Total Expert Overview

Total Expert elevates customer engagement for financial institutions by crafting personalized journeys that foster growth and loyalty. This platform is tailored specifically for banks and lenders, supporting over 200 financial entities. It enables these organizations to connect more deeply with their customers, enhancing retention and satisfaction. Total Expert's impact is evident in its adoption by modern financial brands seeking proven results in customer relations. This platform transforms how these institutions interact with their customers, ensuring each engagement is meaningful and sustainable.

Use Cases

Customers recommend Engagement Management, Social Media Management, Communication Management, as the business use cases that they have been most satisfied with while using Total Expert.

Other use cases:

  • Relationship Management
  • Onboarding
  • Campaign Management
  • Generation Of New Leads
  • Workflow Management
  • Capturing Leads
  • Lead Qualification: Technographic
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Business Priorities

Enhance Customer Relationships and Improve ROI are the most popular business priorities that customers and associates have achieved using Total Expert.

Other priorities:

  • Scale Best Practices
  • Acquire Customers
  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Grow Market Share
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Launch New Products
  • Establish Thought Leadership
  • Build Brand Awareness
  • Manage Risk
See all business priorities See less business priorities

Total Expert Use-Cases and Business Priorities: Customer Satisfaction Data

Total Expert works with different mediums / channels such as Social Media. Video. E-Mail etc.

Total Expert's features include Personalization, Landing Page, Templates, etc. and Total Expert support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Total Expert analytics capabilities include Analytics, and Custom Reports.

Reviews

"That's one of our initiatives on our executive game plan for this year is to focus on the client experience and the client engagement. Total Expert is a huge piece of that." - Laura Martell

Total Expert, PushEngage, ExpertSender, Experiture Marketing Platform, Lead Liaison, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Total Expert is a customer engagement platform designed for financial institutions. Sustainable growth and increased loyalty are achieved through its purpose-built features.

Popular Business Setting

for Total Expert

Top Industries

  • Financial Services
  • Banking
  • Real Estate

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Total Expert is popular in Financial Services, Banking, and Real Estate and is widely used by Enterprise, Mid Market, and Large Enterprise.

Total Expert Customer wins, Customer success stories, Case studies

How can Total Expert enhance your Engagement Management process?

How can Total Expert enhance your Social Media Management process?

What solutions does Total Expert provide for Communication Management?

What benefits does Total Expert offer for Relationship Management?

What benefits does Total Expert offer for Onboarding?

31 buyers and buying teams have used Cuspera to assess how well Total Expert solved their Marketing Automation needs. Cuspera uses 1037 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Total Expert testimonial

Laura Martell

Vice President

Mountain West Financial, Inc.

That's one of our initiatives on our executive game plan for this year is to focus on the client experience and the client engagement. Total Expert is a huge piece of that. Testimonial By Laura Martell
Total Expert testimonial

Dawn Bradshaw

Chief Marketing Officer

Wintrust

Customers will receive materials that feel like we know them so that we can connect with them and then they feel connected with us. Testimonial By Dawn Bradshaw
Total Expert testimonial

Michael Guidotti

Director of Integration and Branch Technology

American Pacific Mortgage

Whether [relationship managers] are communicating via video, via text messaging, they're able to do it all within the Total Expert platform, which creates a more simplistic approach. Testimonial By Michael Guidotti
CUSTOMERS TESTIMONIALS
Total Expert testimonial

Laura Martell

Vice President

Mountain West Financial, Inc.

That's one of our initiatives on our executive game plan for this year is to focus on the client experience and the client engagement. Total Expert is a huge piece of that. Testimonial By Laura Martell
Total Expert testimonial

Dawn Bradshaw

Chief Marketing Officer

Wintrust

Customers will receive materials that feel like we know them so that we can connect with them and then they feel connected with us. Testimonial By Dawn Bradshaw
Total Expert testimonial

Michael Guidotti

Director of Integration and Branch Technology

American Pacific Mortgage

Whether [relationship managers] are communicating via video, via text messaging, they're able to do it all within the Total Expert platform, which creates a more simplistic approach. Testimonial By Michael Guidotti
 

First Heritage Mortgage Reignites Growth

First Heritage Mortgage (FHM) has re-adopted Total Expert's platform to streamline its marketing operations. The renewed partnership focuses on a centralized marketing hub, customized customer journe...ys, and tech stack integration with tools like Mortgage Coach and Encompass. This strategic move has resulted in higher platform adoption, improved engagement, and operational efficiencies, positioning Total Expert as a key partner in FHM's growth strategy.

 

FirstBank Leverages Total Expert to Transform Customer Engagement

FirstBank enhances customer engagement using Total Expert's platform, which offers solutions for mortgage lending, banking, credit unions, and insurance. The platform includes features like lead gene...ration, conversion, onboarding, and retention to improve customer interactions.

FirstBank - Banking

Total Expert helped FirstBank improve customer engagement. FirstBank's marketing team struggled with many platforms and slow processes. They wanted one system to help loan officers and speed up work.... Total Expert gave them a single platform. This made it easier to support loan officers and build relationships with customers.

FinLocker - Financial Services

Total Expert Journeys helped FinLocker guide users through the lending lifecycle. FinLocker used the platform to build personalized journeys in its financial fitness app. This improved customer engag...ement and made the loan process faster. FinLocker also found it easier to recruit top talent. The app now gives users tools for mortgage readiness and financial wellness.

A top 10 lender - Banking

Total Expert’s Journeys helped a top 10 lender support borrowers denied loans due to credit issues. The lender used a Credit Improvement Journey to guide and educate these clients on improving their ...credit scores. This approach allowed the lender to nurture and re-engage about 2,000 consumers who might have been lost. The lender became the first choice for these borrowers once their credit improved.

VanDyk Mortgage - Financial Services

Total Expert helped VanDyk Mortgage improve customer retention and borrower engagement. The marketing team used the platform to connect sales productivity, marketing automation, compliance, and custo...mer intelligence. The solution integrated with their loan origination and digital mortgage systems. VanDyk Mortgage now has a unified hub for tech integrations and complete customer profiles. This led to more personalized and automated marketing and better business growth.

Total Expert Welcome & Overview

Video Thumbnail

Frequently Asked Questions(FAQ)

for Total Expert

What is Total Expert?

Total Expert is an enterprise marketing and customer engagement platform built for financial services to drive growth and create customers for life with a marketing operating system. It helps to scale best practices and improve digital and social presence.

Total Expert helps to combine marketing and CRM functionality with the proprietary intelligent automation engine, empowering to manage the customer journey across the entire lifecycle.

Total Expert features include nurturing relationships and reach consumers with the right message at the right time on the right channel, deliver a superior experience with automated and personalized email engagement across the customer journey, engage consumers with an integrated SMS marketing strategy that supports customers across the entire journey, develop strategic co-marketing partnerships or unlock cross-sell opportunities across lines of business and many more.

What is Total Expert used for?

Total Expert is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Improve ROI by Engagement Management, Social Media Management and Communication Management .

What are the top features of Total Expert?

Personalization, Landing page and Templates are some of the top features of Total Expert.

Who uses Total Expert?

Total Expert is used by Financial Services, Banking and Real Estate among other industries.

What are Total Expert alternatives?

PushEngage, ExpertSender, Experiture Marketing Platform and Lead Liaison are popular alternatives for Total Expert.

Where is Total Expert located?

Total Expert is headquartered at 1600 Utica Ave S, Suite 600, St. Louis Park, Minnesota 55416, US.
lightning

Peers used Total Expert for engagement management and social media management

Total Expert Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.70/5 ★

Read Reviews (11)
Analytics

4.65/5 ★

Read Reviews (51)
Custom Reports

4.55/5 ★

Read Reviews (109)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.70/5 ★

Read Reviews (11)
Analytics

4.65/5 ★

Read Reviews (51)
Custom Reports

4.55/5 ★

Read Reviews (109)

Software Failure Risk Guidance

?

for Total Expert

Overall Risk Meter

Low Medium High

Top Failure Risks for Total Expert

Total Expert Inc News

Awards

Total Expert Earns HousingWire Tech100 Award Honors | Total Expert

Total Expert has been recognized as a winner of the 2026 HousingWire Tech100 award for its innovative customer engagement platform in the mortgage industry. The platform, powered by advanced AI, enhances borrower engagement and compliance, notably through its AI Sales Assistant, which autonomously interacts with borrowers and improves pipeline efficiency.

Awards

Total Expert Wins a Pair of Awards at North American FinTech Marketing Awards 2025

Total Expert received two awards at the 2025 North American FinTech Marketing Awards, recognizing its achievements in fintech marketing innovation and customer engagement technology.

Product

Total Expert Launches Empower LOS Integration

Total Expert has launched an integration with Empower Loan Origination System (LOS), enhancing its product offerings for mortgage lending solutions.

Awards

Total Expert Recognized by MortgagePoint as 2025 Tech Excellence Award Recipient

Total Expert has been recognized by MortgagePoint as a recipient of the 2025 Tech Excellence Award.

Total Expert Inc Profile

Company Name

Total Expert Inc

Company Website

//totalexpert.com

HQ Location

1600 Utica Ave S, Suite 600, St. Louis Park, Minnesota 55416, US

Employees

101-250

Social

Financials

SERIES B