Vericast: Use-Cases, Insights and Reviews | 2026 Cuspera

Vericast offers Census Tract Marketing, a strategy that helps financial institutions target specific neighborhoods to meet compliance and maximize marketing ROI. By using detailed census data, Verica...st enables precise audience segmentation, ensuring campaigns reach underserved communities and align with regulatory requirements. In 2023, Vericast's programs helped clients acquire over $5 billion in new deposits and loans, demonstrating its effectiveness in driving growth and compliance.
Show More..

F&M Bank used Vericast’s Census Tract Marketing solution to improve community outreach. The bank gained better data and visibility into underserved neighborhoods. This helped them target the right ho...useholds for Community Reinvestment Act (CRA) efforts. Their marketing became more intentional and impactful. The solution made it easier to engage and build trust in key communities.
Show More..

Texas Regional Bank needed to move thousands of customers to a new digital banking platform. They used Vericast’s Contact Center – Change Management solution to guide customers with clear, personal s...upport. Proactive outreach and trained call center staff helped customers adopt the new system quickly. The bank achieved a 75% customer engagement rate. 88% of calls were rated positively or neutral. This approach reduced friction and built stronger customer relationships.
Show More..

Vericast helped Monterra Credit Union convert 42,000 online banking users to a new digital banking platform. Monterra needed strong reporting, call recording, and training support. Vericast provided ...contact center capacity, handled over 8,500 calls, and kept average call time to 1:13. The project led to a record-high Net Promoter Score for Monterra Credit Union.
Show More..

Vericast helped a large, regional bank grow checking accounts using digital ads and omnichannel marketing. The campaign used predictive data to target high-potential customers. Display ads and direct... mail reached targeted neighborhoods. The bank gained 1,742 new checking accounts. The cost per acquisition was $76, well below industry benchmarks.
Show More..

Vericast's Multi-Loan Pre-Approval helped LA Police Federal Credit Union boost loan business. The credit union used omni-channel marketing, including direct mail, email, mobile, and online banking. T...hey achieved an 806% ROMI and funded $6.2 million in loans. The funding rate reached 77%, with a $124 cost per funded loan. Most redemptions happened on digital devices, and personal loans had the best response rate.
Show More..