Tubular: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Tubular
Brand: Tubular
Rating: 4.84 (578 reviews)

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Product and Vendor News

Tubular Labs Announces the Return of Instagram Reels View Counts - MarTech Cube 28/09/2025
Introducing Tubular Viewpoint: Unifying Social Video Intelligence Across Platforms - Adweek 06/09/2025
Tubular Labs introduces Tubular Viewpoint - MarTech Cube 10/07/2025

Customer stories

Tubular Labs helped HGTV save over $1 million in marketing costs. HGTV wanted to reach Millennials without paid media. Tubular data showed DIY was the top interest for this group. HGTV used this insight to launch the Handmade YouTube channel. 88% of the new fan base is under 35. 31% of subscribers came from an influencer partnership found with Tubular.
BuzzFeed needed to prove the value of its advertising across multiple platforms. Tubular provided a solution that housed all video data in one place, allowing BuzzFeed to run advanced analyses. This enabled BuzzFeed to create more relevant content, increasing average monthly views by over 11%. They also attracted advertisers by proving dominance in each vertical.
Discovery Japan used Tubular data to grow its audience. They struggled with content length on YouTube. They tested longer content from TV shows. Their video 'Marooned' went viral with 5.4 million views. They used Tubular to find new audience interests. This led to diverse content like ghost hunting and food. They became a top creator in Japan.
BBC Kids wanted to improve their YouTube content strategy and find suitable influencers. They used Tubular Labs' data to optimize content, like upload times and thumbnails, and to identify growth opportunities, such as "fairy tales." This led to the launch of a new series. They also used data to select influencers that align with their brand. As a result, they saw increased viewer engagement and stronger relationships with stakeholders.
Tubular helps Gannett find the right videos for their audience. Gannett uses Tubular to see what content works across social platforms. When sponsored World Series content underperformed, Gannett used Tubular insights to fix the problem fast. Advertisers trust Gannett more because they use real-time data to improve results. Gannett keeps sponsors happy and builds better advertiser relationships with Tubular.
Tubular helps A+E Networks understand their audience and content performance. The platform lets them compare their content to competitors. This helps A+E Networks see what works and what does not. They use these insights to improve campaigns and close more deals with advertisers. Tubular is their main tool for digital video strategy.

Product Business Settings

Tubular is popular in Research, Insurance, and Marketing And Advertising industries and is widely used by Small Business, Mid Market.

Integrations

Marketing Automation

Project Management

Live Chat

Collaboration and Productivity

Tubular Product Overview

Tubular Labs offers a data management platform that delivers comprehensive insights into social video consumption across multiple platforms. It provides a unified view of audience interests and behaviors, helping businesses refine their social strategies. Tubular's platform is notable for its extensive database, which is the largest of its kind for social video insights. This resource allows companies to identify top-performing categories and uncover new opportunities for innovation. By partnering with industry leaders like Chartbeat, Tubular ensures its analytics are both reliable and actionable. This capability aids businesses in understanding shifting consumer values and interests, ultimately supporting informed decision-making and strategic planning.

How satisfied the customers are with Tubular use-cases

Reviews

"...The increases in our profitability to speak volumes for Tubular!. Engage your sales team as early as possible with Task Management, as this soon develops conscientiousness & healthy competition!...." Peer review by Simon B., Managing Director

Tubular Customer Insights, Testimonials and Case Studies

Why is Tubular the best choice for Sending & Publishing Communications?

Why is Tubular the best choice for Engaging And Following Up?

What Are the key features of Tubular for Advertisement?

How does Tubular address your Competitive Intelligence Challenges?

What is Tubular?

Tubular is a Data Management Platform. It provides the most complete picture of what video consumers watch and enable companies to grow digital audiences and sell brand integrations to win in the ever-evolving world of video. Its global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster.

Tubular's Audience Dashboard and Tubular Intelligence together create the first easy, instant, and actionable video marketing platform for brands, media companies and multi-channel networks. Tubular's audience and content insights empower customers to refine their content and distribution strategy, find and partner with influencers, and optimize their promotion budgets.

The primary features include context of video performance, benchmark against competitors, and identify unique audience growth opportunities. It enables media sellers to generate more branded video revenue with the most comprehensive sponsored content data solution.

What is Tubular used for?

Tubular is a Data Management Platform Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Social Media Analytics, Sending & Publishing Communications and Engaging And Following Up .

What are the top features of Tubular?

Personalization, Dashboard and Gamification are some of the top features of Tubular.

Who uses Tubular?

Tubular is used by Research, Insurance and Marketing And Advertising among other industries.

What are Tubular alternatives?

Digital Pigeon, InVideo, Fomo and ELogger are popular alternatives for Tubular.

Where is Tubular located?

Tubular is headquartered at 153 Castro Street #300 Mountain View, CA 94041 USA.

105 buyers and buying teams have used Cuspera to assess how well Tubular solved their Data Management Platform needs. Cuspera uses 578 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.