reports and comprehensive analytics, making it ideal for large tech industries focused on customer relationships. TapClicks Marketing Operations Platform offers robust social media management and campaign analytics, serving large enterprises and marketing firms with essential digital marketing tools. ...
ChannelMix
ChannelMix Control Center
ChannelMix is a Marketing intelligence platform providing automated workflows and dashboard solutions that enable better control over Marketing strategy. It can be used in various industries such as Entertainment, Financial Services, Healthcare, Insurance, Retail and more. ...
ChannelMix provides automated data aggregation and storage, with a dedicated data warehouse for every solution, cross channel campaign tracking, data normalization and unification and built-in multi-channel attribution models for predicting media performance.
The Unify feature enables OneView that creates unified datasets for assessing marketing performance cross channel or cross campaign. The MasterView is a combination of multiple OneViews to get performance across clients or business units. The Visualize feature enables the analysed data to be viewed through visualization tools such as Tableau, Google Data Studio and more. The software also provides its own Quick-start dashboards and customizable ones on request.
Pathmatics
Advertiser Database & Digital Marketing Intelligence
Pathmatics is a Marketing Intelligence Software. It is a digital advertising intelligence platform designed to bring transparency to digital advertising. Pathmatics's platform provides data analytics, digital advertising activity and delivers real-time, actionable intelligence, enabling publishers to take action to increase their revenues and defend their user-base. It provides solutions for Agencies, Brands and Publishers. ...
Pathmatics’s patent-pending Path Source Technology gives a unique way to show how each impression makes the journey from the publisher to advertiser including programmatic channels. PathSource captures information in each of these parties, from publisher to advertisers, providing a complete view of the site’s advertising operations. It supports Explorer Intelligence Platform, Connect Data Feed, Custom Data Solutions.
Pathmatics Connect’s data feed powers a wide variety of systems and tools, ranging from attribution models to BI tools to CRM platforms and beyond. Pathmatics Custom digital advertising solutions vary, from a simple recurring report to an entirely custom solution. Pathmatics’s Explorer delivers the most complete and accurate picture of the digital advertising landscape by relying on two leading data sourcing technologies: crawler- and panel-based.
TrustRadius
Software Reviews You Can Trust
TrustRadius a marketing data intelligence platform and is a review site for business technology. It helps to enhance customer relationships and launch new products. TrustRadius helps buyers make ...
TrustRadius reviewers include end-users, implementers, consultants, business stakeholders, and decision-makers. All TrustRadius reviewers are authenticated via LinkedIn or their work email address before writing a review. Before publishing a review, TrustRadius research staff verifies that each reviewer has recent experience with the product. TrustRadius publish reviews from resellers but does not include the ratings in the overall score calculations. It is committed to ensuring all reviewers are providing quality, straightforward opinions that are trustable.
IBM Spss Statistics
Propel research & statistical analysis
IBM SPSS Statistics empowers decisions using advanced analytics tools for impactful insights. Features enable precision analysis for users.
Voluum
Voluum Affiliate Tracker
Voluum Ad Tracker is a cloud based Affiliate tracking software for enterprises and agencies. It also has a mobile app for tracking on the go. Voluum Ad Tracker can be used for tracking affiliate ...
Voluum Ad Tracker has an AI engine for traffic distribution which enables redistribution of traffic, optimizing on best ROI. A fraud detection and protection kit for identifying bot traffic, a listicle tracking feature, mobile notifications, and collaboration tools for organizing and sharing work with teams.
Acquisio
Website Design and Online Marketing for Small Business | Web.com
Acquisio offers AI-powered PPC management and programmatic buying tools. Campaign management is supercharged and simplified in one platform.
Logii
Multi-Login & Anti-Detect Browser
Logii is the most trusted multi-login and anti-detection web browser for online marketers. Its multi-login features give the freedom to login into multiple social media accounts and ads accounts at the same time, helping to run each of the campaigns in a secure environment. This browser helps marketers to protect themselves from finger-printing. The proxy protection features let each account run on a separate proxy. ...
Using Logii browser, one can share the accounts with the colleagues and friends without passwords or OTP. Logii browser comes with a geolocation control system that gives the power to set the location anywhere. Logii browser supports extensions like Grammarly and others without the need to visit another browser for extensions. It has low bandwidth and memory requirements with fast browsing experience and 24/6 live chat support with Logii.
Nielsen
Market Research on What People Watch, Listen To and Buy | Nielsen ...
Nielsen and TapClicks cater to different needs within marketing data intelligence. Nielsen excels in enhancing customer relationships and brand awareness, supported by capabilities in advertisement and engagement. TapClicks focuses on customer acquisition and improving ROI, with strong tools for social media and campaign management. Both offer 24/7 support, but differ in user segments, with TapClicks favored by large enterprises in marketing. Each product aligns with specific operational workflows, so choosing depends on user objectives and industry focus. ...
S&P Global
Essential Intelligence to make decisions with conviction
S&P Global is a market intelligence platform that provides financial information and data analytics services. It provides credit ratings, benchmarks, and analytics in the global capital and commodity markets. ...
It operates through four segments: Ratings, Market Intelligence, Global Platts, and Dow Jones Indices. Ratings segment provides credit ratings, research, and analytics, offering investors and other market participants information, ratings, and benchmarks. The Market Intelligence segment delivers multi-asset-class data, research, and analytical capabilities, which integrate cross-asset analytics and desktop services.
Its Platts segment provides information and benchmark prices for the commodity and energy markets. The Indices segment offers an index that maintains various valuation and index benchmarks for investment advisors, wealth managers, and institutional investors.
