TripleLift Overview

TripleLift redefines native advertising with its Creative SSP platform, where creativity fuels performance. This platform empowers brands and publishers to seamlessly integrate ads that blend with content, enhancing user engagement without disrupting the user experience. Trusted by leading brands, TripleLift offers a product suite that transforms creative assets into dynamic ad experiences, optimizing visibility and impact. Its unique approach ensures that ads do more than just display—they engage audiences meaningfully. With a focus on innovation, TripleLift's platform delivers not only aesthetically pleasing ads but also measurable results, making it a preferred choice for those aiming to elevate their advertising strategy.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engaging And Following Up, as the business use cases that they have been most satisfied with while using TripleLift.

Other use cases:

  • Content Management
  • Media Buying
  • Lead Qualification: Technographic
  • Channel Marketing
  • Ad Retargeting
  • Generation Of New Leads
  • Digital Marketing
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Business Priorities

Enhance Customer Relationships and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using TripleLift.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
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TripleLift Use-Cases and Business Priorities: Customer Satisfaction Data

TripleLift works with different mediums / channels such as E-Mail.

TripleLift's features include Personalization. and TripleLift support capabilities include 24/7 Support, AI Powered, Email Support, etc. also TripleLift analytics capabilities include Custom Reports, and Analytics.

Reviews

"...They focus on the design and the creative side of the native ads which tend to be very interesting these days...." Peer review by Ardalan Z, Sr. Online Marketing Manager, Medical Devices

TripleLift, Jeeng, Cardlytics, Adnow, ContentFleet, etc., all belong to a category of solutions that help Native Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

TripleLift revolutionizes programmatic advertising by integrating creative and media technology. It delivers advanced solutions for next-generation advertising platforms.

Popular Business Setting

for TripleLift

Top Industries

  • Marketing and Advertising
  • Medical Devices

Popular in

  • Mid Market
  • Large Enterprise

TripleLift is popular in Marketing And Advertising, and Medical Devices, and is widely used by Mid Market, and Large Enterprise,

Comprehensive Insights on TripleLift Use Cases

How does TripleLift facilitate Sending & Publishing Communications?

What solutions does TripleLift provide for Engaging And Following Up?

How does TripleLift facilitate Content Management?

7+ more Business Use Cases

18 buyers and buying teams have used Cuspera to assess how well TripleLift solved their Native Advertising needs. Cuspera uses 140 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Native Advertising needs.

Case Studies

Internet

CASE STUDY Pubfinity

TripleLift Audiences helped Pubfinity use privacy-first targeting. Pubfinity wanted to prepare for a future with more privacy rules. TripleLift Audiences provided a solution for this need. The result... was highly efficient CPMs for Pubfinity. This case shows how TripleLift supports digital publishers with advanced ad targeting.

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Pharmaceuticals

CASE STUDY A large pharmaceutical company

TripleLift's Green Media Product (GMP) helped a large pharmaceutical company lower the environmental impact of its digital marketing in H2 2024. The company used GMP deals to exclude high climate ris...k inventory and reduce carbon emissions. This approach led to a 29% increase in ad viewability and a 46% reduction in cost per click compared to benchmarks. The results show that sustainable advertising can also deliver strong campaign performance.

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Retail

CASE STUDY Leading Beauty Retailer

TripleLift's Branded Video helped a leading beauty retailer drive more traffic to its online store during the holidays. The retailer used engaging holiday video ads to reach multicultural beauty fans... and promote big deals like Black Friday. TripleLift's creative technology and curated publisher list led to a $0.20 cost-per-site-conversion, beating the client's CPA benchmark by 80%. The strong results led the retailer to increase their investment by 116%. The campaign was 5 times more efficient than the client's previous benchmark.

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Automotive

CASE STUDY A reliable automotive brand

TripleLift used its Native Window and Carousel ad formats to help a leading automotive brand promote its mid-size pickup truck. The brand wanted to reach drivers of all ages, loyal customers, and own...ers of competitor vehicles. TripleLift's engaging ad formats increased brand awareness by 5 percentage points and consideration by 4%. Viewability also rose by 25% compared to benchmarks. The campaign helped more people notice and consider the brand's vehicle.

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Information Technology and Services

CASE STUDY A travel tech company

TripleLift Audiences helped a travel tech company reach premium travelers with seamless ads. The company wanted to increase brand awareness and drive more clicks. Using TripleLift Audiences, they ach...ieved a 20% higher click-through rate. This shows the solution can boost engagement and brand visibility for travel brands.

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CASE STUDY A leading sports and lifestyle brand

TripleLift High Impact Display helped a leading sports and lifestyle brand promote a new sneaker line. The brand wanted to show multiple products in one ad and launch quickly for a big sporting event.... TripleLift’s Flipbook format made ads interactive and easy to set up, saving time and money. The campaign led to a 6-point lift in brand favorability and consideration for high-income households. It also delivered over 85 million impressions at a CPM 43% below the $3.03 benchmark.

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Video

TripleLift Audiences: Easy Activation

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Peers used TripleLift for advertisement and sending & publishing communications

TripleLift Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.53/5 ★

Read Reviews (18)
Analytics

4.17/5 ★

Read Reviews (7)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.53/5 ★

Read Reviews (18)
Analytics

4.17/5 ★

Read Reviews (7)

Software Failure Risk Guidance

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for TripleLift

Top Failure Risks for TripleLift

TripleLift, Inc. News

Product

TripleLift, DirecTV Launch Programmatic Pause Ads - TVTechnology

TripleLift and DirecTV have launched programmatic pause ads, enabling advertisers to deliver targeted, non-intrusive display ads when viewers pause live or on-demand TV content. This integration leverages TripleLifts programmatic technology within DirecTVs streaming environment, offering brands new opportunities for audience engagement and incremental reach through connected TV ad inventory. The solution supports real-time bidding and advanced targeting capabilities for advertisers seeking to maximize campaign effectiveness in premium video environments.[1]

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Partnership

TripleLift Expands Creative Leadership with Launch of Programmatic Pause Ads in Partnership with DIRECTV Advertising - PR Newswire

TripleLift has launched programmatic pause ads in partnership with DIRECTV Advertising. This new ad format enables brands to deliver targeted, non-intrusive messages when viewers pause streaming content. The collaboration combines TripleLifts creative SSP technology with DIRECTVs premium video inventory, expanding options for advertisers seeking innovative digital video ad experiences.

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Customer

TripleLift GMP Deal Leads to CPC and Viewability Efficiencies for Large Pharma Partner

TripleLift's GMP deal enhances CPC and viewability for a large pharma partner, showcasing their creative and technology solutions for advertisers and publishers.

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Partnership

TRIPLELIFT PARTNERS WITH ISPOT TO DELIVER STREAMING COMPETITIVE INTELLIGENCE FOR PROGRAMMATIC CLIENTS

TripleLift partners with iSpot to provide streaming competitive intelligence for programmatic clients.

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TripleLift, Inc. Profile

Company Name

TripleLift, Inc.

Company Website

https://triplelift.com/

HQ Location

400 Lafayette Street, 5th Floor, New York, New York 10003, US

Employees

101-250

Social

Linkedin

Financials

SERIES B