The Trade Desk Overview

The-trade-desk powers the open internet with an independent media buying platform. Marketers are helped to reach more customers through a more relevant ad experience.

Use Cases

Customers recommend Advertisement, Media Buying, Campaign Management, as the business use cases that they have been most satisfied with while using The Trade Desk.

Other use cases:

  • Sending & Publishing Communications
  • Forecasting
  • Engaging And Following Up
  • Tracking & Monitoring Communications
  • Social Media Analytics
  • Monitoring Social Media
  • Media Planning
See all use cases See less use cases

Business Priorities

Enter New Markets Internationally Or Locally and Improve ROI are the most popular business priorities that customers and associates have achieved using The Trade Desk.

Other priorities:

  • Acquire Customers
  • Launch New Products
  • Improve Efficiency
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Grow Market Share
  • Increase Sales & Revenue
See all business priorities See less business priorities

The Trade Desk Use-Cases and Business Priorities: Customer Satisfaction Data

The Trade Desk works with different mediums / channels such as Social Media.

The Trade Desk's features include SEM, and Dashboard. and The Trade Desk support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also The Trade Desk analytics capabilities include Analytics, and Custom Reports.

Reviews

"The Trade Desk makes it possible to run full-funnel campaigns across multiple channels, but to a highly targeted audience in a way that wasn’t possible before. Their platform enabled data-driven sequential journeys across traditional and digital cha...nnels, and let us craft richer experiences and storytelling that appears to have resulted in improved effectiveness." - Gavin M

The Trade Desk, ZEDO, Voluum, Skai, Adroll, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for The Trade Desk

Top Industries

  • Marketing and Advertising
  • Internet
  • Government Administration

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

The Trade Desk is popular in Marketing And Advertising, Internet, and Government Administration and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on The Trade Desk Use Cases

What solutions does The Trade Desk provide for Media Buying?

Why is The Trade Desk the best choice for Campaign Management?

How can The Trade Desk optimize your Sending & Publishing Communications Workflow?

How does The Trade Desk facilitate Forecasting?

16+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well The Trade Desk solved their Cross Channel Advertising needs. Cuspera uses 332 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
The Trade Desk testimonial

Gavin M

Moët Hennessy
The Trade Desk makes it possible to run full-funnel campaigns across multiple channels, but to a highly targeted audience in a way that wasn’t possible before. Their platform enabled data-driven sequential journeys across traditional and digital channels, and let us craft richer experiences and sto...rytelling that appears to have resulted in improved effectiveness.

Testimonial By Gavin M
The Trade Desk testimonial

Emily F

Digital Ads Manager

Luxury Escapes
Identifying data segments that share multiple traits with our existing members — The Trade Desk’s Audience Predictor enables us to do that. And when tested with Unified ID 2.0, return on ad spend increased significantly. Testimonial By Emily F
The Trade Desk testimonial

Paul S

Digital Platforms Director

The Coca-Cola Company
The insights and level of detail we gained with The Trade Desk–FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer. Testimonial By Paul S
CUSTOMERS TESTIMONIALS
The Trade Desk testimonial

Gavin M

Moët Hennessy
The Trade Desk makes it possible to run full-funnel campaigns across multiple channels, but to a highly targeted audience in a way that wasn’t possible before. Their platform enabled data-driven sequential journeys across traditional and digital channels, and let us craft richer experiences and sto...rytelling that appears to have resulted in improved effectiveness.

Testimonial By Gavin M
The Trade Desk testimonial

Emily F

Digital Ads Manager

Luxury Escapes
Identifying data segments that share multiple traits with our existing members — The Trade Desk’s Audience Predictor enables us to do that. And when tested with Unified ID 2.0, return on ad spend increased significantly. Testimonial By Emily F
The Trade Desk testimonial

Paul S

Digital Platforms Director

The Coca-Cola Company
The insights and level of detail we gained with The Trade Desk–FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer. Testimonial By Paul S

Case Studies

COMPANY INDUSTRY CASE STUDIES
The Trade Desk case study

Kraft Heinz
Consumer Goods
Consumer Goods
CASE STUDY Kraft Heinz

Kraft Heinz tracked 3,522 in-store visits from online ads, with 20% of shoppers redeeming a voucher, achieving a 70% lower CPA than their benchmark during Ramadan in Indonesia.

Read More
The Trade Desk case study

Old Navy
Retail
Retail
CASE STUDY Old Navy

Old Navy collaborated with PHD and The Trade Desk to transition from linear TV to Connected TV (CTV), successfully increasing their incremental reach by 20% through live sports testing. This strategy reduced the cost per unique household and informed future media buying strategies.-

Read More
The Trade Desk case study

Cornetto
Consumer Goods
Consumer Goods
CASE STUDY Cornetto

Cornetto increased brand lift by leveraging weather and location data for targeted advertising, achieving significant market share growth for Unilever's portfolio.

Read More

Video

Real Marketers Endorse MNTN Performance TV

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Peers used The Trade Desk for advertisement and media buying

The Trade Desk Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (5)
Analytics

4.52/5 ★

Read Reviews (24)
Custom Reports

3.42/5 ★

Read Reviews (42)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (5)
Analytics

4.52/5 ★

Read Reviews (24)
Custom Reports

3.42/5 ★

Read Reviews (42)

Software Failure Risk Guidance

?

for The Trade Desk

Overall Risk Meter

Low Medium High

Top Failure Risks for The Trade Desk

The Trade Desk, Inc. News

Perion Announces Adoption of Unified ID 2.0 Powered by The Trade Desk to Bridge First ...

Perion adopts Unified ID 2.0 powered by The Trade Desk to enhance digital advertising capabilities.

16/03/2025 - source

The Trade Desk Announces Ventura, a Revolutionary Streaming TV Operating System - The Trade Desk

The Trade Desk introduces Ventura, a new streaming TV operating system.

19/11/2024 - source

The Trade Desk, Inc. Feeds

Trade Desk Announces Agreement to Acquire Sincera | citybiz

Trade Desk has announced an agreement to acquire Sincera.

15/01/2025 - source

The Trade Desk Acquires Sincera to Revolutionize Digital Ad Data Analytics, Publisher Insights - StockTitan

The Trade Desk has acquired Sincera to enhance digital ad data analytics and publisher insights.

14/01/2025 - source

Trade Desk Announces Agreement to Acquire Sincera - citybiz

Trade Desk has announced an agreement to acquire Sincera.

14/01/2025 - source

The Trade Desk, Inc. Profile

Company Name

The Trade Desk, Inc.

Company Website

https://www.thetradedesk.com/

HQ Location

42 North Chestnut Street, Ventura, CA 93001, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

IPO