The Trade Desk DMP: Product updates, Customer stories, and Insights | 2026 Cuspera

The Trade Desk helped Bayer Rx reach high-value health care professionals using connected TV and live sports targeting. Bayer Rx used decisioned media buying and proprietary live sports pacing techno...logy. The campaign reached 26% of its HCP audience in just seven days. Cost per National Provider Identifier dropped to $1.16. Frequency controls led to cost savings and over 65,000 more HCPs reached.
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The Trade Desk's Kokai platform helped Georgia Aquarium boost online ticket sales. The agency Doe-Anderson used omnichannel advertising across CTV, display, audio, and digital out-of-home. The campai...gn targeted both new and repeat visitors with coordinated messaging. Omnichannel optimization improved channel overlap and conversions. The aquarium aimed to drive more repeat visits and change its one-time-visit perception.
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The Trade Desk helped Audi Italia reach 15 million unique users, over 30% of Italy's driving-age population, with an omnichannel campaign. Audi wanted to boost awareness and engagement for its electr...ic vehicles. The Trade Desk used audience targeting and data-driven strategies to find high-income, auto-interested users. The campaign delivered higher-than-benchmark CTR and strong conversions. Audi measured brand lift by tracking website visits from the campaign.
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The Trade Desk helped Old Navy boost incremental reach by 20% using live sports testing on Connected TV. Old Navy, with media agency PHD, shifted from linear TV to programmatic advertising to reach m...ore households. The campaign reduced cost per unique household and enabled decisioned upfront buys for 2024. Audience targeting and data solutions powered the strategy. The move addressed declining cable viewership and improved marketing efficiency.
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Kokai helped Sky Deutschland use its first-party data to improve connected TV advertising. The company wanted to reach more relevant viewers and lower costs for a new TV package. Working with Essence...Mediacom Germany, Sky Deutschland used Kokai and the Quality Reach Index to target people who added a subscription to their cart. This led to a 7x increase in audience relevance. The campaign also reached more households and reduced cost per acquisition.
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The Trade Desk enabled Optic 2000 to run an omnichannel marketing campaign targeting young people. Arena Media used video, TV, audio, display, and programmatic digital out-of-home ads to boost brand ...awareness for Optic 2000's eyewear. The campaign achieved €7K in savings from IPTV and increased reach among gamers and students. Optic 2000 positioned itself as a leader in visual health and eyewear through this data-driven advertising approach.
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