Customer stories

Product Business Settings

The Trade Desk is popular in Marketing And Advertising, Internet, and Government Administration industries and is widely used by Small Business, Mid Market, and Large Enterprise.

The Trade Desk Product Overview

The-trade-desk powers the open internet with an independent media buying platform. Marketers are helped to reach more customers through a more relevant ad experience.

How satisfied the customers are with The Trade Desk use-cases

Reviews

"Identifying data segments that share multiple traits with our existing members — The Trade Desk’s Audience Predictor enables us to do that. And when tested with Unified ID 2.0, return on ad spend increased significantly." - Emily F
"The Trade Desk makes it possible to run full-funnel campaigns across multiple channels, but to a highly targeted audience in a way that wasn’t possible before. Their platform enabled data-driven sequential journeys across traditional and digital cha...nnels, and let us craft richer experiences and storytelling that appears to have resulted in improved effectiveness." - Gavin M

The Trade Desk Customer Insights, Testimonials and Case Studies

CUSTOMERS TESTIMONIALS
The Trade Desk testimonial

Emily F

Digital Ads Manager

Luxury Escapes
Identifying data segments that share multiple traits with our existing members — The Trade Desk’s Audience Predictor enables us to do that. And when tested with Unified ID 2.0, return on ad spend increased significantly. Testimonial By Emily F
The Trade Desk testimonial

Gavin M

Moët Hennessy
The Trade Desk makes it possible to run full-funnel campaigns across multiple channels, but to a highly targeted audience in a way that wasn’t possible before. Their platform enabled data-driven sequential journeys across traditional and digital channels, and let us craft richer experiences and sto...rytelling that appears to have resulted in improved effectiveness.

Testimonial By Gavin M
The Trade Desk testimonial

Paul S

Digital Platforms Director

The Coca-Cola Company
The insights and level of detail we gained with The Trade Desk–FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer. Testimonial By Paul S
CUSTOMERS TESTIMONIALS
The Trade Desk testimonial

Emily F

Digital Ads Manager

Luxury Escapes
Identifying data segments that share multiple traits with our existing members — The Trade Desk’s Audience Predictor enables us to do that. And when tested with Unified ID 2.0, return on ad spend increased significantly. Testimonial By Emily F
The Trade Desk testimonial

Gavin M

Moët Hennessy
The Trade Desk makes it possible to run full-funnel campaigns across multiple channels, but to a highly targeted audience in a way that wasn’t possible before. Their platform enabled data-driven sequential journeys across traditional and digital channels, and let us craft richer experiences and sto...rytelling that appears to have resulted in improved effectiveness.

Testimonial By Gavin M
The Trade Desk testimonial

Paul S

Digital Platforms Director

The Coca-Cola Company
The insights and level of detail we gained with The Trade Desk–FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer. Testimonial By Paul S

Bayer Rx - Pharmaceuticals

The Trade Desk helped Bayer Rx reach high-value health care professionals using connected TV and live sports targeting. Bayer Rx used decisioned media buying and proprietary live sports pacing techno...logy. The campaign reached 26% of its HCP audience in just seven days. Cost per National Provider Identifier dropped to $1.16. Frequency controls led to cost savings and over 65,000 more HCPs reached.

Read on →

Georgia Aquarium - Entertainment - Large

The Trade Desk's Kokai platform helped Georgia Aquarium boost online ticket sales. The agency Doe-Anderson used omnichannel advertising across CTV, display, audio, and digital out-of-home. The campai...gn targeted both new and repeat visitors with coordinated messaging. Omnichannel optimization improved channel overlap and conversions. The aquarium aimed to drive more repeat visits and change its one-time-visit perception.

Read on →

Audi Italia - Automotive - Large

The Trade Desk helped Audi Italia reach 15 million unique users, over 30% of Italy's driving-age population, with an omnichannel campaign. Audi wanted to boost awareness and engagement for its electr...ic vehicles. The Trade Desk used audience targeting and data-driven strategies to find high-income, auto-interested users. The campaign delivered higher-than-benchmark CTR and strong conversions. Audi measured brand lift by tracking website visits from the campaign.

Read on →

Old Navy - Retail - Large

The Trade Desk helped Old Navy boost incremental reach by 20% using live sports testing on Connected TV. Old Navy, with media agency PHD, shifted from linear TV to programmatic advertising to reach m...ore households. The campaign reduced cost per unique household and enabled decisioned upfront buys for 2024. Audience targeting and data solutions powered the strategy. The move addressed declining cable viewership and improved marketing efficiency.

Read on →

Sky Deutschland - Entertainment

Kokai helped Sky Deutschland use its first-party data to improve connected TV advertising. The company wanted to reach more relevant viewers and lower costs for a new TV package. Working with Essence...Mediacom Germany, Sky Deutschland used Kokai and the Quality Reach Index to target people who added a subscription to their cart. This led to a 7x increase in audience relevance. The campaign also reached more households and reduced cost per acquisition.

Read on →

Optic 2000 - Retail - Large

The Trade Desk enabled Optic 2000 to run an omnichannel marketing campaign targeting young people. Arena Media used video, TV, audio, display, and programmatic digital out-of-home ads to boost brand ...awareness for Optic 2000's eyewear. The campaign achieved €7K in savings from IPTV and increased reach among gamers and students. Optic 2000 positioned itself as a leader in visual health and eyewear through this data-driven advertising approach.

Read on →

Real Marketers Endorse MNTN Performance TV

Video Thumbnail
lightning

Peers used The Trade Desk for advertisement and media buying

The Trade Desk Competitors

The Trade Desk Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (5)
Analytics

4.52/5 ★

Read Reviews (24)
Custom Reports

3.42/5 ★

Read Reviews (42)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (5)
Analytics

4.52/5 ★

Read Reviews (24)
Custom Reports

3.42/5 ★

Read Reviews (42)

Software Failure Risk Guidance

?

for The Trade Desk

Overall Risk Meter

Low Medium High

Top Failure Risks for The Trade Desk

The Trade Desk, Inc. News

Executive
 

$840M ad-tech bet: The Trade Desk sticks to outlook, sets Feb. 25 earnings - Stock Titan

The Trade Desk has appointed Tahnil Davis as Interim Chief Financial Officer, effective January 24, succeeding Alex Kayyal. Davis, previously the Chief Accounting Officer, will report to CEO Jeff Green. The company also reaffirmed its fourth-quarter 2025 financial guidance, expecting revenue of at least $840 million and adjusted EBITDA of approximately $375 million.

Read more →
Partnership
 

The Trade Desk , DirecTV partner on custom Ventura TV OS

The Trade Desk and DirecTV have partnered to develop a custom version of the Ventura TV OS, integrating DirecTV's streaming interface. This collaboration aims to offer TV manufacturers and consumers a unified platform with access to free ad-supported content and DirecTV's streaming services, enhancing the smart TV ecosystem.

Read more →
Product
 

Digest: Spotify CEO Exit Brings Dual Leadership; Epic Says Apples Install Changes Slash Drop-Offs; The Trade Desk Overhauls Digital Ad Data Marketplace

The Trade Desk has introduced Audience Unlimited, an enhanced third-party data marketplace aimed at improving digital ad efficiency. This upgrade uses AI to assess and score data segments, offering bundled data at fixed rates to eliminate unpredictable pricing. Additionally, The Trade Desk launched Koa Adaptive Trading Modes, providing advertisers with Performance and Control Modes for campaign management.

Read more →
Financial
 

Strong Results Boosted The Trade Desk (TTD) in Q2

Strong Results Boosted The Trade Desk (TTD) in Q2

Read more →

The Trade Desk, Inc. Profile

Company Name

The Trade Desk, Inc.

Company Website

https://www.thetradedesk.com/

HQ Location

42 North Chestnut Street, Ventura, CA 93001, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

IPO