Terminus Chat Experiences: Use-Cases, Insights and Reviews | 2025 Cuspera

Array used Terminus Ads to influence $5.6 million in revenue. The case study highlights the impact of targeted advertising. It shows how Array achieved significant financial results. The story emphas...izes the effectiveness of Terminus Ads in driving revenue.
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FormAssembly, a leading data collection and form builder solution, partnered with DemandScience to enhance its growth marketing strategies. Led by Dave Goldberg, FormAssembly aimed to navigate a comp...etitive marketplace, improve brand presence, and optimize sales efficiency. By integrating content syndication, ABM Display Advertising, and leveraging DemandScience’s intent data and PurePush BANT qualification, FormAssembly refined its buyer experience, adopted an agile, iterative marketing approach, and empowered its SDR team for more effective lead engagement. The partnership resulted in a seamless buyer journey, continuous campaign optimization, and improved sales development capabilities.
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PROLIFIQ, a leading sales enablement company specializing in native Salesforce account-based selling, aimed to double its customer base and needed a demand generation partner that could integrate wit...h its digital-first marketing model. After a thorough selection process, PROLIFIQ chose DemandScience for its PureSyndication with Intent solution, which provided scalable content syndication, high-quality leads, and intent data. The partnership resulted in a 950% ROI, improved sales conversion rates, and increased lead quality compared to previous providers. DemandScience’s seamless Salesforce integration and dedicated customer experience team were key factors in the success of the initiative.
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CINC Systems, the largest US software solution for community association management, sought to scale its account-based marketing (ABM) campaigns but was limited by manual processes and a small market...ing team. By implementing the Terminus ABM platform, CINC automated and personalized its ABM efforts, enabling the team to target high-quality leads at scale. The platform facilitated close collaboration between marketing and sales, resulting in a 32% reduction in sales cycle time, over 100% increase in pipeline and revenue, and a 111% increase in deal value. CINC now runs highly targeted, multi-channel campaigns efficiently, driving significant engagement and business growth.
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Influitive, an advocate marketing company, shifted its marketing strategy from inbound content marketing to account-based marketing (ABM) using Terminus. The goal was to focus on target accounts and ...deliver personalized messaging to specific buyers, improving sales cycle velocity and enterprise deal progression. By implementing Terminus, Influitive increased the speed from opportunity to closed-won by 10 days and measured success through deal velocity, conversion rates, and engagement metrics. The company values Terminus for its vision, support, and collaborative approach to ABM.
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InsightSquared, a sales performance analytics company, uses Terminus to run account-based marketing (ABM) at scale. Their VP of Marketing, Joe Chernov, highlights how Terminus enables them to impleme...nt ABM in a one-to-many fashion, particularly to win back lost accounts. They measure ABM success by pipeline created, using marketing qualified accounts (MQAs) as a key metric, and also track pipeline velocity and opportunity-to-close rate. Terminus is valued for its ability to help warm up target accounts at scale, addressing a critical stage in the B2B marketing process.
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