Viant Advertising Cloud Overview

Viant-advertising-cloud offers people-based digital advertising solutions for the Open Web. Marketers are empowered to move beyond third-party cookies with its innovative tools.

Use Cases

Customers recommend Advertisement, Engagement Management, Lead Qualification: Technographic, as the business use cases that they have been most satisfied with while using Viant Advertising Cloud.

Other use cases:

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Business Priorities

Build Brand Awareness and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Viant Advertising Cloud.

Other priorities:

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Viant Advertising Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Viant Advertising Cloud works with different mediums / channels such as Mobile. Offline. and Point Of Sale.

Reviews

"...it's relatively effective as an advertising platform with no significant challenges to our day to day work...." Peer review by Agency

Viant Advertising Cloud, belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Viant Advertising Cloud

Top Industries

  • Marketing and Advertising

Popular in

  • Large Enterprise

Viant Advertising Cloud is popular in Marketing And Advertising, and is widely used by Large Enterprise,

Comprehensive Insights on Viant Advertising Cloud Use Cases

Case Studies

Food & Beverages

CASE STUDY A national sugar substitute brand

Viant’s DSP helped a national sugar substitute brand boost site actions by 186%. The brand wanted more site visits, better sales, and to test cookieless measurement on CTV. They used Viant Household ...ID, direct IRI integration, and advanced reporting. Matterkind, their activation partner, enabled incremental conversions from CTV ads. The campaign delivered a $1.45 return on ad spend, surpassing expectations.

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Retail

CASE STUDY A leading retailer

Viant's Connected TV (CTV) advertising helped a leading retailer move from linear TV to CTV. The retailer used advanced CTV targeting and conversion lift reporting. They saw a 202% lift in conversion...s and a 98% increase in incremental website visits. The campaign also cut cost per landing page view by 32%. The retailer gained new insights into their audience for future campaigns.

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Marketing and Advertising

CASE STUDY Havas Media Network

Viant Household ID solution helped Havas Media Network run a cookieless digital advertising test for a major pharma advertiser. The goal was to reach target audiences at scale without third-party coo...kies and match performance to cookie-based campaigns. Viant activated custom audiences using Havas Media’s Converged platform and partners like PurpleLab. The cookieless campaign achieved 100% target audience reach and 93% unique reach. DoubleVerify viewability reached 70%. The test proved scalable identity resolution without cookies.

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Automotive

CASE STUDY Top U.S. auto manufacturer

Viant Household ID and S&P Global Mobility’s Polk Signals data helped a top U.S. auto manufacturer measure the impact of their service and after sales campaigns. The company wanted to understand how ...dedicated automotive maintenance care affected results. Viant’s vehicle service report matched Polk Signals data to Viant Household ID. The campaign led to a 35% overall lift in conversions and a 3% increase in buy rate for those exposed to the CTV-focused, omnichannel service campaign.

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Education

CASE STUDY regional college

Viant DSP helped a regional college boost online engagement. The college used Viant Household ID, third-party data partners, and omnichannel DSP. Conversion Lift Reporting showed a 628% lift in onlin...e actions and a 413% lift from connected TV. The campaign achieved a $42 eCPA from online applications. Cross-channel attribution revealed 40% of applicants used a different device than their first ad exposure.

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Automotive

CASE STUDY U.S. automotive OEM (via Concentrix)

Viant’s people-based advertising technology helped a U.S. automotive OEM, through Concentrix, boost local dealership service revenue. The campaign used Viant’s Household ID for accurate cross-device ...targeting and CRM segment matching. The solution reached 2,300 individuals per segment across 1,200 markets. Results included a 4.2% incremental lift, 3,855 incremental repair orders, $1.9 million in incremental revenue, and an $18 ROI.

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Viant Advertising Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.96/5 ★

Read Reviews (4)
Analytics

3.42/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.96/5 ★

Read Reviews (4)
Analytics

3.42/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for Viant Advertising Cloud

Top Failure Risks for Viant Advertising Cloud

Viant Technology Inc. News

Partnership

Viant Launches Certified Partner Program - Business Wire

Viant has started a Certified Partner Program to enhance collaborations and strengthen partnerships.

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Product

Viant Licenses Comscore Data for Training ViantAI - Business Wire

Viant is using Comscore data to train its AI system, ViantAI.

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Financial

Viant Announces Date of Third Quarter 2024 Financial Results and Conference Call - StockTitan

Viant will release its third quarter 2024 financial results and hold a conference call.

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Partnership

Wiland, Inc. Partners with Viant to Enhance Omnichannel Audience Activation - Business Wire

Wiland, Inc. teams up with Viant to improve audience engagement across multiple channels.

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Viant Technology Inc. Profile

Company Name

Viant Technology Inc.

Company Website

https://www.viantinc.com/

HQ Location

2722 Michelson Dr, Suite 100, Irvine, California 92612, US

Employees

251-500

Social

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Financials

M&A