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Upfluence: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Upfluence
Brand: Upfluence
Rating: 4.61 (488 reviews)

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The Smartest Influencer Marketing Platform | Upfluence

Upfluence Overview

Upfluence is an AI-powered influencer and affiliate marketing platform tailored for e-commerce and direct-to-consumer brands. By integrating ChatGPT, Upfluence enhances campaign efficiency, enabling businesses to quickly identify and engage with the most suitable influencers through its Creator Marketplace. This platform allows teams to launch campaigns in hours, rather than weeks, significantly reducing the time spent on influencer management. Users can drive ROI by leveraging influencer marketing on platforms like Amazon, and the platform supports seamless integration with existing marketing stacks. With over 1,600 clients, Upfluence provides tools to measure the effectiveness of influencer and affiliate campaigns, ensuring data-driven decision-making and optimized marketing strategies.

Use Cases

Customers recommend Campaign Management, Influencer Marketing, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Upfluence.

Other use cases:

Influencer Management
Content Management
Social Media Management
Sending & Publishing Communications
Public Relations
Contract Management
Collaboration

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Business Priorities

Improve ROI and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Upfluence.

Other priorities:

Build Brand Awareness
Enhance Customer Relationships
Acquire Customers
Scale Best Practices
Grow Market Share
Establish Thought Leadership
Enter New Markets Internationally Or Locally
Improve Visibility
Increase Sales & Revenue
Improve Digital And Social Presence

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Upfluence Use-Cases and Business Priorities: Customer Satisfaction Data

Upfluence works with different mediums / channels such as E-Mail. and Social Media.

Upfluence's features include Calculator, Personalization, and SEM. and Upfluence support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Upfluence analytics capabilities include Analytics, and Custom Reports.

Reviews

"It’s amazing! The amount of time we’re saving by using Upfluence to connect our client’s platforms, like Klaviyo and Shopify, to a single tool and pulling out influential gems from our customer’s client lists is staggering!" - Doug Hill

Upfluence, Grin, Shopify Collabs, AspireIQ, CreatorIQ, etc., all belong to a category of solutions that help Influencer Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Upfluence is the best Influencer marketing platform. E-commerce and direct-to-consumer brands' ROI is skyrocketed by Upfluence's Influencer Marketing tool.

Popular Business Setting

for Upfluence

Top Industries

Marketing and Advertising
Information Technology and Services
Internet

Popular in

Small Business
Mid Market
Enterprise

Upfluence is popular in Marketing And Advertising, Information Technology And Services, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Upfluence Customer wins, Customer success stories, Case studies

What solutions does Upfluence provide for Campaign Management?

Upfluence offers a comprehensive influencer marketing platform that enables users to search for, contact, manage, and analyze influencer campaigns. The platform provides features such as campaign management tools, reporting, and payment processing, streamlining the influencer marketing process. Limitations exist in the basic plan, which does not include access to the influencer payment tool.

"...It also allows you to manage your campaigns when they actually roll out which is powerful...." Peer review by Beau P

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How efficiently Does Upfluence manage your Influencer Marketing?

Upfluence provides an all-in-one platform for influencer marketing, offering features such as influencer identification, campaign management, and performance tracking. It is designed for various users, including in-house marketing units, agencies, and freelancers. However, the platform may be expensive for smaller businesses.

"...The tool allows us to develop an influencer marketing dept at the agency...." Peer review by User in Internet, Internet

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How can Upfluence optimize your Engaging And Following Up Workflow?

Upfluence enables users to identify relevant influencers based on a variety of factors such as location, engagement rate, and social community size. The platform facilitates outreach and campaign management, providing real-time data on influencers' profiles and engagement rates. While the platform offers screening and data analysis capabilities, it has limitations in terms of influencer engagement and cost-effectiveness.

"...For example, one can perform a search for Food influencers with more than 45k Instagram followers and an engagement rate of +7%, who speak English, that are located in Texas and which are popular with women aged 30 and up. or Fortnight influencers with more than 20k subscribers on Twitch that are popular with American male youth...." Data-Driven, Tech-Backed Platform Upfluence Was Included In 5,000 Fastest Growing American Companies

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What makes Upfluence ideal for Influencer Management?

What Are the key features of Upfluence for Content Management?

318 buyers and buying teams have used Cuspera to assess how well Upfluence solved their Influencer Marketing needs. Cuspera uses 488 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Influencer Marketing needs.

CUSTOMERS	TESTIMONIALS
Doug Hill Partner The Atfluence Agency	It’s amazing! The amount of time we’re saving by using Upfluence to connect our client’s platforms, like Klaviyo and Shopify, to a single tool and pulling out influential gems from our customer’s client lists is staggering! Testimonial By Doug Hill
Audrey Collilieux Founder Louty	Their platform is just amazing. We were able to target our influencers accurately, simply and efficiently. Upfluence team guides us anytime we need and makes our progress easier. I definitely recommend this incredible technology. Testimonial By Audrey Collilieux
Joshua Weidling Influencer and Social Media Marketing Manager Tiege Hanley	Anyone who is using a different platform than Upfluence, doesn’t understand influencer marketing! Testimonial By Joshua Weidling

CUSTOMERS	TESTIMONIALS
Doug Hill Partner The Atfluence Agency	It’s amazing! The amount of time we’re saving by using Upfluence to connect our client’s platforms, like Klaviyo and Shopify, to a single tool and pulling out influential gems from our customer’s client lists is staggering! Testimonial By Doug Hill
Audrey Collilieux Founder Louty	Their platform is just amazing. We were able to target our influencers accurately, simply and efficiently. Upfluence team guides us anytime we need and makes our progress easier. I definitely recommend this incredible technology. Testimonial By Audrey Collilieux
Joshua Weidling Influencer and Social Media Marketing Manager Tiege Hanley	Anyone who is using a different platform than Upfluence, doesn’t understand influencer marketing! Testimonial By Joshua Weidling

Afnan Perfumes - Consumer Goods

Upfluence helped Afnan Perfumes grow sales by $50,000 in five months using its influencer marketing platform and agency services. Afnan faced challenges with tracking, scaling, and managing influence...r campaigns, especially when entering the U.S. market. Upfluence provided automated tracking, streamlined campaign management, and access to a large network of creators. The first campaign delivered hundreds of orders and a 47% conversion rate. Automated payments and detailed sales attribution made influencer partnerships more efficient and profitable.

Branded - Consumer Goods

Upfluence Amazon Attribution integration helped Branded solve affiliate marketing challenges. Branded used influencer marketing and Amazon Ads to boost sales. The Brand Referral Bonus (BRB) cut marke...ting costs. A campaign with Shea Whithney for the Fullstar Veggie Chopper earned over 10x ROI. Branded increased customer acquisition and grew a new media channel.

Coalition for the Homeless - Non Profit Organization Management

Upfluence partnered with Coalition for the Homeless to run influencer marketing campaigns. The goal was to raise awareness and support for the non-profit. Upfluence gifted full campaigns and managed ...a Christmas Toy Drive. Over 20,000 toys were donated to children in shelters. The partnership has lasted 7 years and includes job training and donations.

DRMTLGY - Consumer Goods

Upfluence helped DRMTLGY, a medical-grade skincare brand, make affiliate marketing easier and faster. DRMTLGY used Upfluence to find over 1000 creators and affiliates who matched their brand. Automat...ed email flows and one-click shipping saved time and made product gifting simple. Upfluence dashboards let DRMTLGY track ROI and campaign results in real time. Two product seeding campaigns led to 2.7 million impressions, 148,000 likes, and $15,000 in sales with no extra ad spend.

Farfetch - Apparel & Fashion

Upfluence helped Farfetch run an influencer and affiliate marketing program. Farfetch used Upfluence to find and manage creators, send products, and track sales. The program drove over $15.4 million ...in sales in less than a year. Farfetch gained 16,800 new customers, with 29% becoming repeat buyers. The campaign achieved an 8.2x ROI and a $112 customer acquisition cost.

Marriott Bonvoy - Hospitality

Upfluence helped Marriott Bonvoy run an influencer marketing campaign with Niche Creators. The goal was to show off Marriott’s many hotel brands and boost enrollments. Marriott picked creators with r...eal, engaged followers on TikTok and Instagram. The campaign reached over 11 million people. Marriott also lowered their cost per view below standard numbers.