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Product Business Settings

Vericast is popular in Education, Financial Services, and Retail industries and is widely used by .

Vericast Product Overview

Vericast harnesses data and artificial intelligence to enhance financial institutions' growth and performance. Utilizing insight-driven strategies and advanced technology, Vericast delivers substantial value by elevating data impact. This digital advertising platform focuses on optimizing marketing performance, offering financial entities a competitive edge in a fast-evolving market. Vericast's approach integrates continuous innovation, ensuring clients not only meet but exceed their growth targets. By aligning with industry trends, Vericast provides solutions that address contemporary challenges in financial services, positioning itself as a key player in driving measurable outcomes through data excellence.

How satisfied the customers are with Vericast use-cases

Reviews

"...Valassis headquartered in Livonia offers their suite of marketing intelligence and analytics services to retailers...." Peer review

Vericast Customer Insights, Testimonials and Case Studies

 

Stretch Your Budget and Strengthen Compliance with Census Tract Marketing

Vericast offers Census Tract Marketing, a strategy that helps financial institutions target specific neighborhoods to meet compliance and maximize marketing ROI. By using detailed census data, Verica...st enables precise audience segmentation, ensuring campaigns reach underserved communities and align with regulatory requirements. In 2023, Vericast's programs helped clients acquire over $5 billion in new deposits and loans, demonstrating its effectiveness in driving growth and compliance.

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Fibre Federal Credit Union - Financial Services - Large

Vericast helped Fibre Federal Credit Union grow checking deposits by $22.7M in 7 months. The campaign delivered 8.5M digital ads and two direct mail drops to 62,000 households. Fibre FCU opened 1,925... new accounts, surpassing their account goal by 178% and balance goal by 121%. 504 new households opened 982 accounts totaling $4.12M. Vericast's strategy reached both existing and new members, driving measurable deposit growth.

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Affinity Federal Credit Union - Banking

Affinity Federal Credit Union had a high loan-to-deposit ratio and needed to grow new checking relationships and deposit balances. They worked with Vericast to use a Market Intelligence Platform and ...ran a campaign from May to November 2023. The campaign used digital display, direct mail, and shared mail to reach new and existing members. They opened 4,585 new accounts and gained $66 million in new balances. The cost per direct account opened was $185, much lower than the industry benchmark.

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Unitus Community CU - Financial Services

Unitus Community CU needed to help more members during a digital banking conversion. Call volume and handling time were expected to increase a lot. They chose Vericast for Customer Change Management ...to support their members. Vericast provided the support Unitus needed for as long as they needed it. Unitus was surprised and delighted by how smooth the digital conversion was.

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LA Police Federal Credit Union - Banking

LA Police Federal Credit Union wanted to get more loan business. They used Vericast’s Multi-Loan Pre-Approval solution for nine years. They ran campaigns using direct mail, email, mobile, and online ...banking. In the latest campaign, they saw an 806% ROMI and $6.2 million in funded loans. The funding rate was 77% and the cost per funded loan was $124. Most members got offers by email or direct mail, and most redemptions happened on digital devices.

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San Mateo Credit Union - Banking

San Mateo Credit Union needed to move its online banking users to a new digital platform. Vericast's digital conversion specialists helped with this process. In just four weeks, 65 percent of online ...banking users switched to the new platform. The credit union achieved a record-high Net Promoter Score during this digital banking conversion.

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The Vericast Story

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Peers used Vericast for advertisement and engaging and following up

Vericast Features

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FEATURE RATINGS AND REVIEWS
AI Powered

4.03/5

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Analytics

4.31/5

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Custom Reports

4.26/5

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CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.03/5

Read Reviews (4)
Analytics

4.31/5

Read Reviews (28)
Custom Reports

4.26/5

Read Reviews (34)

Software Failure Risk Guidance

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Top Failure Risks for Vericast

Vericast Corporation News

Awards
 

Vericast Receives 17 Accolades from 2025 Hermes Creative Awards

Vericast has been honored with 17 accolades at the 2025 Hermes Creative Awards, including five platinum and eight gold awards. These awards recognize Vericast's excellence in creative marketing for financial institutions, showcasing their commitment to delivering impactful campaigns and strategies.

Product
 

Vericast Readies Single-Use Digital Coupons Across Retailers - Supermarket News

Vericast plans to launch single-use digital coupons for various retailers.

Vericast Corporation Profile

Company Name

Vericast Corporation

Company Website

https://www.vericast.com/

HQ Location

19975 Victor Parkway, Livonia, Michigan 48152, US

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