Tubular: Use-Cases, Insights and Reviews | 2024 Cuspera

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Tubular | The Leading Measurement and Analytics Solution for Social Video

Tubular Overview

Tubular tracks shifting values, interests, and consumer behaviors across platforms. It provides a unified view of social video audiences' interests and behaviors.

Use Cases

Customers recommend Social Media Analytics, Sending & Publishing Communications, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Tubular.

Other use cases:

Advertisement
Competitive Intelligence
Forecasting
Lead Tracking
Collaboration
Workflow Management
Content Curation

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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Tubular.

Other priorities:

Acquire Customers
Enhance Customer Relationships
Improve Digital And Social Presence
Enter New Markets Internationally Or Locally
Improve Brand Engagement
Scale Best Practices

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Tubular Use-Cases and Business Priorities: Customer Satisfaction Data

Tubular works with different mediums / channels such as Social Media. Video. Mass Media etc.

Tubular's features include Personalization, Dashboard, and Gamification. and Tubular support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Tubular analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Tubular empowers publishers, agencies and brands to succeed in the rapidly changing world of video...." Peer review

Tubular, Lotame, Altair Monarch, SAP Data Intelligence, Oracle Advertising, etc., all belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Tubular

Top Industries

Research
Insurance
Marketing and Advertising

Popular in

Small Business
Mid Market

Tubular is popular in Research, Insurance, and Marketing And Advertising and is widely used by Small Business, and Mid Market,

Comprehensive Insights on Tubular Use Cases

How efficiently Does Tubular manage your Sending & Publishing Communications?

Tubular enables publishers to measure and analyze video performance. It helps them understand audience engagement and make informed decisions about content creation and distribution. Tubular provides insights into the effectiveness of video content, but it does not guarantee success in attracting large audiences.

"...To Make A Better Metric One promising move is the Global Video Measurement Alliance, a nascent collaborative effort between big publishers such as Buzzfeed, Group Nine and Vice with Tubular Labs, which tracks 5 billion online videos, 400 million consumers and 13 million creators, among other things. ..." Insights: Doing A Better Job Counting What Counts In Social Media

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How efficiently Does Tubular manage your Engaging And Following Up?

Why is Tubular the best choice for Advertisement?

Tubular's capabilities allow media properties to understand and demonstrate the value of their audience to advertisers. This data allows them to create more effective sales pitches. The data can also be used to measure performance and compare it to competitors, enabling more effective selling. Tubular's data is limited to the information provided by its partners, and it may not capture all relevant data points.

"...To put the news in context, we examined viewership and advertising trends for CBS, plus Viacom s biggest networks...." What Will ViacomCBS Look Like on TV and Online Video?

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How does Tubular facilitate Competitive Intelligence?

34+ more Business Use Cases

105 buyers and buying teams have used Cuspera to assess how well Tubular solved their Data Management Platform needs. Cuspera uses 578 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

Frequently Asked Questions(FAQ)

for Tubular

What is Tubular?

Tubular is a Data Management Platform. It provides the most complete picture of what video consumers watch and enable companies to grow digital audiences and sell brand integrations to win in the ever-evolving world of video. Its global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster.

Tubular's Audience Dashboard and Tubular Intelligence together create the first easy, instant, and actionable video marketing platform for brands, media companies and multi-channel networks. Tubular's audience and content insights empower customers to refine their content and distribution strategy, find and partner with influencers, and optimize their promotion budgets.

The primary features include context of video performance, benchmark against competitors, and identify unique audience growth opportunities. It enables media sellers to generate more branded video revenue with the most comprehensive sponsored content data solution.

What is Tubular used for?

Tubular is a Data Management Platform Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Social Media Analytics, Sending & Publishing Communications and Engaging And Following Up .