Twitter Analytics Overview

Twitter Analytics is a platform for measuring and enhancing Twitter impact, engagement, and brand presence. It tracks tweet impressions, engagements, follower growth, and video performance.

Use Cases

Customers recommend Social Media Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Twitter Analytics.

Other use cases:

  • Content Management
  • Advertisement
  • Campaign Management
  • Social Media Marketing
  • Call Analytics
  • Funnel Analysis
  • Lead Analytics
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Business Priorities

Build Brand Awareness and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Twitter Analytics.

Other priorities:

  • Improve Brand Engagement
  • Acquire Customers
  • Improve ROI
  • Increase Sales & Revenue
  • Grow Market Share
  • Scale Best Practices
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Efficiency
  • Improve Visibility
  • Establish Thought Leadership
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Twitter Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

Twitter Analytics works with different mediums / channels such as Social Media, and Twitter,

Twitter Analytics's features include Dashboard, Personalization, Recording, etc.

Reviews

"Twitter is our home for communicating with our existing and potential customers. We use it to keep our audience engaged and aware of every promotion, company update, and brand message from TamkeenHR. Twitter Ads remain a massive part of our Digital ...marketing strategy allowing us to maximize our ROI." - Ramy Khalil

Twitter Analytics, Followerwonk, Union Metrics, NewsWhip, Iconosquare, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Twitter Analytics

Top Industries

  • Publishing
  • Human Resources
  • Hospitality

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Twitter Analytics is popular in Publishing, Human Resources, and Hospitality and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Twitter Analytics Use Cases

How can Twitter Analytics optimize your Social Media Management Workflow?

What Are the key features of Twitter Analytics for Engagement Management?

What benefits does Twitter Analytics offer for Communication Management?

How can Twitter Analytics optimize your Content Management Workflow?

34+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Twitter Analytics solved their Social Media Marketing needs. Cuspera uses 2763 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Twitter Analytics testimonial

Ramy Khalil

Marketing Manager

TamkeenHR
Twitter is our home for communicating with our existing and potential customers. We use it to keep our audience engaged and aware of every promotion, company update, and brand message from TamkeenHR. Twitter Ads remain a massive part of our Digital marketing strategy allowing us to maximize our ROI. Testimonial By Ramy Khalil
Twitter Analytics testimonial

Kirsty Randles

Head of Marketing

Powerhouse Museum
This was our first time investing in a Twitter Trend Takeover, and it has exceeded our original expectations in terms of reach and engagement. Testimonial By Kirsty Randles
Twitter Analytics testimonial

Kristin Ginn

Marketing Campaign Manager

Bolt
We are excited by this early success in brand awareness with our first-ever Twitter Ads campaign. In the future, we’ll explore how we can increase engagement with companies across industries that care about putting team health and well-being first. Testimonial By Kristin Ginn
CUSTOMERS TESTIMONIALS
Twitter Analytics testimonial

Ramy Khalil

Marketing Manager

TamkeenHR
Twitter is our home for communicating with our existing and potential customers. We use it to keep our audience engaged and aware of every promotion, company update, and brand message from TamkeenHR. Twitter Ads remain a massive part of our Digital marketing strategy allowing us to maximize our ROI. Testimonial By Ramy Khalil
Twitter Analytics testimonial

Kirsty Randles

Head of Marketing

Powerhouse Museum
This was our first time investing in a Twitter Trend Takeover, and it has exceeded our original expectations in terms of reach and engagement. Testimonial By Kirsty Randles
Twitter Analytics testimonial

Kristin Ginn

Marketing Campaign Manager

Bolt
We are excited by this early success in brand awareness with our first-ever Twitter Ads campaign. In the future, we’ll explore how we can increase engagement with companies across industries that care about putting team health and well-being first. Testimonial By Kristin Ginn

Case Studies

COMPANY CASE STUDIES
Twitter Analytics case study

Bolt
Case Study Bolt

How an ecommerce company increased brand awareness and reached 5M people in just one week.

Read More
Twitter Analytics case study

EQONEX
Case Study EQONEX

How a new crypto exchange platform drove engagement and website traffic amongst Twitter’s #FinTwit community

Read More
Twitter Analytics case study

Rugby League World Cup 2021
Case Study Rugby League World Cup 2021

How a major sporting event reached a new audience and drove action on Twitter.

Read More

Frequently Asked Questions(FAQ)

for Twitter Analytics

What is Twitter Analytics?

Twitter Analytics is a social media marketing platform that measures and boosts the impact on Twitter. It helps to improve digital and social presence and improve brand engagement.

It helps to measure engagement and learn how to make the Tweets more successful, explore the interests, locations, and demographics of the followers and Track how the Twitter Cards drive clicks, app installs, and Retweets.

Twitter Analytics features include tweet impressions, tweet engagements and engagement rate, follower growth, profile visits, mentions, video content performance and so on.

What is Twitter Analytics used for?

Twitter Analytics is a Social Media Marketing Software mainly used by its customers to Build Brand Awareness and Improve Digital And Social Presence by Social Media Management, Engagement Management and Communication Management .

What are the top features of Twitter Analytics?

Dashboard, Personalization and Recording are some of the top features of Twitter Analytics.

Who uses Twitter Analytics?

Twitter Analytics is used by Publishing, Human Resources and Hospitality among other industries.

What are Twitter Analytics alternatives?

Followerwonk, Union Metrics, NewsWhip and Iconosquare are popular alternatives for Twitter Analytics.
lightning

Peers used Twitter Analytics for social media management and engagement management

Twitter Analytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.51/5 ★

Read Reviews (5)
Analytics

3.98/5 ★

Read Reviews (910)
Custom Reports

3.93/5 ★

Read Reviews (967)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.51/5 ★

Read Reviews (5)
Analytics

3.98/5 ★

Read Reviews (910)
Custom Reports

3.93/5 ★

Read Reviews (967)

Software Failure Risk Guidance

?

for Twitter Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Twitter Analytics

Twitter Profile

Company Name

Twitter

Company Website

https://business.twitter.com/

Year Founded

2008

HQ Location

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

PRIVATE