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TrackMaven: Reviews, Testimonials and Expert Opinions
(1565)TrackMaven | Marketing Analytics Software helps marketers prove ROI and improve results on 18 integrated digital and social channels
Top 33 TrackMaven Alternatives
Audiense Insights
Marketing decisions, adapt your targeting, improve relevancy and drive high
Audiense Insights is a data intelligence platform that allows to identify and understand the audience. It helps to improve digital and social presence and ROI. The quality of the audiences in ...
Audiense enables companies to identify any audience and give them insights to create more relevant and engaging campaigns. It helps in building highly targeted audiences, obtain insights from the identified, optimize the targeting of advertising campaigns, personalize the message of the campaigns according to each audience or segment and create relevant ads for target audiences.
ChannelMix
ChannelMix Control Center
ChannelMix is a Marketing intelligence platform providing automated workflows and dashboard solutions that enable better control over Marketing strategy. It can be used in various industries such as Entertainment, Financial Services, Healthcare, Insurance, Retail and more. ...
ChannelMix provides automated data aggregation and storage, with a dedicated data warehouse for every solution, cross channel campaign tracking, data normalization and unification and built-in multi-channel attribution models for predicting media performance.
The Unify feature enables OneView that creates unified datasets for assessing marketing performance cross channel or cross campaign. The MasterView is a combination of multiple OneViews to get performance across clients or business units. The Visualize feature enables the analysed data to be viewed through visualization tools such as Tableau, Google Data Studio and more. The software also provides its own Quick-start dashboards and customizable ones on request.
ReportGarden
Reportgarden | Marketing Agency Software for Management and Reporting
ReportGarden is a reporting and dashboards platform that helps digital marketing agencies prepare analysis and performance reports for their clients. It is suitable for marketing agencies of all sizes. ...
It offers configurable marketing reports and dashboards for search engine optimization (SEO), pay per click (PPC), marketing analytics, social-media performance and website backlinks. It links with their adwords, analytics, bing ads accounts using APIs and loading data into their reports. It offers deep segmentation and filtration of the data from all the ad services(Adwords, Analytics, etc).
Users can choose from various pre-built templates and dashboards, configure them to meet user needs or create custom reports. Reports include multi-channel reporting that can compare performance on sites such as Twitter, Pinterest, LinkedIn and Facebook. ReportGarden also offers white-labeling features, which allow companies to brand reports with custom colors and logos. Other features include tools to track SEO keyword rankings, campaign health monitoring, campaign alerts and more.
Swydo
Reporting, monitoring and workflow platform - Swydo
Swydo is a Marketing Intelligence Platform that helps to create online marketing reports and dashboards, save time and show the impact. It helps to acquire customers and improve ROI. Swydo helps ...
Swydo’s easy to use reporting and dashboarding platform with advanced features include create comprehensive, customized reports in minutes, easily manage multiple clients, keep track of the KPIs, multi-language reports and many more.
Affinio
Segment, Analyze, and Understand Any Audience
Affinio is an augmented analytics platform that reveals hidden insights at scale. Its AI-based segmentation and visualization technology rapidly discover unique insights that power business decisions that win. It helps to enter into new markets and improve brand engagement. ...
Affinio focused on helping customers realize the value of their data infrastructure investment. It also aims to democratize data science putting insights into the hands of the entire workforce.
Some of its features include discovering affinities hidden within the data that power new revenue opportunities, one-to-one understanding of the customers so they get exactly what’s needed, and insights to activation in a provisioned and compliant manner for the entire organization.
Adstage
PPC Software & Advanced PPC Reporting - AdStage
Adstage is a powerful cross-channel advertising management platform helping in-house marketers, and digital agencies easily report, automate, and manage paid search and social campaigns under one roof. ...
Adstage’s reporting and automation platform is a self-serve cross-network online advertising platform which helps to create and manage campaigns across networks as well as automate the workflow, enabling enterprises to measure the performance of Ads, gain full insight into their campaign performance and streamline campaign optimization.
AdStage includes both a global dashboard, which displays the performance of all accounts, and separate dashboards for each campaign, with visualizations of key metrics, and customizable date ranges for displayed data. Conversion metrics can be tracked with native tools, the AdStage pixel, and through Google Analytics integration. AdStage can then produce both scheduled and custom reports, with pre-built templates included, such as account group and cross-campaign reports, which can be customized by network, and can be exported in both PDF and CSV formats.
TapClicks Marketing Operations Platform
Marketing Operations Platform - tapclicks.com
Tapclicks is a Marketing Operations Platform providing Marketing data and Performance Management software, for use by Media Companies, Agencies, Franchises, Brands and Healthcare. TapClicks ...
TapClicks solutions include an automated entry tool for orders, with inventory entered into a calendar view including provision for workflow processes. Tapclicks provides a Reporting solution that enables online reports in any format and data dashboards that can be viewed or customised. It also provides analytics and a workflow management tool for completing orders, billing and ad operations.
Kompyte
Competitor Analysis Software - Track Competitors
Kompyte is a Marketing Data Intelligence Software. Kompyte is a competitive intelligence platform that enables users to track and automate their competitor research and reporting. Kompyte also ...
The product aims to help companies refine and optimize their value proposition and product roadmap, improve search campaign conversion rates, and create better content by learning from competitors.
PeerSpot (formerly IT Central Station)
Buying Intelligence for Enterprise Technology
PeerSpot is a buying intelligence platform that helps vendors reach buyers through the voice of their customers. It helps vendors capture and leverage the authentic product feedback that users want to see while conducting product research and due diligence. ...
PeerSpot provides in-depth reviews, online forums, direct Q&A support and more, giving professionals the confidence to make the right decision and the happiness of reality meeting expectations. Generates detailed user reviews at scale and then leverages them to create content that drives sales. Identify and access highly targeted, qualified audiences for lead generation and high conversion rates.
Upwave
Analytics Platform for Brand Marketers
Upwave is an Analytics Platform for brand marketers to plan, measure, and optimize brand marketing. It’s a complete brand measurement platform for optimizing the campaign delivering cross-channel insights and uncovering optimization decisions to improve advertising effectiveness. ...
It helps to access consumer opinions and quality data at a scale, speed, and level of granularity that is unsurpassed. It ensures data is transformed into actionable insights and enables customers to combine metrics from 3rd parties with Upwave data to activate audiences through key digital endpoints.
Some of its features are updated results to perpetually show the brand impact of the optimization decisions, visualizations of data that are easily exportable for inclusion in presentations and reports, target verification, customized visualizations real-time norms and more.
Funnel
Automated Data Collection & Marketing Reports
Funnel is a marketing data intelligence platform for agencies, eCommerce, retail that supports data collection from any marketing or advertising data source and transforms marketing data into automated marketing reports. It helps to improve ROI and acquire customers. ...
Funnel helps marketers automate their data collection so they can focus on analysis and taking actions. It replaces manual reports with software that is always up to date, more detailed, and less error-prone which is beneficial from accuracy and timely reporting on the results of the marketing programs that can often have a big impact on the business.
Funnel features include better, faster, and stronger marketing reports, enable better business decisions by utilizing a data core and focus on secure, scalable, and accurate solutions for data collection and transformation.
NetBase Quid
Next generation consumer and market intelligence platform, delivering contextual insights to reveal business trends
Netbase Quid is a Consumer and Market Intelligence platform. It provides real time consumer insights across the organisation, from the brand and digital marketing, public relations, product management to consumer care. It provides real-time, fast and accurate social media analytics that help the companies grow their business. It is suitable for small, midsize and large brands and marketing agencies. ...
The primary features include social media monitoring, brand health monitoring, campaign performance measurement, dashboards and reports. NetBase Quid helps companies manage their brands, and understand their customers in order to build a better and lasting relationship. It monitors posts from social media and captures what people are saying about brands. It can understand sentiments behind written text through its Natural Language Processing (NLP) engine. This allows the system to reveal consumer information such as attitude, willingness to purchase and needs.
The NetBase Quid platform processes millions of social media posts daily for actionable business insights for research, marketing, PR customer service, sales, and product innovation. It offers businesses foresight and real-time social information to stay "in the loop" and fuel action for their brands.
Spectrio
Dynamic Customer Engagement for Your Business
Spectrio is a cloud-based signage solution used to display digital content. Spectrio enables businesses to interact with their customers and employees with interactive social media feeds, graphics and videos, news, metrics dashboards, meeting room calendars, and digital menus. ...
Spectrio allows companies to customize their content following their brand communication strategies. Users can monitor social media content’s run time on a visual dashboard. They can track viewers’ engagement with their content using posts tagged on Twitter handles and hashtags.
Spectrio offers features like content scheduling that enables users to decide the playtime of an application, automatic filtering, device monitoring, built-in analytics and SSL data encryption.
Facebook Live
Live Video Streaming
Facebook Live is a live video streaming feature on Facebook that allows to broadcast a live video out to an audience through a company page or personal profile. Facebook Live leverages the website’s existing audience to compete with similar live services. ...
Businesses using Facebook live on their pages have the ability to customize and control their audience once it has ended. Page followers and visitors may get a notification when a page or individual is going live. Live broadcasters can decide who on Facebook can see their video and use this content to engage their audience during the moments and events that are important to them. Facebook Live gives a chance to show there are real, caring humans behind your business, which in turn builds trust and leads to more business in the door.
Facebook Live allows to answer your followers’ questions in real-time. This gives an opportunity to engage with viewers when they’re most interested. Facebook Live is the ideal opportunity to show off the unique personalities and values behind your company, whether it be strolling around the office and showing off space, interviewing employees, or sharing a sneak peek into a company outing or event.
Databox
#1 Business Analytics Platform & KPI Dashboards
Databox is a Business Intelligence Software. Databox, a business analytics tool allows users to create custom analytics dashboards incorporating data from multiple sources, which can be viewed on any device. It is suitable for small to large businesses and offers mobile apps for iOS and Android devices. ...
Databox Designer enables users to create custom dashboards using a drag-and-drop editor to display multiple data sources. Dashboard templates are also available. Users can configure a data wall of relevant KPIs and can control access by restricting IP addresses and setting permissions.
Databox is built to make performance insights more accessible for every company. It also have features and programs designed to help agencies deliver more predictable performance for every client.
RAD AI
Creative intelligence that brings new standards to influencer marketing
RAD AI is a machine learning platform that provides ROI-based creative decisions, content strategy, and high-performing influencer campaigns. It aids in improving engagement, conversion, and campaign ROI by learning what content (images, videos, and text) should be used against which personas and on which channels; this prescriptive data can then be applied to the rest of the marketing mix, creating economies of scale while informing websites, emails, and paid media. ...
Sprinklr Marketing
Unified omnichannel platform for the end-to-end marketing lifecycle
Sprinklr Marketing enables increased return on ad spend and reduction in Advertising production costs using AI, Integrations, team collaboration, automation & unified reporting. It enables personalized social advertising by optimizing the strategy across the major social channels. ...
Sprinklr Marketing's Plan feature enables advertising campaigns through optimized, creative audiences and budgets, a Reach and Frequency Planner, and a centralized library for creative assets with an approval process. The Execute feature enables omnichannel campaigns using a single UI, One-click ad-buys and more.
The analysis feature provides real-time cross-channel paid owned and earned insights, social channel metrics with business outcomes in one consolidated dashboard and reporting insights, integration with third-party analytics and more.
ActionSprout
a simple Facebook tool to grow your social following
ActionSprout is a social engagement software for nonprofits that securely connects to the organization's Facebook page boosting its functionality by adding a host of simple and powerful features. It helps to improve efficiency and ROI. ...
ActionSprout software ensures to have relevant daily content to post, improves ad performance, helps to run impactful social actions empower the supporters to act and be heard, and schedule posts and recreate past successes.
Its features include review and post what is needed, suggests audiences relating to the posts, full access to supporter data, integrates with multiple CRMs, email and payment providers, and identifies the most engaging posts and guides to reproduce their wins and many more.
Paiger
Paiger - Social Media Management with your own assistant
Paiger is an automated marketing assistant that is designed for recruitment agencies to give daily content suggestions to build a personal brand, easily approve company content and attract applicants from social media. It helps organizations identify new customers, nurture leads with a personalized brand, improve outreach, handle recruitment across social channels, and turn recruiters into advocates. ...
It enables marketers to discover new opportunities to stay ahead of competitors and build relationships with clients and candidates on social networks. It helps to discover new opportunities ahead of competitors and helps to build relationships with candidates and clients on social media.
Hearsay Social
The Leading Social Selling Solution for Financial Services
Hearsay Social is a social selling solution that helps to nurture clients with personalized content and connect with the clients one-on-one at moments that matter. It turns social media into an effective sales tool for even the most seasoned advisors. It allows automating social media marketing for advisors with campaigns, guides advisors through their most important tasks and also helps drive leads and increase conversion rates. ...
Its features include building social selling program that works for all of the advisors, easily track leads sent from advisors to the corporate websites, expand client contacts by syncing leads with the CRM, automatically provides the content the advisors need to build credibility and attract their ideal clients, efficient social media compliance, at scale and more.
UPshow
TV Built for Brands
UPshow a digital signage platform helps to drive results that matter to the business by transforming what people experience on the shared televisions of the world into an engagement platform. It helps to improve brand engagement and increase customer lifetime value. ...
UPshow's platform activates people while they are present in their venues. Its venue engagement cloud transforms the use of existing technology (TV, Mobile, Point-of-Action) to drive extraordinary outcomes for the business. It helps to tracks customer behavior in real-time, drives mobile engagement, boosts revenue at the point of sale, and also entertains far beyond cable TV.
Some of its features include drive real-time, actionable engagement with QR codes, SMS, short links and more, customize and schedule playlists of content for different dayparts, occasions, or locations, extensive entertainment library delivers a unique viewing experience for every screen, manage the screens of multiple locations with ease, sorting accounts by franchise group or region and many more.
TWIPLA
The website intelligence platform
TWIPLA (formerly Visitor Analytics) is a digital analytics platform used to get detailed statistics on visitors and watch their behavior in real-time. It helps to launch new products and acquire customers. ...
TWIPLA can be easily connected to any type of website. Its key metrics like detailed visitor overview, their path, and history, page stats, device optimization, URL campaigns stat, and much more help to understand the visitors and improve the website performance.
Its key features include statistics on website traffic, user behavior, auto-chat, feedback analytics, SEO checks, and integration into ads.
Kparser
A Keyword Suggestion Tool for SEO & PPC providing opportunities to grow results in content marketing and e-commerce.
Kparser is a Professional keyword research and long-tail suggestion tool for SEO and PPC campaigns. The tool helps to find what potential clients and readers are looking for in Google, and other search engines and helps in customizing content for the client's website. ...
Kparser applies the search term, which is defined with different letters and numbers, puts it into the search box of the chosen source and presents keyword suggestions. It helps to find thousands of long-tail suggestions for seed keywords from Google, Bing, YouTube, Amazon, eBay. Generation content ideas, expanding the semantic core on an already published page, expanding the keywords base for Google Adwords, Bing Ads campaigns and improving listing on Amazon and eBay marketplaces.
Crowdriff Platform
Visual marketing software Platform
Crowdriff Platform is a Visual Marketing Software that helps power travel brands with content and insights inspiring travelers to see the world differently and explore sustainably. It helps in achieving marketing goals by connecting people, enriching communities and opening minds to new experiences and cultures. ...
This helps to build trust with the locals and visitors by providing up-to-date user-generated content for the destination's tourism recovery. CrowdRiff's DAM is a powerful platform for all the brand's visuals, including user-generated content, professional photography, and videography. It also provides performance analytics for the visuals so it is easier to make smarter decisions around visual content.
It helps in sharing visual content with journalists, influencers, and bloggers. Source Visuals, directly from audience and visitors. Provides performance analytics for the visuals to make more informed decisions around visual content. It also behaves as a social publisher to schedule, publishes and source the most engaging visual content on social media.
